Adweek
@adweek.bsky.social
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All the news, insights and inspiration you need to know in advertising, marketing and media.
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Hot off the press: ADWEEKâs March issue dives into the luxury credit card wars, following Shay Mitchell as the face of Capital Oneâs Venture X and unpacks the premium-perks arms race. đł Read more:
https://bit.ly/4snJquxStory
Story: Robert Klara Art: Dave Cutler
about 1 month ago
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How can a deal as monumental as the one between Netflix and Warner Music genuinely push the medium forward? To Chris Watling, founder of Baby Teeth, the answer comes down to artistic integrity, risk-taking, and bravery.
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What the NetflixâWarner Music Deal Really Means for Artists and Brands
What does the Netflix-Warner Music deal signal about the future of artists and music IP, and should brands be taking notice?
https://adweek.it/4sKyOqi
about 4 hours ago
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What are your non-negotiables when working on a creator campaign? For Jordan Howlett, it's making sure he can actually interact with the folks he's working with. Join the convo with us at Social Media Week April 14-16 in NYC đ
https://adweek.it/4bFuOkA
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about 24 hours ago
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Big brands are returning to their founding stories to reset after losing focus, and it is paying off.
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Brands Beloved by People Risk Being Invisible to AI
The same qualities that drive successful brand turnarounds also drive AI visibility.
https://www.adweek.com/brand-marketing/brands-beloved-by-people-risk-being-invisible-to-ai/
1 day ago
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"Unileverâs decision to combine its foods business with McCormick & Company isnât a retreat from food, but a re-focus on areas where it can naturally make more money." Javier E. Rodriguez Horta, senior consultant at CvE, gives his take on the recent restructuring at Unilever.
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Why Unilever Gave Up Its Most Beloved Food Brands
Unileverâs decision to combine its foods business with McCormick & Company isnât a retreat from food, but a re-focus on areas where it can naturally make more money.
https://adweek.it/47EcGW6
1 day ago
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Agentic commerce dominated the conversation at this yearâs Shoptalk, showing up everywhere from panels to private chats, But despite the buzz, no one in the ecosystem has figured out how it will actually work, since consumer behavior and the needed infrastructure are still unclear.
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ADWEEK Commerce Advantage: Agentic Commerce Is the Hottest Buzzword That Nobodyâs Figured Out
ChatGPT's changes reveal the industry's lack of standards.
https://adweek.it/47G4Hrt
1 day ago
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Director Billy Boman has leaned heavily into using AI tools in his work, directing AI videos for Google, Universal Music, and Klarna. Now, he's sharing his rules for using AI in his creative and professional endeavors.
https://adweek.it/4sNSQQO
1 day ago
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The basic cable network ranker and cable news report for the week of March 23 is in, and Fox News was the only big three cable news network to grow in total viewers and the Adults 25-54 demo, during primetime and total day. Read more đ
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Week of March 23 Cable News Ratings: Fox News Only Network to Grow Across the Board
March Madness action didnât interfere with Fox Newsâ gains.
https://adweek.it/48bYCDj
2 days ago
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Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company eyes sports marketing as its next big growth area. Publicis purchased the agency in full for an undisclosed sum, pending regulatory approval. Read more đ
https://adweek.it/4dpwFeW
2 days ago
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đ§ľ Amanda Nguyen has been partnered with e.l.f. Beauty for almost two years, with a joint commitment to democratizing access to opportunity and uplifting underrepresented voices.
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3 days ago
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Ahead of the 2026 NFL Draft in Pittsburgh (April 23â25), the NFL teamed with Steelers legends Cam Heyward and Jerome Bettis for its new ad, âSmash the Glass,â in which Bettis stops Heyward from taking a sledgehammer to a Super Bowl ring display. Read more đ
https://adweek.it/417J3sr
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3 days ago
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Pringlesâ new spot âPringlelina: A Love Story,â created by BBDO New York and directed by Thomas Ormonde, follows a young man who builds his dream partner from stacked Pringles, echoing the brandâs earlier Super Bowl ad âPringleleoâ starring Sabrina Carpenter. Read more đ
https://adweek.it/4sK6mol
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3 days ago
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Nvidia is pitching real-time, high-end AI video to advertisers and entertainment studios, showing at Runwayâs AI Summit how its latest platform can generate and update scenes instantly as prompts change.
