Happy Easter to all who celebrate or are having a well-deserved break 🐣

⏳ End of an Era: The Final Live Actionable AI For Marketers Course starts next Tue, Apr 6th! We're expanding the ways marketers can learn AI, so this is the last time this course will run as a live, small-group experience with direct, hands-on attention from me.

I like to think of mentions and citations in LLMs a bit like the ol' good PR: we want a (positive) brand mention in a publication, but we'd also love to have a link pointing at our site. #digitalstrategy #SEO

Happy #April'sFoolsDay all. Careful with what you read today!

The best definition for SEO I've: a collaboration tool for product management. Love it! 😂

23 years in digital, weathering updates, trends and mistakes -moving from embarrassment to refined processes. What I have corrected: ✅ Alignment as a continuous aspect ✅ Deeper discovery avoids misalignment ✅ Valuing time ensures quality Let's connect! #SEO #digitalstrategy #projectmanagement

I guess in short there's not a single "core update machine" that's clicked on (every update has the same flow), but rather we make the changes based on what the teams have been working on, and those systems & components can change from time to time.

Modern analytics is full of estimates, imperfect data, and blind spots. A perspective on communicating uncertainty in SEO analytics reporting.

Audits often reveal more than planned, which can overwhelm colleagues or clients. Involve teams early and give the process time to set digital projects up for success. Read more tried and tested tips #SEO #projectmanagement #digitalstrategy

I strongly believe that SEO and digital training is not about generic knowledge, but about guiding professionals to think critically what they should implement in their specific daily work.

I've updated my framework to help brands navigate algorithm updates, so that your brand does not just have to react. Remember, it takes 2-3 weeks for updates to roll out. montserrat-cano.com/navigate-alg...

Have you ever hacked into a non-computer system for your benefit? Then, this job might be for you.

It's expanded to all markets and languages where AI Mode is available. blog.google/products-and...

Interesting discussions about the lack of need for UI when agents start to function. Meanwhile, businesses are still demanding basic SEO capabilities.

Who offers SEO, digital marketing training services?

This roll out was super fast

No one can run SEO nor broad marketing after completing a training course without strategic direction and supervision.

A great opportunity to listen and learn from top speakers for a good cause #seocharity #seoforpaws www.seocharity.com/upcoming-con...

I like contemporary movies, but I also enjoy classics like All the President's Men, especially right now

Watching The Graham Norton Show for the first time in years. John Bishop used to guest a lot

There’s a scene in Suits where the boss tells the imposter that even the hard‑working Harvard grad colleague won’t advance, not because of talent, but because he didn't get that perception is everything. The same in (marketing and LinkedIn), and that's why many useless people get promoted

This is exactly what many professionals do. When I worked with lawyers, they always said the same thing: they didn’t know everything, but they knew where to find the answer to a question that looked simple.

This is how online visibility may easily tank for brands. It'd be quite different if this was aimed at users. www.seroundtable.com/google-devel...

Why getting rid of your hard-won organic achievements? Critical thinking is just that: critical

Part of being a consultant is learning to manage constant frustration, which makes us strong candidates for in-house roles.

The UK Conservatives looking for a Director of Digital. They did well a few years ago with their digital strategy.

Feeling really good today, bc I have found something I loved and which I thought lost forever

Recent data from @statistacharts.bsky.social shows that marketers globally are approaching AI with cautious optimism. Faced with the practical limitations of LLMs, this might mean we're passing the hype phase. #AI www.statista.com/chart/35975/...

There are so many studies out there. It's best to take them with a pinch of salt. For instance: "ChatGPT traffic converts 31% better than non-branded organic search (1.81% vs 1.39%)". visibilitylabs.ai/chatgpt-vs-o...

Are people still doing Wordle?

Reach on LinkedIn is tougher by the day. It is also quite difficult to see posts from people I follow when they post them.

We learn as we go along. Not even AI scientists fully know it. This is useful information to learn and be prepared when talking about AI with employers and clients, by @not-a-robot.com share.google/70xP0URH8Epz...

What about music as a side career? From Apple and Samsung to playing the violin. It was beautiful

I love diversity and languages. I feel LinkedIn know me too well! 😂

Semrush new logo is erm... Nonetheless, it also feels like the end of an era.

Talked with broad marketing and industry leaders this week about the shift from AI hype to real usefulness. As a SEO/ PjM, my 3 takeaways: Intention: AI is the engine and strategy still the GPS Attention scarcity: Be worth finding & mentioned Fundamentals: Tech scales speed & humans scale trust

I spoke today about the importance of structure and method to sustain tactics for brands to be mentioned by LLMs. #seo #digitalstrategy

Happy to find that other marketers are talking about the importance of #AI in #projectmanagement

Former Automatic CEO is stepping up as interim CEO

Presenting on Wednesday about how can brands navigate AI and personalisation. Also trying not to make it too technical!

Women appreciation posts are great. But equity should be a KPI, not a campaign. The bugs: AI and search amplify bias The Filter: If interviews fail, the pipeline is broken The PjM fix: Audit algorithms Review culture Optimise for talent, not just your ideal fit #ProjectManagement #DEI #IWD2026

It's a time to be grateful to all the people who inspire and lift me as I've celebrated another trip round the sun this weekend 🎂😊

A possibly unpopular opinion: AI has exposed link building and reduced it to what it should always have been: creating authority and useful content that attract links

Looking for insight 💡 What tools are people using these days to make external facing dashboards that are low/no cost and where are you hosting them?

I'm speaking at a national event on 11 March on how to leverage #AI to get your brand mentioned and in a positive manner. First time speaking about it in Spanish, if any of my Spanish-speaking contacts is around and fancy coming along, let me know!

There are still responses coming in so in order to analyse the results I'm going to close this survey on March 6th (& spend 3 days on analysis) :-D So PLEASE if you want to participate please do soon (please do share). THANKS! 8 questions - answer only those you wish to s.surveyplanet.com/xcnz8n8g

Claude has launched a new tool to switch from ChatGPT to Claude without losing any "memory" claude.com/import-memory

I absolutely love attending events, bc of the great conversations and useful interactions with people. Many of the events I attend present ideas that are not genuine, despite being very useful

Accessibility isn't only for websites. That's why I strive to make my presentation slides readable and from a distance

There are words that get popularised in social. It used to be "cohort" until recently and "project". Now, it's "orchestrated", prob due to LLMs