Erik Wikander believes combining tools like ChatGPT with existing keyword research methods can enhance keyword research by uncovering emerging search behaviour beyond current competitor analysis. maj.to/41Ui0lw

Ian Helms (@ianhelms.com) believes that SEOs and marketers must improve their use of AI, understand its limits, and not hold it to a higher standard than human creators. maj.to/41UhYdo

Bill Hartzer (@billhartzer.com) explains how you can use AI like ChatGPT to outline topics and subtopics for a new site or section and refine the suggested content structure based on expected user needs. maj.to/41Y3GZa

Zack Kadish recommends conducting keyword research and analysing user-generated content across platforms to understand audience intent and ensure your content answers their questions directly. maj.to/41VgAXX

Ashley Segura explains that you should balance quality and quantity by diversifying content types instead of relying on a few pillar pieces with uncertain results. maj.to/3QXS8yP

Christian Rigg believes you should prioritise building emotional connections between your brand and audience, as purchasing decisions are often emotionally driven. maj.to/4f09dn4

Christian Rigg doesn't believe we need separate SEO and brand marketing roles, as both thrive on clear messaging, strong identity, and building deep connections with your audience. maj.to/4f09dn4

Tamara Novitović believes that backlinks still matter, but their focus has shifted. Instead of manipulating algorithms, they should now align with user intent to enhance engagement and rankings by guiding users to the right page. maj.to/4hI8W8r

Manuel Madeddu explains that building AI tools that store contextual info (business goals, tone, and more) means you don’t need to retrain models - just input keywords, links, and FAQs for tailored content. maj.to/3Ekyw4W

Taylor Kurtz explains that AI streamlines tedious SEO tasks like schema generation and meta descriptions, freeing time for strategy. When it comes to content, it’s great content outlines, but human creativity adds the final touch. maj.to/4hHiP6u

James Brockbank (@brockbankjames.bsky.social) explains that explaining EEAT to the C-Suite is challenging, but framing it as reputation helps convey its value despite being unmeasurable. maj.to/4hIib8u

Chris Meabe recommends connecting with local businesses and experts by featuring them in your content and identifying respected voices in niche fields by focusing on who follows them, not just their follower count. maj.to/4hmgzBP

Jack Chambers-Ward (@jlwchambers.bsky.social) explains that you should create content that you'd genuinely enjoy as a reader yourself, saying that if it doesn't engage you, it won't engage others. maj.to/4hJe7oM

John Iwuozor advises against relying solely on Google traffic, and recommends building direct relationships with your audience to create a stable connection beyond the Google ecosystem. maj.to/44HIEQa

Don’t passively create content hoping Google finds it. Instead, John Iwuozor recommends a proactive strategy that tries to understand the algorithm, not just “good content.” maj.to/44HIEQa

Dani Leitner (@danileitner.bsky.social) believes that focusing on long-tail keywords in a niche helps build brand authority, as big brands often ignore them due to low search volume. maj.to/4hILN5L

Navigating Reddit isn't a walk in the park! Milosz Krasinski argues that building from scratch on Reddit is tough, especially for certain industries. maj.to/4fJ5Np1

Iva Jovanovic (@iva-jovanovic.com) believes that SEO has shifted from keyword focus to user-centric content, with search engines evolving to prioritize user needs, making it essential to maintain consistent, valuable content across all communication channels. maj.to/418eP86

Ryan Jones (@ryanjonesseo.bsky.social) explains that SEO and content production are key strategies that rely on strong, original content that engages users early, builds brand recognition, and guides them through the sales funnel. maj.to/4i133Uf

Ivana Flynn highlights that Reddit's influence is undeniable. With Google and ChatGPT training on Reddit data, brands have a unique chance to leverage the platform for visibility. It's a goldmine for those who know how to play the game. maj.to/4fJ5Np1

Gemma Fontané recommends focusing on competitor analysis and targeting specific review platforms based on your business type, whether e-commerce, B2B, or international. maj.to/4hKIyLo

Marko Miljkovic highlights the Reddit-Google partnership, noting that while Reddit's AI content is vast, Google's reliance on it for training models presents challenges. As Reddit tightens its filters, the landscape shifts. maj.to/4fJ5Np1

Jono Alderson (@jono.id) believes your content should focus on influencing the early stages of the buyer journey and explains that you should use audience research to understand the challenges your users face and their questions. maj.to/4hkkEqc

Ivana Flynn highlights the vital role of Reddit moderators. While subreddits can thrive, they risk closure without proper moderation. Challenges like spam and karma restrictions make moderation crucial. For communities, having active mods is both a challenge and a key to survival. maj.to/4fJ5Np1

Laura Iancu (@searchpedia.bsky.social) believes it's important to reassure the UX team when you talk to them that you're not taking their job; you're just making the website more functional and SEO-friendly. maj.to/4hzbSnU

Konrad Szymaniak advises prioritising keyword targeting by aligning objectives with search volume, SEO metrics, and desired business outcomes, especially for key categories. maj.to/3IG21R0

Join us in 5 minutes for a free live webinar all about Reddit SEO!