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Real-Time AI Video Is Nvidia's New Pitch to Agencies--and It's Turning Creatives Into Curators
S4 Capital's Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.
https://adweek.it/4v4bdlX
3 days ago
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After more than 50 years, the U.S. is returning to the moon as NASA prepares to launch the four-person Artemis II test mission on Wednesday. Here's how most major networks are covering the historic launch. đ
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News Outlets Share Coverage Plans for Historic Artemis II Launch
The historic launch will take place from the Kennedy Space Center in Florida.
https://adweek.it/4sIcVaR
3 days ago
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YouTube is telling upfront week marketers, âGood luck, babe.â Its upcoming Brandcast 2026 will hit Lincoln Center in NYC on May 13 at 5:30 p.m. ET, hosted by Trevor Noah with Chappell Roan headlining, plus appearances from creators like Alex Cooper, Kareem Rahma, and Quenlin Blackwell.
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YouTube Reveals Upfront Event Details, Including Trevor Noah and Chappell Roan
YouTube Brandcast 2026 takes place on Wednesday, May 13.
https://adweek.it/4v17GEU
3 days ago
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Donât worry, we thought it was funny. Social media managers: Donât miss the chance to use reactive social to your advantage. Learn more this month at Social Media Week in NYC, April 14â16 đ
https://adweek.it/4bFuOkA
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3 days ago
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BRB, grabbing a Loverboy đ Entrepreneur and Summer House star Kyle Cooke stopped by ADWEEK House: Austin to talk about his beverage brand Loverboy, how he weaves it into the show, and how the series handles product placements.
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3 days ago
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Former NFL star Cam Newton and Detavio Samuels, CEO of Revolt/Offscript Worldwide, told ADWEEK at the 2026 IAB NewFronts that brands need to rethink how they connect with sports fans by investing early in athlete creators. Read the full interview đ
https://adweek.it/416tPUA
3 days ago
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After controversy over The Trade Deskâs fees, rivals are trying to win business from uneasy advertisers: Publicis told clients to stop using the DSP after an audit alleged unauthorized and misapplied fees, and while The Trade Desk denied the claims, Omnicom now plans its own third-party audit.
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The Trade Desk Rivals Swoop In on the Heels of Publicis, Omnicom Auditing Drama
Mid-market DSPs are fishing for ad dollars that could be up for grabs after two agency holdcos announced audits of The Trade Desk.
https://adweek.it/4sagwgN
4 days ago
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đ¨ Calling all current and aspiring chief marketers đ¨ The Marketing Vanguard Newsletter is here. đ Sign up here
https://adweek.it/4dBc73d
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ADWEEK Introduces the Marketing Vanguard Newsletter: Your Definitive CMO Digest to Getting Stuff Done
This CMO-first digest is the latest offering in ADWEEKâs Marketing Vanguard franchise: a collection of invitation-only events, including our signature Inspiration Excursions and annual Summit; our wee...
https://adweek.it/4dBc73d
4 days ago
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EXCLUSIVE | Spotify announced Tuesday that it is rolling out interactive carousel ads to attract more marketing dollars across the funnel, from brand awareness to sales, as user preferences shift toward a more visual experience.
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EXCLUSIVE: Spotify Debuts Carousel Ads and Branded Playlist Takeovers
Spotify is branching into marketing's mid- to lower funnel as its ads business matures.
https://adweek.it/4thBIT4
4 days ago
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In 2010, âMayogateâ showed how culturally charged mayonnaise is: a report that Obama ordered mayo was later corrected to mustard, even as most U.S. households stock mayo and a loud minority loathes it. Today the category is heating up.
