Is this support @johnmu.com? developer.chrome.com/docs/lightho...

"The AI slop is boiling the ocean" "The wrapping paper" "What?" "The wrapping paper plastic" "But.. the energy used..." "No. The people must suffer with frustration trying to remove multiple bits of sticky tape from their wrapping paper while tearing it to save the environment..." "But..."

Probably 75% of the enquiries I get to @withcandour.co.uk now are from websites dealing with huge click/vis loss. The majority of these are clearly from using AI to do content for them.

Big SPF energy! 🌞 I’m very excited to say I contributed to Summer of SEO this year ⛱️ The email series launches on 8 June and free sign-ups are live: summerofseo.co

Someone thought it first 😂

SEO updates you ✨NEED✨to know [18 May]: www.linkedin.com/posts/markse...

Three independent sources said the same thing: the GEO playbook doesn't work. The frameworks keep selling. New on The Inference: Mt Stupid has a pricing page. 🔗👇🏻 open.substack.com/pub/theinfer...

At least coding agents have made it possible for me to help people who "just want a little website" that previously I would hide from :'D

Dumb question: Is the reason "LLMS are not rendering JS" mainly down to render times? They need to check 20 sites, rendering DOM could cause significant delay vs HTML fetch? Google is leaning on its pre-rendered index. I suspect this is what LLMs are trying to do with their crawling?

CapCut looking at my Short video to find "Filler words".... "None found".

Google DID NOT list cats.txt as a myth like llms.txt in their new GEO/AEO guide... Just sayin' developers.google.com/search/docs/...

SaaS founders be like.... (+additional irony of this meme update)

After announcing @alsoasked.com now offers data exports on Free and Basic accounts.

Results Age xkcd.com/3245/

Bengü does it again. Great ideas to measure directional shift in what is important in marketing: the long game. To many metrics lead to "oh it didn't convert immediately, stop it" messing up good strategies.

Perplexity, with no irony, attempting to prevent people from using my work without my permission.....

If a user can see it, I shouldn't have to add structured data. A multi-trillion dollar company should be able to work it out. If it's not on the page, I shouldn't have to add structured data to denote information the user cannot see. A multi-trillion dollar company should be able to work it out. 🎣

"Google has resolved a long-running logging error in Search Console that artificially inflated impression counts between May 13, 2025, and April 27, 2026" - Guess it's time to bust these out again. Anyone fancy a game? 😂

LinkedIn live challenge: unscripted talk about a complicated subject that you don’t have all the information on, while controlling your own live stream and trying to illustrate what you’re talking about live in mspaint.exe 😂😂

I am repurposing an old 20k subscriber YouTube account I have to try something new; shorts and deep dive videos into AI/SEO. Come subscribe if you want something a bit different to Linkedin content: www.youtube.com/@mwcsearch?s...

When you see the conference has put you on stage directly after both @aleyda.bsky.social and @lilyray.nyc 😂

Me: Want to dl YouTube video, so sign up for YouTube Premium because there is a download button. YouTube: $$ "Thanks, oh you can't actually dl it as mp4 or anything useful lolololol" Me: Free dl site it is *cancel* 🖕

Me: "This SEO talk so brilliant, so interesting!" Also me when asked: "Any questions from the audience?":

SEO updates you ✨NEED✨to know [11th May]: www.linkedin.com/posts/markse...

Love this case study proving how effective @alsoasked.com was for Dreams. Understanding customer's questions, emotional positioning and intent is powerful 💪

General tickets for the SearchNorwichXL conference are now on sale 🎟️ for £125: 200+ SEO professionals, world-class talks, interactive industry panel, free food and drink, sponsored afterparty at Dead Wax Social :D searchnorwich.org

Considering I pay for Gemini, it is mad how flakey it is. Random "an error occurred" pretty regularly, or just gets stuck "Thinking" on a simple task. No better with the API.

Love doing @alsoasked.com live chat.

Making .md file markdown of your HTML for LLMs is stupid imo. Rationale from @jono.id: www.jonoalderson.com/conjecture/m... Alignment from @developers.google.com: web.dev/articles/ai-... Testing by Profound: www.tryprofound.com/blog/does-ma...

You and me both, Perplexity.

So, what are some examples of your favourite AI-written content that you regularly read?

Get off my back now 😂

Three of our team are jumping out of a plane on 30th August! They'll be skydiving to raise money for our charity of the year, Leeway - a domestic abuse charity supporting 14,000 people a year across Norfolk and Suffolk. We'd love your support: withcandour.co.uk/about/news/c...

I thought this was interesting. My research indicates Google treats freshness as relative rather than absolute. This means looking at what percentile you fall into with your content freshness versus the rest of the SERP, which is related to if you make 'significant' changes.

🔥 SEO INSIGHTS! Your practical disaster recovery guide for when migrations go wrong - thanks to Brendan Bennett and @jojofurnival.bsky.social sitebulb.com/resources/guid... #technicalseo #seoinsights

The output I am getting from Perplexity for all tasks is absolutely crushing Gemini Pro, and not by a small margin.

Google experimenting with Web Bot Auth to verify genuine bots, looks like AI agents for now? developers.google.com/crawling/doc...

Iva Jovanovic (@iva-jovanovic.com) believes that keeping your site structure clean and hierarchical, with descriptive internal link anchor text and an organised navigation menu, makes it easy for both users and Googlebot to find and understand every page. maj.to/3P8lHjF

As a Jira user, I want an AI chatbot that gives me wacky prompt examples, so that I can bring an even bigger mess to our backlog. Yeah, this is, exhausting.

This is repellant, but it is also an opportunity. To win, Reform would rely on a lot of voters not fully signed up to its agenda – people sick of the established parties and want to roll the dice on something new. The more this stuff is publicised, the harder those voters are to win over (or keep).

😢 www.ask.com All things... #seo #search

After some feedback from @nikkipilkington.bsky.social I added an additional step on intentgaps.com which shows you the found questions, which ones were deemed relevant - and the ability to toggle which are included 😎

The highest compliment: being #2 on someone’s listicle, right after they call themselves the best 😍😂🙏🏽

Google showing how many reviews were deleted on some Google Business Profiles www.seroundtable.com/google-numbe... via @Szturmaj #googlebusinessprofiles

When you make a tool that goes viral and you have to login to check the API usage costs 🫠

Clarity ✨

⚠️ Free tool: Find intent gaps in your content automatically! I've made an accessible, no API key, no login, no payment required demo of the content improvement workflow I wrote a guide for at intentgaps.com

There needs to be a specific name for the depressing feeling of wading through AI slop conversations and comments. C'mon Germans, you're good at this kind of thing.

New blackhat techinque: Just include PII in your domain name :D