I wish some folks would lose everything they lied so hard to get. I'm petty like that.

Image SEO in 2026 is about machine readability. FDA font sizes (0.9mm) fail AI OCR. Glossy packaging causes data hallucinations. Weird facial expressions = unreliable sentiment scores. I have some thoughts and advice here:

Voice to text typing on my phone is wild. It seems that as a baseline, I sound like I'm asking a question so everything ends up with a? at the end. Happens in French, English and Hungarian attempts.

No branded mug. No hoodie. No gift card. Search Engine Land sent nothing to their contributors. Instead of shipping swag, a donation was made to the American Marketing Association Foundation (AMAF) on behalf of us contributors.

Most marketing playbooks on LinkedIn and in my inbox feel like survivor bias in PDF format. You download them and feel like a failure when you can't apply half of it with success. It doesn't work...just like a map of Paris métro won't help you navigate the London underground. I talk about this here:

Treat your reputation like a data engineering challenge. 1. AI search answers usually present a "consideration set" of 3-5 options. If your brand falls outside this cluster, bye! 2. AI assigns qualitative labels ("budget-friendly," "legacy," "complex"). 3. Your brand narrative is co-created

One of the things i hear less and less: "They have a bigger marketing budget and marketing department, that's why we can't compete". Vibe marketing is emerging alongside vibe coding. If it sounds like a buzzword for you, read Marc's article.

@johnmu.com youtube.com/shorts/BoySC... Christmas catering option for you.

I'm watching a video by French photographer. Her voice... Sounds like someone replaced her vocal cords with a cheese grater that has a wind chime inside of it.

Did we ever need AI recipes for Thanksgiving to be headed for tragedy? futurism.com/artificial-i...

the greatest tragedy of my life is that only men think i am a lesbian. it's a tragedy because i wish women thought that.

I think about Maxwell's demon at least once a year. If Google allows valuable content and doesn't index low quality pages, it aims to reduce the disorder and randomness present in its system. EXCEPT that it now introduces disorder in AI answers. It's both a filter and a source of noise.

haven't slept. need to do a client proposal and prepare for a meeting and then go to a conference. what is my brain doing? reminding me that this one time @not-a-robot.com managed to get a marriage proposal while attending a silent disco.

I made it onto @adweek.bsky.social! Well not really. It was my Unsplash image. But hey, made me smile. Thanks @alertmouse.bsky.social for that. I genuinely enjoy the service.

Recap of IMPORTXML bits SEOs should love: Fetch the title: =IMPORTXML(A2, "//title") Get the meta description: =IMPORTXML(A2, "//meta[@name='description']/@content") Get the H1 : text =IMPORTXML(A2, "//h1") Get the Open Graph Title: =IMPORTXML(A2, "//meta[@property='og:title']/@content")

I'm exhausted from putting effort into messages when people just reply with an emoji. I wish I could “emoji their emoji” to signal that I'm done taking initiative, now it’s up to them to continue the conversation. Has genZ found a solution to this?

Throwback. She hasn't changed anything. She's doing great. I haven't changed anything. Doing great. www.linkedin.com/feed/update/...

If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)

Met a lot of new people at a conference. One of them in the speaker WhatsApp group is super polite and kind. They wish folks good night, sweet dreams, etc. ME: sends a link to a medical study on the impact of micro plastics in tea bags at midnight cause we both like tea. Sigh. Goodnight I guess

I saved this post because it always reminds me that I made a difference. If you have ADHD or work with someone who's neurodivergent, check this out: www.linkedin.com/feed/update/...

Flan it. When you're French and type on mobile and get autocorrected. Flan it indeed.

why are empty social displays so popular on LinkedIn? I'd like to share the cool shit I'm working on but what's the point when it gets drowned out? It's sad.

Heapcon is legit fucking fun. 9am in Belgrade

After ytd's discussion with Myriam, I felt like creating my own version of the post's #dataviz. I'm not a fan of mirrored line charts 🤨🪞🤨 & that's putting it mildly. I understand why that choice is often made, so I implemented a toggle. 😁 Here the full story: www.linkedin.com/posts/mehdi-...

