Dan Taylor
@taylordanrw.bsky.social
📤 409
đź“Ą 225
đź“ť 51
Try to reach all surfaces with your marketing efforts and include them as much as possible.
Does schema help you surface more in Google’s AI Mode?
salt.agency/blog/schema-...
#SEO
#AI
#AIMode
#Google
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Does schema help you surface more in Google's AI Mode? - SALT.agency®
There has been a lot of discussion in the SEO community about whether Schema markup influences visibility in Google’s AI Mode.
https://salt.agency/blog/schema-ai-mode/
7 days ago
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🎉🎉🎉 Last night, SALT won the Best SEO Campaign (Large) category at the UK Agency Awards for our work with Swaledale Butchers®, challenging major UK retailers for some quite punchy search queries!
11 days ago
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reposted by
Dan Taylor
Search Engine Journal
12 days ago
Google’s latest AI tests hint at a future where discovery is interactive, immersive, and data-driven. via
@taylordanrw.bsky.social
#Google
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Explaining Google’s AI Search Experiments To Your C-Suite
Google’s latest AI tests hint at a future where discovery is interactive, immersive, and data-driven. via @taylordanrw.bsky.social #Google
https://www.searchenginejournal.com/explaining-googles-ai-search-experiments-to-your-c-suite/555067/?utm_source=bluesky&utm_medium=social&utm_campaign=bluesky-auto-publish
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Defining GEO and drawing lines against SEO (Cadence #105)
www.linkedin.com/pulse/defini...
#SEO
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Defining GEO and drawing lines against SEO (Cadence #105)
Adjacent Practices in Different Spaces Are SEO an GEO the same? No. SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) are not the same thing.
https://www.linkedin.com/pulse/defining-geo-drawing-lines-against-seo-cadence-105-dan-taylor--84mje/
about 2 months ago
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Spamming ChatGPT shared conversation links, and pointing links at them/doing your best to get them indexed by Google so you show up on page one IS NOT an advanced strategy. If your SEO agency/consultant is doing this, run.
about 2 months ago
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Google Search Central APAC 2025: Everything From Day 2
www.searchenginejournal.com/google-searc...
#SEO
#SearchCentralLive
#DeepDive2025
#SEOCommunity
#LiveFromBangkok
#scldd25
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Google Search Central APAC 2025: Everything From Day 2
The second day at SCL was packed with breaking news about the Google Trends API launch and insights about links, Schema, and the use of AI imagery.
https://www.searchenginejournal.com/google-search-central-apac-2025-everything-from-day-two/551941/
2 months ago
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Folks attending the Google Search Central Live, Deep Dive Asia Pacific in Bangkok. I'm already here! Reach out if you fancy grabbing a coffee, lunch, walk around Bangkok and sampling street food!
2 months ago
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reposted by
Dan Taylor
Search Engine Journal
2 months ago
Google’s evolving results pages call for a shift from average position to more precise, feature-based performance metrics. via
@taylordanrw.bsky.social
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Is It Time To Remove Focus From Average Position In GSC?
Google’s evolving results pages call for a shift from average position to more precise, feature-based performance metrics. via @taylordanrw.bsky.social
https://www.searchenginejournal.com/is-it-time-to-remove-focus-from-average-position-in-gsc/551090/?utm_source=bluesky&utm_medium=social&utm_campaign=bluesky-auto-publish
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Interesting approach to 503 your search agency website, right before launching a rebrand.
2 months ago
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I'm speaking at BrightonSEO San Diego! I'll be taking a look at what modern Technical SEO needs to be (IMO) for the AI Search era.
#SEO
#TechnicalSEO
#AI
#Marketing
#SanDiego
#brightonseo
3 months ago
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So in Google AI Mode you can _sort of_ get the list of Search queries from it as JSON, so I ran it five times for 5 queries. The same input query x 5, and measured the similarity between the responses (in columns). I mean, it's interesting data, but really inconsistent...
3 months ago
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Tonight, I've discovered no practical use for Jaccard.
