Lean on first-party data, accurate tracking, and daily monitoring to maximize performance and avoid wasted ad spend during the busiest shopping season. Read more 👉 https://bit.ly/4oKAnD0 #DrivingRealGrowth #ActionableInsights #GoogleAds

Negative keywords are simple, but lots of advertisers trip up on the same things Read more 👉 https://bit.ly/3FL5mwV #NegativeKeywords #SavesBudget #BoostsEfficiency

Actual Best Practice: Scale budgets based on performance, not platform pressure.If your CPA isn’t where it needs to be, spending more won’t fix that. Read more 👉 https://ppc.live/tactics/not-all-best-practices-are-best-practices/?utm_campaign=not-all-best-practices-are-best-practices&utm_medium=s

I've seen Local Services Ads work wonders for the right businesses Read more 👉 https://ppc.live/strategy/local-services-ads-the-ultimate-guide-to-getting-guaranteed-by-google/?utm_campaign=local-services-ads-the-ultimate-guide-to-getting-guaranteed-by-google&utm_medium=social_link&utm_source=miss

Turn mistakes into long-term wins - Chris built a stronger client relationship by demonstrating accountability and delivering exceptional results in subsequent months Read more 👉 https://podcast.ppc.live/ep318-the-ps50-bid-disaster-ft-chris-nightingale/?utm_campaign=ep318-the-50-bid-disaster-ft-c

When you're at Google in the Google bubble, it's obviously AI's the answer to every problem. Read more 👉 https://podcast.ppc.live/ep316-when-good-clients-go-bad-ft-jyll-saskin-gales/?utm_campaign=ep316-when-good-clients-go-bad-ft-jyll-saskin-gales&utm_medium=social_link&utm_source=missinglettr #

The important thing is how you approach it, how you come to the client with it. Read more 👉 https://bit.ly/44HQsBS #PPCChat #PPC #PPCMistakes

A clever brand campaign gives you control, protection and profit, all for a fraction of what you'd pay for non-brand keywords. Read more 👉 https://bit.ly/44pdHk1 #DrivesHighRoiTraffic #BoostsVisibility #OrganicRankingsLeaves

Make sure your targeting fits your customers, your ad times match your business hours, and your network choice fits your goals. Read more 👉 https://bit.ly/3GMsOKD #BoostPerformance #AdBudget #NegativeKeywordLists

Specific tactics he explained involve using product data to guide ad strategy, optimizing for gross margin and lifetime value, and structuring ads to align with business goals. Read more 👉 https://bit.ly/4oKAnD0 #DrivingRealGrowth #ActionableInsights #GoogleAds

LinkedIn Lead Gen Forms are forms that show up directly inside the LinkedIn platform. Read more 👉 https://bit.ly/4m0Dh4O #LinkedinAds #LeadGenForms #B2BBusinesses

Key points include starting campaigns early as searches for Black Friday and Cyber Monday begin in October, leveraging extended campaign durations for higher revenue, and strictly planning budgets. Read more 👉 https://bit.ly/4oKAnD0 #DrivingRealGrowth #ActionableInsights #GoogleAds

Paul Salame also explains incrementality in ad spending, the importance of brand bidding, and offers practical tips for product prioritization in Google Ads campaigns. Read more 👉 https://bit.ly/4oKAnD0 #DrivingRealGrowth #ActionableInsights #GoogleAds

Paid Media Manager Breanne Bartlett, testing Google's AI Max search ads had to pause the campaign after a week due to poor search term relevance, with queries completely missing user intent. Read more 👉 https://bit.ly/4ffzkGD #PpcLiveCommunity #ReportingMixedResults #TrueAutomatedFashion

Avoid duplicate content: Many landing pages have similar copy with minor differences. Read more 👉 https://ppc.live/strategy/lets-talk-landing-pages-what-most-marketers-get-wrong/?utm_campaign=lets-talk-landing-pages-what-most-marketers-get-wrong&utm_medium=social_link&utm_source=missinglettr #Re

Building a multichannel marketing approach is not optional if you want to build a durable business. Read more 👉 https://bit.ly/44vHbgb #ResilientMarketingStrategy #PaidMedia #LongTermGrowth

