Google’s guidelines & several studies highlight why AI-written health and finance content are a risk where expertise and facts are paramount. via @mattgsouthern.bsky.social

Burnout in content creation isn't a myth. It's the cost of pretending we're machines. If opening Google Docs feels like chewing glass lately, you're not alone. This isn't weakness. It's literally your brain waving the red flag. Let's get real about recovery:

This screen grab, from the OpenAI GPT-5 presentation might be the greatest graph in the history of bad graphs.

It could make sense to use NoIndex Header with llms.txt says @johnmu.com www.youtube.com/watch?v=5DSv... #ai #llm #search #serp #google #marketing

I got to see them say the thing in person

About to get a demo of Google’s Search Live

On my way to California to cover Google I/O and Google Marketing Live for Search Engine Journal ☀️🌴 Looking forward to sharing the latest on AI, search, and digital marketing straight from Mountain View. If you’ll be there or have questions, let me know!

Do what's best for the user. Adding the link in the comments is not what's best for the user.

New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.

New announcement during Easter for international SEO. I guess that hreflang might actually change too due to improvements in AI, as it was hinted last year on this article by @mattgsouthern.bsky.social (www.searchenginejournal.com/google-may-r...)

My cat of the day! Credit to @mattgsouthern.bsky.social #seocharity #catoftheday www.seocharity.com

I love seeing numbers around AI adoption. 💡 This article includes perceptions and barriers to AI adoption based on an IAB report. "70% Of Media Companies Not Fully Using AI" by @mattgsouthern.bsky.social on @sejournal.bsky.social : www.searchenginejournal.com/70-of-media-...

Wikipedia affected by the AI crawler issue I drew attention to last week www.searchenginejournal.com/ai-crawlers-...

This won’t bring anyone closer to monetization, unfortunately 😔. But good news if you like vanity metrics

The longer this drags out, the less Americans support banning TikTok

Great info shared at Google Search Central Live NYC about how AI Overviews chooses links. www.searchenginejournal.com/google-searc...

Researched Google's New AI Mode So You Don't Have To 🚀 Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know: 🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!

I'm noting something, that troubles me: People creating content for the sake of creating content. Thinking about this, I think "would I want to read this?" is a metric that would often prevent this pattern. Not always but a few people I asked this were surprised and said "No. Why?" 🤔

When non-industry channels are talking about the decline of Google Search, you know it's getting bad youtu.be/4wCGVrAn4qY?...

My cat of the day! Credit to @mattgsouthern.bsky.social #seocharity #catoftheday www.seocharity.com/upcoming-con...

Seems like AI-generated content can be copyrighted if an editor weaves in SMEs and proprietary data—two 🔑🔑 for valuable brand content, regardless, imho. Great coverage by @mattgsouthern.bsky.social on a must-read topic for marketers. www.searchenginejournal.com/can-ai-gener... #AI #geo #seo

Check out my latest article on @sistrix.com - an analysis of the greatest losers of #SEO visibility in Google's US results throughout 2024: www.sistrix.com/blog/indexwa...

Do you want a site ranking for your brand name to change their content to be in your favor? Here’s what you need to do & it’s not fun. My latest on @sejournal.bsky.social 🔥 www.searchenginejournal.com/ask-an-seo-r...

DeepSeek-R1 is a free, open-source alternative to ChatGPT, featuring advanced reasoning capabilities that mimick human thinking. via @mattgsouthern.bsky.social #ChatGPT

Will TikTok be banned? Supreme Court hears arguments from both sides, weighing national security risks against free speech. via @mattgsouthern.bsky.social #smmnews

Always question search market share numbers. An important reminder from @nataliavv.bsky.social, CEO of Mosquita Digital, at the 23:15 mark: youtu.be/4xR5XpyC1Hc?...

Wingstop is winning branded search! Not so fast Buffalo Wild Wings has ~65K more brand search TERMS So: 1. LLMs/Google have 65K more signals 2. The consumer thinks of the brand in greater scope Learn more in my @sejournal.bsky.social webi Thurs! www.searchenginejournal.com/webinar-lp-h...

New study shows 47% of consumers find search results irrelevant during product research. That's they turn to Reddit. Key findings: • 71% prefer Reddit for quick answers • Community recommendations > paid ads & influencer posts • Peer discussions driving purchases www.youtube.com/shorts/ak1w5...

