Essential viewing, wowsers. youtu.be/Esd8PEWlt9w?...

Know before you go, a new Google map feature, likely pulled together by reviews commonalities

I'm really hoping the SEO community can help Jenn! I've known Jenn for the past year and she's an incredible person, a great mom, and a fellow SEO. Jenn is now battling an aggressive form of cancer and needs help. If you can donate (no matter how much), please help Jenn out.

AI bros don't realise they are conceptually reinventing the design prototyping process

True or false?... if a SERP is highly lucrative does Google just not trigger AI Mode to make the most of the ad revenue? 🤭

Oh boy, I'm not sure publishers will be thrilled with this change -> AI Mode will now open publisher links side by side with AI Mode (versus taking you directly to the publisher website). So both AI Mode and the site will be open at the same time (sharing the window).

Is this another AI hallucination? 😂

Ahh yes, the beauty of jump links in action...

The latest core update pattern shifts in visibility from @aleyda.bsky.social: www.aleydasolis.com/en/search-en...

I am 100% in favour of this. Introducing a new spam policy for "back button hijacking" developers.google.com/search/blog/...

AI Mode is starting to take over bigger entities like '... near me' searches. It makes sense for untraditional near me searches where the map-pack felt a bit vague. What is of course daft is that AI mode won't ever rank entities consistently. So each search is like roulette until you drill down

The “State of AI 2026” survey just opened! This is run by the same folks who do the other "State of…" surveys, like JS, CSS, and React. The goal is to understand how web developers are using AI. So, whether you use AI or not, please take a few minutes to fill it out!

Naa naa naa boo boo, my blockade is better than your blockade 🍼 👶

Huh 🤭

In 2009... I came into SEO where there was limitless potential in search, and it excited every business owner I spoke to. It was rad, and such a buzz. Fast forward to 2026, and SEO complicates the heck out of those same business profiles ... 🧵

Here's the simulation in Gemini :)

New: I analyzed 400+ winning/losing sites in Google search results SEO is far from dead, but it's shifted to sites with very clear profiles And if you're going to invest in SEO in 2026 and beyond, you'll want to pay attention signal.zyppy.com/p/winning-go...

My dream AI Mode would be where you'd search, a list of blue links remained, but each rank would preview the contents, via an AI page summary... 🧵

Talking about shiny and new, sign-up to @markwilliamscook.com and @jlwchambers.bsky.social coreupdates.com and you may just see a little more around their teased fan out explorer tool!...

Interesting proposition from Ahrefs, firehose.com ... an AI agent alert streaming tool. I like how, potentially, customised the data may become 🤞

20% of referral traffic goes to Google (which supports people using AI search and traditional search together) -> ChatGPT traffic analysis: Insights from 17 months of clickstream data (200M user clickstream panel) www.semrush.com/blog/chatgpt...

"Search engines were looking for keywords, but AI engines need to be able to process the meaning on the page easily. As a result, MKM's new pages have a summary, bulleted lists to break up information and frequently asked questions (FAQ) lists." www.bbc.co.uk/news/article...

This week's edition ended with "SEO is infrastructure. AI is a multiplier. The only question is whether it multiplies the part of your system you’re proud of, or the part you’ve been avoiding." - so man good & thoughtful takes in ashla.ai/p/what-i-war... - thanks, @joehall22.bsky.social !

Using the awesome, updated Resoneo ChatGPT Chrome plugin to look at fan-out queries in ChatGPT - when you choose the better model (5.4), the citations appear to be higher quality/more precise. 🧵

LLM copywriting best practice #5: vagueness is a disqualifier. Does your copy name a specific subject? Does it quantify the claim? Does it state the condition under which it's true? If not, the retrieval system has nothing to grab. Want to improve? Check how to write for AI search.

Stay cool old fools! ✌️

I admit, it's weird to try clothes on with AI Mode. But it's not bad you know. Defo one-up on ChatGPT for adding commercial abilities and reasons to use AI Search.

Interesting to compare guidance from ChatGPT's Agentic Commerce Protocols, and Google's Universal Commerce Protocols... Google feels more open to everyone, and more capable to assess and implement.

