Chris Green SEO
@chris-green.net
š¤ 1446
š„ 632
š 1306
Technical Director (Torque Partners), experienced search trainer & mentor.
#BeOnePercentBetter
Work in E-commerce SEO? I can guarantee thereās data youāre missing from Google Merchant Centre, OR there is data you could be making more of. The New Merchant API is easier to work with, more modular, and offers new and enhanced features. Of particular interest: š§µ 1/2
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Merchant API Ā |Ā Google for Developers
Manage how your business and products show up on Google and get programmatic access to data, insights, and unique capabilities at scale.
https://buff.ly/uEF8DgI
20 minutes ago
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Still on the lookout for KPIs for an Age of AI Search? I am! āAI tracking is a waste of timeā or āTool providers are doing a bad jobā are really easy positions to take, but are you investing time/energy to find a better way? John Lovett from Seer has added more thoughts to this process. š§µ 1/4
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The 3 New KPIs for AI Search: How to Measure Brand Performance in the Age of LLMs
Measure your brand's performance in AI search with new KPIs: AI Signal Rate, Answer Accuracy Rate, and AI Influenced Conversion Rate. Embrace the future of AI-driven analytics.
https://www.seerinteractive.com/insights/the-3-new-kpis-for-ai-search-how-to-measure-brand-performance-in-the-age-of-llms
6 days ago
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Thrilled to receive my copy of this one, itās been a few years since I last contributed to SEO in __ from David/Majestic - and what a whopper this is! I think this yearās is probably the most important. Why? Well, 2025 has been full of surprises, hype, excitement, mystery and worry for many š§µ 1/2
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SEO in 2026 - Majestic
The SEO in 2026 podcast and video series shares expert insights from some of the very best in SEO to help you stay one-step ahead of your competitors.
https://majestic.com/seo-in-2026
7 days ago
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Weāve all seen it. Googleās AI Overviews not knowing the days of the week or ChatGPT failing to count the number of letters in a word⦠or counting letters at all! Does this mean LLMs are dumb, though? š§µ 1/7
12 days ago
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SEOs have been mildly obsessed with knowledge graphs for a while, but mostly because we want to ensure that our websites/brands/clients are well represented in Googleās Knowledge Graph, which makes sense. š§µ 1/11
14 days ago
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Agents (or agentic workflows) have potential to change a lot I'd argue that building āagenticā workflows will be a significant part of our jobs soon. In a world where it is relatively easy to build a workflow, those people who can do it effectively and efficiently ARE going to have the edge. š§µ 1/3
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Introduction to Agents
Kaggle is the worldās largest data science community with powerful tools and resources to help you achieve your data science goals.
https://www.kaggle.com/whitepaper-introduction-to-agents
18 days ago
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Attention workflow builders, and why not EVERY part of your new workflow needs to be using an LLM. Having tried several approaches with some āinterestingā constraints and really tough success criteria, itās really clear that A LOT of workflows out there really arenāt worth their time. š§µ 1/8
19 days ago
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Morning after Search Central Live 2025. I have a head full of ideas for the new shopping API, a crap-load of questions and met a load of (new and old) people who make me glad to be in this weird, dysfunctional, fascinating industry. Thanks to Martin, John and the team for putting this on!
20 days ago
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This is something I canāt wait to dig into further. It feels like Nick's been rummaging around in my head to find a topic that frequently causes me stress 𤯠āBrandā value can be quantified in āSEO dataā, but itās not always a clear or obvious picture as to the impact of SEO/Search Teams. š§µ 1/4
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Is Brand Demand Sabotaging Your SEO? Or Hiding Your Week Strategy?
