There's hope for us all! youtube.com/shorts/wMXv-...

Randomized controlled trials are a key tool to study cause and effect. Why do they matter and how do they work?

If you do this. Check your site. Check search results. Take action. A common artifact reveals thousands of websites which use AI content derived from other content sources through search and tools: dejan.ai/blog/ai-reve...

“Stop thinking about how to rank a page. Start thinking about how to exist in the models that are replacing the page.” This is a bold step - and not super easy - but take a moment to consider it if you can buff.ly/duItw9Y 🧵 5/5

For those of us testing MCPs, one of my co-workers dropped this on slack. Hypothetical example: Ad: "Google Ads MCP - Access your Google Ads data find insights fast. Just connect your Google Ads username & PW." Reality: You just gave a stranger access to every account in your Agency.

Link building companies didn't waste any time pivoting to the new supposed gold rush of brand mentions for AI SEO. I'm just sad that trust slides with comms like this www.linkedin.com/feed/update/...

"When something means everything, and you play as if it means nothing, that's what makes a champion." Steve Davis, according to Barry Hearn

Californians now travel millions of miles each month in driverless taxis

“The SEO industry is teaching the wrong skills.” This one may bring about some strong feelings. I think some of this is Duane trying to be provocative - and it worked on me! - but I think there is a kernel of truth here. 🧵 1/5

🚨 New tool: Impolighthouse Not just “how fast is my site?”, but “why is it slow, and what does that say about our org?” A deliberately impolite wrapper on top of Lighthouse, that calls out your organizational cruft, blockers & bad decisions. www.jonoalderson.com/impolighthou...

How hard is it to change everyone’s current search habits? OpenAI’s chances to “beat” Google really depend on how they can effectively change people’s given “search instincts”. For early adopters and young users, this may be easy, but are some users just so entrenched in using Google? 🧵 1/5

🦖 🦕 "Scientists create a cloned dinosaur theme park, but something goes wrong!!...".... A brilliant logline that I love. And it constantly reminds me that all good businesses start with a good logline. What's yours?

ChatGPT Search Update -> Improvements to search in ChatGPT * Factuality: Fewer hallucinations, improving answer quality * Shopping: Search is better at detecting shopping intent. * Formatting: Answers are better formatted for quick understanding without losing detail or quality.

"As fighters, we tell ourselves we’re strong – we train, we sweat, we take hits, we get up,” Amir Khan said. “But sometimes the hardest fight happens in silence, in the mind." www.theguardian.com/sport/2025/s...

SEOs please stop saying “The Algorithm”. There’s tons and tons of algorithms. Here’s just a very small example of sorting algorithms etc from my study app and these (and absolutely tons more) will be used in search.

This aspect always worried me, as if you can do too good a job and over do it.

Almost all ChatGPT users also use Google, but only 15% of Google users use ChatGPT www.seroundtable.com/all-chatgpt-... via @brodieclark.bsky.social @similarwebinsights.bsky.social and more from @aleyda.bsky.social #chatgpt #openai #google

Google Gemini Adds Audio File Uploads After Being Top User Request via @sejournal, @MattGSouthern - brought to you by your handy #seo helpers @Sitebulb 😊

Google is sending higher quality traffic than ChatGPT in the last 60 days. In the past 18 months, ChatGPT's quality is 2% better, but that continues to decline. The narrative that ChatGPT is better in a generalized view is becoming less true than ever.

If you want to delve deeper into the foundational knowledge of AI Search, Duane is still one of the best to follow in this space. This particularly interesting read, Duane looks at semantic density and semantic overlap with regards to optimising for AI Search. 🧵 1/4

Local Search Ranking Factor you NEED to know: Website’s Degree of Focus on a Specific Niche In other words: If you try to be relevant for everything, you’ll end up being relevant for nothing.

@semrushofficial.bsky.social has launched The AI Visibility Index, a benchmark for AI search visibility featuring top brand rankings, key sources, and insights showing what's winning in ChatGPT and AI Mode, updated monthly. ...

"Out of the 1.6M AI scrapes performed on 8/16, Dicker said he believed these resulted in 603 actual users of generative AI platforms later landing on the Trusted Reviews site, meaning a clickthrough rate from ChatGPT and other similar platforms of 0.037%, “dramatically lower than traditional search"

Why Informational Content Still Matters in the AI Search Era Great stuff from @gfiorelli1.bsky.social: www.advancedwebranking.com/blog/informa...