Sophie explored the evolution, power, and complexity of Google’s Performance Max (PMax) campaigns, highlighting the anxieties many advertisers have due to automation, lack of control, and opaque results. Read more 👉 https://bit.ly/3GxGid0 #PpcLive16 #SpeakersUrgedMarketers #AdManagers

The more I learn, the better I sell — and the faster I can speak the customer’s language. Read more 👉 https://bit.ly/3GBx5jX #EmbracingCuriosity #TransformsConfusion #FiveWordPromptTaught

This blog, inspired by a brilliant training video by the Grow My Ads YouTube channel (watch the full session here: https://www.youtube.com/watch?v=CW4VraSHQV4&t=2078s), breaks down why it's time to rethink your performance metrics. Read more 👉 https://bit.ly/4lNqrXT #BiggerPicture—LongTermGrowth

PPC Live #17: Driving real business growth, PMax for Ecom, PPC tips for peak Shopping succes: https://bit.ly/4oKAnD0 #DrivingRealGrowth #ActionableInsights

Google admits that “AI Max for Search campaigns is built to have parity with Search on PMax.” The main difference? Read more 👉 https://ppc.live/ai-max/googles-ai-max-for-search-everything-you-should-know/?utm_campaign=googles-ai-max-for-search-everything-you-should-know&utm_medium=social_link&utm

They are great for the early stages of the B2B funnel, like collecting leads for a guide, whitepaper, or webinar. Read more 👉 https://bit.ly/4m0Dh4O #LinkedinAds #LeadGenForms #B2BBusinesses

Most testers are focusing on non-branded/generic keyword campaigns, excluding brand terms to avoid cannibalizing performance or skewing results. Read more 👉 https://bit.ly/4ffzkGD #PpcLiveCommunity #ReportingMixedResults #TrueAutomatedFashion

It’s New 8/12: Google’s @methode.bsky.social On AI Search & Content, @shepzirnheld.bsky.social digs into Google Ads page content exclusions & @themarketinganu.bsky.social uncovers Google Ads help article updates www.youtube.com/watch?v=XHsZ...

"From deep dives into Google Ads’ hidden search terms (and the impact they quietly have on media spend 🤫 ) to e-commerce strategies that can make or break a campaign — every session delivered real, actionable value." Experience PPC Live #17 talks online! bit.ly/plonline17 #PPCChat

LinkedIn Lead Gen Forms vs Landing Page Forms: Which Should You Use?: https://bit.ly/4m0Dh4O #LinkedinAds #LeadGenForms #B2BBusinesses

This is when you want to capture interest, build awareness, or collect leads who might want to download a guide or more Read more 👉 https://bit.ly/4m0Dh4O #LinkedinAds #LeadGenForms #B2BBusinesses

This is when you want to capture interest, build awareness, or collect leads who might want to download a guide or more Read more 👉 https://bit.ly/4m0Dh4O #LinkedinAds #LeadGenForms #B2BBusinesses

If you’re considering experimenting with AI Max, start small, exclude brand, test in isolation or A/B, and most importantly, stay plugged into the community for the freshest insights. Read more 👉 https://bit.ly/4ffzkGD #PpcLiveCommunity #ReportingMixedResults #TrueAutomatedFashion

Finding the right negative keywords takes a bit of research. Read more 👉 https://bit.ly/3FL5mwV #NegativeKeywords #SavesBudget #BoostsEfficiency

Google's massive Shopping Graph, containing over 45 billion product listings, will soon power every commercial aspect of AI Overviews. Read more 👉 https://bit.ly/43sZpOv #GoogleSAiOverviews #SharingPredictions #StayAhead

Do – Check your search terms regularly and add irrelevant ones as negative keywords. Read more 👉 https://ppc.live/tactics/is-broad-match-the-future/?utm_campaign=is-broad-match-the-future&utm_medium=social_link&utm_source=missinglettr #PpcExpertsAnswer #BroadMatch #PPCChat

The biggest f-up or biggest mistake in the ways that people approach AI that you've seen Read more 👉 https://podcast.ppc.live/ep319-why-red-flags-matter-in-client-selection-ft-kat-sale/?utm_campaign=ep319-why-red-flags-matter-in-client-selection-ft-kat-sale&utm_medium=social_link&utm_source=missi

