Entries for The Independent Podcast Awards have been extended to 22nd June -

This is your last minute reminder that the ballot for free Brighton SEO tickets closes at midday BST today https://f.mtr.cool/cbaobkkunb  #BrightonSEO

This Pride I don't want to see rainbow pfps-- I want to see receipts. DYK @thetrevorproject.bsky.social provides life-saving crisis services, public education, research & advocacy for LGBTQIA+ youth? Gifts are matched 5X until Sunday, June 7, 2026 🏳️‍🌈 give.thetrevorproject.org/campaign/797...

UK website owners looking for the AI performance report in GSC:

Wow - Online publishers and news organisations are now able to block their content from appearing in Google’s AI summaries in UK search results -

Free pizza you say? 👀 https://f.mtr.cool/jibjinnngv #Optimisey

The AI "hacks" that will fuck up your SEO aren't anything new - we've been here before and it didn't end well -

The AI "hacks" that will fuck up your SEO aren't anything new - we've been here before and it didn't end well -

A must read for all SEOs shouting "Schema works for LLMs" via @markwilliamscook.com 

What's that? You're not sure blogging will work for you?  Blogging Masterclass, 2 hours, £49 - 2nd June

Force indexing won’t fix your shit content

I like to post this occasionally so GEO gooroos get annoyed with me...

What's that? You're not sure blogging will work for you? Oh sweetie, I've got ya - Blogging Masterclass, 2 hours, £49 - 2nd June

Some of the things on here are pushing it a bit to call themselves ‘training’, if I’m, honest, but they’re all useful, and they're free.

What's that? You're not sure blogging will work for you? You've not tried it our way yet - Blogging Masterclass, 2 hours, £49 - 2nd June

This is your semi-regular reminder that this website exists if you're fed up with people saying "but ChatGPT says..."

I think I'm going to stop mentioning when I'm going to be in a hotel, because every time I do, Google does an update.

Footer links absolutely count in SEO, but with important caveats.

What's that? You're not sure blogging will work for you? Oh sweetie, I've got ya - Blogging Masterclass, 2 hours, £49 - 2nd June

Did I mention I'm speaking in Cambridge at Optimisey's FREE SEO event? Tickets here:

Oooh, it's me... come see me so I'm not a Nikki-no-mates...  Info & Tickets here: https://f.mtr.cool/bnbxcqmanm #OptimiseyEvents

"That sound you can hear, quite loud, though in the distance, is the sound of 100 SEOs collectively removing GEO from their LinkedIn bio. And in the foreground, we can see a Great Crested Nikki Pilkington, dancing excitedly as she takes note of every single fucking one" David Attenborough, May 26

Writing in sensible paragraphs and having clear information has been a good thing in writing since, well, since long before SEO even existed. The hustlebros didn't invent chunking. They just gave it a new name and then lied about it being different. I wonder why?

Q. What you get if you take @nikkipilkington.bsky.social + @crystalontheweb.bsky.social sharing #SEO and search brilliance + a great venue, pizza, drinks + a bunch of awesome folks... >>> AND MAKE IT ALL FREE? <<< A. #OptimiseyEvent #17. Tickets here: www.eventbrite.co.uk/e/optimisey-...

Copywriters: AI is eating your lunch. Your clients think ChatGPT can replace you. You’re competing on price with people charging £50 for copy. The Ascend Programme is here to change all of that. Next intake July 2026:

I find it amazing that so many GEO bros are NOW bleating: "Yeah, but chunking IS just putting content into paragraphs and writing clearly." Come on folks, that's not what you were saying for the last 2 years, fucking own it. (Images are  from my recent SEO talk, "SEO, innit?")

Me, every morning: "I'm not going to waste my time arguing with idiots on the internet, I have too much work to do." Me, by bedtime every night...

Some of the things on here are pushing it a bit to call themselves ‘training’, if I’m, honest, but they’re all useful, and they're free.

I'm speaking at Merged Futures 8, Northampton on June 23rd - "SEO Is Dead, Long Live SEO" - grab a free ticket now https://f.mtr.cool/ltclponkhx #mergedfutures8

Commodity vs non-commodity content – what it means and how to fix yours

What is back button hijacking and does it affect your site?

If you worry that AI Overviews are going to strip out the clicks that matter to your business – the ones where someone is sizing you up as a potential supplier – you probably shouldn't.

I'm speaking at Merged Futures 8, Northampton on June 23rd - "SEO Is Dead, Long Live SEO" - grab a free ticket now https://f.mtr.cool/svrihkaxdl #mergedfutures8

Google deprecated FAQ schema for most websites in 2023... this is not the big news some people are making it out to be

Google deprecated FAQ schema for most websites in 2023... this is not the big news some people are making it out to be

"In every instance, at some point the seductive appeal of traffic began to outweigh the journalistic principles of the organisation. Compromises were made so growth could be achieved."

This is your semi-regular reminder that this website exists if you're fed up with people saying "but ChatGPT says..."

I thought this was interesting. My research indicates Google treats freshness as relative rather than absolute. This means looking at what percentile you fall into with your content freshness versus the rest of the SERP, which is related to if you make 'significant' changes.

Get off my back now 😂

4 ways to make an SEO cry into their coffee.  (If you're a web designer and you don't know why, we need to talk...)

I'm speaking at Merged Futures 8, Northampton on June 23rd - "SEO Is Dead, Long Live SEO" - grab a free ticket now https://f.mtr.cool/ydudxmfphv #mergedfutures8

If you’re serious about growing organic traffic, this is the only setup you need. Want it? 1. Stop listening to hustlebro shysters selling you Claude "systems" that are absolute bollocks. 2. Hire (or become) an SEO professional.  (I stole the original image from a huistlebro)

If you read one thing today, make it this - by @btabke.bsky.social - it's sublime www.searchengineworld.com/google-finds...

Copywriters: AI is eating your lunch. Your clients think ChatGPT can replace you. You’re competing on price with people charging £50 for copy. The Ascend Programme is here to change all of that. Next intake July 2026:

Google patent suggests it could replace your website with an AI version – should you worry?

Six website stats that tell you whether your SEO is actually working

Some of the things on here are pushing it a bit to call themselves ‘training’, if I’m, honest, but they’re all useful, and they're free.

I'm speaking at Merged Futures 8, Northampton on June 23rd - "SEO Is Dead, Long Live SEO" - grab a free ticket now https://f.mtr.cool/mjysccbrai #mergedfutures8

Force indexing won’t fix your shit content

Every time you put a new piece of content on a website, you need to think about where else on your site you can link to it, as well as where you can link it to.