This response from the White House is somehow dumber than I could have ever expected.

Chrome now comes with the built-in AI model Gemini Nano 🧠. ⬇️ But when is the model downloaded? 🆕 How do updates work? 🗑️ Does the model ever get purged? All these questions are covered in my new article "Understand built-in model management in Chrome"! 🔗 developer.chrome.com/docs/ai/unde...

Clippy is back as an Easter egg in Copilot’s new Mico character. If you tap on Mico multiple times then Clippy appears

How to build a business case that resonates from the 🐐 @hellemans.me @searchnstuff.co.uk

Excellent article on ai adoption by Reza; www.searchenginejournal.com/what-openai-...

@searchnstuff.co.uk Antalya Conference is just around the corner, and I’ll be there sharing how to track User Journey for SEO in GA4. If you’ve been meaning to grab, this is your sign. Because I’ve got something for you 👉 35% off with code BSARICA35 searchnstuff.co.uk/conferences/...

The only constant in SEO is change.

Amen

😂

It's so fun to join Jo and Mike to talk through SEO questions and have some fun. Do join tomorrow at 9:30 am BST (2 pm IST for me). The best part? It is absolutely free to join. Looking forward to tomorrow ❤️✨

👀 Perplexity’s 59 Ranking Patterns and Secret Browser Architecture Revealed by Metehan Yesilyurt 👏 Including Factors like New Post Performance, Topic Classification, Time Decay, Semantic Relevance, User Engagement, and more. Check it out: metehan.ai/blog/perplex...

Brave browser acting more like a privacy guardian. search.app/58FjF

Query fan-out is useful — but it’s not your GenAI SEO magic bullet. This guide breaks down what fan-out does, what it can’t do, and the testing, chunking, and trust work you still need. Map smarter: duaneforresterdecodes.substack.com/p/beyond-fan...

🚨 Ecommerce sites: I've found that Shopify is listed along with Bing as a ChatGPT third-party search provider! OpenAI added Shopify along with Bing as a third-party search provider in their ChatGPT Search documentation on May 15, 2025; ...

1/2 Embeddings are cool & useful, they are. I use them because of it. But it’s not about them. It’s about human behavior that it tries to influence. That is and remains the end goal. As an SEO, I’d say you better spend your time with things like consumer psychology, audience research, ux/cro, etc.

2/2 h/t to folks like dorron shapow (is he on bluesky?), @jlwchambers.bsky.social @hellemans.me renee bigelow (same q) who i talk with about this every tuesday on bstime. We love to use embeddings and talk a lot about llms but keep our eyes on the prize

3/2 addendum ;) i forgot to name others, sorry! But it wasn’t about namedropping, but about a call to join us in a friendly, open, clubhouse chat on tuesday evening 20:00 CET/ 19:09 BSTime hosted by the great @jlwchambers.bsky.social @robina.bsky.social and @hellemans.me

Assuming we ignore the quarter of a billion children growing up in extreme poverty?

Yes! YES!! This is so STUPID!!!!

Thanks to WTSPartner, @alsoasked.com, you can now monitor how often you are cited in AIOs within PAAs! Their updated CSV exports feature includes: ✔️ Binary 1/0 if an AIO is detected in the PAA ✔️ Full text of AIO ✔️ All cited AIO sources ✔️ Page titles of all cited sources Live for Lite/Pro users!

Amen!!!

Louder for the 'GEO' people in the back.

Not surprised by this data at all, but perhaps some folks in the “SEO is dead, long live GEO” camp should read this. Great work by Patrick, and also excited to be putting out some similar information in the near future 😉 Thanks to @glenngabe.bsky.social for flagging ahrefs.com/blog/website...

Both appear to be true: (A) If you outsource homework to AI you learn less & (B) If you use a well-prompted AI tutor with instruction, you can learn more Whenever there is a paper showing (A) the talk is about AI destroying our brain. When a (B) paper, it is all about how AI will kill school. Sigh.

