🚨 New tool: Impolighthouse Not just “how fast is my site?”, but “why is it slow, and what does that say about our org?” A deliberately impolite wrapper on top of Lighthouse, that calls out your organizational cruft, blockers & bad decisions. www.jonoalderson.com/impolighthou...

One of the many highlights of the Shenzhen SEO Conference was meeting @marcuspentzek.bsky.social who kindly gifted me a couple of Digital Marketing Masters card games he created … including a card with my profile! …

Easily Compare any site Google Store Ratings for Free with a new tool by @carlhendy.com 👇 Benchmark your store rating against competitors: * Top Quality Store * Shipping (quality) * Returns (quality) * Competitive pricing * Website quality * Rating * Reviews * More! Check it out: storeratings(.)co

Google announces their Store Widget for Merchants : “The store widget allows merchants to highlight their store quality to shoppers. This helps shoppers easily identify and appreciate reputable stores…” 👀 Learn How to add the store widget to your website: support.google.com/merchants/an...

nǐ hǎo China 🙌 🇨🇳 what a warm welcome by the #shenzhenseoconference after the long trip! Can’t wait to start the event and share with the Chinese and Asian SEO community! 😎💪 Stay tuned for coverage over here 😉

91% of SEOs say clients/management now ask about AI search visibility - but only 35% have a strategy. It's early days, but leadership is watching. 👀 Survey via @aleyda.bsky.social 👇 hub.seofomo.co/surveys/stat...

Excellent reporting from Brodie Clark going through the unexpected impact from Google disabling access to check 100 results directly in GSC performance: …

I’m not just dropping tracks, I’m dropping insights 🎤 Join me at #SpotlightConf in Amsterdam on Oct 29. with other 🔥 SEOs. Grab your pass for 25% off (72h only) with code: ALEYDA25OFF → spotlightconf(.)com

🔥 This Week’s Biggest Search Stories from #SEOFOMO: AI Mode is now multilingual. AI platforms only account for 0-5% of sites' revenue. Google tests forced pagination on SERPs. Google Drops Search Console Reporting For Six Structured Data Types. Much more! Read: seofomo.co/posts/top-se...

If you see strange Google rankings fluctuations... this might be why: ​Google tests forced pagination on SERPs 📊👇 @raygrieselhuber.bsky.social explains how ​this makes much more difficult for rank trackers to provide clients with the 100 results that they are used to seeing in their reporting...

How's AI Mode Usage Going? In @similarwebinsights.bsky.social event last week, they shared that in late August, it had still only 3% of daily usage in the US, and 3.5% in the UK, and the UK usage had actually slightly dropped compared to the one seen in launch week 👀

The #SEOFOMO newsletter has reached the 39K subscribers 🫡 what should I do when it reaches the 40K? 😎🙌 I'm so very thankful to see the newsletter reaching this point 🙏 and constantly improving it to make it better (have you seen the redesign from last month? 😌): ...

🤖 The AI Search Optimization Roadmap - My presentation in #DigitalOlympus: 1. Traditional vs AI search differences 2. Current ai search optimization trends from the #seofomo AI search survey 3. A checklist for AI search optimization steps & resources Check it out: speakerdeck.com/aleyda/the-a...

Google has just announced AI Mode availability in 5 new languages worldwide (in those countries where it's available already): Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. You can try AI Mode in google(.)com/ai in case is available in your country (not yet in the EU).

@semrushofficial.bsky.social has launched The AI Visibility Index, a benchmark for AI search visibility featuring top brand rankings, key sources, and insights showing what's winning in ChatGPT and AI Mode, updated monthly. ...

🔥 The Latest Search News & Updates from yesterday's #SEOFOMO: seofomo.co/posts/the-la...

After the success of the #SEOFOMO meetup in Barcelona, I’m already planning the next few editions in Europe (there will be more worldwide of course): Help me prioritize here in LinkedIn 👇😎 www.linkedin.com/posts/aleyda...

So well deserved 👏 a must read!

Check out the Lazy Spy: A new Free Chrome Extension for Free Image Performance Analysis by Jeff Louella: * Visually analyze image loading strategies on any page * Detect lazy loading libraries, identify performance issues, and get recommendations. * More! Install and test it here: lazyspy(.)us

3 critical things to learn about the content and SEO present and future, from OpenAI Content Strategist opening requirements for Chatgpt(.)com: www.linkedin.com/feed/update/...

It's a back to *full work mode* week with two events, starting with the 🔥 Similarweb "All Eyes on Gen AI" on Wednesday in London! Request your invite to attend for free 👇 See you there 🙌 www.similarweb.com/corp/lps/the...

This Week’s Biggest SEO & AI Search Stories from yesterday's #SEOFOMO 👇 Check it out and subscribe to avoid missing out: seofomo.co/posts/the-la...

GEO now follows me everywhere 🫠 even when watching sports during the weekend. And no, it doesn’t have to do with search, it’s Georgia playing in the Euro Basket, another reason why it can’t be called like that I guess 🤣 Have a great weekend, everybody!

Thanks for the kind birthday wishes everybody! I’m having a wonderful day celebrating one more year life, the older I get the more thankful I am for this life 🥳🙌 Want to gift me something especial? If you can, contribute to any of these two amazing initiatives that are close to me and support: …

🤖 Identify the patterns and characteristics of the content actually attracting traffic from AI platforms across your top business topics/areas, to enhance/align your existing content optimization and production process accordingly: ...