Organic Search is a catcherās mitt for demand. If no one throws the ball, nothing gets caught.
https://www.seoforlunch.com/p/brand-demand
20 days ago
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So, where is your Bing Strategy? Bing still drives significantly more traffic to websites than AI chat experiences today. This is almost a meme response to AI/LLM hype. š§µ 1/5
21 days ago
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This is neat, smart and well-timed š Iāve been doing a lot of hand-waving around feed optimisation recently, and this tool from Martin Aberastegue makes this much easier. If you wondered whether your existing merchant feeds are āreadyā for OpenAI, this will help you understand that š§µ 1/2
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OpenAI Product Feed Validator
Validate your product feed against OpenAI's Product Feed Specification
https://productfeed.cloud/
25 days ago
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Is ChatGPT-5 sending fewer visitors because itās better than the previous version? Potentially. Interesting thought. āGPT-4.5⦠sometimes created URLs or citations that looked real but were not always accurate⦠GPT-5 stopped doing this. š§µ 1/4
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Why GPT-5 Sends Less Traffic to Websites Than GPT-4.5 - SALT.agencyĀ®
We have seen a clear decline in LLM referral traffic over recent months, especially from ChatGPT, and this trend lines up with the release of GPT-5.
https://buff.ly/ENHXy2q
26 days ago
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SEOs could be testing more, with very few exceptions. There are sometimes good reasons not to test, but knowing when, where & how is really important. If I were learning SEO testing from anyone in the biz, SearchPilot is my pick - and there's a free course -
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Learn SEO A/B Testing: Free 101 Course from SearchPilot
Learn the fundamentals of SEO A/B testing in this free course for marketers. Go from guesswork to growth. Sign up today.
https://www.searchpilot.com/seo-testing-course
27 days ago
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A post-click world is a scary place š± Itās also a dystopian future that itās easy to get excited about, but probably wonāt be what we think it will beā¦or will it? A sub 1% CTR from ChatGPT results is pretty sobering. Even as a thought exercise, but what if thatās as good as it gets? š§µ 1/3
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https://www.linkedin.com/posts/vincent-terrasi_chatgpt-visibility-report-leak-last-activity-7396260785963864064-na7V/
28 days ago
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Hereās a very common - yet important - mistake people make We talk about LLMs (Large Language Models) a lot - they are becoming the centre of āAI Searchā - but if we REALLY want to understand how results are generated and how to optimise for them. We have to get a bit more precise than that š§µ 1/7
about 1 month ago
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ChatGPT Web search evocation update Iāve been adding to
buff.ly/j3N1nD4
as data comes out, and spoken to SE Ranking, who've been good enough to share their data Out of 100k keywords, they returned citation sources 15.77% of the time (from web search), but that number risks losing nuance š§µ 1/3
about 1 month ago
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Hereās a data source to bookmark and watch closely š Aleydaās findings here arenāt super-surprising, but they are still interesting. AI traffic is low, relative to Organic, and it impacts certain sites/industries more than others. But this is my favourite: š§µ 1/3
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https://tripadvisor.com
about 1 month ago
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Wonder how algorithm updates would play out in AI Search? Less of a worry for newer members of the SEO community, as algorithm updates are less well telegraphed and understood. If youāve been in the industry a while, theyāll be formative experiences and a āboogie manā you warn kids about. š§µ 1/8
about 1 month ago
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Weāre deep into the final edits of the SEO chapter for the Web Almanac of 2025 (nearly complete!), and itās been a great learning experience. I have had the opportunity to work alongside some really dedicated and talented SEOs, as well as the wider HTTP Archive team, who are incredible. š§µ 1/3
about 1 month ago
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Weāre in desperate need of better data from Google. Iāve felt this ever since Google stopped showing queries in Google Analytics (not provided), but it's now borderline critical. The thing is, this lack of data doesnāt benefit anyone. š§µ 1/7
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AIO Impact on Google CTR: September 2025 Update
Discover the impact of Google AI Overviews on SEO and PPC click-through rates over the first three quarters of 2025. Learn how to adapt your strategy.
