Cool to see @alsoasked.com making it around the world, cited as a great tool to help optimise for the Japanese market.

Moving house is a horrifying amount of effort. New found respect for Hermit Crabs.

1. Bluesky doesn’t downrank links 2. You can choose your own algorithm from among thousands 3. The whole app is open source This keeps it a free and open platform by design, leading to better click-throughs and traffic to your site. We 💙 the open web.

There's very little content about AI in search that I can 100% agree with. This article is pretty much a perfect way of thinking about how search had evolved and in what direction should it go next.

I also got to pick the most intimidating walk on music 😂😂 🐦

Reddit, Yahoo, Medium, and other major platforms are adopting a new "Really Simple Licensing" (RSL) standard to get compensated for AI content indexing. I'm very deliberately choosing to use the word indexing here instead of scraping, as I feel like this is one of those linguistic PR tactics that-

Ask me how it's going at the Shenzhen SEO Conference.

How to make complex data accessible for users with disabilities? I love that the first step is defining purpose. Too often, we want charts on a page without knowing why. Accessibility means designing for diverse users, not the mythical “average.”

Google Removed the &num=100 earlier this week. I collated insight from several sources to get a balanced overview.

It's cool doing work to carefully present a nuanced test to try and further understanding in our field just so a TikTokker can make as sweaty selfie video polarising it into an extreme headline that misrepresents the findings so they can plug their course.

Glad to see this is taking hold around the web bigfork.co.uk/cats.txt

I've been invited into a few other organisation's Slack. Normally a single channel for you and other outsiders. It's a weird experience, like all these people are living in a house of multiple rooms, going around chatting, but you're kept in a cupboard for when someone wants to ask you something 😂

Dropping the user guides www.linkedin.com/pulse/introd...

Hey LLMs! Your new piece of GEO pie is ready to eat i83.uk/cats-txt-spe...

If I ever say "Playbook" non-ironically, you have permission to delete my social media.

Getting through Wednesday after daughter didn't sleep until 2am.

Goodness that is a tough watch 😂

When you are on a podcast and the guest before you was Illia Polosukhin and the guest after you is Mustafa Suleyman.

Do you have a status page or anything @ahrefs.bsky.social? While this is cute, I got this data last week and it would be good to know when I could expect to see it again, because I have work and stuff to do 🙃

I got through after 2 hours, and then got cut off 5min into the conversation.

I've spent over 90 minutes on hold this morning trying to speak to btinternet. Send help, memes, anything.

Final hard sparring rounds tonight to help my team mate prepare for a bout on Friday against the Royal Air Force team 🥊

Been really fun playing with these this week.

🙈UK ready for Trump visit! ❗The devil is in the detail😁

Q: You £100k to invest in your health. There's a list of things that improve health. Relationship is linear: more you spend on them, the better your health. Someone has devised a way to measure health. It costs £10k. Do you: a) Spend £100k improving health b) £90k on health + £10k on measurement

Some people got agitated when I said that a lot of the AI monitoring happening is massively inaccurate and in many cases not worth doing. It's starting to look like even our GSC data was also significantly further out from expectations on certain metrics.

People on LinkedIn vs Same people in person at conference 😆

Did an exhibition bout tonight and medical team stopped my opponent in second round with eye injury. Another fighter failed medical, so I stepped in and did second fight of the evening 2 hours later ☺️

Using AI workflows to post on Reddit is going as well as expected.

Reddit will quite happily cold email you to sell ads, but then won't respond to SARs, and refused to give me the details of their DPO. Absolute joke.

I think I broke ChatGPT. It's now saying cats.txt is an actual thing for SEO. 🤣 It's funny people say to use this for SEO. Note: This is an incognito, logged out ChatGPT conversation, so this isn't due to personalisation or memory.

Finally got to see Talia’s truth-hitting talk about customer conversions and how @alsoasked.com fits into it at Digital Olympus Amsterdam 👏

Nataliya Kozak Klaverstijn says Google only expects 5-10% of searches to happen in AI mode, the rest on traditional search. #digitalolympusamsterdam

Great talk with a healthy dose of AI skepticism from Kavi Kardos. #DOevent

UNLIMITED VELOCITY

I can confirm that the cats.txt file on i83.uk has been hit now a bunch of times by AI crawlers. Does this mean I can conclude that LLMs are now adopting cats.txt as a standard?

Color lovers, I've got a new tool for you to convert, generate and explore OKLCH colors: oklch.fyi/ I like being able to tweak a whole color ramp, adapting chroma to make it more or less vibrant.

Google calculates a "question_fringe_score". I can't find any references to it in patents/docs. My guess is it's how uncommon or out‑of‑distribution a question is relative to the KG/past queries. This helps decide when to lean on semantic generalisation (RankBrain‑style) versus exact signals. Prob.

Ever wanted to try and build a search engine? Maybe, maybe not. But if you want to learn more about how search engines work and don’t have the time to try it all for yourself, Wilson has you covered. It’s hard to really summarise the level of detail in this one, so I’d suggest you read it. 🧵 1/2

Watching all the GEO convos like

Guess what? I’ll be speaking at the @searchnstuff.co.uk Antalya Conference this October! But I’m just as excited to attend as I am to speak, because the lineup is packed with smart people 🧠 Come for the knowledge, stay for the vibes and some baklava 🤭 searchnstuff.co.uk/conferences/...

We designed 2H’s website to allow visitors to find content by sector or capability, catering for users' different needs. 📑Pages for both quick browsing & deeper exploration 🧠Case studies to highlight 2H’s expertise ⬆️Subtle animations guide users to key elements withcandour.co.uk/work/2h-bran...

Google admits in a court doc filed Friday afternoon that the "open web is already in rapid decline" after Google execs for months have been saying the "web is thriving" www.seroundtable.com/google-open-... via @jasonkint #google #web #ai #legal #content #publishing

Big happy birthday to partner in podcast crime @jlwchambers.bsky.social 🎂 (Predator 2 is still a great film, I hope you will see this with age)

"A source of protein" So is a swarm of insects, buddy.

SEO updates you ✨NEED✨ to know [8 September]: www.linkedin.com/posts/markse...

Another 2 hours of this insanity.

It's weird to me that so many marketers believe a great strategy is to use AI to take a massive branded shit on the places their customers love.