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A New Wave of Challengers is Ramping Up the Mayo Marketing Arms Race
From Ayoh to Dukes to Graza, a new wave of mayo marketers is mixing up the playbook in the search for market share
https://adweek.it/4bVzmlJ
4 days ago
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Redfin is promoting the idea that home means community by staging a âfor showâ open house at Clevelandâs Rocket Arena as part of its âOwn the Dreamâ campaign.
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Redfin Just Listed Rocket Arena as Its Biggest Open House, and Everyone's Invited
Redfin is listing a unique open house: Rocket Arena in Cleveland, Ohio.
https://adweek.it/4bIqpxr
4 days ago
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In 2025, KPop Demon Hunters became a global hit, breaking
@netflix.com
records and winning two Oscars, and now McDonaldâs along with Wieden+Kennedy New York have extended the story with an official âBattle of the Fansâ campaign. Read more đ
https://adweek.it/4dZCT58
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4 days ago
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TVNewserâs cable news report for the week of March 16, 2026 shows MS NOW as the only network to grow in total viewers in primetime and total day, though it also saw demo declines likely tied to March Madness.
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Week of March 16 Cable News Ratings: MS NOW Grows in Primetime and Total Day
Fox News was still the most-watched cable news network.
https://adweek.it/4m8xlYo
5 days ago
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EXCLUSIVE | Amazon first introduced Sponsored Ads in its Rufus AI shopping assistant in 2024, but a leaked pitch deck, confirmed by Amazon, offers new details on measurement and pricing.
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EXCLUSIVE: Leaked Pitchdeck Reveals Amazon's Pitch to Get Advertisers on Rufus
The retail giant positions Rufus as a âvirtual product expertâ that can surface sponsored recommendations to shoppers within conversational interactions.
https://adweek.it/4sC112p
5 days ago
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We asked a number of female founders how social media has transformed their businesses, and hereâs what they had to say. Join us at Social Media Week in NYC April 14â16 for sessions, workshops, and creator-led insights. Get your tickets đ
https://adweek.it/4bFuOkA
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5 days ago
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Commerce and Sustainability Editor
@klundster.bsky.social
was on the ground at Shoptalk and is sharing her learnings based on conversations with dozens of retail media practitioners, adtech vendors, analysts, social platforms, and more.
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These 9 Shoptalk Conversations Are Shaping Commerce's Future
Commerce leaders rethink the retail media playbook amid failing revenue, Google and Meta encroaching on shopper budgets, and the rise of AI search.
https://adweek.it/4bXsDb7
5 days ago
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@ms.now
announced that Peter Alexander is joining the news outlet as a Washington D.C.-based anchor, chief national reporter, and breaking news anchor. The now former chief White House correspondent for
@nbcnews.com
will helm MS NOWâs 11 a.m. ET hour.
https://adweek.it/4s0Ub5m
5 days ago
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EXCLUSIVE | CourtAvenue is acquiring data and marketing technology consultancy GTX Solutions, as the independent agency looks to deepen its enterprise data capabilities amid rising client demand for AI solutions. Learn more đ
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EXCLUSIVE: CourtAvenue Acquires GTX Solutions to Bolster Enterprise Data And AI Capabilities
The independent agency plans to grow the consultancy and embed it across its client base as demand grows for systems that can connect and activate data in real time.
https://adweek.it/4lWlCfc
5 days ago
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Many brands are rolling out campaigns tied to The Devil Wears Prada 2, but one stands out to Nataly Kelly, CMO at Zappi: TRESemmĂŠ being the âsignature hair brandâ of the film.
