When Brooklyn Peltz Beckham launched his hot sauce brand, Cloud23, he didn’t want a flashy debut or celebrity-driven campaign. Now a year in, Cloud23 is seeing repeat purchases — a sign, Beckham said, that the brand’s slow-build strategy is paying off. Read more here: https://bit.ly/43mfG7o

ESPN is ending its partnership with Penn Entertainment for ESPN Bet, effective December 1, 2025, despite signing a 10 year, $1.5 billion deal in 2023. The sportsbook will be rebranded to theScore Bet, as ESPN Bet lagged behind competitors, ranking outside the top five sports betting apps.

ADWEEK ADVANTAGE | October's advertising landscape revealed a growing tension around AI. The industry appears divided though as AI becomes indistinguishable from human work, distinctions are fading.

Warner Bros. Discovery limited details in its Q3 earnings call while confirming its board is evaluating strategic options, including the planned 2026 studio-cable separation and potential transactions for the entire company or separate divisions.

Each year, She Runs It honors women in marketing, media, and tech through the Changing the Game Awards. https://bit.ly/43XnFYy Congrats to this year's honorees!

Ahead of its November 15 transition to MS NOW, MSNBC unveiled three new studios at Versant's Times Square headquarters, constructed in just three months. The facilities support over 120 hours of live programming with more than 300 light fixtures and 1,782 square feet of LED displays.

In this week's On Background, ADWEEK's Mark Stenberg interviews Andrew Morse, who discusses how The Atlanta Journal-Constitution is betting its future on digital transformation.

🧵 The Trade Desk's Q3 earnings are in:

Consider us mesmerized! Annie Tracy absolutely crushed it during our Brand Genius celebration at #Brandweek.

Uncertainty in the agency sector will ripple across the marketing ecosystem over the next year, with clients will using this moment of chaos at agencies to rethink their marketing partnership structures.

Netflix is shifting from Monthly Active Users (MAU) to Monthly Active Viewers (MAV), a new metric that counts viewers who watch at least one minute of ads per month, multiplied by estimated household size.

A year after leaving Business Insider, Nicholas Carlson's YouTube-first startup Dynamo has exceeded expectations, doubling its 2025 revenue projections and selling out ad inventory for its flagship series.

Google is providing WPP-owned agencies with tools to help brands appear on AI search engines, including Google's AI Overviews, ChatGPT, and Perplexity.

At Brandweek 2025, the team from Always Alpha; Olympian and ADWEEK Brand Genius Allyson Felix, her brother Wes Felix, and CEO Cosette Chaput highlighted how women's sports attract less than 1% of sponsorship dollars, yet women athletes drive 2.8 times more purchase intent.

At Brandweek 2025, Joyride's Tyler Merrick and Texas A&M's Ethan Braden shared their insights on leveraging YouTube.

HBO Max's IT: Welcome to Derry launched with 5.7 million U.S. viewers, ranking among the Top 3 premieres in HBO Max history.

While accepting the Brand Genius award, Naz Hillmon took a moment to speak about the CBA negotiations that she and her fellow players are in with the WNBA.

Liquid Death's wild, irreverent marketing campaigns are crucial for the canned water brand, but its sales strategy is equally important. "ROAS looks good, but you waste your budget," said Chief Media Officer Benoit Vatere at Brandweek 2025.

Day three of #Brandweek is here! Who's ready to make some more connections?

Wyclef Jean is in his corporate era. He gave the audience at Brandweek a quick freestyle verse to close out his panel!

EXCLUSIVE | Publicis Groupe has been appointed to handle media planning and buying for The Magnum Ice Cream Co., the Unilever spinoff that will house brands including Magnum, Ben & Jerry’s, Cornetto, and Wall’s, ADWEEK has learned. https://bit.ly/47JTEgh

🧵 Election night is upon us! 🗳️ Here's how news networks are covering.

After taking the stage at Brandweek 2025, Wyclef Jean told us about reuniting with his Fugees bandmate Lauryn Hill at SNL 50.

Gannett Inc., the largest newspaper publisher in the U.S., is shedding its century-old corporate name and rebranding as USA Today Co., a shift meant to streamline its identity around its flagship brand and better reflect the company’s digital footprint.

If you haven't done it yet, thank your social team today 🫶

BÉIS no doubt makes a cultural impact with every launch, campaign, and partnership. Senior Vice President, Brand and Creative of BÉIS Liz Money explained how the brand stays authentic and resonates with its audience during her session at Brandweek.

