I love cities What a backdrop. People are ice skating, we just saw a Lego exhibit, people are having picnics some are working. #cities #urbanism #urbanist

Go ahead hall and oates youtu.be/SXX5OtJJWDo?...

I use claude to write SQL that goes to my bigquery table - one way to minimize some hallucinations. I still get them, this is why you need to also be IN your data daily to have a gut feel when a number looks wrong, that skill alone helps you go write better instructions to improve outputs.

I easily have 10 hypotheses about our web sites performance every day, I used to maybe get answers to 2 of them, now I just talk into Claude and get answers to all 10 which helps me validate or invalidate my gut and sharpens my intuition better than ever. youtu.be/jTn2Q-Br3nI

One more reason to stop saying SEO & GEO are the same. Their success metrics are different. If GEO isn't a performance channel how do we measure our impact & communicate that to people who hired us assuming this is "just like SEO"? www.seerinteractive.com/insights/do-...

How we do hill repeats in the city. #runners #marathon #training

As I was digging into companies affected by recent volatility on Google yesterday, I noticed a pretty major pattern I felt I had to share. Is Google finally cracking down on self-promotional listicle content? See for yourself & let me know what you think: lilyraynyc.substack.com/p/is-google-...

Ai visibility is a vanity metric and even though stakeholders are obsessing over it, doesn't change that fact. Here's a few ways to think about what you can track and how you can talk to your stakeholders about the new KPIs you'll need to track effectiveness.

Stop turning your website into markdown. Meaning lives in structure, hierarchy and context. Flatten it and you don’t make it machine-friendly, you make it meaningless. Yes, AI might fetch your .md file. That’s convenience, not trust, and it won't scale. www.jonoalderson.com/conjecture/m...

Some great Q's in here to reflect on as you "automate work" with AI When this AI system makes a BIG error, who will be held responsible? Not the team or the process, which individual person will own it & have authority to fix it? No name = accountability vacuum theinference.io/p/the-accoun...

the arrest of journalists in minneapolis, including don lemon, is more evidence that the only move the administration knows how to make is to use force, and does not know how to respond when that force is met with defiance and indifference.

In 2026 how are your KPIs, especially those around GEO balancing not just visibility but also trust? It might be time to add a trust KPI to offset the visibility KPI, here's how I'm changing my thoughts around KPIs for myself and my clients. www.seerinteractive.com/insights/do-...

Doing anything in AIO or GEO and not reading this is willful ignorance, you have to read this so you can help educate yourself and the industry it will take a while for us as a whole to get used to these new metrics and how to use them, and we gotta spread the word.

Dang, been listening to this song for a MINUTE and never really recognized the bars Chance dropped on this. www.youtube.com/watch?v=Pdn5...

Thinking out loud: If your position on Minnesota is that those protesters are violent and are interrupting the execution of the laws of this country and that is why our citizens are being shot, then what was this? And should we have been more aggressive with them? Oh they got pardoned.

This made me laugh out loud harder than I have in years. Great use of ChatGPT on a Friday.

This AI overview had 17 brands linked, when you clicked on those 17 brand links 15 of them searched Google, no wonder why their searches aren't plummetting, they just turned links into searches. youtu.be/ac6B7hLBrgA

The Coldplay all my love video just puts me in the most grateful happy space. Love ending my day with that song. youtu.be/pSeaHfkd3M8?...

Brooklyn Park police chief Mark Bruley: "We're hearing people being stopped with no cause & being demanded to show paperwork to determine if they're here legally. We started hearing from our police officers the same complaints. Every one of these individuals is a person of color... it has to stop"

I recorded a long video on all my random thoughts in January related to where AI "search" is going. This is the playbook I'm working as of this year. youtu.be/jibC-S7lq48

I love a good read that describes why someone isn't fully embracing AI, these kinds of posts are hard to find. I love a post from someone that is balanced vs the "I hate AI" default state of too many people with simple arguments Why I won’t be “AI-First” in 2026 bjorg.bjornroche.com/management/n...

Really good read that is basic enough to give all of us a good framework to think about information retrieval in an AI world: How LLMs and RAG Systems Retrieve, Rank, and Cite Content.