https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-september-2025-update
about 1 month ago
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E-commerce, listen up - how many of you have clocked this yet? OpenAIās developer docs for their merchant feed has this interesting attribute: - q_and_a - A recommended (not required) attribute, with the simple description āFAQ Contentā
buff.ly/BHwtyQE
š§µ 1/4
about 1 month ago
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Agents are coming for your traffic and revenue. This shouldnāt be considered a bad thing! Except⦠if you donāt know whether agents can correctly navigate around your site or not. š§µ 1/4
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Agent Observations Matrix
https://buff.ly/Tr3HXVP
about 1 month ago
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Want an easy way to understand if a ChatBot prompt is going to give you a good output or not? Read on! Itās no secret that Iām not a fan of prompt libraries. Not because I think the concept is flawed, but because I think the majority of prompts shared in them arenāt actually that good. š§µ 1/5
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ChatGPT - CustomGPT Capability Checker
A conversational AI system that listens, learns, and challenges
https://chatgpt.com/g/g-690243c500ac8191bb660286fd94312e-customgpt-capability-checker
about 2 months ago
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OpenAIās publication of its product feed schema was something many were waiting for. The feeling that e-commerce feels a little helpless with AI (at least right now) is waning as the per-for-exposure conversations and the mechanics thatāll make them work are starting to become clearer. š§µ 1/7
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OpenAI Product Feeds: From Catalogs to Conversations
With OpenAIās new commerce feed weāre no longer optimizing listings; weāre supplying machine-readable context to an AI that negotiates intents.
https://wordlift.io/blog/en/openai-product-feeds/
about 2 months ago
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Time to get comfortable with the fact that things in SEO aren't fixed. By 'fixed,' I mean 'stable' or 'unchanging.' But there are a number of elements we need to be more comfortable with. What am I talking about this time? Search Grounding. š§µ 1/7
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https://www.linkedin.com/feed/update/urn:li:activity:7391112030470033408/?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7391112030470033408%2C7391114632322777089%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287391114632322777089%2Curn%3Ali%3Aactivity%3A7391112030470033408%29
about 2 months ago
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As AI is moving so quickly, how do you decide when targeting your strategies and initiatives? If you go too futuristic, you are asking for an investment in the future that may/may not be repaid. Not future-thinking enough, and you may be caught out if the change is overwhelming. š§µ 1/8
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An AI Index for all our customers
Cloudflare will soon automatically create an AI-optimized search index for your domain, and expose a set of ready-to-use standard APIs and tools including an MCP server, LLMs.txt, and a search API.ā¦
https://buff.ly/FfS0Ypm
about 2 months ago
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So you think all the worry about rank tracking data is new? Itās not, itās old - like as old as āSEO is Deadā, and other SEO horror stories you keep the kids awake at night with. š§µ 1/4
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New Ways To Track Keyword Rank
It's time to think about rank in a different way. Use rank indexes and try a new and improved way to track keyword rank in Google Analytics.
https://www.blindfiveyearold.com/new-ways-to-track-keyword-rank
about 2 months ago
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This article is essential reading. Great work, JesScholz š If youāre not preparing your website for agents yet, thereās a lot of good food for thought here. Iāve cribbed some key points from it, but you should also check it out if you get the chance. š§µ 1/3
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When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode
As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
https://buff.ly/jVukFxA
about 2 months ago
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Yass, a business-justifiable reason to visit Zurich! Coffee & hills, I'm coming for you (too!)
about 2 months ago
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Where ātraditionalā search and AI search differ is important. Many people have, however, pointed to this difference as an inflexion point in SEO and, therefore, heralding the death of the āold wayā of doing things. A more productive way to look at this difference is how Duane puts it here. š§µ 1/4
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Measuring When AI Assistants and Search Engines Disagree
Suggesting a Marketerās math framework to test where assistants and search overlap.