3 months ago
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How do we adapt to Query Fan-Out?
dantaylor.online/blog/how-do-...
3 months ago
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I've not really been active on here. Time to change that!
3 months ago
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I hope everyone out in Istanbul is doing ok!
5 months ago
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I am trying to be more active here. I promise.
7 months ago
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The Huddle is live!
www.youtube.com/watch?v=k4y9...
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The SEO Huddle - LIVE đź”´
YouTube video by Dan Taylor
https://www.youtube.com/watch?v=k4y9GkfbWkM
8 months ago
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To everyone who helped me by responding with how much unassigned traffic they were seeing in GA4, that data is now a part of my first MarTech article!
martech.org/how-to-resol...
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How to resolve unassigned traffic in GA4 | MarTech
Optimize your GA4 data by tackling unassigned traffic. Learn the causes, solutions and actionable steps to improve traffic attribution.
https://martech.org/how-to-resolve-unassigned-traffic-in-ga4/#:~:text=Should%20I%20worry%20about%20unassigned%20traffic%3F
8 months ago
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Japanese Prime Minister Calls for AI Legislation Amid DeepSeek’s Rapid Rise
internationalsearchnews.com/articles/jap...
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Japanese Prime Minister Calls for AI Legislation Amid DeepSeek’s Rapid Rise
Japanese Prime Minister Shigeru Ishiba has called for legislation to address the risks of artificial intelligence while promoting its safe and effective use. Speaking to lawmakers on Friday, Ishiba st...
https://internationalsearchnews.com/articles/japanese-prime-minister-calls-for-ai-legislation-amid-deepseeks-rapid-rise/
8 months ago
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reposted by
Dan Taylor
Barry Schwartz
8 months ago
Google updates its search structured data screenshot examples for events and estimated salary examples
www.seroundtable.com/google-updat...
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Why measuring new-to-brand touchpoints is essential for eCommerce
dantaylor.online/blog/new-to-...
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Why measuring new-to-brand touchpoints is essential for eCommerce - Dan Taylor SEO
New-to-brand touchpoints play a vital role in ecommerce by shaping how potential customers perceive a brand during their first interactions.
https://dantaylor.online/blog/new-to-brand-touchpoints/
8 months ago
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I'm in love with Sanity.
8 months ago
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I've done a lot of reading around the travel industry, and predictions in technology, user behaviour, and the usual "marketing trends" pieces over the past couple of weeks. I've penned some of my own thoughts based on the reading:
dantaylor.online/blog/top-dig...
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Top Digital Marketing Travel Trends For 2025 - Dan Taylor SEO
The travel industry is evolving rapidly, with 2025 promising new opportunities for brands to engage consumers. Travelers are prioritizing personalized and authentic experiences, often willing to pay p...
https://dantaylor.online/blog/top-digital-marketing-travel-trends-for-2025/
8 months ago
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I don't know what to believe anymore.
8 months ago
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At the end of this month (January '25) I'm running a Technical SEO AMA on LinkedIn Live, it will be on YouTube after. Please let me know your technical SEO questions, and Peter and myself will do our best to answer as many (objectively) in our Jan AMA.
#SEO
#TechnicalSEO
9 months ago
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reposted by
Dan Taylor
Search Engine Journal
9 months ago
Before we get into the holidays, we want to take a moment to celebrate the top contributors for November. Top Pageviews 🏆
@taylordanrw.bsky.social
- SearchGPT vs. Google vs. Bing: Search Results Review
www.searchenginejournal.com/chatgpt-sear...
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SearchGPT vs. Google vs. Bing: Search Results Review
To compare the search results in ChatGPT to Bing and Google, Dan looked at a number of queries to understand the possibility and limitations of SearchGPT
https://www.searchenginejournal.com/chatgpt-search-vs-google-and-bing/531573/
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What Is Generative Engine Optimisation (GEO)?
salt.agency/blog/what-is...
#AI
#SEO
#GEO
#GenerativeEngineOptimization
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What Is Generative Engine Optimisation (GEO)? - SALT.agency®
With the rise of generative AI tools like ChatGPT, Gemini, and Perplexity, consumers are increasingly relying on generative AI engines to research topics, ask
https://salt.agency/blog/what-is-generative-engine-optimisation-geo/
9 months ago
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Supporting Thierry & Javad at Humans Against, currently on TikTok live and packing orders while answering questions live!
www.tiktok.com/@humansagain...
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Humans Against (@humansagainst_) is LIVE - TikTok LIVE
FIRST PURCHASE OFFER | Watch Humans Against (@humansagainst_)'s LIVE on TikTok and interact with others in real time.
https://www.tiktok.com/@humansagainst_/live?enter_from_merge=pc_share&enter_method=pc_share&is_from_webapp=1&sender_device=pc
9 months ago
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Users often begin their journey on platforms like TikTok, an LLM, or Amazon, gathering initial inspiration or reviews. Search engines are no longer the first touchpoint but a later-stage tool for deeper research.
9 months ago
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How to segment traffic from LLMs in GA4
searchengineland.com/segment-llm-...
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How to segment traffic from LLMs in GA4
Find out how to identify, track and visualize traffic from AI-powered tools and chatbots using Google Analytics 4 and Looker Studio.
https://searchengineland.com/segment-llm-traffic-ga4-449127
9 months ago
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My latest Enterprise SEO column on Search Engine Journal, Communicating The Impact Of AI On SEO To C-Level.
add a skeleton here at some point
9 months ago
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Utilizing Torino Scales To Communicate SEO Risk
dantaylor.online/blog/torino-...
#SEO
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Utilizing Torino Scales To Communicate SEO Risk - Dan Taylor
Organizations like NASA use the Torino Scale to evaluate the potential threat posed by near-Earth objects (NEOs), such as asteroids and comets.
https://dantaylor.online/blog/torino-scales/
10 months ago
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reposted by
Dan Taylor
Shelley Walsh
10 months ago
@taylordanrw.bsky.social
– ChatGPT Search Will Lay The Groundwork For Significant Changes
@alliberry.me
– Combining AI With A Strong Sense Of Brand Will Lead The Future
@hellemans.me
– It’s More About Experience Optimization
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Heck, Yellowstone is just going up in levels.
10 months ago
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Getting C-Level Buy-In For SEO Initiatives Learn how to secure support from the C-suite for SEO initiatives by showcasing the impact of campaigns beyond rankings and traffic.
www.searchenginejournal.com/getting-c-le...
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Getting C-Level Buy-In For SEO Initiatives
Learn how to secure support from the C-suite for SEO initiatives by showcasing the impact of campaigns beyond rankings and traffic.
https://www.searchenginejournal.com/getting-c-level-buy-in-for-seo-initiatives/533078/
10 months ago
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I'm starting to add events to my 2025 speaking calendar. I've got a lot of data, opinions, and experience from years of working with Enterprise brands, and dabbling a lot in AI and the user journeys. I'd love to chat!
10 months ago
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Google Learn About, ChatGPT Search, but better?
www.linkedin.com/pulse/cadenc...
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Cadence Insights ~ Google Learn About, ChatGPT Search, but better?
Learn About is a new experimental AI tool, accessible via Google Labs and has the look and feel of an informational portal. To best describe what Learn About is, I asked the new AI tool to describe it...
https://www.linkedin.com/pulse/cadence-insights-google-learn-chatgpt-search-better-dan-taylor--2xjoe/
10 months ago
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SearchGPT vs. Google vs. Bing: Search Results Review
www.searchenginejournal.com/chatgpt-sear...
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SearchGPT vs. Google vs. Bing: Search Results Review
To compare the search results in ChatGPT to Bing and Google, Dan looked at a number of queries to understand the possibility and limitations of SearchGPT
https://www.searchenginejournal.com/chatgpt-search-vs-google-and-bing/531573/
10 months ago
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