I think about Maxwell's demon at least once a year. If Google allows valuable content and doesn't index low quality pages, it aims to reduce the disorder and randomness present in its system. EXCEPT that it now introduces disorder in AI answers. It's both a filter and a source of noise.

haven't slept. need to do a client proposal and prepare for a meeting and then go to a conference. what is my brain doing? reminding me that this one time @not-a-robot.com managed to get a marriage proposal while attending a silent disco.

I made it onto @adweek.bsky.social! Well not really. It was my Unsplash image. But hey, made me smile. Thanks @alertmouse.bsky.social for that. I genuinely enjoy the service.

Recap of IMPORTXML bits SEOs should love: Fetch the title: =IMPORTXML(A2, "//title") Get the meta description: =IMPORTXML(A2, "//meta[@name='description']/@content") Get the H1 : text =IMPORTXML(A2, "//h1") Get the Open Graph Title: =IMPORTXML(A2, "//meta[@property='og:title']/@content")

I'm exhausted from putting effort into messages when people just reply with an emoji. I wish I could “emoji their emoji” to signal that I'm done taking initiative, now it’s up to them to continue the conversation. Has genZ found a solution to this?

Throwback. She hasn't changed anything. She's doing great. I haven't changed anything. Doing great. www.linkedin.com/feed/update/...

If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)

Met a lot of new people at a conference. One of them in the speaker WhatsApp group is super polite and kind. They wish folks good night, sweet dreams, etc. ME: sends a link to a medical study on the impact of micro plastics in tea bags at midnight cause we both like tea. Sigh. Goodnight I guess

I saved this post because it always reminds me that I made a difference. If you have ADHD or work with someone who's neurodivergent, check this out: www.linkedin.com/feed/update/...

Flan it. When you're French and type on mobile and get autocorrected. Flan it indeed.

why are empty social displays so popular on LinkedIn? I'd like to share the cool shit I'm working on but what's the point when it gets drowned out? It's sad.

Heapcon is legit fucking fun. 9am in Belgrade

After ytd's discussion with Myriam, I felt like creating my own version of the post's #dataviz. I'm not a fan of mirrored line charts 🤨🪞🤨 & that's putting it mildly. I understand why that choice is often made, so I implemented a toggle. 😁 Here the full story: www.linkedin.com/posts/mehdi-...

I was not ready for the amount of meat in Serbia. Heapcon is going to be a fun food coma with a side of tech

Halloween in Denmark is a whole ass mood

It's good. It works! And it's actually useful.

Major milestone: AI-generated articles now officially outnumber human-written ones online. Search engines still favor uniquely human content. BUT, it's a new chapter leading us to think about how knowledge is produced and surfaced on the web. graphite.io/five-percent...

@johnmu.com do you remember the wix socks thread on twitter? the one with all the wix jokes for germans? i tried to explain this to someone and it just sounds like a fever dream of a thread.

airfryers have reached a zenith. they are the baseline discussion point in SEO conference slides.

Why is YouTube showing me this?? youtube.com/shorts/N5maW... No woman wants you to pick them up at their home address for a first date. It's not about power games, it's about safety. NONE OF EM WANNA GRT STALKED OR MURDERED.

One of the things that llms will have a very hard time mimicking is my unhinged use of capital letters and punctuation.

Want to learn something like Ashley did? Attend my talk! I bring something new every single time (ah the joys of ADHD!). www.linkedin.com/feed/update/...

Search is evolving fast — @myriam.dopamine.builders shows how to make every part of your content machine-readable and accessible to algorithms. #BrightonSEO (Skyline)

A “costume” label in Google Trends filters for literal, entity-specific searches, while a “topic” aggregates all related global searches and synonyms under one concept. Categories are narrow and precise; topics are broad and algorithmically clustered.

Someone said I'm the human equivalent of a query fan out and I can't unhear this. I have been laughing for a solid minute now.

=IMPORTXML(A2, "//meta[@name='description']/@content") Put this in Google Sheets and it will fetch the meta description of most URLs you work with. This is a nifty little Google thing I adore that nobody talks about.