https://duaneforresterdecodes.substack.com/p/measuring-when-ai-assistants-and
about 2 months ago
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I really wouldnāt want to be a publisher right about now, but Iāve been thinking that for the last few years LLMs have been the cherry on top But reading how the Economist plans to define itself against AI/LLMs in the next three years IS super interesting: š§µ 1/4
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Inside The Economistās plan to grow revenues in a post-search, AI-driven future
The Economist is investing in formats harder for machines to mimic, like video and audio, while holding a hard line against AI licensing.
https://buff.ly/2pRAMwH
about 2 months ago
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Working with search data can be unforgiving. About two weeks after I started work on repositioning impressions as important metrics in an age of AI search, Google swoops in and does a proverbial table flip. š§µ 1/8
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SEO Forecasting Using Prophet
This guide is to help users make use of my Prophet Forecasting For SEO App built in python and hosted on Streamlit. Skip to forecasting tips, if you want some techniques on getting the most out ofā¦
https://buff.ly/wrkb7oP
2 months ago
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How to use the Streamlit Regex Tool: - Paste URLs directly into the "Enter URLs" text field (one URL per line) - Configure Regex Options: 1. Enter Domain: Provide the domain you want to strip (e.g.,
example.com
) 2. Wildcard Options: Enable partial matching at the start or end š§µ 1/2
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Example Domain
This domain is for use in documentation examples without needing permission. Avoid use in operations.Learn more
https://example.com
2 months ago
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Since digging into Web.Search in ChatGPT 5 (SonicBerry), Iāve been testing how to explain this function and work with it. Others, such as Mark Williams-Cook, Britney Muller, Mihir Naik, Dan Petrovic etc., have all dug into this and shared their thoughts, which contributed to my thinking too. š§µ 1/7
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https://Web.Search
2 months ago
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āIf youāre reading this, youāve likely wrestled with time-series forecastingā Yes! āPerhaps youāve implemented Facebook Prophetā ⦠guilty. āProphet excels at business time-series with strong seasonal patterns but requires manual tuning for each new datasetā. Aināt that the truth! š§µ 1/3
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ICML Poster In-Context Fine-Tuning for Time-Series Foundation Models
Abstract: Motivated by the recent success of time-series foundation models for zero-shot forecasting, we present a methodology for in-context fine-tuning of a time-series foundation model. Inā¦
https://buff.ly/lKMDuDF
2 months ago
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Why chaining prompts can help you work with AI/LLMs. If you work with LLMs or have a specific focus to add value with the AI processes, one thing you may have hit against is what happens when you start using longer and longer prompts. š§µ 1/7
2 months ago
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Whereās the best place to keep up with SEO news? And hereās another way to shortcut you to some of that least! I was thinking about the question I'm asked the most in podcasts and when I give talks/workshops, and one of them is how to stay informed about SEO and related news. š§µ 1/4
2 months ago
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SEOās intent state system is kind of broken. This was before AI Search, in my opinion. For IR/Data Science, the question of intent types has been long-discussed, but what usually bubbles up (across, diagonally?) into SEO is often over-simplified and more flawed than weād expect. š§µ 1/8
2 months ago
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After sharing a load of my SEO tools a few weeks back, one of the requests I got was for a more detailed guide on how to use Prophet⦠Here it is -
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SEO Forecasting Using Prophet
This guide is to help users make use of my Prophet Forecasting For SEO App built in python and hosted on Streamlit. Skip to forecasting tips, if you want some techniques on getting the most out ofā¦
https://www.chris-green.net/post/seo-for-prophet-forecasting
2 months ago
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reposted by
Chris Green SEO
Mark Williams-Cook
3 months ago
If you see me at
@brightonseo.com
, make sure you ask me for a sticker. We need to get this standard official š
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Essential reading for e-commerce in the age of AI Thereās a lot of panic and general anxiety on how it impacts e-commerce - but the details are slowly emerging! In this blog, Chris (that one again), looks at Agentic commerce and how Google (and others) are preparing. š§µ 1/4
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Agentic Commerce: How AI-Powered buying will reshape eCommerce - Chris Lever
A new wave is forming across retail, and this one is not about another channel or marketplace. It is about AI buying for people, quite literally. The term you will hear more over the next year isā¦
https://buff.ly/SIDQTEM
3 months ago
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If you knew, with certainty, that organic clicks (through Google) would drop by xx% by the end of 2026, what would you do now? Quite an intimidating prospect (assuming youāre not expecting that already), but as a thought experiment, I think it is one we need to be training ourselves on. š§µ 1/2
3 months ago
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Footers are back? Iām not sure they ever left, but I can agree that Iām glad I donāt see many sites with 50+ links in the footer anymore. That was once valuable for SEO, but now - thankfully - not so much. š§µ 1/3
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AI Optimization Test: Footers are back like 2003
Optimizing for AI involves strategic use of site real estate and controlled citations to enhance brand perception and influence AI responses effectively.