I was not ready for the amount of meat in Serbia. Heapcon is going to be a fun food coma with a side of tech

Halloween in Denmark is a whole ass mood

It's good. It works! And it's actually useful.

Major milestone: AI-generated articles now officially outnumber human-written ones online. Search engines still favor uniquely human content. BUT, it's a new chapter leading us to think about how knowledge is produced and surfaced on the web. graphite.io/five-percent...

@johnmu.com do you remember the wix socks thread on twitter? the one with all the wix jokes for germans? i tried to explain this to someone and it just sounds like a fever dream of a thread.

airfryers have reached a zenith. they are the baseline discussion point in SEO conference slides.

Why is YouTube showing me this?? youtube.com/shorts/N5maW... No woman wants you to pick them up at their home address for a first date. It's not about power games, it's about safety. NONE OF EM WANNA GRT STALKED OR MURDERED.

One of the things that llms will have a very hard time mimicking is my unhinged use of capital letters and punctuation.

Want to learn something like Ashley did? Attend my talk! I bring something new every single time (ah the joys of ADHD!). www.linkedin.com/feed/update/...

Search is evolving fast — @myriam.dopamine.builders shows how to make every part of your content machine-readable and accessible to algorithms. #BrightonSEO (Skyline)

A “costume” label in Google Trends filters for literal, entity-specific searches, while a “topic” aggregates all related global searches and synonyms under one concept. Categories are narrow and precise; topics are broad and algorithmically clustered.

Someone said I'm the human equivalent of a query fan out and I can't unhear this. I have been laughing for a solid minute now.

=IMPORTXML(A2, "//meta[@name='description']/@content") Put this in Google Sheets and it will fetch the meta description of most URLs you work with. This is a nifty little Google thing I adore that nobody talks about.

Myriam Jessier (@myriam.dopamine.builders) recommends focusing on real, local insights over surface-level localisation because it's important to understand the humans who consume your content first and let the machines catch up. maj.to/4jcq8DK

Last year I did velour cockroach chic. This year, who knows, maybe I will go for spiders. www.linkedin.com/feed/update/...

AI is a bubble, the bathbomb. A burst of Crisp Ozone and Zesty Lime. Blue Agave Nectar and Green Tea. White Musk and a subtle Metallic Accord. Made with Gemini. Process: Imagining the Fragrance Refining Scent Components Defining the Olfactory Palette Defining Scent Profile Defining Scent Profile

I have way too many intrusive thoughts I act on.

Guess why my train is late... They forgot to schedule a driver... And are frantically looking for one. I nominate the dude who's been driving the bjørn express (the Christmas train downtown). He does a great job.

When it comes to Halloween ALT text, don't just describe the costume, capture the vibe. If you're going to say: "mummy costume on a child", try "Remember that one time your mom rolled you up in toilet paper and called it a day? This kids' mummy costume gets the look just right".

This is...insane. I basically rely on muscle memory and UX conventions to make this work. No confirm button and if you click anywhere else than where the confirm button isn't...it doesn't get recorded. But if I click where I think it should be then the date gets recorded.

not ignoring you. it's just that my inbox is on fire and i can't do all the things required of me today. i wish there was a polite way of saying this but that's already the polite way of saying: I AM HAVING A PRE-MELTDOWN RIGHT NOW.

This lives rent-free in my head because the internet we operate on right now is built off of advertising. www.linkedin.com/feed/update/...

What GEO "rule" do you follow blindly without understanding the "why" behind it? Rote memorization promotes rigid thinking. When Google or ChatGPT tweak something, if you get it, you know hwo to adaopt. If you don't, you wait for the next "rule" you'll follow...

Tis the season! If there's something weird in your SERPs...it's the new normal.

I keep going on about all natural ethically harvested skeletons as a joke but considering the Halloween decor trends, I have no clue where one would find a 12 foot tall skeleton. frightgeist.withgoogle.com/costumes#tre...

Insights from the NRF Halloween 2025 survey: 1. Discount stores are in as people respond to tariff-driven price hikes. 2. Online searches are the main source of inspiration at 37%. 3. Per-person spending rose $11 this year to $114.45. 4. Early shopping is up; nearly half began in September.