What?? Lauryn Hill - I just dunno who has come on and had a voice like this since. youtu.be/-3AcgtsYFG4?...

This AI Misinformation test should open your eyes super wide to how AI can be so easily manipulated , how much that variance can be, and takeaways / learnings you can incorporate (that are legit) to make sure the LLMs have the info you want them to reference.

Working on some new slides on building trust, and how easy it is to lose with AI automation.

Luck = Doing things + telling people. I loved that. Wanna ⬆️ the odds of finding luck? Be a person who works in public. you will build a reputation & you build a track record. Those things are greater than any resume.

I did not have a John Cena + Joe Rogan clip that I loved on my 2026 bingo card, yet here we are. Great stuff from Cena here, loved it.

What it's like losing your biggest client, my story from the trenches, it's an oldie but there's still value in the lessons.

There's a lot of talk about agentic browsers and how they'll interact with your site. This guy is making me think and I'm digging the way he's approaching it. Worth a read / follow.

🇺🇸 MINNEAPOLIS VETERAN: "They are terrorizing the population, in Afghanistan we never wore masks.” (From @statuscoupnews.bsky.social )

We've done some tests on recency bias but not like this, love this post and how they're testing and theorizing on updating posts and how different models bias one way or the other, also loved the small updates to test.

Post is a long read, but worth it (especially the parts on ChatGPT and spam) not because the author is right or wrong but because this article will make you think, question your own approach to GEO / AI optimization and what you can control vs what you can not.

A fun way to start your dayNIS watching someone doing something hard - today it was this. So much better than coffee. youtu.be/NEg_p1Lw2l4?...

Admittedly I don't know much about how Google discover works and this post was a crash course with plausible dots connected, good stuff.

Zombie Content - I'm digging that concept. Looks like content with no soul, no funk, and no voice. Soulless, stale, formulaic content still communicates something about your brand, is that what you want it to do?

The case for synthetic personas. This has a lot of really good points, worth a read for sure. I loved the part early about how users in studies are not always honest because they don't want to say something negative.

If you see this and do anything other than ignore it, the brain rot got to you already.

It's gonna be spammy for a while y'all.

Man this felt different: youtu.be/xj89tYvwr6k?... Watching a politician listening to so many people with so many different concerns, wow even that act stands out

Mood. Love the joy this band brings into my life especially with videos like this showing dick van dyke aging so well through the years. youtu.be/pSeaHfkd3M8?...

We're heading into a new year, and KPIs have been on my mind a lot, and I've struggled , John who wrote and entire book on KPIs realized that he could use about 20 KPIs to measure AI, but these were his top 3, since no marketer wants 17 KPIs for 1 channel.

When SEO was a new channel, we could track EVERYTHING it was so much easier ... keywords, persistent cookies, single device, etc. AI is a new channel & it's coming at a time when precise tracking is near impossible, making KPIs and success metrics tough, here's my .02. youtu.be/CdXZ9oRGNGA?...

Was just reminded of 24 hour computer labs on campus

This dude drops some thought provoking raps. He ends the rap saying "I'll keep following God but I'll never follow Christians". Love that this dude shared his real struggle in a way that at least made me think about that dichotomy. youtu.be/3p0Sz0sAjX0?...

Coded up a prototype agent that will help me make better presentations in 2026... Here are the ingredients... Presentation + Transcript + My LinkedIn Posts + Your LinkedIn Comments + Readwise highlights (5000+) + My podcast appearances = Ideas to improve how I tell stories youtu.be/n-GoF0wf7f4

We put a little thing together for our homepage, super proud of our creative team who leaned in trying to use AI in a new way. Go check it out and happy building in 2026 www.seerinteractive.com

Been struggling with giving clients clear directions on how to measure the true impact of increasing visibility in AI / GEO and SEO. This video is where my head goes, would love any feedback: youtu.be/CdXZ9oRGNGA

Some great highlights came back into my inbox this week... Self-reflective question here, makes you stop and think.

This feels right. When you don't know what to do, do something because that gives you some feedback loop to know what to try next.

Science has named the seemingly unstoppable growth of renewable energy worldwide as the 2025 Breakthrough of the Year. Learn more about this year's #BOTY and other big advances in science: https://scim.ag/493Tpgx