In an era when so much is handled by bots (and more will be)… be human. This can be extrapolated to every single area (from customer support to … content) that is automated and I can only see it becoming more popular to differentiate as premium. Well done Kinsta 👏

Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search - A comprehensive actionable guide by @gfiorelli1.bsky.social - Going through: * How Web Guide works compared to AI Mode and AI Overviews. ...

Interesting AI Crawling Data via Cloudflare radar: * AI user agents found in robots.txt: 247 domains from the top 10K ones are fully disallowing GPTbot, and 66 partially disallowing it * Crawl purpose: 76.2% for training, 18.5% for search, 4.1% user action More: radar.cloudflare.com/ai-insights

🚨 Digital PR & Authority Building in the Age of AI Search: The Latest Crawling Mondays with @garethhoyle.bsky.social & @iamrofe.bsky.social is here! Going through: * What has changed and what hasn't in Digital PR * What are the top do's and dont's * More! Watch: www.youtube.com/watch?v=RwjH...

The VP of Product at Google Search has shared that they will be featuring more links in AI Mode 👀 1. Google has launched embedded link carousels in AI Mode responses on desktop, with mobile coming soon. ...

Hope you’ve had a relaxing summer so far. Google as well: they’ve just released the August 2025 Spam Update 👀 check: status.search.google.com/incidents/a7...

Traditional Search vs AI Search Optimization Shifts across different areas of optimization 👇 The sooner we start expanding what we do to take into account the above (in a reasonable, cost-effective manner), the better for our projects and clients... I don't care how we call it. ...

🚀 This week's biggest search stories from yesterday's #SEOFOMO: seofomo.co/posts/this-w...

👀 Is traditional search or Google organic search traffic dead? Here's a free and open resource to link next time you see those clickbaity claims: The AI vs Search Traffic Dashboard from @ahrefs.bsky.social 👇 Showcasing traditional search vs AI assistants traffic comparison: chatgpt-vs-google.com

I just reached the 100K LinkedIn Followers 🎉🙌 I started sharing over here more often after Twitter/X went downhill a couple of years ago... and thankful to see how it has evolved. I love learning & sharing there. If you haven't yet, let's connect over there: linkedin.com/in/aleyda/

The Information: “OpenAI is challenging Google - While using its search data” - Yeah, sounds familiar 😂 🤷🏻‍♀️ “According to The Information, OpenAI has been using data scraped from Google Search via SerpApi, a web-scraping service based in Austin, Texas... " ...

🚨 Announcing - The #SEOFOMO State of AI Search Optimization Survey: Help us uncover the state of AI search optimization by completing this short survey and get the chance to win an SEOFOMO hoodie, mug and more prizes to be announced soon! ...

🚨 SEOs & Marketers: Beware that some hosting platforms are blocking AI crawlers by default without alerting website owners. I detected yesterday that this was happening with the hosting of a couple of my sites after validating that there were server connection refusal errors to AI bots...

🔥 This Week’s Biggest Search Stories from #SEOFOMO 👇 * Google launches Preferred Sources in the U.S. and India. * ​GPT-5 Made SEO Irreplaceable * ​Google Introduces Flight Deals: an AI-powered flight search tool * The implosion of the blogging-for-dollars model Read: seofomo.co/posts/google...

🙋🏻‍♀️ This week's #SEOFOMO Poll: Is Google’s Preferred Sources launch in Top Stories positive or negative for publications? So far, most think is negative. Take the poll here: seofomo.co/posts/google...

Easily validate if you're unknowingly blocking AI crawlers at the infrastructure level, missing opportunities for AI search visibility with the AI Bot Access Analyzer created by Max Braglia 🙌 Check it out: maxbraglia.com/ai-bot-analy...

The ultimate Shopify SEO and AI readiness playbook

Digital PR and Authority Building in the age of AI search 👀 What has changed? What hasn't? Biggest mistakes? Watch the next #CrawlingMondays featuring a wonderful conversation with @garethhoyle.bsky.social and @iamrofe.bsky.social , 👇 I'll publish in a few days: www.youtube.com/@CrawlingMon...

👀 ChatGPT Is Not Replacing Google, It’s Expanding Search 👇 A research from Luke Harsel from @semrushofficial.bsky.social shows ChatGPT adoption did not reduce Google Search usage. In fact, there was even a slight increase in avg Google Search usage. Check it out www.semrush.com/blog/google-...

A Python script that checks if AI bots are actually allowed to crawl your site 👇 Serge Bezborodov has created an AI Bot Access Checker! Even if AI bots are explicitly allowed in robots.txt, they may still be blocked at other levels. Check it out: github.com/jetoctopus/t...

Biggest mistake I see companies doing with AI search? I was asked about it in a session today. My answer? Allocating budgets in tools (many times overlapping) without leaving any resource -or minimal one- for implementation. …

Use AI to Improve and accelerate Content Audits (not to perform them) with @ianlurie.bsky.social 👇 "AI is not going to replace writers, content strategists, or anyone else. General-purpose AI can’t perform content audits. It can, however, improve them." Read: www.ianlurie.com/content/use-...

🚨 @sitebulb.com is updating its research into JavaScript SEO to the AI Search era 👇 Take the survey now: sitebulb.typeform.com/to/xHdUVrWs

🚨 @sitebulb.com is updating its research into JavaScript SEO to the AI Search era 👇 Take the survey now: sitebulb.typeform.com/to/xHdUVrWs

The #CrawlingMondays YouTube Channel just reached the 13K subscribers 😎🎉 If you're not yet subscribed, do it now - I'm recording another 🔥 special edition this week, and will be publishing much more in the upcoming ones! Don't miss out 🙌 Subscribe here: www.youtube.com/@CrawlingMon...