Here are just ten of the reasons people have given (mostly unsolicited) for why they couldn't work with me. See if you guess what I did that prompted some of them?

Some of the things on here are pushing it a bit to call themselves ‘training’, if I’m, honest, but they’re all useful, and they're free.

Aleyda Solis has done a fab breakdown of the March Core Update, and one pattern runs through almost every vertical she looked at Google is pulling traffic away from the middle and giving it to the destination. Here’s what it means:

I've also built an SEO Audit Errors Database - 142 errors across 15 categories, live and usable right now.

This weekend the Google Search Console Errors Database went live -  free for everyone. 32 indexing errors, searchable, plain-English explanations, actual fixes. Go use it. 

My Circle of Credibility post:

I wrote a post about your Circle of Credibility, then this dropped into my inbox and it's so much better -

Website owners everywhere panicking this morning... @rustybrick.com

"Oh sh*t, they launch in 2 weeks". I've been there, brought in at the last possible second to sprinkle SEO on the 'migration'. Want to find out how to survive? @withcandour.co.uk x @sitebulb.com training with me, next week. FREE! sitebulb.com/website-migr...

Swap "news stories" for "blog posts" and this could be about half the B2B sites I've audited. If your content strategy is built around clicks rather than readers, this one's for you.

Copywriters: AI is eating your lunch. Your clients think ChatGPT can replace you. You’re competing on price with people charging £50 for copy. The Ascend Programme is here to change all of that. Next intake July 2026:

Six website stats that tell you whether your SEO is actually working

It's not about quotas or ticking boxes. It's about the fact that brilliant women in SEO exist, they're not hiding, and if your speaker line-up is 16 mainly white men, the question you need to be asking is whether anyone actually went looking.

SearchNorwichXL is happening on 24th September and I am stoked at the line up we've got 😍 Join us: searchnorwich.org

It's not about quotas or ticking boxes. It's about the fact that brilliant women in SEO exist, they're not hiding, and if your speaker line-up is 16 mainly white men, the question you need to be asking is whether anyone actually went looking.

Footer links absolutely count in SEO, but with important caveats.

Friendly reminder to be very careful taking technical SEO advice from LLMs; they will confidently make statements about how sites operate that simply aren’t true in many cases, because most LLMs can’t render JavaScript. This includes Claude.

Some of the things on here are pushing it a bit to call themselves ‘training’, if I’m, honest, but they’re all useful, and they're free.

Well that’s not a surprise theses days but it’s still disappointing: browsergate.eu/how-it-works/

*sigh The median mobile home page uses just 22KB of HTML. That’s 0.022MB. To hit Google’s 2MB crawl limit, you’d need a page about 90 times larger than a typical web page.

"We had 4 women speakers last year" is not the inclusivity win you think it is, with your all male, mostly white SEO speakers list, mate. It's giving "Some of my best friends are female" vibes...

This isn't SEO, it's stupidity. No value in, no value out. Publishing words at scale isn't a strategy, it makes you look like an idiot.

Force indexing won’t fix your shit content

This is your semi-regular reminder that this website exists if you're fed up with people saying "but ChatGPT says..."

When SEO is done properly it supports every other marketing channel.

Backlinks built on rubbish tactics will not protect you long term.

You do not need hacks. You need clarity, structure and intent alignment.

Adding GEO to your LinkedIn headline is not thought leadership.

Oh Aldeya, Aldeya, Aldeya. I'll make this easy. 1) No 2) You didn't read the post did you? https://f.mtr.cool/wigdyzgwiv

SEO is not dying. It is evolving and exposing weak strategies.

Of course the expected Core Update happens on the day I'm driving to Cornwall for a week's R&R. The fuckers.

If Google understands your structure, it understands your value faster.

Competitors winning does not mean they are smarter. It means they are clearer.

"Stunning" they say... I'll take that...

If your web designer said SEO was included, ask what that actually means.

Diary style blogging is therapy not SEO.

Copywriters: AI is eating your lunch. Your clients think ChatGPT can replace you. You’re competing on price with people charging £50 for copy. The Ascend Programme is here to change all of that. Next intake July 2026:

If you are copying competitors, you are already behind.

Dave’s been to a conference and now he’s an SEO expert

Finding your tribe, Google’s new filter, and the sewage pipe of capitalism https://f.mtr.cool/ygmeipkdxq  (This is the 17/03/2026 issue of my newsletter)

Your SEO agency should be explaining decisions not hiding behind jargon.

Evergreen content is “dying”? Not for B2B service businesses

More blog posts will not fix weak positioning.

Six website stats that tell you whether your SEO is actually working

Small businesses ignoring SEO are handing customers to competitors.

If someone guarantees rankings, they are selling hope not strategy.

I had a fab time at Digital Northanys yesterday, closing the day with my talk "SEO, Innit?" - reassuring business owners in Northants that getting the basics right is just as important for AI search as it is for traditional search. GEO, AEO, AIEO, LLMO, OR E-I-E-I-O... SEO, innit?

Umm, no.

Some of the things on here are pushing it a bit to call themselves ‘training’, if I’m, honest, but they’re all useful, and they're free.