Greg Heilers explains that we're now going for a blended approach, trying to be recommended by an LLM and hoping people click through on that recommendation, which pulls from the top 10 results. maj.to/4pOYK1H

Greg Heilers explains that while prioritising human-first content remains crucial, exploring formats like detailed Q&A sections designed to be easily consumed and cited by LLMs and search bots. maj.to/4pOYK1H

Anthony Barone explains that establishing a trusted brand and author bio through high-quality content minimises future problems and builds lasting credibility, independent of SEO fluctuations. maj.to/49IbOjn

Anthony Barone recommends tracking impressions, traffic, brand mentions, and overall visibility (Search Everywhere Optimisation) to measure success, and then integrating SEO with social, email, and other marketing channels for a comprehensive approach. maj.to/49IbOjn

CJ Emson believes that you need to clearly communicate your USP (Unique Selling Proposition) to resonate with your target audience and gain visibility in competitive AI results. maj.to/4br7oQj

CJ Emson recommends repurposing content across diverse platforms (website, social media, video, transcripts) to maximise discovery and redefine success metrics for each channel. maj.to/4br7oQj

Was a few months ago that i did this, and nothing has changed. Adding go faster stripes on your car is not going to make any difference to your monthly grocery shopping trip - make sure your car works well and can get your there and back.

Pam Aungst Cronin (@pamannmarketing.bsky.social) says AI Mode goes far deeper than classic SERPs. Instead of basic follow-ups, it asks more specific questions. Create useful assets that help users complete the journey and earn a place in their inboxes, Drives, and personal AI worlds. maj.to/3LQCqXl

Nitin Manchanda says that despite new terms like AI-first indexing and AEO, the core principles remain the same: it’s still SEO, so focus on the fundamentals, not the latest hype. maj.to/4pHTA7v

Nitin Manchanda believes that you should prioritise fast-loading pages (Core Web Vitals), structured schema markup, and a clean information architecture to improve both user experience and search engine crawlability. maj.to/4pHTA7v

Rana Abu Quba Chamsi says discoverability now extends into Gmail, docs, and calendars, so brands should think beyond the website and create useful assets people want to download, like checklists or PDFs, so you show up where AI looks. maj.to/3LQCqXl

Simon Cox (@simoncox.com) wants you to step back from the hype and focus on foundational elements like brand, technical SEO, and high-quality content to build a strong online presence. maj.to/3YQjv1U

Simon Cox (@simoncox.com) believes that the core technical SEO principles will endure as long as websites exist, so avoid chasing fleeting trends and focus on the fundamentals. maj.to/3YQjv1U

Rana Abu Quba Chamsi recommends using real photos, clear alt text, consistent branding, and authentic visuals to build trust signals that AI search relies on. maj.to/3LQCqXl

Charlie Marchant says the real AI Mode challenge isn’t just being cited it’s staying visible as users move from informational queries into commercial intent. Strong PR and authoritative coverage already influence AI results. maj.to/3LQCqXl

Araminta Robertson says AI Mode may not replace the SERP overnight but it will likely become the default for complex queries. The future of Google could be a split experience, based on intent. maj.to/3LQCqXl

Bill Hartzer (@billhartzer.com) recommends analysing the top results for your target keywords, identifying the key topics they cover, and creating a more comprehensive and in-depth piece of content. maj.to/4pQ7t3I

Bill Hartzer (@billhartzer.com) wants you to focus on structuring content with clear headings, lists, and formatting because classic SEO tactics remain the most effective strategy, even for AI-driven search. maj.to/4pQ7t3I

Gordon Meagher thinks that the traditional 10 blue links format is being disrupted by a new style of search powered by ChatGPT and other large language models. maj.to/4jQs1HU

Gordon Meagher believes you should focus your brand awareness efforts on platforms where your audience is, such as LinkedIn or TikTok, especially if you are a new brand. maj.to/4jQs1HU

Daphne Monro believes that keyword research should now inspire diverse content types, including long-form, short-form, and even “nanosecond” video formats. maj.to/4bpVk1I

Join us in 30 minutes for a free webinar on optimising for Google AI Mode!

Daphne Monro recommends making sure that content created for social media also lives on your website, so you can utilise schema markup and transcripts to improve search visibility. maj.to/4bpVk1I

Join us for a live episode of the Majestic SEO Podcast on the 4th February to learn how to optimise for Google AI Mode with our panel of experts: Araminta Robertson, Charlie Marchant, @nikkihalliwell.com, @pamannmarketing.bsky.social and Rana Abu Quba Chamsi, PhD. maj.to/3LQCqXl

Olga Zarr (@olgazarr.bsky.social) believes that strong SEO fundamentals are essential for ranking on all platforms, including traditional search engines and emerging AI chatbots. maj.to/4bDw2gz

Olga Zarr (@olgazarr.bsky.social) recommends organising articles into self-contained paragraphs that address specific questions or concepts, increasing the likelihood of being featured in AI overviews and responses to long-tail queries. maj.to/4bDw2gz

