As we inch closer to the World Cup kickoff, the brand partnerships are ramping up. Get all the latest ads, activations, and more here 👉 https://adweek.it/3Mooq79

Despite controlling nearly half of global spending power, the 55+ demographic receives only a fraction of advertising investment. In this episode of Adspeak by ADWEEK, Jennifer Meehan joins two creators over age 55 for a sharp conversation on one of marketing’s biggest blind spots. Listen below 👇

Despite the threat of a "wormhole," The Late Show with Stephen Colbert's final episode was a celebratory affair featuring celebrity cameos, musical numbers, and a sing-along featuring the entire The Late Show staff members. Get the full breakdown of the episode here 👉 https://adweek.it/4nMD9Yi

In an emotional end to The Late Show with Stephen Colbert, Colbert’s family, celebrity guests, and show's staff got on stage for a giant sing-along of The Beatles’ “Hello Goodbye," performed by Stephen Colbert, Louis Cato, Jon Batiste, Elvis Costello, Paul McCartney and The Great Big Joy Machine.

Live sports advertising is projected to surpass $20B in the U.S. in 2027 and approach $25B by 2030, growing much faster than the overall converged TV ad market as sports remain one of the last true mass-reach TV environments.

With the 2026 FIFA World Cup just three weeks away, Fox Sports says it’s gearing up for its biggest production yet, airing all 104 matches and streaming every game on Fox One.

On the final episode of The Late Show with Stephen Colbert, Louis Cato and the Great Big Joy Machine played the Peanuts tune, to which Stephen said, "Oh no, I hope this doesn't cost CBS any money!"

OpenAI is ramping up its ad ambitions, hiring senior marketers and posting a Head of Ads Enterprise Marketing role to build its reputation with CMOs and agencies, boost presence at Cannes Lions and CES, and drive cross-industry go-to-market messaging.

ADWEEK's Jenny Rooney breaks down 9 truths behind CMOs’ most urgent priorities from the Marketing Vanguard Summit 2026, offering a clear-eyed look at what’s shaping marketing leadership right now–the biggest challenges, the biggest opportunities, and what it takes to drive growth in 2026.

Penske Media Corp. is reportedly in talks to buy Vox Media’s remaining brands after James Murdoch acquired New York Magazine, the Vox Media Podcast Network, and Vox for $300 million. Read more 👉 https://adweek.it/3PEPxgd

COMvergence’s Q1 2026 Global New Business Barometer shows WPP Media leading global media new business with $1.5B in new client billings, driven by wins including Jaguar Land Rover, Estée Lauder and SC Johnson North America, though it also posted the quarter’s largest client losses at $819M.

Fox and Telemundo are commanding premium ad dollars for the 2026 Men’s World Cup in North America, with top Fox sponsorship packages reportedly ranging from $15M to $50M and Telemundo’s highest deals around $20M to $30M. Read more 👉 https://adweek.it/49etnbm

During Walmart's earnings call, CEO John Furner noted shoppers’ increased use of Walmart’s AI shopping assistant, Sparky, adding that weekly usage doubled during the first quarter. Get the full earnings breakdown below 👇

Nike just revealed a sneak peek of the athletes, artists, and celebs who will feature in its World Cup marketing through “unexpected collabs and cultural expressions over the coming weeks." 👀 Read more about Nike's play for the World Cup 👉 https://adweek.it/4tNEaRe

Omnicom CEO John Wren is raking in the big bucks. His pay jumped to $69.9M in 2025. Outside of Wren’s spike, CEO pay across the group was mostly steady. Read more 👉 https://adweek.it/4uvhDtO

The annual Oscar Mayer Wienie 500 returns Friday, being broadcast live nationwide on Fox for the first time. The race has six “hotdoggers” racing in Wienermobiles around the track, competing for the Borg-Wiener Trophy. Very on-brand for a food brand that strives not to take itself too seriously 🌭

On this week's episode of The Speed of Culture podcast, Doug Sweeny joins Matt Britton to explore how Ōura is building a health strategy centered on longevity and how technology can exist quietly in the background of a user's life.

Publicis Groupe's chief strategy officer Carla Serrano is wary of a creeping issue: women are slowly but surely being erased from the boardroom. Read more from Serrano and Publicis Groupe CEO Arthur Sadoun here 👉 https://adweek.it/4nEVre5

Apple exec Eddy Cue has been named Entertainment Person of the Year at the Cannes Lions International Festival of Creativity 2026, in recognition of his role in building Apple TV, Apple Music, and more into major global platforms. Read more 👉 https://adweek.it/42KJWrW

The demand-side platform Viant has launched a partnership with Ad Fontes Media that will let advertisers target connected TV news inventory based on content-level reliability and political bias scores. Read more 👇

Publicis Groupe’s $2.2B acquisition of data firm LiveRamp aims to strengthen its position in commerce media by adding LiveRamp’s clean room, identity graph, and data-onboarding tech.

Today, Vox Media announced that Lupa Systems has agreed to acquire New York Magazine, the Vox Media Podcast Network, and Vox. But what happens to the brands that were not sold: Eater, Popsugar, SB Nation, The Dodo, and The Verge? @markstenberg.bsky.social suspects that they will be sold for parts.

While Target surpassed expectations during the first quarter, executives aimed to temper expectations for the rest of the year, noting that next quarter presents a bigger challenge. Get the earnings numbers and more updates here 👉 https://adweek.it/4uReFiI

Microsoft advertising chief Kya Sainsbury-Carter is leaving after three years as corporate VP, and LinkedIn’s global ad sales leader Matt Derella will take over effective immediately as SVP of both LinkedIn Marketing Solutions and Microsoft Advertising.