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TRESemmĂŠ and Devil Wears Prada 2 Are Rewriting the Sponsorship Playbook
TRESemmĂŠ recently announced its status as the âsignature hair brandâ of Devil Wears Prada 2. This word choice matters.
https://adweek.it/3PuSBLB
6 days ago
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At its first NewFronts event, Uproxx TV pitched itself as âcreator television,â touting Comscore data that ranks it a top-10 CTV entertainment property with 160M+ monthly viewers and a majority watching on TV screens, and outlining a strategy of TikTok-ready CTV shows powered by âsuper creators.â
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Uproxx Makes Play for TV Ad Spend With TikTok-Ready Shows
Uproxx TV pitches advertisers on CTV reach and âsuper creators.'
https://adweek.it/4bJY7kY
8 days ago
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Bob Schmetterer, former chairman and CEO of Euro RSCG (later Havas Worldwide) and a founding partner of MVBCS, has died at 82. Read more about the legacy he leaves behind:
https://adweek.it/48bFLrU
8 days ago
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OpenAI is extending its ChatGPT ads pilot beyond April and preparing to expand internationally, starting with Canada, Australia, and New Zealand, as it continues testing sponsored messages, targeting, and measurement ahead of any broader rollout.
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Advertisers Say OpenAI Is Extending Its Ad Pilot Beyond April
The ChatGPT maker is extending its sponsored message pilot beyond April, expanding internationally, and locking in advertiser commitments as it builds toward a full ad stack.
https://adweek.it/4rTgOZl
8 days ago
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This weekâs standout ads mix the personal and political, the funny and sincere, from Aerieâs AI-free authenticity and Yahoo Mailâs inbox anxiety spot to Springsteenâs legal-battle voiceover, plus KFCâs chicken devotion challenge and Peroniâs timeless Italian pitch.
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Ads of the Week: 8 Campaigns That Caught Our Eye, From Aerie to Cheetos
This week's notable ads came from brands including Aerie, KFC, Peroni, and more.
https://adweek.it/4sDmgkz
8 days ago
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Meta came to IAB NewFronts touting AI-driven ads and creators as the new prime time, but the pitch landed amid legal and operational turmoil: juries in Los Angeles and New Mexico found the company liable in major cases, and Meta confirmed layoffs as it shifts resources to AI.
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At NewFronts, Meta Courts Marketers Amid Legal, Layoff Woes
The advertising giant unveiled a slew of new products, but the pitch was overshadowed by a spate of public setbacks
https://adweek.it/3PxHEZS
8 days ago
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Over the past few weeks, X has cut more than 20 nontechnical roles, including global marketing chief Angela Zepeda, an ad industry veteran hired in 2024.
https://adweek.it/4uSApf2
8 days ago
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During an emotional interview with her former co-anchor Hoda Kotb, Savannah Guthrie announced she will return to Today on Monday, April 6. âWhen times are hard, you want to be with your family. And I want to be with my family,â said Guthrie. Read more đ
https://adweek.it/4uUEkYR
8 days ago
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Do you use search engines the same way you use answer engines? Ekta Chopra, chief digital officer at e.l.f. Cosmetics, has noticed that people are doing just that. E.l.f. now must work harder to stay visible, she said.
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E.l.f. Beauty Says AI Answer Engines Are Already Changing How People Shop
There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems.
https://adweek.it/4bRbwb5
8 days ago
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OpenAI pulled the plug on its viral video platform Sora earlier this week, less than a year after its splashy debutâby which point much of the creative industry had already moved on. Read more đ
https://adweek.it/4c5VPho
8 days ago
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Day 3 of the 2026 IAB NewFronts brought agency teams, brand marketers, and media buyers a packed slate of pitches across the ad-partner landscape. With all those presentations in mind, here are three takeaways from this yearâs IAB Mainstage. đ
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3 Takeaways on the Future of TV Ads From the NewFronts Mainstage
The IAB NewFronts Mainstage featured ad-tech solutions and new content avenues for advertisers.
https://adweek.it/4sB1x0J
9 days ago
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Google and news publishers have long relied on each other but have grown increasingly at odds as Google sends less referral traffic. Now, Google is testing rewriting publishersâ headlines, a move many media executives see as an unacceptable unilateral editorial decision.
