TOMORROW LIVE! We’ve got ⭐️ Bengü Sarıca Dinçer and ⭐️ Ian Ferguson for SEO Office Hours, alongside Jo Juliana Turnbull and Michael Chidzey, this Friday at 9:30 am (GMT). To join live, head over to our website to get the invites added to your calendar 📅. Everyone’s welcome ❤️

AI agent writes a PR, gets rejected, crashes out and writes a call-out blog post Absolute cinema crabby-rathbun.github.io/mjrathbun-we...

It's rolling out now -> Google told advertisers that it is integrating direct shopping into Search's AI Mode and Gemini; users can now buy items from Etsy and Wayfair w/in Gemini "UCP-powered checkout is rolling out now, letting US shoppers buy items from Etsy & Wayfair..."

That feeling sometimes when you are working with SEO measurement 🤡 iykyk

Happy to share my 2nd article for @sejournal.bsky.social 🥳🫶🏻

How important is browsing data for search? According to @markwilliamscook.com, very important! https://www.youtube.com/watch?v=iWlnlBNJDyU

Definitely worth it!

Twist your brain, with the Thatcher Effect: the faces are wrong, but they seem right upside down, because our brain loves to make sense of things, even when they don't. (rotation animations might be motion sickness triggering) optical.toys/thatcher-eff...

The absolute STEAMING irony of my phone alerting me to a story that LinkedIn says it’s lost traffic to AI overviews, clicking to see a summary of the story in an AI overview sourced from LinkedIn 😂😂😂

Got a new spam idea ⚖️

Stop turning your website into markdown. Meaning lives in structure, hierarchy and context. Flatten it and you don’t make it machine-friendly, you make it meaningless. Yes, AI might fetch your .md file. That’s convenience, not trust, and it won't scale. www.jonoalderson.com/conjecture/m...

Today I proved it is VITAL to include structured data on your web pages for LLMs, such as waddleStyle and reedNumber 😮‍💨 More: www.linkedin.com/posts/markse... #geo #aiseo #lmmo #disco

I had a great time answering Laura Abreu’s questions about SaaS SEO, AI and what actually matters for SEO professionals. Big applause to dear Laura for her thoughtful questions and rare ability to make people shine. ✨ 👉 To read the interview: globalandsearch.com/interview/fr...

📅 SAVE THE DATE: 24th September 2026: SearchNorwichXL. It's happening! 250 people conference in #Norwich with some of the best SEO speakers in the world. Sign up for updates 💌 searchnorwich.org

Apparently, quite a few people didn't know that @withcandour.co.uk build websites as well as do SEO. We can do that when you want developers but _don't_ want to worry "I wonder if they will f*** this new site up and make my life hell" 😅

This was one of my favourite sessions of putting the AI BS back in the box with @lilyray.nyc 📦 Loads of takeaways on: ⭐ The future of search ⭐ How Chrome data can be used ⭐ Browser wars ⭐ C-Suite comms ⭐ Community building ⭐ and more moz.com/blog/browser...

🚨 YouTube drop alert! Two SEO legends - Mark Williams-Cook (@markwilliamscook.com) and Mercy Janaki - joined Michael Chidzey and Jo Juliana Turnbull for #SeoOfficeHours. 📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!

The latest @withcandour.co.uk team member to be immortalised in LEGO for our Wall of Fame is Claire Jennison MAAT AATQB, our Finance Manager. Thank you so much for being part of the team and keeping us in shape!

Gold medal LinkedIn comment today in response to someone saying SEO can take months 🥇

Are you doing ecommerce SEO? This course is for you: sitebulb.com/ecommerce-seo-... @nikkihalliwell.com, Ash Noad, Briony Cullin & @sagibson.co.uk deliver 4 training sessions, each one covering a different aspect of SEO auditing for online retailers. FREE & OPEN TO ALL! @womenintechseo.bsky.social

Follow up GSC question @johnmu.com. (cc @not-a-robot.com) If URL appears in AIO and 10 blue links, does this affect Avg. Pos in GSC? Or is only 'ten blue links' used to calculate?

I wasn't going to present my talk on AI 'keyword research'/RAG pipelines that I was calling "RAG to Riches" again in 2026, as I did it 4-5 times in 2025 which is rare for me. When I get messages like this though, it makes me doubt that decision 😭

I wasn't going to present my talk on AI 'keyword research'/RAG pipelines that I was calling "RAG to Riches" again in 2026, as I did it 4-5 times in 2025 which is rare for me. When I get messages like this though, it makes me doubt that decision 😭

Where do you think we're going from here; up or down with AIOs in PAAs?📈 📉 New @alsoasked.com data analysing 26.07M English language PAA results shows that after a dip in November, the number of AIOs present are now similar to September levels at 36.3%.

