Flash was everywhere. Now it's gone. Sound familiar? Flash is just part of the story of VANISHING CULTURE, a new book exploring the fight to preserve our fragile digital history. 📖 Join us for the book launch! 📅 Apr 23 🕠 Doors 5:30 PM 📍 300 Funston Ave, SF 🎟️ www.eventbrite.com/e/vanishing-...

Sometimes people optimize for technical elements that none of the search engines support -- it's better to focus on elements that are known to work. Here's a study that shows 2 out of the top 6 support meta-tags.

Make It Myself xkcd.com/3233/

The #GoogleIO livestream schedule is here 🎪 Join us online May 19–20 for keynotes and sessions covering AI, Android, Chrome, and Cloud. Explore the program → goo.gle/io2026-6

Build secure and cost-effective retail agents for conversational commerce. Join Apigee X and Gemini to explore the technical path from "Chat-to-Checkout." 🛡️ Block prompt injections 💰 Govern AI costs 📈 Secure transactions 📅 April 16 | 5 PM CEST | 11 AM EDT | 8 AM PDT

PSA if you use JavaScript to rewrite your pages' titles, make sure, well ...

I am 100% in favour of this. Introducing a new spam policy for "back button hijacking" developers.google.com/search/blog/...

Fun fact: if someone tries to sell you something by saying “GEO/AEO is replacing SEO. Your website can rank #1 on Google but be invisible in ChatGPT” there’s a very high chance they are lying to you and scamming you.

There's a special place in hell for people responsible for websites that disable the back button.

The State of AI 2026 survey is now open! AI has changed a lot since the initial 2025 AI survey, so it's going to be very interesting to see how things have changed: survey.devographics.com/en-US/survey...

So it turns out it's actually hard to find just a big list of prime numbers quickly on the web (even Wikipedia limits it to the first 1,000) so I made a web page that uses JS to generate them (hard-coding the first 2,000 for SEO purposes): inventwithpython.com/blog/prime-n...

PSA Googlebot tries to render pages to understand what they look like, to better understand the value & context of your site's content. This requires that your JS & CSS files be crawlable. Don't block these files for Googlebot in robots.txt, if you want Google to understand your site optimally.

"Build a news platform so good that your readers don’t ever think about going anywhere else." -- that's harder than baiting for clicks. Great takes by @polemicdigital.com , thanks for writing them up.

Did you hear the story of the one man $1.8 billion business built by AI as portrayed in the @nytimes.com? Turns out basically every aspect of that story is bullshit and the story should be retracted.

This week's edition ended with "SEO is infrastructure. AI is a multiplier. The only question is whether it multiplies the part of your system you’re proud of, or the part you’ve been avoiding." - so man good & thoughtful takes in ashla.ai/p/what-i-war... - thanks, @joehall22.bsky.social !

Who found the easter egg in my CSS-only Dino game? 🥚 A "rocket mode" to fly above everything! 👀 Give it a try 👇

"The real threat is a slow, comfortable drift toward not understanding what you're doing. Not a dramatic collapse. Not Skynet. Just a generation of researchers who can produce results but can't produce understanding." ergosphere.blog/posts/the-ma...

Force indexing won’t fix your shit content

Adding hidden text with a prompt injection to my email footer seemed harmless & fun until I started using an LLM system to help with my email.

It's important to be clear about uncertainty in metrics, regardless of whether it's for SEO or anything else. And, it's critical to make room & set expectations for those you work with, that expressing uncertainty is a good thing. Thanks for the write-up, @bngsrc.bsky.social !

Another great episode and great to hear the work of @not-a-robot.com & @barkseo.bsky.social on @httparchive.org's Web Almanac referenced! After listening, go snack on the nutritious & delicious Page weight chapter: almanac.httparchive.org/en/2025/page...

After days of ruthless trimming, my 3500 word talk is down to a manageable 5800 words

‘Salsa’ (dance) comes from ‘salsa’ (sauce).

aifoc.us/the-token-sa... What are the numbers like if Steve Yegge's (cut 50% cut of staff to fund tokens) or Jensen Huang's (add 50% of salary as tokens to your eng) predictions is what happens in the industry? I tried to model it out a bit.

