Golden hour ✨

🎬 Take 12… en actie! We doen de laatste opnames en video edits voor de lancering van SEO Pro Academy op woensdag 1 oktober: de eerste online basislessen en masterclasses gaan dan live 🚀 En dat is pas het begin. Stay tuned: www.seopro.academy

Example impact of Google's num=100 change (Ahrefs) #dontpanic

Google To Make AI Mode Default Search Soon www.seroundtable.com/google-ai-mo...

Why shouldn’t we replace you with AI? jonathanstark.com/ditcherville...

Still seeing the big avg. position drop in GSC accounts (when filtering for a country)

Front yard ✨

So nice, the new =AI function in Google Sheets 🙌 workspaceupdates.googleblog.com/2025/06/gene...

Maybe against my better judgment, but this AI Overview gives me a little more hope for a healthier ecosystem: AIO not on the 1st position + with links incorporated in the answer.

If your website ranks # 1 in Google’s traditional results (blue links), you have a 25% chance of being used as a source in AI Overviews. SEO still matters for AI Search engines

That didn't take long after the announcement last night to see ads appear in AI Overviews. Via @brodieclark.bsky.social www.linkedin.com/posts/brodie...

Google AI Overviews are now rolled out globally blog.google/products/sea...

After 190 days since last crawl Google forgets your page => Indexing status changes to URL is Unknown indexinginsight.substack.com/p/new-study-...

Deze ene, simpele zin van Google zegt alles over waarom Helpful Content, E-E-A-T, etc. cruciaal zijn in al je SEO werkzaamheden: "That’s because when you come to Search, we want you to trust that the results you get are relevant, helpful and safe." blog.google/products/sea...

This one simple sentence from Google says everything about why Helpful Content, E-E-A-T, etc. are critical in your SEO efforts: "That’s because when you come to Search, we want you to trust that the results you get are relevant, helpful and safe." blog.google/products/sea...

No surprises here: when AI Overviews are shown, the number 1 web search result receives -34.5% less clicks (compared to no AI Overview on the SERP) ahrefs.com/blog/ai-over...

To my understanding, this is how LLMs work. Confronted with something outside of their training data (eg. nonsense phrases), the systems try to find a pattern and generate a plausible explanation. This clearly shows LLMs don't have common sense. www-dailydot-com.cdn.ampproject.org/c/s/www.dail...

Love these quotes: "Deindexing Isn’t a Bug. It’s a Signal." “Topical authority isn't just a buzzword. It's a boundary.” livebreatheseo.substack.com/p/geeksforge...

Love these kind of studies and insights 👌🏻 There seems to be a 130-Day Rule with Google crawling and indexing: if a page is not crawled in the last 130 days, chances are high it will be removed from the index. Makes sense to me.

Question: do @ahrefs.bsky.social or @semrushofficial.bsky.social already track AI Overviews in Germany? Reports/SERPs I checked show no AIOs but not sure if that might be true due to a slow rollout?

Here’s an update on our use of country code top-level domains. blog.google/products/sea...

Answer Engine Optimization (AEO) Is The New SEO graphite.io/five-percent...

One of the best explanations about YMYL: Your Money or Your Life open.substack.com/pub/wtfseo/p... This post explains well that YMYL applies to more types of content than I hear/read most people say.

Must see talk. Lots of respect for the courage this woman has to again, tell a very important story.

Brand importance is the same as E-E-A-T (and both are aligned): it's not an isolated system or signal, but it's hugely important for SEO success!

Love how Seer puts it: You Influence AI, you Optimize for search engines.

These good tips for executive buy-in also translate really well to SEO

Very much agreed! 👇 "...renaming SEO as GEO and shifting the focus to optimizing for AI-powered engines continues the colossal mistake that has plagued digital marketing for years: Focusing on the engine, not the user." www.productledseo.com/p/generative... #SEO #GEO #GENAI #LLM

Google rolls out AI Overviews In EU regions searchengineland.com/google-rolls...

Cool: we can now talk to our data in Bing Webmaster Tools

If you were still in doubt about the importance of Navboost, this might convince you ;)

Liking this visualization on crawl & indexing priority linked to indexing states in Google Search Console indexinginsight.substack.com/p/how-google...

Insightful post on how Google uses a quality threshold to define when to index pages (based on a patent). The key SEO trend to me is that Google is raising this threshold more and more. That's why I tend to say: "Quality is the nr. 1 ranking factor!"

Traditional SEO ranking factors are a lot less important to "rank" in LLM's like ChatGPT or AI Overviews: www.growth-memo.com/p/what-conte...

Veel buzz over AI en LLMs in SEO. Sommigen zeggen dat "SEO dood is", maar hoe groot is deze verschuiving echt? Voor de volgende editie van de SEO Pro Academy nieuwsbrief (verschijnt morgen!) duikt Jan-Willem Bobbink in de feiten (en fabels) achter AI en SEO. De highlights 🧵

Forums are useful because they have authentic, unfiltered answers to questions from people with first-hand experience @divingfor.fun

Google is growing at a rate of ~5 ChatGPTs per year @randfish.bsky.social #friendsofsearch

Closing keynote by the awesome @wilreynolds.bsky.social 🔥🙌 #fos25 #fos2025

So awesome to have nobody less than @randfish.bsky.social on stage!! 🙌 #fos25 #fos2025

. @lilyray.nyc rocking the stage as always 🙌 #fos25 #fos2025

Here we go! #friendsofsearch

"𝘈𝘐 𝘖𝘷𝘦𝘳𝘷𝘪𝘦𝘸𝘴 𝘬𝘰𝘮𝘦𝘯 𝘣𝘪𝘯𝘯𝘦𝘯𝘬𝘰𝘳𝘵 𝘯𝘢𝘢𝘳 𝘕𝘦𝘥𝘦𝘳𝘭𝘢𝘯𝘥 𝘦𝘯 𝘉𝘦𝘭𝘨𝘪𝘦̈" zei Martijn Bertisen, VP Benelux bij Google, vandaag in zijn welkomstwoord op het Think with Google-event in Amsterdam. 👀

'nuff said. friendsofsearch.com/nl/speakers/... #friendsofsearch #fos25 #seo #ppc #conference #march13

Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews buff.ly/BYewkbB

Rolt Google dan toch binnenkort AI Overviews uit in Europa? Het door AI gegenereerde antwoord wordt nu in Duitsland en Zwitserland gezien: buff.ly/9bQw46a

The impact of AI Overviews on SEO is unclear and fluctuates a lot, but this awesome analysis of 19 studies by @kevin-indig.bsky.social paints a decent picture:

𝗛𝗲𝗹𝗽𝗳𝘂𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗲𝗶𝗴𝗲𝗻𝗹𝗶𝗷𝗸 𝗵𝗲𝗲𝗹 𝘀𝗶𝗺𝗽𝗲𝗹. Namelijk: help de zoekmachinegebruikers zo snel & makkelijk mogelijk hun doelen te realiseren als ze op jouw pagina komen. Zet dus juist die content die gebruikersdoelen beantwoordt direct bovenaan je pagina's. ✍🏻 Meer #SEO-tips: seopro.academy

Unhelpful content vormt ballast voor je andere, helpful content. In dit voorbeeld is 50% van alle blogs verwijderd, waarna het totale blog ging groeien 📈 #SEO

Is Google rolling out another algorithm update? It sure seems like it when I see these big drops/rises around February 15th...

Google can "see" content in tabbed navigation, but my rule of thumb is: it will have less value as the content is not immediately visible to users landing on the page