Kyle Rushton McGregor explains that GA4’s flexible event model opens new doors for SEO. Instead of just tracking views, you can log real feedback and start asking better questions: Why did users like this? Why didn’t they? maj.to/47kZpAw

Krzysztof Marzec explains that SEO and Ad teams should collaborate to ensure that landing pages fully answer the user's intent so that users stay on your site and do not return to Google. maj.to/4j6JJ8o

Priya Verma says SEO is a cost-effective strategy but unlocking its value with GA4 takes more than just reports. The real challenge? Helping the business ask the right questions, then translating data into insights that actually drive growth. maj.to/47kZpAw

Debbie Chew explains that when picking the right AI to use, you should test the same prompt across models like Claude and Gemini, compare results and choose what works best for you. maj.to/4jiybiF

Jonathan Moore says a solid SEO strategy starts with diagnostics, followed by a guiding principle, and a coherent set of actions. GA4 plays a key role in that first step: giving you the insight to measure what really matters. maj.to/47kZpAw

Marco Giordano recommends learning basic analytics because SEO has always used data, but with Google’s changes and better tech, there’s now more you can track and improve than ever before. maj.to/4j5ehHu

Want content that truly resonates? Katie Thompson reminds us that real human expertise beats AI shortcuts every time. maj.to/46Einnj

Katie Thompson believes ranking for names isn’t enough - true success comes from owning niche topics and building real authority. maj.to/46Einnj

Our next episode will explore how GA4 helps refine SEO by revealing high-impact pages, user journeys, and event data to guide smarter content and linking decisions, featuring @taylordanrw.bsky.social, @moorejonathan.bsky.social, Priya Verma, and Kyle Rushton McGregor. maj.to/47kZpAw

Nik Ranger explains that optimising for LLMs means testing on-page tweaks and reverse-engineering prompts to influence how content is interpreted and surfaced in search. maj.to/43jD58L

Sanja Markovic explains that a 301 redirect tells search engines and users a page has permanently moved to its equivalent, which is crucial for preserving UX and preventing broken journeys after site changes. maj.to/4jicCPb

Emma Russell explains that if you're migrating a site, keep what works, ensure Google stays in sync with redirects, and plan ahead for growth with clear goals and stakeholder buy-in. maj.to/3QZFSy6

Our next episode will explore how GA4 helps refine SEO by revealing high-impact pages, user journeys, and event data to guide smarter content and linking decisions, featuring @taylordanrw.bsky.social, @moorejonathan.bsky.social, Priya Verma, and Kyle Rushton McGregor. maj.to/47kZpAw

Andrew Cock-Starkey (@optimisey.com) explains that using a .com gives you credibility and global flexibility, while a country-specific domain like .co.uk may limit reach if you expand internationally. maj.to/3Y0bS98

Helen Pollitt explains that we need to broaden the definition of organic traffic to include all unpaid discovery across platforms, not just traditional search engines like Google. maj.to/3R0MEUd

Ryan White reminds us: don’t get buried in data - understand it. Tools provide numbers, but insights come from interpretation. This is the most important SEO skill today. maj.to/45aizrJ

Ryan White highlights the importance of spotting URL and content patterns across your site. Understanding these patterns can reveal hidden SEO issues and guide your optimisation strategy. maj.to/45aizrJ

Andy Frobisher (@andyfrobisher.bsky.social) explains that Web sustainability matters, so optimising for speed and green hosting reduces energy use, which Google may soon consider more heavily in rankings. maj.to/4jcHxvZ

Bastian Grimm (@bastiangrimm.bsky.social) explains that the key difference is that AI-assisted content includes human fact-checking and editing, ensuring quality and fixing errors AI alone can't avoid. maj.to/4jail9t

Kaspar Szymanski (@seozen.com) explains that crawl budget matters, especially on large sites, but it’s not the only signal because a holistic approach helps you align your SEO signals, clean up legacy issues, and make sure bots see your best side. maj.to/3QUnYNb

Keith Goode (@keithgoode.bsky.social) explains that SEO product management is a specialised role that turns technical SEO insights into actionable changes by integrating them into a company’s product development process, bridging SEO and product teams. maj.to/4jhp0Pt

Callum Lockwood stresses that E-commerce success starts with Google product grids, and recommends optimizing for them now rather than waiting for AI-driven search maj.to/475oYaf

Want your products to stand out in grids? Callum Lockwood says that price, promotions, and free shipping move the needle most - but don’t neglect optimisation like product names and reviews. maj.to/475oYaf

Montserrat Cano (@montsecano.bsky.social) explains that every market has a unique 'messy middle' shaped by culture and digital maturity which you need to 'crack' to truly understand local search and purchase behaviour. maj.to/4jgmd9a