Happy Monday (well, it's a Monday :-)) Here are some hungry cats. meow.camera

CSS is DOOMed! I've build DOOM in CSS and every wall, floor, barrel, and imp is a div, positioned in 3D space using CSS transforms. cssdoom.wtf Try it out! But... not every browser can handle it. This is taking the browser to its limit. Chrome has some issues. Safari too. Bugs will be filed.

good news the dogs are still good

too much good stuff is locked behind login (or worse, behind app stores). a few years ago, i would shake my head furiously. today, i still do that, but at the same time i get it because of all these fucking bots :/

March 2026 core update - Released the March 2026 core update . The rollout may take up to 2 weeks to complete. (source) #SEO

If you're still keeping an eye on ranking factors, remember that patience is at the top of the list. #SEO

Vibe coding a website - doesn't have to result in a new SaaS making you millions. Just make & fix the things that annoy you. Make the web you want to find, even if it's just for yourself.

It is called LLMFlate and it is the hottest new text encoding protocol. Think of it like gzip or brotly but with a twist. It has taken the world by storm and is already supported by most email clients. Here is how it works

The Zero Token architecture is amazing! I haven't written assembly code in 25 years. My compiler generates 100% of my machine code and I don't even look at it.

Brewster Kahle, the founder of the Internet Archive (archive.org), is looking for patrons/partners who can help store European Internet Archive data on European servers. Please contact him if you're interested. en.wikipedia.org/wiki/Brewste... (In the photo: Alexander @biodranik and Brewster Kahle)

Do you count the carbon emissions of your website, emails, social media posts, ads and AI usage? For every website I build my aim is to make it faster and leaner - which is great for SEO - and the client's bottom line. It also uses less energy.  #carbon #ai #renewableenergy

Thread of non-English Wikipedia articles about slang/idioms!!! Here's “Ketchupeffekt” from Swedish Wikipedia. They're all autotranslated to English in my browser

March 2026 spam update - Released the March 2026 spam update , which applies globally and to all languages. The rollout may take a few days to complete. (source) #SEO

Always wanted to attend #brightonSEO but can’t justify the cost? Scholarship applications are now OPEN. Simply fill in the form here: docs.google.com/forms/d/e/1F... Applications close 30th March - don’t miss out!

Ah, right! Forgot to tell all y'all that we're bringin Search Central Live to Toronto on April 21st! Apply for a seat at rsvp.withgoogle.com/events/searc...

This is so anti-web. Soundcloud blocked me after trying to sign in with 1Password. Reasons "may include": - Rapid taps or clicks - JavaScript disabled or not working - Automated (bot) activity on your network (IP ---) - Use of developer or inspection tools USE OF DEVELOPER OR INSPECTION TOOLS?!?!

Just 100 taps of your spacebar and you got this. (via piccalil.li/the-index/174/ ) 100jumps.org/play/

The forbidden Pepsi.

Saying "I don't know" gets you further overall than the few times you can skate by while faking it & making something up. The self-confidence to so that you don't know (and then working to figure out more) is a super-power.

One of the worst things you can do for AI search visibility? Destroying your SEO performance with shiny new AI search tactics that are ultimately dangerous for SEO - and by extension - AI search. (1/2) open.substack.com/pub/lilyrayn...

Someone at work mentioned that if our design system used just plain ole CSS and class names, the AI tooling they're working with would understand it a lot better and for a moment I became an AI booster.

Commodity content is a race you win by not running.

"I went to the New York Times to glimpse at four headlines and was greeted with 422 network requests and 49 megabytes of data. It took two minutes before the page settled. And then you wonder why every sane tech person has an adblocker installed on systems of all their loved ones."

Whenever I see uncredited cute/amusing/surprising images or videos of dubious provenance doing numbers on here I just reflexively instablock the account that shared them. Hopefully over time it means my feed is less filled with people trying to boost their own accounts using stolen content.

Focus on Local? Looks like Google just published these new playbooks the other day -> New Google Business Profile Playbooks With Local Optimization Tips Google emailed site owners a few days ago about new Google Business Profile Playbooks containing recommendations for optimizing local listings.