Here is my contribution to the Google AI Mode debate and how we can potentially unpack every query into follow-ups. I built a tool to share the idea: Query Fan-Out Simulator → wor.ai/query-fan-out ⚙️ Detects core entities 🤖 Generates follow-ups 🧪 Tests your content’s structure

Google AI Overviews with author names www.seroundtable.com/google-ai-ov...

youtu.be/6dz_-LbP3eQ 🚀 MCP is live. Claude + Agent WordLift now team up to handle complex SEO tasks: → Entity gap analysis → Meta descriptions → Internal links → FAQs, overviews, product highlights & more Backed by a Knowledge Graph and real tools—not just prompts.

🚨 Calling all web experts! 🚨 The 2025 Web Almanac is still open for contributors! Know someone perfect for it? Mention them here and help us reach the right folks. 🙌 📢 Please help us spread the word! 🔗 Learn more: github.com/HTTPArchive/...

Now it’s time to hear from @cyberandy.bsky.social and Beatrice Gamba from WordLift as they present on #ontology based reinforcement learning for #AI in #SEO and #contentmarketing #KGC2025 #DeepSeek

Excellent tutorial at the Knowledge Graph Conference today in NYC: "Teaching AI to Think Like Writers - The Aha Moment for Ontology-Based Reinforcement Learning" by @cyberandy.bsky.social @begam9.bsky.social implementing some of the most innovative ideas that I've seen in a long while!

This is what keeps me up at night. After 105 days studying DeepSeek R1, we built something different. SEOcrate is a 4B parameters reasoning model trained using GRPO on SEOntology. Presenting this at KGC today with @begam9.bsky.social 🔥🔥🔥 wor.ai/Ng2RUa Thanks @unsloth.ai for providing the model!

@brieeanderson.bsky.social has a super rad (and very on brand) background behind/between her slides at #seoweek

SEO ain't dead... for some reason, it's disruptive again—now with a 3.0 flavor.

🚀 Just shipped Content Quality Evaluation in Agent WordLift! Every AI needs a solid feedback loop. Our new API scores content quality, readability & SEO—no matter who (or what) wrote it. It’s our way of fighting AI slop. Here is the official documentation docs.wordlift.io/agent-wordli...!

😆 Weekends are for relaxing.

A great suggestion Jes 👏👏

When back in November I shared how llms.txt might have helped GPTBot crawl our site, many asked: “How do I build one for an eCommerce website?” Well…The real answer is MCP — and it’s time SEOs start paying attention. Here is my latest article: wordlift.io/blog/en/ai-a...

Why G Won’t Be Transparent About Its AI Adoption.

💥 Bonus AI Mode Research Insights: 🔎 Advanced citation mechanics: Links frequently take you to pages with referenced text highlighted (just like featured snippets occasionally do) - huge clue about what Google values! 🔥 5 Days Left to register for Actionable AI For Marketers (discount link below)

Amazing overview of how #SEO is being re-written! Bravissima Britney 👏👏👏

THIS. “I am not interested anymore in LLMs. They are just token generators [..] I am more interested in next-gen model architectures, that should be able to do 4 things: understand physical world, have persistent memory and ultimately be more capable to plan and reason.” @yann-lecun.bsky.social

As @lilyray.nyc recently pointed out, LLMs' memory is shaped (among other factors) by social media conversations. Thinking about marketing strategies through a neuroscience lens is no longer sci-fi—it’s becoming a practical framework for all of us! Thanks, @larry.bsky.social, for the interview!

I will read it carefully and then read it again. You should do the same!

Two big LLM releases today - Cohere's Command A simonwillison.net/2025/Mar/13/... and Ai2's OLMo 2 OLMo claims to be "the first fully-open model (all data, code, weights, and details are freely available) to outperform GPT3.5-Turbo and GPT-4o mini", which feels notable allenai.org/blog/olmo2-32B

In Agentic AI, personalization is driven by the episodic memory layer, making it a key differentiator.

Wikipedia → Wikidata → Neuronpedia. 🔥🔥🔥

Not all Starbucks are created equal—Agent WordLift now supports Local SEO tools! ☕ 👉 docs.wordlift.io/agent-wordli...