🍿Ohh interesting!🍿 This might have ramifications for wider creative communities

Interesting lawsuit.... Disney Vs mid journey on copyright time.com/7293362/disn...

No such thing as a "national" search in Google 😊 Thanks @hellemans.me for the great example of "food trucks" as a search.

Google adds support for membership and loyalty pricing in Organization and product structured data - Merchant Center already supported this www.seroundtable.com/google-marku...

Amen to this piece by @ianlurie.bsky.social www.ianlurie.com/digital-mark.... Couldn't agree more. Must read for anyone in digital marketing.

So many tutorials and tips and articles on how to make sure your brand is visible in LLMs. Feels like 2008. Have we learned nothing as an industry? Brands act as a semantic anchor. No amount of Temu SEO advice is going to help you anchor anything for long.

One fake Stripe transaction costs us $25. 100 fake trials? That’s $2,500 gone. And yes, that’s happened. SaaS security isn’t optional. It’s financial survival.

Stop letting SEO tools dictate your content strategy. They’re guides, not gospel. If your content genuinely helps users and demonstrates expertise, you’re already ahead of competitors obsessing over perfect page scores.

Excellent article Duane

SEO updates you ✨NEED ✨ to know [9 June]: www.linkedin.com/posts/markse...

In a clever bit of Reputation Management, Neil Patel wants to tell you about the time he was sued... in 2011 He most likely doesn't want you to know about his most recent case It's a truly remarkable story of SEO, contracts, deliverables, and ultimately, bankruptcy Post: zyppy.com/list/ftx-sue...

This might be one of our best episodes ever. And I hardly say a word in it! An all-star panel of @dawnieando.bsky.social, @jono.id, @myriam.dopamine.builders & @chris-green.net joined me to discuss AI Mode, the future of #SEO, Google's role as a publisher and so much more. youtu.be/50HX5c3mv-U?...

It's nice when clients go and do things like this. Not loads of people know that @withcandour.co.uk has a very skilled and experienced design and development team too. So, if you need a big, scary build. We can help 🧙

Creating separate pages for 'accountant in Manchester' and 'Manchester accountant' isn't clever strategy, it's content duplication wearing a fake moustache.

ICYMI: Sure, let’s just keep doing keyword audits. I’m sure that’ll help when your content doesn’t even show up in AI answers. SEO got complex. Fast. Execs didn’t notice — because you didn’t tell them. Rant incoming →  duaneforresterdecodes.substack.com/p/theyre-not...

That’s a whole lotta brain

Sure, let’s just keep doing keyword audits. I’m sure that’ll help when your content doesn’t even show up in AI answers. SEO got complex. Fast. Execs didn’t notice — maybe because you didn’t tell them. Rant incoming →  duaneforresterdecodes.substack.com/p/theyre-not...

"AI didn’t kill SEO. It just raised the bar." Successful AI/SEO is going to require a lot more of us to brush up on branding, consulting wise we're going to have to push back on the idea that you can "SEO" something In vacuum.

Multi-modal AI search is coming, so I decided to optimise our product photos. SEO is easy now.

AI Overviews was painful for many publishers, but it's nowhere near the traffic apocalypse that AI Mode will cause. The time to pivot to a post-Google audience strategy is now. (Actually, the time it was 5 years ago, but the urgency has now grown exponentially.) www.linkedin.com/posts/barrya...

Out of control. (Searched on Thursday EST)

Removing older content because it's 'outdated' without checking if it's still getting traffic is like closing your best-selling shop because you fancy a change

Here's a visual search engine for public domain content. I decompress while discovering some of the 100,000+ copyright-free images from great places like The MET, New York Public Library, and others. Try it out.

Agreed, it felt akward indeed

Amen!!!

"Isn't much different". True. And yet, nuance is everything. "Backlinks" as a main thing? Not anymore. "Guest posting as brand building"? Has to be thrown to the gutter. We're finally moving into a world where quality, authenticity and trust are more important than ever.