Force indexing won’t fix your shit content

Thinking of LinkedIn posts every day is a pain in the arse. So you just... don't post. My free 8-day challenge fixes that. 1 email, 1 idea, 15 minutes a day. nikki-pilkington.com/free-seo-linkedin-training-nikki-pilkington/

Exhausted by nonsense SEO advice? You are not alone.

Virtual events get a bad rap but honestly? You can attend Freelancer Live in your pyjamas, fit workshops around client work, and skip the £7 station sandwich. 4th-5th March.

You cannot just SEO one page and ignore the rest of your site.

“Redirects can wait.” Said every developer before a website migration disaster. Weeks later: “Why has all our traffic disappeared?” If you’re moving platforms, domains or merging sites – plan it properly:

Web designers installing plugins is not the same as doing SEO.

👏 @chris-green.net did an amazing study showing how answering more PAAs can correlate to better rankings, and goes into more depth about what these findings mean on video with @alsoasked.com . Interview: www.youtube.com/watch?v=_9df... Full study: alsoasked.com/insights/paa...

Brilliant website. Wrong search intent. No traffic.

Microsoft is actively blocking AI Recommendation Poisoning. So the GEO grifters have found another tactic that doesn't work. bit.ly/3ZWs0cs

Copywriters: AI is eating your lunch. Your clients think ChatGPT can replace you. You’re competing on price with people charging £50 for copy. The Ascend Programme is here to change all of that. Next intake July 2026:

Thought you'd see all the reviews of Wuthering Heights you could cope with? Lucy knocked it out of the park with this one:

Your SEO will not work if you do not let it do its job properly.

Longer content does not automatically rank better. Better content ranks better.

I just want to buy a flipping jumper at the advertised price, not guess which cup the bloody bee is under, offer you my first-born, then get all my friends to sign up!

I don't let my social media platforms define what kind of loser I am

Genius tech bro move: Inventing the paragraph, Calling it a chunk. #showerthoughts

If you're a freelancer stuck in survival mode and want 2026 to be different, Freelancer Live on 4th-5th March is two days working ON your business instead of just IN it. Lifetime access to recordings too.

The only thing that's worse than 100+ LinkedIn birthday messages from people you only ever get one message a year from? The 50+ belated LinkedIn birthday messages from people you only ever get one message a year from because your birthday was on a Sunday.

Stop overpaying for SEO and start asking what you are actually getting.

Should you verify your identity in LinkedIn for a blue tick? You decide... thelocalstack.eu/posts/linked...

Adding your location to every H1 is not a local SEO strategy.

If you've followed my GEO posts , you'll know I have opinions. On March 18th I'm sharing them on stage. With a microphone. In front of people who've just spent the morning talking about GEO. This should be fun digitalnorthants.com/events2/future-proof-your-seo-ai-content-and-strategy

Good SEO professionals do more than tweak titles. They deliver measurable value.

The perfect SEO page formula does not exist. Stop chasing checklists.

Unpopular AI opinion: Doing data analysis yourself is an important learning exercise. Using AI to do it in your race to be more 'efficient' that means cheat yourself out of important thought and discovery processes that drive creativity, innovation, and utimately things that make you win.

SEO helps your website migration more than a shiny redesign ever will.

Redesigning your website? Exciting. Forgetting to plan the migration? Catastrophic. Traffic tanks. Rankings vanish. Enquiries dry up. A pretty new site is pointless if nobody can find it. Sort your migration properly:

This is fab, via @alicerowancontentmarketing Signs your website copy hasn’t factored in content design 

Traffic obsessed marketers twitch. Zero traffic pages can still be business critical.

Speaking at Digital Northants on March 18th. I'm on right before the closing panel Q&A, which means if I annoy enough people with my opinions on GEO, the last half hour should be very entertaining. digitalnorthants.com/events2/future-proof-your-seo-ai-content-and-strategy

Gus Bhandal on LinkedIn content. Mel Barfield on winning better work. Heather Murray on scaling with AI. Just  3 of the 14 workshops at Freelancer Live.

I mean, no wonder clients are confused when we can't even agree... 😅  (From Search Engine Roundtable - shared because it made me smile)

My talk is called "SEO, innit?" and honestly I think the title tells you everything you need to know about where I stand on the whole GEO/AEO/AISEO thing. March 18th, Northampton. Free tickets. digitalnorthants.com/events2/future-proof-your-seo-ai-content-and-strategy

Ascend has been running for a month. Five copywriters learning proper SEO services. Every one of them thought they were behind. None are. Audits done. Proposals sent. Retainer work landed. Goal was a paying client by Month 4. Some are already there. Next cohort starts July.

Someone just unsubscribed from my newsletter and said "too much swearing" - I mean, the clue is in the fucking title!

What I said about markdown Vs What Googles AI overview says I think about markdown FFS

Free event in Northampton on March 18th. A full day of search marketing talks, a buffet lunch, and me closing out the day by reminding everyone that the fundamentals still work. digitalnorthants.com/events2/future-proof-your-seo-ai-content-and-strategy

"Make sites that work well for users." My work here is done...

Two days working ON your freelance business instead of just IN it. Virtual, so no travel costs or awkward icebreakers.

Not gonna lie, emails like this still make me glad I rewrote my T&Cs in Nikki-speak...

Copywriters: AI is eating your lunch. Your clients think ChatGPT can replace you. You’re competing on price with people charging £50 for copy. The Ascend Programme is here to change all of that. Next intake July 2026:

I'm speaking at Digital Northants on March 18th. The other speakers are talking about GEO, AI search, and conversational search. I'm talking about SEO. Just SEO. digitalnorthants.com/events2/future-proof-your-seo-ai-content-and-strategy

Do you know what's worse than people claiming Wordpress is outdated and shit? People who are making money as affiliates of the tied-in system they're now recommending saying Wordpress is outdated and shit...

Google Search Console : We've given users a new favicon and custom citations. Bing Webmaster Tools: Hold my beer...

Glad to see all my GEO work paying off... #SEOinnit #IYKYK

Want to see me speak after loads of other people, a boatload of AI stuff, and lunch? Join me here (it's free) 

Stop treating your blog like a bloody diary.  https://f.mtr.cool/klcdbhnaoi or where you get your podcasts

Think spammy listicles is the way to AI glory? Think again, says @lilyraynyc

Stop treating your blog like a diary for your business - no-one cares about your company news except you  🎧