We're all familiar with robots.txt, maybe less familiar with ads.txt, but I can be sure that LLMs.txt will be new to most of us (as of a few weeks ago, at least). In this blog, Andrea introduces the concept of creating a new file to assist LLMs training of your web content and circumventing 🧵 1/2

Lets replace search with "AI" then! Totally logical if you ask me. Even more worth it when you know they're exponentially overtaking the airline industry in their carbon footprint. Study: www.cjr.org/tow_center/w...

'it's not a fact machine. It's only as good as your data'. Brilliant talk!

My birthday gift for today? Shipping an AI update instead of blowing out candles. 🎂🤖 Agent WordLift now helps retail stores boost local SEO 🚀 More information here: docs.wordlift.io/agent-wordli...

This conversation about agentic AI in search is both useful and enjoyable. Thanks @cyberandy.bsky.social and @gfiorelli1.bsky.social. I've liked the Proust questionnaire too!

Interesting article about the new SEO kid in the block: llms.txt

I have enjoyed this article about llms.txt

It's time to get AI-readable. I just wrote a blog post on mastering llms.txt for GenAI-optimized indexing: wordlift.io/blog/en/mast...

This made my day because I truly understand only when I do things. Any supervised machine learning project uses data to converge to an outcome. With today's LLMs, the key difference is that what you want the model to converge on is its ability to think—and that’s a breakthrough. Happy weekend!

Good news for spammers!

Stopped by the WordLift's office for a great catch-up with @cyberandy.bsky.social and the team! We had some great conversations about AI and the future of SEO, over a fantastic lunch🍝. It was great reconnecting after G50.

1/ 🧠 Search is becoming conversational. Google Search Console data reveals a clear trend: travelers are asking more detailed and personalized questions compared to last year. This shift is transforming how winter destinations engage with their audiences. ❄️

Is AI shrinking search traffic - or growing it? It has a chance to expand the pie now that AI tools are unlocking new complex queries. Simple queries may decline, but long-tail searches are rising. Adapt for both. Thanks to @kevin-indig.bsky.social’s Growth Memo newsletter for the below data.

LLMs go beyond memorizing word meanings—they can adapt and relearn them from new examples. This paper explores how in-context examples reshape internal representations to align with new, context-specific semantics. 👇👇 arxiv.org/abs/2501.00070

We truly are in the post-truth world. Facts = bad. “Alternative” facts = good.

Here's my end-of-year review of things we learned out about LLMs in 2024 - we learned a LOT of things simonwillison.net/2024/Dec/31/... Table of contents:

I've spent a chunk of today trying to answer "What is (and who owns) WordPress?", once and for all. It's... complicated. mm.tt/app/map/3563...

Happy holidays ✨

Fantastic thread on the value of SEO! Bravissima Lily to keep us motivated! We have 'one Internet', as someone recently said. We better take care of it.

I made it there too this year! And really in such a great company!

Sharing some recent work on using LLMs to contextualize recommendations. A true team work, with many people at Spotify from research, engineer, product, and beyond contributing in so many ways. Humbled and excited to be part of this journey. Happy reading. research.atspotify.com/2024/12/cont...

WordPress deserves a new leadership.

It's really a major improvement over previous models.

If you wanna do AI SEO, you must excellence in schema. Read an insightful article by @cyberandy.bsky.social www.searchenginejournal.com/structured-d...

🔥 The SEOFOMO Community Top SEO Predictions & Tips for 2025 [from +100 Survey Answers] are here, going through: 1. Top SEO Predictions for 2025, that focus on: 1.1. AI-Driven and Generative Search 1.2. Zero-Click and On-SERP Experiences 1.3. Brand Authority and Topical Relevance ...

This is o1's response to my moral dilemma. As models evolve, their lack of flexibility remains unchanged 😨. The dilemma explores whether one should strictly adhere to moral principles even if it results in saving fewer lives (1) or compromise those principles to save more lives (21).

An AI click is worth a thousand Google impressions. 🚀 With a 1.378% conversion rate vs. 0.201% from organic traffic, AI-powered discovery proves its value in driving high-intent actions (data from the WordLift website - a tech SaaS).