[Dutch] Vorige week ging ik in gesprek met 6 andere topexperts over SEO in 2026. AI, LLM's, goede copy, online PR & meer kwam langs. Luister en kijk het toffe gesprek terug op Spotify 🎧 open.spotify.com/episode/3RJw... of op YouTube 📺 youtu.be/uSdUgLc-HjU

ChatGPT is starting with Ads: openai.com/index/our-ap...

Here we go: December 2025 core update status.search.google.com/incidents/Ds...

Asked Gemini to create an animation on how PageRank works in their new Veo 3 model. It came up with this name. You're SEO legacy is huge, @randfish.bsky.social

Google is still working on the next core update - it should be soon but when is soon is the big question www.seroundtable.com/google-core-... via @johnmu.com

Saved half a day not typing things this year

No surprises here: Self promotional blog listicles work for AI Visibility in ChatGPT But as @lilyray.nyc often says: "It works until it doesn't" ahrefs.com/blog/best-li...

Zou Google willen dat we AI Mode gaan gebruiken? #popup

Love this communication style 👌

No stress regarding the Google Search Console Indexing report. It's just a reporting delay. Google will update here once it's fixed: www.linkedin.com/posts/fyi-pa...

AI Search verandert wat mensen te zien krijgen, hoe zoekmachines werken en hoe wij SEO doen. Ik werk aan een video masterclass over AI Search (GEO/AEO): strategie, techniek en content die werkt in dit nieuwe landschap. 👉 𝗪𝗮𝘁 𝘄𝗶𝗹 𝗷𝗶𝗷 𝗵𝗶𝗲𝗿𝗼𝘃𝗲𝗿 𝗹𝗲𝗿𝗲𝗻? Laat het weten hieronder of via DM.

A lot of people have been asking for this and now it's here: annotations in Google Search Console developers.google.com/search/blog/...

AI search strategy session

Aurora borealis ✨

Good night ✨

Google rolls out AI-mode in Europe now #braceforimpact blog.google/products/sea...

Golden hour ✨

🎬 Take 12… en actie! We doen de laatste opnames en video edits voor de lancering van SEO Pro Academy op woensdag 1 oktober: de eerste online basislessen en masterclasses gaan dan live 🚀 En dat is pas het begin. Stay tuned: www.seopro.academy

Example impact of Google's num=100 change (Ahrefs) #dontpanic

Google To Make AI Mode Default Search Soon www.seroundtable.com/google-ai-mo...

Why shouldn’t we replace you with AI? jonathanstark.com/ditcherville...

Still seeing the big avg. position drop in GSC accounts (when filtering for a country)

Front yard ✨

So nice, the new =AI function in Google Sheets 🙌 workspaceupdates.googleblog.com/2025/06/gene...

Maybe against my better judgment, but this AI Overview gives me a little more hope for a healthier ecosystem: AIO not on the 1st position + with links incorporated in the answer.

If your website ranks # 1 in Google’s traditional results (blue links), you have a 25% chance of being used as a source in AI Overviews. SEO still matters for AI Search engines

That didn't take long after the announcement last night to see ads appear in AI Overviews. Via @brodieclark.bsky.social www.linkedin.com/posts/brodie...

Google AI Overviews are now rolled out globally blog.google/products/sea...

After 190 days since last crawl Google forgets your page => Indexing status changes to URL is Unknown indexinginsight.substack.com/p/new-study-...

Deze ene, simpele zin van Google zegt alles over waarom Helpful Content, E-E-A-T, etc. cruciaal zijn in al je SEO werkzaamheden: "That’s because when you come to Search, we want you to trust that the results you get are relevant, helpful and safe." blog.google/products/sea...

This one simple sentence from Google says everything about why Helpful Content, E-E-A-T, etc. are critical in your SEO efforts: "That’s because when you come to Search, we want you to trust that the results you get are relevant, helpful and safe." blog.google/products/sea...

No surprises here: when AI Overviews are shown, the number 1 web search result receives -34.5% less clicks (compared to no AI Overview on the SERP) ahrefs.com/blog/ai-over...

To my understanding, this is how LLMs work. Confronted with something outside of their training data (eg. nonsense phrases), the systems try to find a pattern and generate a plausible explanation. This clearly shows LLMs don't have common sense. www-dailydot-com.cdn.ampproject.org/c/s/www.dail...

Love these quotes: "Deindexing Isn’t a Bug. It’s a Signal." “Topical authority isn't just a buzzword. It's a boundary.” livebreatheseo.substack.com/p/geeksforge...

Love these kind of studies and insights 👌🏻 There seems to be a 130-Day Rule with Google crawling and indexing: if a page is not crawled in the last 130 days, chances are high it will be removed from the index. Makes sense to me.

Question: do @ahrefs.bsky.social or @semrushofficial.bsky.social already track AI Overviews in Germany? Reports/SERPs I checked show no AIOs but not sure if that might be true due to a slow rollout?

Here’s an update on our use of country code top-level domains. blog.google/products/sea...

Answer Engine Optimization (AEO) Is The New SEO graphite.io/five-percent...

One of the best explanations about YMYL: Your Money or Your Life open.substack.com/pub/wtfseo/p... This post explains well that YMYL applies to more types of content than I hear/read most people say.

Must see talk. Lots of respect for the courage this woman has to again, tell a very important story.

Brand importance is the same as E-E-A-T (and both are aligned): it's not an isolated system or signal, but it's hugely important for SEO success!

Love how Seer puts it: You Influence AI, you Optimize for search engines.

These good tips for executive buy-in also translate really well to SEO

Very much agreed! 👇 "...renaming SEO as GEO and shifting the focus to optimizing for AI-powered engines continues the colossal mistake that has plagued digital marketing for years: Focusing on the engine, not the user." www.productledseo.com/p/generative... #SEO #GEO #GENAI #LLM

Google rolls out AI Overviews In EU regions searchengineland.com/google-rolls...

Cool: we can now talk to our data in Bing Webmaster Tools

If you were still in doubt about the importance of Navboost, this might convince you ;)

Liking this visualization on crawl & indexing priority linked to indexing states in Google Search Console indexinginsight.substack.com/p/how-google...

Insightful post on how Google uses a quality threshold to define when to index pages (based on a patent). The key SEO trend to me is that Google is raising this threshold more and more. That's why I tend to say: "Quality is the nr. 1 ranking factor!"

Traditional SEO ranking factors are a lot less important to "rank" in LLM's like ChatGPT or AI Overviews: www.growth-memo.com/p/what-conte...