LLM copywriting best practice #1: don't write more, write tighter. Content density beats length in AI retrieval. You get around 380 words to make an impression. A single self-contained sentence with a named entity, a stated relationship, and a specific condition outperforms 3 paragraphs of fluff.

😍 "TurboQuant makes it faster and accurate. The TurboQuant paper says that the technique reduces the time to index data into a vector space to “virtually zero”."

"WebMCP and UCP mean we are no longer just optimizing for clicks; we are optimizing for direct action"

1. Identify who your audience actually is. 2. Define distinctions between personas. 3. Map how each persona searches. 4. Align those searches to your current pages. 5. Identify gaps and build content ecosystems around them. 6. Use Google Search Console data to refine and optimise. 🧵 5/6

Brewster Kahle, the founder of the Internet Archive (archive.org), is looking for patrons/partners who can help store European Internet Archive data on European servers. Please contact him if you're interested. en.wikipedia.org/wiki/Brewste... (In the photo: Alexander @biodranik and Brewster Kahle)

SEO experts for hotels?... Quick question: What triggers these nice schema style aspects in search results? Is it the Hotel listing XML? (developers.google.com/hotels/hotel...)

😆 Everytime I see GEO, I think GEO oh Gino Gineli... www.youtube.com/watch?v=0Wu-...

🤢 Did Claude AI wrongly identify the target of Shajareh Tayyebeh elementary school in Minab southern Iran, killing between 175 and 180 people, most of them girls between the ages of seven and twelve? Source: @kevinbaker.bsky.social artificialbureaucracy.substack.com/p/kill-chain...

The Suez Crisis, 1956, saw the UK end it's role as a superpower. With the Americans turning on the UK, claiming they'd gone mad. en.wikipedia.org/wiki/Suez_Cr... #iranwar

My brain beats an AI because it's lossy. Perfect recall isn't the target. We can only simulate the future because our past isn't fixed in stone. Forgetting is what makes imagination possible. True intelligence isn't defined by what you store, but by how efficiently you discard the noise to hone in.

New study of 15K URLs shows articles receiving Major Rewrites (30-100% of content) vastly outperform minor/moderate updates Interestingly, even "minor" rewrites, defined as 0-30% of content, still saw decay Is this a cutoff for "lastSignificantUpdate" per Google? republishai.com/content-opti...

😅 What is very much ALIVE in SEO??!: - Errors - Blunders - Bad Codesets - Hack Recoveries - Lack of Strategies - No Targeted Content - AI Copy That'll Kills Ranks - Tracking That is Not Insightful 🪦⚰️👻🧟‍♂️

OK, I just spotted Bigfoot :) I finally started seeing ads this morning in ChatGPT, and a number of them. So OpenAI is definitely ramping up ads... They aren't particularly exciting and some weren't really targeted, but hey, at least I finally spotted some.

🫣 "Trying to work out the difference between genius and madness is something AI engineers are still trying to work out today" youtube.com/shorts/-4ZXA...

Today we're releasing a new search volume classifier for eCommerce queries. Demo: dejan.ai/tools/e-volu... This demo is powered by our deep learning model trained on 39.6 million unique queries from the Amazon Shopping Queries dataset spanning 395.5 million search sessions.

“Ask Maps” can help you plan trips, research local businesses, have conversations about your plans, and more. My blog post covers “Ask Maps” in detail, and includes several examples of the feature in action (across types of queries). www.gsqi.com/marketing-bl...

You auto-complete me? Here's the same search 2010 vs 2024. Some interesting differences hint.fm/seer/

Age standardization is one of the most important statistical methods for making sense of health data. Without it, population aging can hide progress or mask problems. Edouard Mathieu explains this method in more detail in an article: ourworldindata.org/age-standardization

"Breaking news [search traffic] is up +103% across all Google Surfaces!!" Courtesy of Define Media Group, Shahzad Abbas & @aleyda.bsky.social www.definemg.com/breaking-new...

"Tactics without strategy is the noise before defeat" Sun Tzu

Fascinating extension to Google Maps sunroof.withgoogle.com

"Sometimes AI helps people build great content & sometimes it helps them create slop. It's important to separate if you used AI as a tool or to create slop? We have to fight it on the Search side. So, are you creating great content that's interesting to people or are you creating the same junk...?"