Christmas tradition: early trip to pick up the turkey 🦃

I would have liked to have seen @rosshudgens.bsky.social present this at TechSEOConnect - not *just* for the nice @searchpilot.bsky.social call-out, but also because I'm a sucker for an Andy Grove "High Output Management" reference: speakerdeck.com/techseoconne...

Sign up to hear @wilreynolds.bsky.social and me going deep on building AI-fluent teams this Wednesday: www.searchpilot.com/building-an-... Register in advance and get the recording straight afterwards.

With the news that Netflix is acquiring Warner Bros, I'm reminded of work I did over a decade ago on the Future of TV: www.slideshare.net/slideshow/th...

We've been quietly adding some amazing logos to the @searchpilot.bsky.social homepage and customer stories page recently. Check out the new additions (and if you're feeling left out, you know where to find me!).

If you like my nonsense, and you like Mike's insights, I've got some good news for you:

Where do good SEO test ideas come from at adidas?

"A testing workstream can be so invaluable because you’re basically speaking the same language as everybody else in the company when it comes to business impact" -- Matthew Morrissey talking about SEO testing at adidas

My conversation with the deeply insightful @brodieclark.bsky.social is up on the @searchpilot.bsky.social podcast feed for those who like to get their info that way: shows.acast.com/business-cla...

I'm no gamer, but I didn't think this was too bad in our vibe coded @searchpilot.bsky.social control mode game. Can you beat it? www.searchpilot.com/searchpilot-...

Getting new logos on the SearchPilot site is extremely exciting, and I've talked before about my joy at winning the M&S account. Even better, is when we get to celebrate great results with the teams we work with on those accounts.

Join Matthew Morrissey and me next Wednesday as we talk about how in our work together the adidas SEO team has moved from focusing on wins to focusing on insights, and why this shift helped the whole organisation understand search with more clarity. www.searchpilot.com/inside-adida...

As is, at this point, traditional in the week of a big presentation, I got hit in the face playing basketball last night. So, an added reason to sign up for Thursday's @searchpilot.bsky.social product launch: laugh at the state of my nose.

The next trillion searches won't look like the last. I think we need to step into control mode:

My whole conversation with @ryanlucht.com is now on our podcast feed for those who prefer to listen while driving, washing up, or walking the dog: shows.acast.com/business-cla...

GEO vs. SEO is potential ragebait. I'm more interested in understanding what's going on.

I really enjoyed the conversation I had with @aleyda.bsky.social about ecommerce search in an AI-first world, and, for those who prefer to listen rather than watch, the audio is now available on the Business Class Lounge podcast feed. Go grab it wherever you get your podcasts - it's a good one!

Almost everything you see about how to do better in AI search is speculation. Guesswork. Predictions. We need to move from react mode to control mode. We need to go from predicting the future to experimenting to discover it.

I'm not really shouting about this until next week, because it's Friday afternoon here, but in case you're curious, I think that, when it comes to GEO, we should stop guessing, and start testing: www.searchpilot.com/resources/bl...

For those who like to consume audio content, my conversation with @rosshudgens.bsky.social about the future of e-commerce SEO is now on the podcast feed: shows.acast.com/business-cla...

Yesterday @brodieclark.bsky.social and I put out a conversation we had about product search. The recording and notes are now available for everyone: www.searchpilot.com/resources/bl...

Published the audio version of my conversation with @randfish.bsky.social on the podcast feed (recorded in-person at SEO Week): shows.acast.com/business-cla... For those who like to listen instead of watch.

While we're all very excited about AI, there's another search change that is arguably MORE dramatic for ecommerce and retail in the short term: Google's changing approach to product search.

A challenge of testing is that detecting small, single-digit % improvements is hard. Doing so repeatedly can be transformational to business performance, but each individual one can get lost in the noise.

If you want to keep up with @SearchPilot content on your commute, your dog walk, while you exercise, or while doing chores, the business class lounge podcast continues - latest episode is my conversation with my brother @tomcritchlow.com : shows.acast.com/business-cla...

"We have no doubt about the value of testing… I can’t imagine running an SEO team without testing now." -- Organic Search Director, Global Sports Brand

I have to pinch myself sometimes when I look at our customer list. We set out with a mission to prove the value of SEO for the world's biggest websites, and MAN we have some great logos, not even all of which we can share publicly. We have published a few new customer stories, and have more coming.

Join @rosshudgens.bsky.social and me tomorrow for a conversation about "future proofing e-commerce SEO". I love Ross's take on how your 3 week vision is your new 3 year vision:

Veo3 video generation technology is amazing. I'm proud to show off the latest @searchpilot.bsky.social advert. I'm very confident this gives off the exact right message about how we help businesses succeed. .....hang on a second.

About a decade ago, I ran a study to see how good SEOs were at figuring out which of two pages would rank better for a given query. The punchline was "about as good as a coin flip". We recently re-ran the study and put humans up against AI. Check out the results:

Been doing SEO 10+ years, and still absolutely love these A/B split tests that challenge SEO fundamentals "Does Changing an H2 to an H1 Improve Organic Traffic?" Click for results: www.searchpilot.com/resources/ca... via @searchpilot.bsky.social

We recently added a shareable PDF to my popular article on SEO depreciation: www.searchpilot.com/resources/bl...

Tomorrow, @randfish.bsky.social and I are streaming a conversation we had live and in person in NYC at #SEOweek. We'll be live answering questions in the chat during the stream, so even though the recording will be available afterwards, you'll get the most out of it by being there live.

Comparing the ROI of paid and organic search work with @kevingibbons.bsky.social (full video on the @searchpilot.bsky.social YouTube channel):

Per click cost inflation in paid search IS A THING. Here's how PPC leaders think about it and hold Google accountable: (this is a snippet from my recent conversation with @kevingibbons.bsky.social - find the full thing on the @searchpilot.bsky.social YouTube channel!).

Great to have @searchpilot.bsky.social sponsoring RE:COMMERCE today. Come say hi if you’re here!

This was a lot of fun. Need to rent a studio more often and do more!

This is happening in under an hour and it's not too late to join @kevingibbons.bsky.social and me talking about all kinds of things related to ecommerce including SEO, hiring, and (as the image says) building marketing strategies as PPC costs rise:

One thing wrong with Google's AI overviews: they've shipped the UX from an academic paper! Excerpt from my conversation with @tomcritchlow.com

[email protected] has put out a couple of great studies recently that are worth taking together: 1. Only 86% of pages were indexed on ecommerce sites 2. Most pages were not indexed for *quality* reasons 3. Not crawled in the last 130 days? There is a 99% chance it's not indexed

Who's going to RE:COMMERCE? We will be there, hosting a roundtable. (If you don't have a ticket yet, drop me a DM).

I promised my #SEOweek slides so here you go folks: docs.google.com/presentation...

We put out our interviews and discussions on a podcast feed so if you want to get the best @searchpilot audio content grab it here: shows.acast.com/business-cla... (latest episode with Eli Schwartz)

Struggle to tell @tomcritchlow.com and me apart? Never seen us together in the same place? I don't think we have done a stream together before - join us later today (5pm UK time / 12 noon ET / 9am PT) as we try to figure out what's going on at Google and what we should all be doing about it:

Happy Easter

I don't know if most people realise quite how much Google search results pages have diverged between the US and the UK?

A trend we are seeing more and more of in enterprise retail -- the need to work with more and more data sources: