The User Journey Isn’t Linear Anymore: It’s Always On. Decision-making is no longer linear, and AI has exposed how fluid the customer journey really is. www.searchenginejournal.com/the-user-jou... #SEO #Marketing #DigitalMarketing #AI

I’m working on a collaborative flagship article for International Search News on how AI is changing search discovery globally, especially outside a Google-centric view.

The next phase of competition is about who controls the interface through which people ask questions, explore ideas, and make decisions. That interface might look like a browser today. Tomorrow it might be an AI assistant, an operating system feature, or something embedded into every app you use.

I’m planning my 2026 talks, webinars, and podcasts — so here it is: I’m open to speaking opportunities 🎤 If you know a conference, meetup, or podcast I should speak at, tag them! 🙌 #SEO #SEOspeaker #DigitalMarketing #AI #MarketingEvents

Google Doppl salt.agency/blog/google-... #SEO #Google #AI #Doppl #Fashion

Google is being challenged in the UK, and search could be changing shape... In a "fair" way. #SEO #Google www.linkedin.com/pulse/google...

EU wants key sectors to use made-in-Europe AI www.phelpscountyfocus.com/article_e737... #AI #EU #Europe

Optimising for Agentic Commerce Protocol – A Technical Guide for SEOs salt.agency/blog/agentic... #SEO #AgenticSEO #ACP #ChatGPT #AI

Optimising for Agentic Commerce Protocol – A Technical Guide for SEOs salt.agency/blog/agentic... #SEO

Does schema help you surface more in Google’s AI Mode? salt.agency/blog/schema-... #SEO #AI #AIMode #Google

🎉🎉🎉 Last night, SALT won the Best SEO Campaign (Large) category at the UK Agency Awards for our work with Swaledale Butchers®, challenging major UK retailers for some quite punchy search queries!

Google’s latest AI tests hint at a future where discovery is interactive, immersive, and data-driven. via @taylordanrw.bsky.social #Google

Defining GEO and drawing lines against SEO (Cadence #105) www.linkedin.com/pulse/defini... #SEO

Spamming ChatGPT shared conversation links, and pointing links at them/doing your best to get them indexed by Google so you show up on page one IS NOT an advanced strategy. If your SEO agency/consultant is doing this, run.

Google Search Central APAC 2025: Everything From Day 2 www.searchenginejournal.com/google-searc... #SEO #SearchCentralLive #DeepDive2025 #SEOCommunity #LiveFromBangkok #scldd25

Folks attending the Google Search Central Live, Deep Dive Asia Pacific in Bangkok. I'm already here! Reach out if you fancy grabbing a coffee, lunch, walk around Bangkok and sampling street food!

Google’s evolving results pages call for a shift from average position to more precise, feature-based performance metrics. via @taylordanrw.bsky.social

Interesting approach to 503 your search agency website, right before launching a rebrand.

I'm speaking at BrightonSEO San Diego! I'll be taking a look at what modern Technical SEO needs to be (IMO) for the AI Search era. #SEO #TechnicalSEO #AI #Marketing #SanDiego #brightonseo

So in Google AI Mode you can _sort of_ get the list of Search queries from it as JSON, so I ran it five times for 5 queries. The same input query x 5, and measured the similarity between the responses (in columns). I mean, it's interesting data, but really inconsistent...

Tonight, I've discovered no practical use for Jaccard.

How do we adapt to Query Fan-Out? dantaylor.online/blog/how-do-...

I've not really been active on here. Time to change that!

I hope everyone out in Istanbul is doing ok!

I am trying to be more active here. I promise.

The Huddle is live! www.youtube.com/watch?v=k4y9...

To everyone who helped me by responding with how much unassigned traffic they were seeing in GA4, that data is now a part of my first MarTech article! martech.org/how-to-resol...

Japanese Prime Minister Calls for AI Legislation Amid DeepSeek’s Rapid Rise internationalsearchnews.com/articles/jap...

Google updates its search structured data screenshot examples for events and estimated salary examples www.seroundtable.com/google-updat...

Why measuring new-to-brand touchpoints is essential for eCommerce dantaylor.online/blog/new-to-...

I'm in love with Sanity.

I've done a lot of reading around the travel industry, and predictions in technology, user behaviour, and the usual "marketing trends" pieces over the past couple of weeks. I've penned some of my own thoughts based on the reading: dantaylor.online/blog/top-dig...

I don't know what to believe anymore.

At the end of this month (January '25) I'm running a Technical SEO AMA on LinkedIn Live, it will be on YouTube after. Please let me know your technical SEO questions, and Peter and myself will do our best to answer as many (objectively) in our Jan AMA. #SEO #TechnicalSEO

Before we get into the holidays, we want to take a moment to celebrate the top contributors for November. Top Pageviews 🏆 @taylordanrw.bsky.social - SearchGPT vs. Google vs. Bing: Search Results Review www.searchenginejournal.com/chatgpt-sear...

What Is Generative Engine Optimisation (GEO)? salt.agency/blog/what-is... #AI #SEO #GEO #GenerativeEngineOptimization

Supporting Thierry & Javad at Humans Against, currently on TikTok live and packing orders while answering questions live! www.tiktok.com/@humansagain...

Users often begin their journey on platforms like TikTok, an LLM, or Amazon, gathering initial inspiration or reviews. Search engines are no longer the first touchpoint but a later-stage tool for deeper research.

How to segment traffic from LLMs in GA4 searchengineland.com/segment-llm-...

My latest Enterprise SEO column on Search Engine Journal, Communicating The Impact Of AI On SEO To C-Level.

Utilizing Torino Scales To Communicate SEO Risk dantaylor.online/blog/torino-... #SEO

@taylordanrw.bsky.social – ChatGPT Search Will Lay The Groundwork For Significant Changes @alliberry.me – Combining AI With A Strong Sense Of Brand Will Lead The Future @hellemans.me – It’s More About Experience Optimization

Heck, Yellowstone is just going up in levels.

Getting C-Level Buy-In For SEO Initiatives Learn how to secure support from the C-suite for SEO initiatives by showcasing the impact of campaigns beyond rankings and traffic. www.searchenginejournal.com/getting-c-le...

I'm starting to add events to my 2025 speaking calendar. I've got a lot of data, opinions, and experience from years of working with Enterprise brands, and dabbling a lot in AI and the user journeys. I'd love to chat!

Google Learn About, ChatGPT Search, but better? www.linkedin.com/pulse/cadenc...

SearchGPT vs. Google vs. Bing: Search Results Review www.searchenginejournal.com/chatgpt-sear...