Viral Nation announced the launch of its new proprietary measurement framework—The Culture Quotient, CQ—during Brandweek.

On the same day that Coca-Cola released its AI-generated holiday campaign, the company's global vice president and head of generative AI doubled down on use of the tool Read more here: https://bit.ly/4olDNLE

Gap unveiled its 2025 Holiday campaign, which features a multigenerational choir spanning ages 8 to 72 and led by 20-year-old London singer-songwriter Sienna Spiro. https://bit.ly/4nDijJb

Wyclef Jean woke us all up at #Brandweek this morning!

"When did America as a moment have to be politicized?" - Craig Brommers, CMO Of American Eagle during his panel at #Brandweek

EXCLUSIVE | Don't know what to gift a loved one for the holidays? Seth Rogen's got you covered in Roots' holiday campaign. And the concierge number actually works! Fans are encouraged to reach out to the Roots Holiday Hotline by calling 1-855-ANYTHNG. Let us know what you hear when you call in 👀

#Brandweek Day ✌️ Can you tell we're excited for this panel?!

Our November cover star & 2025 Adcolor Beacon Award honoree, Richelieu Dennis, has built an empire on equity & community. He spoke with us about his companies, his mission, and his ventures, including The New Voices Fund. Read the cover story: https://bit.ly/4nA5wqT 📷 Drew Gurian ✍️ Mark Stenberg

Coca-Cola released its AI holiday campaign today. Also today, the company’s Head of Gen AI had a plea for agencies: “Please, let’s work together. Humans are still superior than [sic] the machines.” #Brandweek

What does being "On/Off Brand" mean to marketing extraordinaire Bozoma Saint John? Here's what she had to say at Brandweek 2025!

Gap's next campaign is launching tomorrow. Any guesses on what it is? 👀 #Brandweek

ADWEEK Advantage is part of a new series where every month, our top editors interpret what happened in each vertical, and what it means for the future. The first edition of TV Advantage features Bill Bradley diving into the details of the Warner Bros. Discovery merger and acquisition details.

"The virality behind our Rare collab that we just launched is really cemented in the emotional relationship and the friendship that was garnered off of Selena and Shay being two female founders of the brand." - Beis SVP

Kimberly-Clark intends to acquire Kenvue for more than $40 billion, the two companies announced today. The news comes amid ongoing controversy around Kenvue’s Tylenol brand, which has fielded unsubstantiated claims from the White House linking it to autism in children when taken during pregnancy.

Coca-Cola's new “Refresh Your Holidays” campaign blends AI and human craft to reimagine “The Holidays Are Coming” formula that has defined the brand’s festive marketing for more than 30 years. https://bit.ly/439IxeY

Ready to shed some tears? Etsy's new holiday campaign highlights the power of feeling seen through three interconnected TV spots created by Orchard Creative.

#Brandweek 2025 has officially begun! 🥁

EXCLUSIVE | Forget driving home for Christmas—Saucony wants people to “Run Home for the Holidays.” https://bit.ly/4oOkXgb

Peace up, A-Town! ADWEEK CEO Will Lee is giving a tease of what to expect at Brandweek tomorrow. But as you can see, we’re already getting started with a welcome party thanks to our partners at Ammunition! We can’t wait to officially kick the programming off tomorrow. See you there!

After WPP reported its latest quarterly earnings, new CEO Cindy Rose called the performance "unacceptable." https://bit.ly/4oasVjP

AI has already come for basic tasks like writing copy and creating images. Now, it’s promising to change how you shop. It's all likely to change how you do your holiday shopping. Listen to this week's Adspeak with Ryan Joe and Lauren Johnson at the link or wherever you get your podcasts.

A growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns to draw consumer attention to their companies. More intriguingly, the vast majority of these publishers have never run such campaigns before.

U.S. brands are waking up to K-pop's rise, and LE SSERAFIM is leading the charge. We spoke exclusively with the group and their label SOURCE MUSIC to learn about their exciting brand partnerships from their first U.S.tour and new single "Spaghetti." 👇

Fox News, MSNBC, and CNN all saw viewership declines for the week of October 20, 2025, though CNN gained in the Adults 25-54 demo during total day. MSNBC had the steepest primetime drop in total viewers, while Fox News led all cable networks in total day for its 42nd straight week.