Myriam Jessier (@myriam.dopamine.builders) recommends focusing on real, local insights over surface-level localisation because it's important to understand the humans who consume your content first and let the machines catch up. maj.to/4jcq8DK

Last year I did velour cockroach chic. This year, who knows, maybe I will go for spiders. www.linkedin.com/feed/update/...

AI is a bubble, the bathbomb. A burst of Crisp Ozone and Zesty Lime. Blue Agave Nectar and Green Tea. White Musk and a subtle Metallic Accord. Made with Gemini. Process: Imagining the Fragrance Refining Scent Components Defining the Olfactory Palette Defining Scent Profile Defining Scent Profile

I have way too many intrusive thoughts I act on.

Guess why my train is late... They forgot to schedule a driver... And are frantically looking for one. I nominate the dude who's been driving the bjørn express (the Christmas train downtown). He does a great job.

When it comes to Halloween ALT text, don't just describe the costume, capture the vibe. If you're going to say: "mummy costume on a child", try "Remember that one time your mom rolled you up in toilet paper and called it a day? This kids' mummy costume gets the look just right".

This is...insane. I basically rely on muscle memory and UX conventions to make this work. No confirm button and if you click anywhere else than where the confirm button isn't...it doesn't get recorded. But if I click where I think it should be then the date gets recorded.

not ignoring you. it's just that my inbox is on fire and i can't do all the things required of me today. i wish there was a polite way of saying this but that's already the polite way of saying: I AM HAVING A PRE-MELTDOWN RIGHT NOW.

This lives rent-free in my head because the internet we operate on right now is built off of advertising. www.linkedin.com/feed/update/...

What GEO "rule" do you follow blindly without understanding the "why" behind it? Rote memorization promotes rigid thinking. When Google or ChatGPT tweak something, if you get it, you know hwo to adaopt. If you don't, you wait for the next "rule" you'll follow...

Tis the season! If there's something weird in your SERPs...it's the new normal.

I keep going on about all natural ethically harvested skeletons as a joke but considering the Halloween decor trends, I have no clue where one would find a 12 foot tall skeleton. frightgeist.withgoogle.com/costumes#tre...

Insights from the NRF Halloween 2025 survey: 1. Discount stores are in as people respond to tariff-driven price hikes. 2. Online searches are the main source of inspiration at 37%. 3. Per-person spending rose $11 this year to $114.45. 4. Early shopping is up; nearly half began in September.

We've got some Halloween accessibility tips right here (timestamped for you). They are from last year's annual scream queens Candour podcast. 1. Use readable color contrasts and do not depend solely on orange/black. 2. ALT for products should be FUN and descriptive aka context-rich.

The Tooth Fairy’s mugshot. Destiny favors the molar. I know this product deserves a beautiful product detail page. I haven't found any other DIY that delights me the way this does when Halloween rolls around.

my favorite part of Gmail

Entertainment that can't be totally automated or AI-ed.

Every year I make the same plea for the environment. PSA: This year, say no to plastic skeletons for Halloween. Locally sourced, all natural skeletons are much better for the environment. Maybe this year will be another big skeleton year (it's always a big skeleton year really)

Okay, social media managers, let's talk about something that's probably making your life way harder than it needs to be. GA4 lumps ALL your social media traffic into one generic "Organic Social" bucket. When you try to see which platforms are actually performing, your reports become a mess. 🧵 👇

I never thought I would have something nice to say about Nazi Germany but...they did have good fashion. Oversized red ties are tacky.

I don't know WHY some Americans making speeches casually downplay that the Geneva convention is something the world needed in part BECAUSE of the gnarly stuff Canadians are capable of...and that is before we unleash the geese.

Me every year: I hope someone already started a niche website about Halloween cocktails and shots because that is one delightful rabbit-hole for me. So this year, I am putting it out there: Grim Libations. That's going to be the name. It may get vibe coded but it will get done.

As a French person I know how some historical events end.

I'm in Barcelona for work. Since I can't be there in person to celebrate my friend Stéphanie Walter, give me your most obscure or interesting human fact. Stéphnaie is a UX expert so I want to see how many weird things she already knows about humans.