https://www.seerinteractive.com/insights/ai-optimization-test-footers-are-back-like-2003
3 months ago
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Web Guide, AI Mode and AI Overviews - what next? Gianluca has created a super-detailed explainer into Googleās Web Guide AND set it against the already-familiar AI Overview and AI Mode āsurfacesā. š§µ 1/4
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Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search
Discover how Web Guide, AI Mode, and AI Overviews are reshaping Google Search ā and what SEOs must do to adapt in the era of AI Search SEO.
https://buff.ly/Gdz8BbE
3 months ago
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I had some great feedback on the Google Trends Stitcher APP previously, but one of the biggest requests was to include DataForSEO as well. So I did -
trends-stitcher.streamlit.app
š§µ 1/2
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https://trends-stitcher.streamlit.app/
3 months ago
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Chris (another one) questions the reliability of X-robots headers in the world of LLMs/AI search. "If youāre serious about protecting your data, you need stronger measures: Explicit robots.txt blocks for AI crawlers that claim to respect them. Server-level blocks against suspicious IPs. š§µ 1/2
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Do LLMs / AI Assistants respect the X-Robots-Tag? - Chris Lever
I asked this recently on LinkedIn and got silence. So letās dig into it properly here. The question is simple: do LLMs and AI assistants actually respect the X-Robots-Tag? Search engines do. Google,ā¦
https://buff.ly/URPn3Ld
3 months ago
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Youāre fed up with chunking, right? Wait a sec! There are enough well-respected SEOs who've given sensible accounts for why obsessing over āchunkingā your content could be a waste of time from an LLM visibility standpoint. Beyond just readable, āwell chunkedā content, I'm inclined to agree. š§µ 1/4
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https://www.linkedin.com/pulse/no-nonsense-ultra-light-lightning-fast-chunking-library-dan-petrovic-rzmfc
3 months ago
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Do you have some time to provide some advice? One of the tools I started creating a while back was my People Also Asked (PAA) moments App -
www.chris-green.net/post/user-mo...
š§µ 1/4
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Finding User Moments Using PAAs and Also Asked (Work in Progress)
In the Age of AI SEOs NEED to Get Closer to Key User Moments In an age of search which promises a greater degree of personalised results - brought about by AI search - it is critical we understandā¦
https://www.chris-green.net/post/user-moments-using-also-asked
3 months ago
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āAgentsā are all over your site. Wellā¦maybe. But are you even sure how to track them? If youāre fortunate enough to be able to check your server access logs, youāll see it happening. š§µ 1/5
3 months ago
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AI Search is more volatile plays on my mind. What if you spend months achieving visibility for key events in a userās journey, only for it to be lost again a few days/weeks later?
www.tryprofound.com/blog/ai-sear...
suggests this is more of a feature in AI search, which may be unavoidable. š§µ 1/5
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AI Search Volatility: Why AI Search Results Keep Changing
New research reveals 'citation drift' in source selection across major AI platforms, showing how AI citations can change by up to 60% in just one month.
https://www.tryprofound.com/blog/ai-search-volatility
3 months ago
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