Machine-first architecture means if you're not building your website for AI agents before you build it for humans, you're already behind. I spoke to Slobodan Manic about optimizing websites for AI agents

Most SEO failures aren't technical, they're structural. Ash Nallawalla explains why visibility is now a governance problem, not a marketing one. And why if LLMs stops recommending your brand, your dashboards probably won't tell you. New IMHO out now

Google Discover now drives more traffic than Search for most publishers. Clara Soteras thinks brands should be paying attention. I spoke to @clarasoteras.com on IMHO about how brands can break into Discover and why AI content gets 100 views vs 12,000 for human-written.

As SEOs, we are used to being adaptable to changing algorithms, so LLM optimization should be a simple extension of that process. Shouldn't it? I spoke with Grant Simmons on the latest IMHO

AI Agents are coming for you and they're about to reshape SEO! Watch this end-of-year special to understand the impact of Agentic SEO. Marie Haynes talks about the major shift already underway and what the rise of Agents will mean for SEO, content strategy, and the future of work.

In the latest IMHO, Patrick Stox gave me a surprising admission of what is working right now for LLM inclusion. He also talked to me about why Google isn't done or going anywhere and where he would invest if he launched a startup. Watch now, link in comments...

1% of a trillion is ten billion. AI traffic is a bigger market than you think and is the future of Search. Like it or not. The latest episode of IMHO asked principal SEO at Yoast and 30-year veteran Carolyn Shelby, Is AI Search overhyped?

(some) SEOs are over focused on AI & LLMs to the point they are missing the point. Forget what we call it, what matters is attracting attention through search behavior. “Human behavior is the constant; experiences evolve.” Watch the latest IMHO now

AI's biggest threat to SEO isn't what you think. I spoke to SEO Pioneer Duane Forrester to discuss the shift from traditional SEO and the impact on how SEO roles are changing and adapting. Watch the full IMHO with Duane now, link in the comments 👇

SEO isn't broken. Your approach is. And if anyone knows what they're talking about, it's Bill Hunt on the latest IMHO.

Google favours brands because users trust brands. It's a basic primal survival instinct to connect with what you recognise I talk to Stephen Kenwright about how brand bias influences visibility in both Google Search and AI-driven platforms like LLMs Link to video below👇

I spoke to Cindy Krum about her theory that Google might merge AI Overviews, Discover, and international results to build the next-gen search engine. “The future of search is understanding the entire journey, not just the keyword or the query.” Cindy Krum Watch the new IMHO

Jill Whalen leaves behind a legacy as a trailblazer in the early industry when she pioneered the 'white hat' approach to SEO and succeeded against the 'not-so-white-hats' of the time. I spoke to her 2 years ago as part of the SEO Pioneers series #jillwhalen #seopioneer youtu.be/DD5D5YtUdWY?...

Not long ago, news publishers survived by moving offline to online. With Google clicks in freefall, news publishers face threats to survival yet again. I've seen publishing change A LOT over 25 years. Watch me speak to Barry Adams about what publishers can do to survive 👇

Barry Adams has strong views on LLM hallucinations and what the industry needs to understand about AI's limitations. “They’re not intelligent. They’re just very advanced word predictors” I spoke to him for IMHO in the latest episode – link in the comments to watch now 👇

In Leeds, we're blessed with world class talent in striking distance. At the @sistrix.com local Leeds event we were spoiled with 3 of the best. Good to see @alexmoss.bsky.social @nicholastott.bsky.social @jono.id @stephenkenwright.co.uk @malcolmslade.bsky.social Thank you Steve Paine

John Shehata gave me his opinion on Discover, AI Mode and what this all means for publishers as their traffic disappears "In the new world we will get less traffic. So for publishers that solely depend on traffic, this is going to be a problem." John Shehata Video below 👇

Barry Adams for IMHO just recorded and will be live in a few weeks. One of my favourite humans with so much to say.

ICYMI. This is the 1st study into how users are checking out AIO and it threw up some surprising insights Watch my interview with Kevin about his findings, link in the comments

Today Kevin Indig releases data on how users interact with AIO and I spoke to him last week about this for a special edition of IMHO. “Just because users don’t click doesn’t mean visibility in AIO is meaningless, it still shapes decisions.” Kevin Indig, IMHO Link to video below 👇

Kevin Indig is about to release data on the first-ever study on AIO usability. And I managed to get an interview with him on IMHO about his findings. @kevin-indig.bsky.social is releasing his study this Monday (12th), and I will be publishing the pre-recorded IMHO at the same time.

