⏳ End of an Era: The Final Live Actionable AI For Marketers Course starts next Tue, Apr 6th! We're expanding the ways marketers can learn AI, so this is the last time this course will run as a live, small-group experience with direct, hands-on attention from me.

New post, and my first on Substack! "The AI SEO Playbook for Google Click Signals" How user click signals drive website visibility for both Google rankings and AI answers What exactly are these click signals, and can marketers influence them? Read & subscribe: signal.zyppy.com/p/google-cli...

insane to me that people drive these... so so dangerous & Tesla/Elon is really good at hiding stories like this. There was an entire documentary on how Tesla autopilot was dec@pitating drivers bc it thought giant semis at specific angles were bridges that they could drive under! Doc disappeared

"Grounding" Doesn't Mean What You Think It Means 🗺️ Words matter, especially when they're quietly reshaping how an entire industry thinks. Grounding comes from "ground truth" rooted in statistics & originally cartography, where it meant going outside to verify that your map matched reality.

Commodity content is a race you win by not running.

JUST IN at SCOTUS: another Trump administration emergency plea, this one to secure the removal of the Register of Copyrights by the acting Librarian of Congress (Trump fired the previous Librarian of Congress in May)

Thrilled to speak at Sip & Search! My PR response agent caught @chimammeje.bsky.social's attention at @britneymuller.bsky.social's BrightonSEO keynote — now I get to share it with you. Sign up for a spectacular showcase of AI automations: luma.com/8ssyglya

Hot take: Y'all are just rediscovering SEO by way of "AI SEO" or "GEO"... Everyone's acting like optimizing for LLMs is an entirely new discipline that we need to do ASAP. It's not.

Hey friends! I'm hosting a free webinar October 21st with @britneymuller.bsky.social, discussing what marketers get wrong about AI. I'm really looking forward to it. You can register here, it's free! www.linkedin.com/events/73727...

🍺 The AI Hangover Has Begun 🤕 The sun is rising & a migraine has started rooting in your frontal lobe The symptoms are everywhere: 🚫 Enterprise reality check: MIT's "The GenAI Divide" study found 95% of organizations getting zero return on GenAI investments

LLMs are not good at math:

The Hangover Has Begun:

This x1000. Most are just scratching the surface, and not even doing that well, when using AI at this point.

💥 If you're just using AI to write content, you're missing 90% of its potential Most Marketers are stuck in the "AI = blog posts" trap Meanwhile, AI-knowledgable Marketers use AI to: 📊 Turn data into strategy - Map content like Google(semantic > keywords) - Find content gaps & internal link opps

I don't know how or why one of my all-time favorite tech authors started following me, but I'm trying not to freak out about it. Seriously, Go Read Automating Inequality right NOW! <--Permanently lives in my nice book stand 😍 (warning: you will cry)

FWIW no AI system currently uses llms.txt.

My favorite world class designer is available for hire 🔥🔥🔥

🚀 The newest KP Playbook Huddle just dropped, packed with insights from @rustybrick.com, @miriamellis.bsky.social, @britneymuller.bsky.social , @dozieanyaegbunam.bsky.social, @fedorovicius.bsky.social and more! Subscribe today: kpplaybook.com/newsletter/

There is no reliable✨AI detector ✨

Genius:

Smart move here!! How to Track Traffic from AIOs, Featured Snippets, or PAAs Results in GA4.

📊 NEW TUTORIAL: How to track traffic from Google's AI Overviews, Featured Snippets & People Also Ask boxes in GA4 Wondering if these SERP features drive quality traffic? I've created a complete walkthrough to help you find out!

Amazing overview of how #SEO is being re-written! Bravissima Britney 👏👏👏

💥 Bonus AI Mode Research Insights: 🔎 Advanced citation mechanics: Links frequently take you to pages with referenced text highlighted (just like featured snippets occasionally do) - huge clue about what Google values! 🔥 5 Days Left to register for Actionable AI For Marketers (discount link below)

Researched Google's New AI Mode So You Don't Have To 🚀 Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know: 🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!

Reddit is an untapped SEO & engagement channel for SMBs—if you use it right. My latest for @searchengineland.bsky.social covers how small businesses can leverage Reddit. Special shoutout to @britneymuller.bsky.social’s Reddit insights tool searchengineland.com/reddit-smbs-...

Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants 🆓 Free Verification 💸 No Pay-to-Rank 🎯 Highly Specialized Categories 🤝 Community-powered endorsements 👥 People-Powered Profiles 🔗 Followed link(!) Let me know what you think! zyppy.com/marketing/an...

🔥Free Workshop: Build Your Own AI-Powered Reddit Intelligence Tool 🔍Identify viral patterns in real-time 📈Analyze conversations at scale 📢Optimize messaging based on audience lang Should turn this into a product, but sharing is caring! Grab your spot: [Jan 30th @ 1pm EST] bit.ly/reddit-on-tap

The first class of @britneymuller.bsky.social's Actionable AI For Marketers course was super inspiring 🥰🔥✨🤓

Future fact! 😁 @britneymuller.bsky.social

🔥Free Workshop: Build Your Own AI-Powered Reddit Intelligence Tool 🔍Identify viral patterns in real-time 📈Analyze conversations at scale 📢Optimize messaging based on audience lang Should turn this into a product, but sharing is caring! Grab your spot: [Jan 30th @ 1pm EST] bit.ly/reddit-on-tap

I wrapped up our internal findings on Site Reputation Abuse into something that I hope gives people a little guidance. It's an evolving situation, but here's what we know so far and a framework for assessing your risk (explained in detail in the post) -- moz.com/blog/site-re...

I wrote a thing about how to translate Brand and Branding into signals that can make them being understood by Google and AI.. it is not a short read, but I am convinced you will find it interesting: www.iloveseo.net/the-role-of-...

Oh what a treat from @randfish.bsky.social sparktoro.com/blog/new-res... H/T @britneymuller.bsky.social for bringing this to my attention.

Don't miss this new + powerful Google search research: My brain broke reading this:

i need a shock collar that punishes me for trying to do more research once i’ve decided it’s time to start writing.

Just for the record, I recommend the @mozseo.bsky.social Beginner's Guide to SEO to industry noobs at least once or twice a week. @britneymuller.bsky.social & the Moz team did an amazing job creating it what seems a long time ago. And it's still my favorite go-to for getting people started.

🔥Marketers: Get AI-Ready For 2025: Actionable AI for Marketers, launching Jan 13, 2025! ✅ Create content & visuals with AI ✅ Automate social posts & emails ✅ Build a custom brand voice ✅ Learn the importance of human-in-the-loop 💥 Black Fri Special: 25%Off, Enroll Now: maven.com/britney-mull...

🚀 Launching a new (highly requested) "Actionable AI for Marketers" Course on Jan 13th to make you AI-ready for 2025! 25% Off Black Friday Sale: maven.com/britney-mull...