RankEmbedBERT is a deep-learning model used by Google to rank web pages, relying on two primary sources of data 1) 70 days of search logs (user data/clicks, etc) 2) Scores generated by Quality Raters Information is power. Do with this knowledge what you will

Tell it exactly how you can add value, then and there!

Check out the 'Crawl to refer' ratios below of the various AI platforms -> The crawl-to-click gap: Cloudflare data on AI bots, training, and referrals blog.cloudflare.com/crawlers-cli...

Selecting your preferred publisher sources is a bit of an odd feature considering data availability from search history and user click data, buy hey, for transparency maybe? blog.google/products/sea...

Here’s how to get your Google reviews to do double duty (if you’re in Europe) 👇 Step 1: Copy and paste a good review from Google to your website. That’s it, there’s no Step 2.

Terrific post by @wilreynolds.bsky.social on the frustrations + successes of AI Optimization "AI Optimization Test: Footers are back like 2003" www.seerinteractive.com/insights/ai-...

The VP of Product at Google Search has shared that they will be featuring more links in AI Mode 👀 1. Google has launched embedded link carousels in AI Mode responses on desktop, with mobile coming soon. ...

Ironic: as LLMs make writing much easier, I am finding not more, but less interesting and novel things to read online. And so I keep paying more attention to the fewer people who still write their original thoughts (without LLMs - you can tell how repetitive it gets with them)

Like I said in June, DO NOT ignore Google Search to simply focus on AI Search -> Sparktoro Research: Traditional Search Is Not Declining Via @randfish.bsky.social "My takeaway is that traditional search isn’t going anywhere, even for the heavy adopters of AI." www.seroundtable.com/traditional-...

dejan.ai/blog/does-sc... Tested and nothing. Sorry guys :( Thanks @lilyray.nyc

Amazon quietly blocks AI bots from Meta, Google, Huawei and more www.modernretail.co/technology/a... #AI #Amazon #Meta #Google

The AI business culture really is based on theft isn't it.

It's a dicey endeavour isn't it, I loved lazy load right until it started to cause CLS issues. Fiddly, but effective!

“Our traffic’s down… but nothing’s changed on our website.” That’s exactly the problem. The internet moves. Competitors launch. Markets shift. Culture tilts. Attention flows elsewhere. Standing still isn’t safe. It’s a countdown clock. www.jonoalderson.com/conjecture/s...

Html is vital here, right. I look forward to seeing how this improves lead generation internationally. Although servicing leads beyond those using the English language is a challenge for my clients. But one to overcome with AI. Thanks Dan.

Pretty cool that GPT-5 shows you what it's "thinking" in thinking mode in real time. I'm sure there are some new AEO/SEO nuggets there.

Created by the folks at Ahrefs -> 44K+ sites analyzed to see the percentage of traffic from ChatGPT versus Google. Yep, .19% right now on average for ChatGPT versus 42% for Google. ChatGPT is growing for sure, but .19%... chatgpt-vs-google.com

If you're trying to launch a negative SEO attack, Core Web Vitals should be the last thing on your list. LOL -> Google Answers Question About Core Web Vitals “Poisoning” The slowdown isn't even showing up in the CrUX data. And even if you did impact CWV scores, that wouldn't really do anything...

The current SEO industry feels like there are a lot of people selling shovels. Shovels with pretty accronyms embossed on the handles. Shovel sellers that have no idea of how the shovel works. But this is cyclical, those who know how to dig, will remain.

…All of these things can and will get your site in trouble, it’s just a matter of when. Just because it’s easy/free to automate content creation doesn’t mean you always should. In many cases, it’s playing with fire.

Use AI to Improve and accelerate Content Audits (not to perform them) with @ianlurie.bsky.social 👇 "AI is not going to replace writers, content strategists, or anyone else. General-purpose AI can’t perform content audits. It can, however, improve them." Read: www.ianlurie.com/content/use-...

Is ChatGPT getting closer to Google for Search Results? Looks possible. Has it dropped Bing? Quite likely! Josh recently dropped another fascinating piece of data around how often citation sources for ChatGPT results overlap with Google vs Bing’s. 🧵 1/5

🚨 @sitebulb.com is updating its research into JavaScript SEO to the AI Search era 👇 Take the survey now: sitebulb.typeform.com/to/xHdUVrWs

@fontawesome.com I think it's worth looking into country flags. I went to looking, and I thought the UK and US flag could work well. I appreciate not all flags transfer well into icons!

This was cool to dig into. And yep, JavaScript rendering is a big problem with AI Search rankings and visibility. Here's my latest post -> AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others [Case Study]