I think I'll coin this "Mt. AI". Yet another example of a site publishing a ton of AI-generated content that surged... and ultimately came crashing down. I'm sure the site owners were saying, "AI content is amazing! Look at our trending!" ... until the crash happened.

ICYMI @markwilliamscook.com joined @owainlloydwilliams.com, @goodsignals.com and @seojoblogs.bsky.social on #SEOOfficeHours. Watch the full episode on YouTube for some interesting questions from the SEO community and insightful answers from the panel. www.youtube.com/watch?v=9B68...

POV: SEO in the meeting listening to salesperson explain how 'GEO' works.

Me, calmly: yes everything is normal Also me: OMG, I’m joining Lumar’s webinar on Jan 28 to talk SEO trends for 2026! Very happy to share the (virtual) stage with Chloe Steele, Richard Barrett, and @markwilliamscook.com Come & join us 👉 www.lumar.io/webinars-eve...

Thank you for attending my SEO course.

Mark Williams-Cook (@markwilliamscook.com) explains that before answering, AI platforms determine if a query needs “grounding”, which means checking live web data for the most up-to-date information. maj.to/4j9ycq7

Mark Williams-Cook (@markwilliamscook.com) explains that an AI determines answer grounding based on information stability, so stable information requires no grounding, while dynamic topics demand web searches. maj.to/4j9ycq7

why do we keep doing this to ourselves?

Our Digital Marketing Director, @markwilliamscook.com, joined Austin Willman on this week's episode of E-Coffee with Experts. Mark & Austin break down what actually works in SEO, digital PR, and brand building in the age of AI search. www.youtube.com/watch?v=m7Oy...

He didn't live to see it, but Snoop finally made it into a board game I backed a couple of years ago 😍 He truly was the fun police.

First proper head injury boxing. Briefly knocked out Sunday, still have headache on Wednesday. I’m worried I will start selling GEO soon.

Interview from the very kind Laura Abreu covering everything from charity work, boxing, scuba diving and excommunication by The Pope 🤩 globalandsearch.com/interview/20... with my twin @zyppy.com

At the "which one of the instant messaging, mobile-on-web, chat platform, social media platforms made that plinky IM sound" age.

Client: "We work in a regulated industry, so we need to be really careful about the content we put on our website." Big Bro LLMs: "IT SAYS WHATEVER IT LIKES TO MILLIONS OF PEOPLE WE JUST SAY IN SMALL TEXT IT MIGHT BE WRONG LOL" 🤡

Google Shopping is updating its promotions policy to now allow for promotions on subscription fees and abbreviations www.seroundtable.com/google-shopp... #googleshopping #google

Google announced that Apple Intelligence / Siri will use Gemini. Is this game over? Cuz it feels like game over.

We're pleased to announce our 2026 charity partner: Leeway! Leeway is a specialist domestic abuse charity that has been supporting people across Norfolk and Suffolk for over 40 years. Keep an eye out to see what we’re up to (there are rumours of skydiving 🪂) and how you can help us support them.

If you like my photos, please vote for me in the EIZO contest: www.eizophotoawards.ch/galerie/eter... #photography #landscape #switzerland

The num=100 change Google made recently was pretty disruptive It was also annoying, quite complicated to communicate if you weren’t already that “in to” the complexities of rank tracking. This change impacted: - Accuracy of data - Costs of rank tracking - Top line reporting metrics 🧵 1/2

If you're emailing my e-commerce business to pitch your services and putting "Issue with my order" as your subject so I open your email, you're going straight to spam. 🗑️

Internet of Shit

There’s a huge spam war going on⛔️ It’s far larger than it ever has been. If you think you’re worried about AI slop in your social feeds, Google’s Discover team has seen it far worse. Besides the spam-fighting they're doing, they also illustrated a critical point at Search Central Live 2025 🧵 1/3

🎉 It's 2026, which means it is time to announce @withcandour.co.uk's charity of the year! This year, I'm delighted we will be supporting Leeway Domestic Violence and Abuse Services, with an initial £10,000 donation and on-going support and fundraising activities throughout the year.

Our first 2026 webinar #dudawebinar Defining, Measuring & Winning With Quality Content in 2026 @markwilliamscook.com @bngsrc.bsky.social @yagmursimsek.bsky.social @withcandour.co.uk Live on Jan 15! Register now www.duda.co/webinars/win...

The ending to Stranger Things was disappointing.