Konrad Szymaniak explains that for keyword data, you should look to utilise APIs for more comprehensive results, as Google Search Console provides a limited 30% data sample, especially for key URLs. maj.to/3IG21R0

Andy Mollison explains that tone-of-voice guidelines should list preferred and banned words to ensure consistency, especially for large teams, and you can use AI to automatically flag these unwanted terms. maj.to/4hIibFw

Amit Raj explains that keyword research requires manual work, using tools to extract, cluster, and filter relevant terms while eliminating irrelevant data from competitor analysis. maj.to/4hdVYiZ

Desmond Boateng believes that human-created content outperforms AI in user engagement since AI relies on existing data and lacks the ability to generate truly new insights. maj.to/4hHiOPY

Julia-Carolin Zeng explains that Google's updates prioritize helpful content to combat AI-generated repetition, so human writers should focus on quality and relevance rather than speed or volume. maj.to/4hJe78g

Arnout Hellemans (@hellemans.me) explains that to create effective content, you need to identify key questions to answer and choose the best UX elements (like tables, videos, or bullet points) to communicate your message clearly. maj.to/4hLsb13

Jade Pruett explains that storytelling enhances content by making it more engaging and relatable, which improves user experience and aligns with Google's preference for content that resonates with people. maj.to/4hrRLZi

Ninsiima Rukandema believes that SEO and CRO work best together by aligning user intent with landing page experience to optimise journeys and deliver more consistent, valuable results. maj.to/4f7J7Pj

Ninsiima Rukandema explains that combining SEO and CRO helps align user search intent with on-site experience, driving greater value through shared insights, testing, and understanding user behaviour. maj.to/4f7J7Pj

Fabio Embalo believes that Google is concerned about Gen Z and Gen Alpha's shift to social platforms for search, making a brand presence on TikTok and Instagram crucial for SEO, direct traffic, and user engagement. maj.to/3Ep0mgw

Join us for this live podcast with Miłosz Krasiński, Marko Miljkovic, Ivana Flynn, and Jamie Irwin to learn how to leverage Reddit SEO to find your audience, create valuable content, & boost traffic & conversions! maj.to/4fJ5Np1

Heike Knip believes accessibility will become a key ranking factor as search engines prioritize inclusivity, making SEO more about search experience optimization than just search engine optimization. maj.to/4hDIX1U

Sara Fernández Carmona (@sarafdez.bsky.social) explains that designing for accessibility improves SEO, expands your market, boosts brand reputation, and enhances search rankings, benefiting both users and businesses. maj.to/40qbLE9

Billie Geena Hyde (@billiegeena.co.uk) explains that SEO and accessibility overlap, so improving both boosts rankings and enhances user experience, therefore making your site accessible gives you a competitive edge. maj.to/40qbKA5

Yordan Dimitrov (@yordan-dimitrov.com) explains that identifying user channels helps prove each channel's impact, allowing SEO and other teams to track contributions, measure success, and understand what drives positive results. maj.to/4hpZDKO

Martina Zrzavá Libřická believes that websites must prioritize accessibility and inclusivity to give a smooth experience for all users while aligning SEO efforts with sales teams for better organic traffic. maj.to/40qbK33

Tom Rawle believes you shouldn't fear AI or algorithm shifts because high-quality, original content that provides value will always rise to the top and stand the test of time. maj.to/3IpBXcR

Tom Rawle recommends focusing on creating rich, expert-driven content that's hard to replicate by AI or humans, as that's what earns authority, relevance, and visibility across both traditional and AI-driven search. maj.to/3IpBXcR

Damien Robert (@damienrob.bsky.social) believes that ensuring proper color contrast is crucial, as many top websites have accessibility issues, and fixing it can improve branding, messaging, and overall user experience. maj.to/40nbdiu

Pedro Dias (@dias.social) explains that AI, like humans, starts at a junior level but improves over time, becoming more efficient and capable, now competing with professionals in easily disrupted fields. maj.to/42nO0zo

Alan Silvestri recommends focusing on optimizing and refreshing existing content through updates and link building rather than creating more, ensuring it ranks and remains valuable in an AI-driven landscape. maj.to/40rH0ig

Simon Cox (@simoncox.com) believes AI will be embedded in everyday tools, making it unnecessary to go to specific AI platforms like ChatGPT, as the features will be integrated into the tools we already use. maj.to/42lV0wk

Jess Joyce (@jessjoyce.bsky.social) explains that tracking customer questions adds value to keyword research, helps sales, and builds an FAQ-driven answer engine for search and AI. maj.to/40o74e3