In celebration of Heinz's 157th anniversary, the brand has kicked off a new campaign. Additionally, Walmart is selling a limited supply of Heinz’s glass bottles—the eight-sided, 14-ounce classic drawn by Andy Warhol and added to the Smithsonian’s collection. Read more 👉 https://adweek.it/49X0nFe

MS NOW named Sandi Cohen executive producer of Peter Alexander’s upcoming 11 a.m. ET morning news show, with Cohen based in New York and Alexander anchoring from Washington.

Google is transforming Search from a simple keyword-and-links tool into a more conversational, assistant-like experience at Google I/O. Read more 👉 https://adweek.it/4wFLzVq

BREAKING | James Murdoch’s media and technology holding company, Lupa Systems, has agreed to acquire three of Vox Media's divisions—New York Magazine, the Vox Media Podcast Network, and Vox. They will be folded them into a new, independent company that will carry the Vox Media name.

The Trade Desk's Jeff Green blew past every other adtech CEO in 2025 with a $27.4M pay package, up 306% in a single year. Among the execs at publicly traded adtech firms, the overall spread tightened sharply YoY. More in my analysis for @adweek.bsky.social here: www.adweek.com/media/the-tr...

Ford’s global CMO, Lisa Materazzo, is leaving the business on June 1 after three years in the role. Dean Stoneley, who is currently global product marketing exec director, has been named interim global CMO while Ford searches for a successor. Read more 👉 https://adweek.it/43hyRi3

In this episode of Brave Commerce, Rachel Tipograph & Sarah Hofstetter speak with Jim Lecinski about how AI is reshaping consumer discovery. They explore how AI is influencing both consumers and marketers, and what CMOs should prioritize as discovery becomes increasingly fragmented across channels.

Amazon has quietly overhauled its Associates program, cutting affiliate commission rates by as much as 50%, removing milestone-based and some year-over-year bonuses, and making reporting far less useful, according to multiple publishers familiar with the changes.

Moburst has raised $11.8 million from Chrysalis Holdings, which also owns mortgage lender NewDay USA, in a deal that deepens their agency-client partnership as Chrysalis takes an equity stake.

Sunday’s episode of 60 Minutes marked Anderson Cooper’s sign-off from the newsmagazine after two decades, and in the “Overtime” segment he called the experience a “hell of a ride” while revisiting standout reports.

Game on ⚽ With less than a month away until the FIFA World Cup, the ads, activations, and partnerships are ramping up. We're compiling everything for you here 👉 https://adweek.it/3Mooq79

Cannes Lions has had petty squabbles to far more serious incidences (real and alleged) of collusion, bribery, double dealing, intellectual property theft, and fictions conjured by AI. We've rounded up five controversies that the Cannes Lions would rather forget 👉 https://adweek.it/43ehDlD

DoorDash has a new CMO in Tim Castree, who joins the delivery platform from Amazon, where he was vice president of EU Prime and marketing. Castree takes over the role from Kofi Amoo-Gottfried, who spent seven years as top marketer for the delivery platform. Read more 👉 https://adweek.it/4nx4rS8

EXCLUSIVE | Javier Campopiano, global chief creative officer, global clients for Omnicom Advertising Group, is stepping down from his role. He departs six months after taking on the OAG role as part of Omnicom’s acquisition of IPG in December 2025. Learn more 👉 https://adweek.it/4uifP7d

Ted Lasso is back! (for Visa) Visa, a World Cup sponsor since 2007, has launched a campaign called “Tap In” featuring Ted Lasso star Jason Sudeikis. Read more on the campaign 👉 https://adweek.it/4fca7iH

Vaseline’s new “Love Hurts” campaign turns a widely shared childhood ritual into an emotional story about care, memory, and cultural connection.

BREAKING | Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion in a deal funded by a mix of cash and debt. Read more about the acquisition 👉 https://adweek.it/3Rf6IFN

Many agencies were caught off guard by Cannes Lions' rigorous verification and disclosure requirements, while others pointed to unclear communication and confusion around client sign-off needs. Get the full story here 👉 https://adweek.it/4wuEt5Q

We've got your morning news ratings for the week of May 4, with NBC's Today show taking the lead.

During the first full week of May, all three evening newscasts slipped in total viewers and Adults 25–54, though ABC World News Tonight with David Muir remained the clear leader.

With Cannes Lions returning to the French Riviera June 22–26, ADWEEK previews seven new highlights including AI’s bigger beach presence, expanded stages for creators and sports, and more playful, whimsical brand and agency activations. Read more 👉 https://adweek.it/42BNXPb

@zohrankmamdani.bsky.social's video team relies on improvisation more than you might think. @mayor.nyc.gov's Director of Video, Donald Borenstein, spoke to a crowd at Social Media Week about how he and his team approach social video shoots and why it's important to lean into the "imperfections"

As AI reshapes agency business models, 25% of agencies have moved entirely to fixed-fee pricing and 63% report being satisfied or extremely satisfied according to a Forrester Consulting study with Dentsu Creative of 356 U.S. and Canadian marketing and procurement leaders.

This marketing week’s line-up spans celebrities, nostalgia, and scalp care. Devil Wears Prada star Stanley Tucci plays contrite for TJ Maxx, a fully clothed William Shatner reclines on a beach lounger for Priceline, and Carmelo Anthony is head coach for CeraVe. Read more 👇

We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending May 15—and it's been a busy one. Catch up on the changes below 👇

Jim O’Leary will step down as Weber Shandwick’s North America CEO this summer to lead Penta, a firm formed in 2023 through the merger of eight public affairs, research, and marketing communications shops and later acquired by Shamrock Capital. Read more 👉 https://adweek.it/4uSQpgo