Nikki Halliwell (@nikkihalliwell.com) wants you to ignore misinformation and focus on a well-rounded approach, ensuring all key elements of a framework like VISIBLE are covered to improve visibility in LLMs and AI platforms. maj.to/4b2p4BJ

Nikki Halliwell (@nikkihalliwell.com) recommends using AI tools like ChatGPT for drafting or briefing, but always prioritise human oversight for editing, fact-checking, and maintaining brand voice and quality. maj.to/4b2p4BJ

Victoria Olsina recommends leveraging existing SEO processes, checklists, and protocols to instruct AI tools, such as custom GPTs, and streamline workflows. maj.to/3N2UAFx

Victoria Olsina recommends leveraging AI, like custom GPTs, to automate repetitive SEO tasks by translating existing checklists, protocols, and templates into actionable instructions. maj.to/3N2UAFx

Giulia Panozzo (@sequinsnsearch.bsky.social) says there's so much that you can do with AI, but you need to bear in mind that there's also a fine line between where you should and shouldn't use it because it can negatively impact your customers' trust towards you. maj.to/4iWFKMK

Giulia Panozzo (@sequinsnsearch.bsky.social) explains that AI often requires significant human input to refine outputs, struggles with nuanced context, and presents ethical challenges regarding transparency and authenticity. maj.to/4iWFKMK

Carla Dobson-Elliott believes that when you have content tailored to your audience, it's easier to identify what you're missing, what you might need to create, and to establish a structure that allows you to create what you need quickly and efficiently. maj.to/49yYAFB

Carla Dobson-Elliott recommends analysing your audience to pinpoint the most prevalent curiosity cohorts, then test different content approaches and refine your strategy based on performance. maj.to/49yYAFB

Rana Abu Quba Chamsi explains that AI can efficiently analyse websites, identify data, and provide suggestions for internal linking that humans might overlook. maj.to/4p0ERV5

Rana Abu Quba Chamsi recommends experimenting with various AI platforms to gather diverse insights, but reminds you always to verify the accuracy of the information provided. maj.to/4p0ERV5

Interesting thoughts on AI from an "OG" SEO I've known for 25+ years. His strategy choosing less use of AI visibility tools instead using direct prompt & review of SERP IMO, well worth the extra time & effort to understand AI SERP output. Results don't seem as RANDOM as each at best is a snapshot

Sante Achille believes that when you go beyond scratching the surface of AI with simple questions and start prompting it in a very articulated way, you can unearth an incredible amount of information that can help you learn. maj.to/3Ytput9

Sante Achille explains that AI can act as a partner and tailor learning pathways to individual needs, enabling greater creativity and success. maj.to/3Ytput9

Rose Tero explains that for years, SEOs have thought in terms of positions and ranks, but in an AI-driven world, the real battleground is representation. maj.to/4j3fSyX

Join us for a live episode of the Majestic SEO Podcast on the 4th February to learn how to optimise for Google AI Mode with our panel of experts: Araminta Robertson, Charlie Marchant, @nikkihalliwell.com, @pamannmarketing.bsky.social and Rana Abu Quba Chamsi, PhD. maj.to/3LQCqXl

Rose Tero explains that your website casts an AI shadow, which is a distilled version of your content that AI search systems present to users, and it's often this shadow, not your site, that people now meet first. maj.to/4j3fSyX

Dani Leitner (@danileitner.bsky.social) explains that you should review your backlink profile to identify potentially overlooked guest posts or content that may be influencing AI’s understanding of your brand, even if initially it was considered low-impact. maj.to/4j5pSI8

Dani Leitner (@danileitner.bsky.social) recommends thoroughly reviewing your online footprint (including mentions and backlinks) to understand what information AI is accessing about your company and address any outdated or undesirable content. maj.to/4j5pSI8

Kristina Bergwall believes that SEO leads must evolve into system architects who build the cross-functional infrastructure that allows brands to be seen, understood, and recommended by both machines and humans. maj.to/3LsElRJ

Kristina Bergwall suggests that you can future-proof your business by structuring it around visibility in AI-driven search, ensuring your brand appears in AI-generated answers and evolving search experiences. maj.to/3LsElRJ

Damien Robert recommends implementing Product Information Management and Digital Asset Management systems to organise, structure, and ensure the accuracy of your content. maj.to/3YsUSrI

Damien Robert recommends adding unique evidence, statistics, and detailed information to establish your content as the primary source and discourage AI platforms from generating similar responses. maj.to/3YsUSrI

This is the best post I've read on grounding for AI search queries! Techniques and tools for "grounding" discovery which is extremely important in improving visibility on AI search engines and optimization prioritization.

Mark Williams-Cook (@markwilliamscook.com) explains that before answering, AI platforms determine if a query needs “grounding”, which means checking live web data for the most up-to-date information. maj.to/4j9ycq7