This usually leads to higher conversion rates and lower cost per lead. Read more 👉 https://bit.ly/4m0Dh4O #LinkedinAds #LeadGenForms #B2BBusinesses

Optimising conversion tracking for PPC privacy-first world – Abbie Poots Read more 👉 https://bit.ly/4jNVwsM #TalksDelivered #PpcPrivacyFirstWorld #AbbiePootsUnlocking

Staying ahead in PPC requires a balance of foundational knowledge and adaptability to new technologies. Read more 👉 https://lttr.ai/AhOQB #UnderstandingBusinessData #MaintainingFoundationalPractices #StrategicPlanning

Exploring Google’s New “AI Max” Campaigns – Testing Insights & Feedback: https://bit.ly/4ffzkGD #PpcLiveCommunity #ReportingMixedResults #TrueAutomatedFashion

PPC specialists are already creating custom creative sets specifically for AI Overview placements, rather than repurposing standard search ads. Read more 👉 https://bit.ly/43sZpOv #GoogleSAiOverviews #SharingPredictions #StayAhead

By mid-2026, expect Google to unveil entirely new ad formats specifically designed for AI Overviews, formats that will make today's PPC campaigns look as outdated as banner ads. Read more 👉 https://bit.ly/43sZpOv #GoogleSAiOverviews #SharingPredictions #StayAhead

Start small, check your Search Terms Report regularly, and add a few negative keywords that don't fit your business. Read more 👉 https://bit.ly/3FL5mwV #NegativeKeywords #SavesBudget #BoostsEfficiency

Add attribute-rich structured data beyond the standard requirements because this is what Google's AI needs to match your products to specific Overview content. Read more 👉 https://bit.ly/43sZpOv #GoogleSAiOverviews #SharingPredictions #StayAhead

Negative keywords make sure your ads only pop up for the right people. Read more 👉 https://bit.ly/3FL5mwV #NegativeKeywords #SavesBudget #BoostsEfficiency

Google Ads wants advertisers to use broad match, smart bidding, and “let the machine learning figure it out.” Unfortunately, Google Ads can burn through a lot of money without delivering on the conversions. Read more 👉 https://ppc.live/tactics/is-broad-match-the-future/?utm_campaign=is-broad-matc

They’re perfect if you’re serious about authenticity, want real thought leaders within your organisation, and aim to boost genuine engagement. Read more 👉 https://lttr.ai/Ag1IF #BoostBrandCredibility #PracticalTips #MarketingLivesInteresting

Because whatever the results of working with a client, if you're putting work into it, you deserve to be paid for that. Read more 👉 https://podcast.ppc.live/ep319-why-red-flags-matter-in-client-selection-ft-kat-sale/?utm_campaign=ep319-why-red-flags-matter-in-client-selection-ft-kat-sale&utm_medi

By using tools that automatically trigger or pause your ads based on real-time weather data, you can ensure your ads are only shown when the conditions are just right – saving money and improving relevance. Read more 👉 https://lttr.ai/AgygT #WeatherTriggeredAdAutomation #SeasonalKeywordShifts

Because Google calculates spend against a monthly limit (your daily budget × 30.4), advertisers don’t need to worry about hitting their full daily spend every single day. Read more 👉 https://ppc.live/tactics/not-all-best-practices-are-best-practices/?utm_campaign=not-all-best-practices-are-best-p

Google Ads Script: Performance Analysis of Ad Copy Read more 👉 https://lttr.ai/Agvpo #AdTextsPerform #ConductCopyTests #GoogleAdsScript

Conclusion: Audio Ads Are (Still) a Hidden Gem in Paid Strategies Read more 👉 https://lttr.ai/AgvfC #HigherAttentionRates #MusicStreamingServices #AlternativeAdvertisingFormat

Recently, it also introduced conversion and conversion value data at the asset level, making this method the closest thing to direct performance tracking for copy! Read more 👉 https://lttr.ai/Agst3 #PPCChat #AdCopyPerformance #PerformanceMax