Out of office

What’s an amazing headline

SEO updates you ✨NEED✨ to know [29 June]: www.linkedin.com/posts/markse...

Booked onto SearchNorwichXL whilst somewhat tipsy 👀 back in April because @markwilliamscook.com said there's an after party (there's a theme developing there) and just realised it's going to take me 5hrs to get there 😂 Might make it into a multi-dayer. What is there to do in Norwich?

@clairecarlile.bsky.social, @markwilliamscook.com, @garrettsussman.bsky.social, @zyppy.com, Jake Hundley, @bubblesup.bsky.social, Michel van Luijtelaar Read it below!

@markwilliamscook.com at Search 'n Stuff London: automation can support better decisions, but strategic thinking still needs a human behind it. #SearchNStuff #SEO #AI #SearchStrategy

Now on-demand!

Tough life as an SEO.

"My chunks made it into the candidate pool" is an SEO sentence I never want to read again.

SEO updates you ✨NEED✨ to know [22 June]: www.linkedin.com/posts/markse...

TOMORROW LIVE! We’ve got ⭐️ Yagmur Simsek (@yagmursimsek.bsky.social) and ⭐️ Jono Alderson (@jono.id) for SEO Office Hours, alongside Yordan Dimitrov (@yordan-dimitrov.com) and Michael Chidzey, this Friday at 9:30 am (BST). To join live, sign up on our website. Everyone’s welcome ❤️

What do you need to know before investing digital PR? It’s easy to get overwhelmed by the options but success comes down to preparation. We’ve put together a guide to help you navigate the process, from choosing the right tactics to aligning your goals & budget. withcandour.co.uk/about/news/w...

Some sponsor announcements deserve a bit of candour. We’re very happy to welcome @withcandour.co.uk as a Silver Sponsor of Search ’n Stuff London 2026 🥈 A UK search agency bringing practical, no-fluff thinking to SEO, digital PR, design, build, and branding. searchnstuff.co.uk/search-n-stu...

If I was Prime Minister in the UK, I wouldn't ban under 16s from social media. I would ban under 65s from social media. Think about it.

Everybody thinks 'https://' stands for 'hypertext transfer protocol secure' but it actually stands for 'head to this place, sucka' followed by a colon and two laser sounds

New: Researchers have quantified how easy AI search is to manipulate. Just 13 words buried in a random Reddit comment can poison AI search results. They suggest this is not easy to stop: "The way you can attack these systems is so much dumber than you think it is" www.404media.co/it-is-trivia...

This is the best query fanout tool I’ve seen yet. Huge shoutout to @markwilliamscook.com, who can’t stop, won’t stop coming up with brilliant tools.

What is even the point in Google Translate now? It is totally redundant. It is regularly incorrect, but LLMs like Gemini etc get the translation correct far more often.

@markwilliamscook.com explaining SEO decision-making in the rain, with thunder in the background, feels more like an official warning from the search gods. See him at Search ’n Stuff London. Use CANDOUR30 for 30% off ⚡ searchnstuff.co.uk/search-n-stu...

Ten years on from Brexit there are still no rules to prevent lies in election ads. We’ve tabled amendments to stop election ads like the infamous Brexit bus misleading voters again. Email your MP and ask them to sponsor them. It takes 1 minute. 👇 reformpoliticaladvertising.org/take-action/...

Did we mention how phenomenal the line up for #SearchNorwichXL is?! We're bringing the best SEO speakers to the East, SearchNorwichXL really is where East meets best. Tickets are just £125 and here are our world-class speakers: www.eventbrite.co.uk/e/searchnorw...

We're at the point where the Telegraph are literally making up quotes. I said when veg is sold for pennies in supermarkets, it's a sign someone's not being paid properly. Farmers being paid a pittance for their produce. Workers on less than a living wage in supermarkets.

Gemini can be so hilariously shit. I asked it to remove the white background from this image and make it transparent png. It said it did it, but it just (badly) added some squares to the image as if it had done it 🤣

Occasionally we get questions about whether dashes in domain names are ok for SEO (they're ok). So far, I haven't seen anyone ask the other question - HOW MANY DASHES ARE OK? Folks, the answer is apparently 61. Now you can read the link in peace.

Here's an easter egg in the new Lego Batman that I think all of you will REALLY appreciate. It's so good, I had to make a video.

SEO updates you ✨NEED✨ to know [8 June]: www.linkedin.com/posts/markse...

We have not forced any ✨AI features✨ on our users with @alsoasked.com. We have an API if you want to connect it to any such platforms, but I feel our job is to provide reliable data and not get caught on shiny thing hype.

💥 In Donetsk region, birds are building nests from drone fiber optics.

Still can't help but grin when I see a site bomb because they followed a SEO Claudeit.

These people look fly af

Lol “make no mistakes”?

This was a no-brainer: Outstanding informational content + entertaining/funny!? SIGN ME UP

TOMORROW LIVE! We’ve got ⭐️ Roxana Stingu and ⭐️ Shannon McGuirk for SEO Office Hours, alongside Jo Juliana Turnbull and Michael Chidzey, this Friday at 9:30 am (BST). To join live, head over to our website to get the invites added to your calendar 📅. Everyone’s welcome ❤️

That is literally what search engines are trying to measure and why the links are valuable 🙃

It is windy and raining, so my internet connection is bad. Welcome to the country.

So much AI feedback from clients now. What exactly is the position of the agency within the AI centipede?

I miss my dog

Looking for the new 'Generative AI' report in your own Google Search Console be like

ICYMI: You can now go live on Bluesky with YouTube, Substack and beehiiv, in addition to the already-supported platforms: Twitch, Streamplace and Bluecast Add your stream link and a red ring appears on your avatar, so your followers know the moment you’re on. 🧵

This was an interesting experiment (that I didn't expect much out of). In Claude Code, in a folder with a website that just wouldn't show a favicon in search.. I asked it to review our documentation (the HTML page) and evaluate what's wrong.

The 25 free uses of queryfan.com were used today in 18 minutes 😅

I reposted Candour's Pride Month post today on LI. Let's see how many idiots/detractors I get this year 🏳️‍🌈 Reminder: if you're against the universal right to love and be loved, you are very welcome to unfollow me if it bothers you that much. Come at me in comments, you get both barrels 😘

I wrote a thing about LLMs and schema on Substack, and one of the people I most look up to in the industry @britneymuller.bsky.social became a paid subscriber for my Substack and it made my month 🥲 markwilliamscook.substack.com/p/schema-llm...

I did a very different talk to my usual thing at SERP Conf Sofia this year, so absolutely delighted and humbled to hear, for the second time running, I was the top audience rated speaker 🤓

SEO updates you ✨NEED✨ to know [1 June]: www.linkedin.com/posts/markse...

⚒️ Casual AI search tool weekend free launch: QueryFan.com ⤵️ 🧏 Find prompts specific groups are likely using on LLMs 💬 Predict the next most likely questions in the conversation 🪭 See what fan out queries LLMs are doing 🆓 100 free community uses a day

A must read for all SEOs shouting "Schema works for LLMs" via @markwilliamscook.com 

A true SEO legend @dixonjones.bsky.social (CEO of WAIKAY & InLinks) will be at SearchNorwichXL! Dixon will be helping us understand What AI knows about you (and how to fix it). Find us on Eventbrite and use the discount code DIXON for 10% off your ticket.

Comments should be taxed. Save the economy.