Heading to BrightonSEO? Fancy drinks on us (& Whitworth SEO)? Wednesday evening: The SEO Mindset Podcast & Search with Candour join forces. Expect friendly faces, a fascinating discussion, food & drinks, and that unbeatable pre-conference vibe. Headline sponsor: @sistrix.com. 🍕: @majestic.com

Maria Scheibengraf explains that without SEO-savvy translators or culturally aware SEOs, your international strategy risks wasting resources and missing the mark with local audiences. maj.to/3YdRNfs

Joseph Kahn (@josephskahn.bsky.social) explains that using AI to deeply understand your prospects can unlock better keywords, stronger content, smarter outreach, and more meaningful social connections. maj.to/4j85x3n

Sean Barber recommends keeping your content with stats up-to-date to outperform competitors in search and LLMS, which favour fresh, engaging, and accurate information. maj.to/3Ycmphn

Ed Ziubrzynski explains that authority comes from focusing on a topic. When you examine an author's profile, you ideally want it to be dedicated to one or two particular subject areas. maj.to/4jfLBfi

Next week, @jlwchambers.bsky.social from the Search @withcandour.co.uk podcast, along with Tazmin Suleman and @sarahmcduk.bsky.social from The SEO Mindset Podcast, will explore why Social Health is the key to career success, and we're sponsoring the food! Get your ticket at maj.to/3WCRCJw

Myriam Jessier (@myriam.dopamine.builders) recommends focusing on real, local insights over surface-level localisation because it's important to understand the humans who consume your content first and let the machines catch up. maj.to/4jcq8DK

Hannah Fox says search intent isn’t just what users want - it’s also where and how they search. Start with data, think like your audience, and build content strategically. maj.to/45aix35

Hannah Fox says strategic keyword research goes beyond Google. Meet your audience where they are—TikTok, Instagram, Pinterest—and create content that truly connects. maj.to/45aix35

Lau Miguez believes local relevance is everything and explains that every market is unique, and if you don’t treat it that way, you’re leaving results and relationships on the table. maj.to/3DyWKsa

Sinead McLarty explains that automation is a great starting point, but as campaigns mature, manual methods (when done right) can unlock new opportunities at greater depth and quality. maj.to/3DyTpJS

Rose Tero explains that in 2025, SEO isn't just about ranking - it’s about visibility and memorability, as over 65% of searches now end without a click due to instant answers from Google. maj.to/445PEWZ

Alexandra Tachalova believes the best backlinks clearly define your brand and get you to appear in relevant listicles that highlight what your business offers. maj.to/3Dt9rox

Andreas Voniatis explains that velocity is about how quickly you're gaining authority or backlinks compared to competitors because, in SEO, it's all relative. maj.to/3R0Xk54

Welcome to everyone at the Search ‘n Stuff Antalya Digital Marketing Conference (@searchnstuff.co.uk), hosted by the amazing @yagmursimsek.bsky.social You can find us outside the main hall for a chat about SEO, backlinks and some swag!

Sally Raymer believes you should focus on surfacing informative content and improving backlink relevance instead of manipulative gateway pages or disavowing spammy links. maj.to/3Dyvie7

Charlie Marchant advises to stick to the 80/20 rule. Spend 80% of your time on traditional Google SEO, and 20% exploring AI search. maj.to/45aivZ1

According to Charlie Marchant, AI search will be as big as the shift to streaming. AI Overviews today are the test run, and AI mode is the future. maj.to/45aivZ1

Filipa Serra Gaspar explains that refreshing content can boost traffic and rankings, so it's good practice to update outdated articles, match changing user intent, and improve readability to keep users engaged. maj.to/3QZBChS

Vivek Shankar shares that to build trust and make content marketing work, aim for a volume of content across various formats so your audience becomes familiar with you. maj.to/41UXUaK

Olga Zarr (@olgazarr.bsky.social) believes that on-page SEO is crucial, making up the majority of SEO success, and without it, other SEO efforts lose impact. maj.to/3QZBAqg

Ashley Segura says video still dominates, but the most effective thought leadership today is data-backed and niche-specific. In 2025, thought leadership isn’t just talking, it’s proving. maj.to/42c7o1b

Monty Mathur (@montymathur.bsky.social) explains that SEO’s key principles of relevance, authority, and user experience are fundamental, making user experience increasingly more important. maj.to/41VgFuJ

Jasper Hamill says the best thought leadership is built on storytelling. People crave human content and stories, not stats, are what truly engage. Used well, a strong narrative creates curiosity, adds value, and drives both PR and performance. maj.to/42c7o1b

Ashley Segura points out that thought leadership hasn’t radically changed, it’s just become more defined as SEO evolves. PR fundamentals and thought leadership remains a cornerstone of that timeless playbook. maj.to/42c7o1b

Greg Gifford (@greggifford.bsky.social) believes mastering the basics still drives the best results and recommends focusing on the SEO fundamentals of creating valuable content, optimizing it properly, and avoiding chasing trends or shortcuts. maj.to/41VgDmB