💡 Make AI search crawlers love your site Smart rendering choices = better AI visibility in 2025. Quick facts: • Pre-rendering wins for static content • Server-side works for dynamic pages • Light JavaScript = happy crawlers www.youtube.com/shorts/F8L2P...

Huge news for Whitespark! For years, @miriamellis.bsky.social has been publishing her quarterly roundup on Moz, but it is now being published on Whitespark! Her Q4 2024 Local Search Roundup is live, featuring 19 must-know local search developments. whitespark.ca/blog/19-loca...

📊 New TikTok data Want numbers that matter? Here's what's working now: • 2 out of 3 users engage with brand-creator collabs • 40% higher click rates on AI-powered ads • 68% of users make buying decisions from comments • 76% prefer mixed content (not just video) www.youtube.com/shorts/E2WoM...

I don't understand how websites are "dead" when every other place you can put content is on fire / manipulated. ....including WP but you can always fork that and control that in a way that is safe(r).

Google Chrome's security chief calls out Microsoft's latest Bing tactic as a "new low," saying it's another attempt to confuse users. www.searchenginejournal.com/google-criti...

LOOK AT HOW MUCH HAIR THEY GAVE ME! It's a Hanukkah miracle! Everyone is talking about about SEO & brand, blah blah blah Join Katie Morton & me as we go 1 step deeper when looking at the connection bet. brand & SEO for B2B on @sejournal.bsky.social 👇 www.searchenginejournal.com/webinar-lp-h...

New study on the LLM referral traffic to websites. Key findings: - ChatGPT and Perplexity are leadinging - Informational content receives the most LLM traffic - Major growth in LLM referrals over the past 90 days Check out the full analysis: www.searchenginejournal.com/study-chatgp...

Google proposes relaxing search distribution agreements after court loss, rejecting DOJ's demands to sell Chrome and Android. via @mattgsouthern.bsky.social #seonews #Google

Don't ignore the IP targeting update from Google (support.google.com/marketingpla...) this has pretty big implications on the privacy first future. I don't know how they are going to make IPs work with VPN usage (66% globally) but I'm interested to see. #ppc #google #targeting #ctv

I went pretty in-depth on YouTube's algorithm. Imo it's a really good idea for SEOs to understand it even if you're not focused on video. It's a look at what a Google property does when it has complete control over the platform. P.S. Tags don't matter.

Listen, I know "toxic" is a little dramatic but it can also be apt. I used to link build. It's big business for a reason, and the financial incentive still generates bad practices. I've been part of great campaigns, and I've also seen all sorts of justifications for bad links.

🤖 AI bots are crawling your website right now - and they make up 28% of all crawler traffic. Is your site optimized, or are you missing out on potential AI search traffic? Watch to learn 3 ways to get your website AI-ready before your competitors do. youtube.com/shorts/lTNtx...

Your Google Search Console is going to start looking a little different. It will be missing analytics data. @mattgsouthern.bsky.social has the latest. #digitalmarketing

Google confirms widespread search indexing delays affecting a "small number" of websites. via @mattgsouthern.bsky.social

Ever feel like your website content is getting sucked into a black hole, never to be seen again? According to Google, that might actually be happening. Here's an explanation of "marauding black holes" in Google Search, and how to avoid them. www.youtube.com/shorts/MgxH4...

Post somebody you've been told you look like, who you (maybe kinda look like a little bit)

"My two options were to do nothing and let the site die, or let's make it happen" Great podcast episode about a rare HCU recovery. No quick fixes here. Lots of hard work over an extended time period. The site owner breaks down everything he did. youtu.be/muDSc0BQ2Eg?...

SEO PRO TIP Be consistent with signals. Just saw this article by @mattgsouthern.bsky.social I've always said in my audit work "be consistent across signals". Here, a Google rep says it about canonicalization. Reinforces what @johnmu.com has always been advocating.

Here's a new Google term for everyone: "marauding black holes" www.searchenginejournal.com/google-dupli...

Google clarifies robots.txt best practices and explains when to use robots.txt directives and noindex tags for SEO via @mattgsouthern.bsky.social www.searchenginejournal.com/google-on-ro...

Thoughtful read. Very much recommended