I spoke to Lily Ray for IMHO fresh from her talk at Brighton SEO. "Searchers want to see real people talking about real things" Lily Ray Watch the interview now - link in the comments 👇

Coming in the next few days, don't miss Lily Ray fresh from her talk at Brighton SEO talking to me on IMHO about SEO in 2025. Just recorded a few minutes ago. Follow me on YouTube to get the first play: www.youtube.com/@shelleywalsh

I spoke to Kaspar Szymanski about the current state of SEO in the latest episode of IMHO. “Google is indeed at a crossroads and has to internally figure out whether to redefine itself—or to embrace what made it successful in the first place: user loyalty.”

So excited to speak to Crystal Carter on IMHO about the current state of search and gaining visibility in LLMs. “LLM search is not the same as SEO. The goal is different, the tactics are different, and the visibility outcomes are different.” — Crystal Carter

On a high after the Leeds Majestic Dinner 2025 with Me and @dixonjones.bsky.social – a great success. A HUGE thanks you to Steven at @majestic.com for co-hosting and more importantly, generously footing the bill. Plenty of good conversations with old friends and meeting some new ones.

Dawn Anderson talked to me on IMHO about information retrieval, where search is going, and how SEOs are misunderstood heroes. In this interview Dawn talks about how the Future of Search Will Be Hybrid as search engines are evolving into a blend of search and AI

Comedy gold as mid IMHO recording Mr Anderson reaches across the screen with a cup of tea for Dawn. Full recording with @dawnieando.bsky.social coming soon.

IMHO is back with Alex Moss from Yoast & Firecask talking about how search might change this year In this episode Alex talks about how SEO is no longer just about search rankings—it’s about discovery across multiple platforms.

Tomorrow, Jan 23, live! @duda.co 's MegaWebinar 5 hours of #SEO and #Content @crestodina.bsky.social @purnavirji.bsky.social @shelleywalsh.bsky.social @santiclarke.bsky.social @danaditomaso.bsky.social www.duda.co/webinars/5-h...

Has SEO really changed in the last 25 years, or just some of the tactics of the game that changed? January 23rd, Duda & @antonshulke.bsky.social are hosting 5 hours of SEO and Content Strategy for 2025 (Mega Webinar) I'm presenting about What We Can Learn From SEO Pioneers To Move Forwards In 2025

Hottest ticket for 2025 : )

“What do you think about AI Overviews? How will they impact the industry, and where is this going?” For the last six months, I interviewed a series of the smartest minds in SEO about their thoughts on AIO and asked them all the same question.

IMHO spoke to Arnout Hellemans about AI overviews and where search might be going in 2025. Arnout talk about why he thinks we are on the verge of a big shift and other insights on what he is focusing on right now.

Alli Berry: AI Overviews & The Impact On Search in Finance IMHO just published on YouTube I asked Alli: "In your opinion, what do you think about AI Overviews, how will they impact the industry and where is this going?"

NYT bestselling author and Pioneer Bryan Eisenberg is live now Bryan, along with his brother Jeffrey developed Persuasion Architecture before the SEO industry thought about conversion. A fascinating conversation about marketing, persuasion and writing books youtu.be/pxW68WtAAYw?...

@dixonjones.bsky.social SEO Pioneer is live now. Dixon has been in the industry since 1995 and his story is wide reaching up to where he is invited to Buckingham Palace twice. And gets told off by Princess Anne. This was a lot of fun - Dixon is very entertaining www.youtube.com/watch?v=cdxH...

There's a fixation with the semantic differences between factors, systems, and signals. And that's totally missing what you should be focusing on. Read the full in-depth view on Search Engine Journal: www.searchenginejournal.com/top-ranking-...

Thursday 26th Oct, I will be talking live with Purna Virji, Ross Simmonds and Anton Shulke about the use of AI in content marketing. Hottest industry topic. My first webinar this year, so don't miss out. Sign up now webinars.duda.co/ai-driven-ma...

SEO Pioneer Heather Lloyd-Martin live now The original writer for SEO who became involved in the industry in '96 and Forbes magazine described as a pioneer of SEO copywriting. https://t.co/T4qoaMUnlJ

Threads usage is down 85% from the initial buzz of the launch Threads Android app peaked at 49.3 million daily active users worldwide on July 7, but on August 7, the app was down to 10.3 million daily active users. https://www.similarweb.com/blog/insights/social-media-news/threads-first-month/

Get to the source and talk to the people who have done want you want to do. I've learned more doing the SEO Pioneers series talking to these incredibly smart individuals than I have in years and years of reading blogs. https://www.youtube.com/watch?v=HtnEomV-NOA&ab_channel=ShelleyWalsh

Another day. Another social media alternative to the death of Twitter.