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Google Is Rewriting Story Headlines. Publishers Are Concerned
Media executives say the experiment crosses an editorial line and furthers a troubling pattern
https://adweek.it/4bPHnc3
9 days ago
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As AI pressures agency business models, Horizon Media is testing performance-based pricing over billable hours, naming Bhavana Smith COO and elevating three presidents to help shift compensation toward measurable client results.
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Horizon Media's New COO Has a Mandate to Kill Billable Hours
Bhavana Smith joins to lead the charge on shifting the agency to performance pay as AI reshapes the agency business.
https://adweek.it/4lYKsLK
9 days ago
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EXCLUSIVE | WPP has appointed Guillaume Epstein as global head of commercial, a newly created role meant to simplify how the company works with clients by standardizing pricing, contracts, and client negotiations across its global network.
https://adweek.it/4rVFQqU
9 days ago
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đŁď¸ What Francis Roberts said! đŁď¸ It's what you do in between the viral moments that really builds a community. Build your IRL community with us at Social Media Week âĄď¸
https://adweek.it/4bFuOkA
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9 days ago
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AI can do a lot, but it canât manufacture realness. Thatâs the point of Pamela Andersonâs new â100% Aerie Realâ campaign with Aerie, which builds on the brandâs pledge not to use AI-generated people or bodies in ads and its long-standing stance against retouching.
https://adweek.it/4mc2b2p
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9 days ago
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ABC World News Tonight, NBC Nightly News, and CBS Evening News closed out winter and entered spring with some good news: all three recorded no viewership losses in total viewers or the Adults 25-54 demo for the week of March 16. Get the full scoop on the full evening news ratings below đ
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Week of March 16 Evening News Ratings: Broadcasts Enter Spring With No Losses
CBS Evening News finished above 4 million total viewers.
https://adweek.it/3Nnba3O
9 days ago
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The Female Quotient is increasing its presence at this year's Cannes Lions with FQ Beach and Camp, an expansion of its FQ Lounge set-up on the roof of the HĂ´tel Martinez. The space will host an outdoor stage with daily programming, brand activations, and gatherings that forward The FQâs mission.
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The Female Quotient Adds Beach Presence at Cannes Lions
A larger beachside venue at HĂ´tel Martinez will host the organizationâs content, while the penthouse shifts to private gatherings
https://adweek.it/4btPADS
9 days ago
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A Los Angeles jury found Meta and YouTube liable for a teenâs depression and anxiety, awarding âKaleyâ $6M in a precedent-setting verdict that could help similar cases sidestep Section 230 by targeting allegedly addictive design features. Both companies are weighing appeals.
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LA Verdict Against Meta and YouTube Is a Warning Sign for Social Media
Plaintiff "Kaley" prevailed in suing the platforms for causing her mental duress--and there are hundreds waiting just like her
https://adweek.it/3PtX1lX
10 days ago
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Principal media buying has shifted from a quiet agency practice to a highly visible flashpoint, spanning everything from traditional channels like broadcast, cable, radio, and outdoor to digital and programmatic marketplaces. Read more from Doug Ray đ
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Principal Media Is Changing the Agency Model--Whether We Like It or Not
Principal media is reshaping the economics and the trust dynamics of our business.
https://www.adweek.com/agencies/principal-media-is-changing-the-agency-model-whether-we-like-it-or-not/
10 days ago
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Indeed has named Stagwellâs 72andSunny its global creative agency of record, expanding a years-long project relationship into a broader partnership spanning creative, strategy, brand marketing, and product marketing.
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Indeed Hires 72andSunny as Global Creative AOR Amid AI Job Market Disruption
The appointment expands a years-long project-based relationship into a full-funnel partnership.
https://adweek.it/40P112T
10 days ago
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