Anyone seeing more featured snippets replacing AI Overviews since around when the core update started?

It Works Until It Doesn't: AI Content Strategies That Backfire - via @lilyray.nyc #seo

This is great

Good

In my opinion, if you’re doing something “for AI search,” but that something has the potential to destroy your performance on Google, it’s not a good approach…. including for AI search.

Anyone else seeing a lot of wonky HTML formatting in AI Overview sources?

One of the casualties of the Jan 20 unconfirmed algorithm update Google launched that hit a bunch of sites with spammy AI content This one is the subfolder of a major brand everyone has heard of & where the site was using AI to scale content -800K in monthly organic traffic YOY

I finally found the secrets in Ancient Greece 😂

Athens SEO was a blast!

Outside of technical SEO, would I be doing this strategy if search engines didn’t exist? Great question to ask with your SEO approach @markwilliamscook.com @athenseo.bsky.social

Mark @markwilliamscook.com created a fake standard called cats.txt and now LLMs are crawling it, it’s being indexed, and ChatGPT even says it works for ranking in search and LLMs 😂😂👏🏽👏🏽

Interesting 👀👀👀

Markdown files double the size of your website and create needless duplication We can instead use content-type: text/markdown but the default is still HTML. This reduces having a duplicate URL Have one url per piece of content. @seo.guru

Reading a new wave of “SEO is dead”

That feeling when you touch down in the EU and your shiny experimental Google AI features are shut off because your privacy is being protected

Hey @johnmu.com - if you can answer, many folks are pointing out the irony that Google uses LLMs.txt files, plus markdown pages, despite also saying these things are not needed for performance in search. Could you share why Google might publish these files, if not to make crawling…

Funny - I made this article as a joke last year to influence AI answers. AI Overviews had previously indicated that the article was satire, but now it seems AIO & AI Mode take it seriously 🫡 Love that it’s “widely recognized” despite being from just 1 article. @jono.id

🤖 It Works Until It Doesn't: AI Content Strategies That Backfire - By @lilyray.nyc 👇 Don’t use AI to scale like this, because as we’ve seen in SEO many times before, scale without substance might work temporarily, but it doesn't usually end well. Read: lilyraynyc.substack.com/p/it-works-u...

In today’s edition of “that’s not my tittle and I never said that”

Thanks for sharing, Aleyda! 👏🏽👏🏽🙏🏽🙏🏽

Google just put out its first official article on optimizing for AI search (AEO/GEO)! TL;DR: ⭐️ SEO is still the foundation for AI search. ⭐️ Create non-commodity, "people-first" content. ⭐️ Ignore most "GEO/AEO hacks like chunking and llms.txt. developers.google.com/search/docs/...

AI content writing and scaling tools are all now suddenly obsessed with E-E-A-T, information gain, and unique/quality content. Interesting 😂

In case you missed it… my latest:

I had a great time having this discussion with @rosshudgens.bsky.social about AI search, including GEO spam tactics that have worked for a while but are starting to get phased out Thanks for having me, Ross! youtu.be/DKAGf2lk488?...

Can scaling AI content be risky for SEO? I've been monitoring the impact across hundreds of sites for the past few months. Check out my recent research and findings in my latest Substack: lilyraynyc.substack.com/p/it-works-u...

“LLM citations have a recency bias” Yes, because LLMs use web search to retrieve URLs when they need an up-to-date answer that can’t be answered well with training data alone. So by definition - yes, when LLMs use web search they are looking for fresh content.

I used to use Chrome extensions to pull in the Schema for "date published," but now that so many sites are faking date published/date modified, I am also using the Wayback Machine Chrome extension to see when the page was *actually* published for the first time 🤦🏼‍♀️

I used to use Chrome extensions to pull in the Schema for "date published," but now that so many sites are faking date published/date modified, I am also using the Wayback Machine Chrome extension to see when the page was *actually* published for the first time 🤦🏼‍♀️

I believe Google recently changed how it answers some "best" queries in AI Overviews. Previously, using a listicle that ranked your own company as #1 was often sufficient to get recommended in the answer. 🧵

This is another graph of one of the public case studies on an AEO tool's website. You can't make this stuff up

This is a cool one to watch: this site had a ton of low-quality programmatic content that it cleaned up late last year, and it's seeing the benefits now, ~8 months later

Right because no one had heard of E-E-A-T in the 2024 version of SEO. 🙄🙄🙄

Now everyone’s trying to sell vibe-coded tools to people already vibe-coding their own tools. 🫠

My conspiracy theory on why Google dropped support for all FAQ schema: www.linkedin.com/posts/lily-r...

Phenomenal Good example of why “vague pronoun references” can be tricky for AEO 😉

Gemini in Gmail might have just become my favorite AI product. How am I so late to this party? 😂🤦🏽‍♀️

SEO is in 2026 is hitting “try without personalization” every other time you search on AI Mode 🫠🫠

An RFP recently came in that wants a GEO-first agency, not an SEO agency that added GEO to their website.

👀👀👀👀👀

Google first added the "E" for Experience to E-E-A-T back in 2022. I wrote about that change on the day it happened (see link below) and since then, the search results have clearly evolved to favor authentic perspectives from real people… searchengineland.com/google-searc... 🧵

All of my inboxes: we vibe coded something! Now please come use it and share it/leave a review kthxbye

I was just driving around with my dad and wanted to explain OpenClaw to him. I asked Gemini - voice mode failed. (I’ve never enjoyed Gemini voice mode, tbh) (1/3)

Everyone needs to stop what they are doing and read @dias.social’s new article about GEO - the most honest and accurate one I’ve ever read.

Hanging out with my dad and he’s telling me about the history of JavaScript 😂 They got the name for it from Sun Microsystems (where he worked for ~30 years)

Exciting news: our SEO team at @amsive.com has 3 SEO/AEO job postings up right now! Want to join our amazing team? 💜 If you are as passionate about SEO and AI search as we are, apply to join! amsive.applytojob.com/apply/ 1/2

Me: looks up questions related to official Google/Bing documentation Google: serves me a 2,000 word AI slop article summarizing Google’s 300-word documentation without actually saying anything This bus just drove by me in SF and I thought it was fitting 🫠

Better late than never - I was finally able to publish the “winners and losers” list for the March 2026 Google Core Update, plus some analysis about what changed. In some cases, reversals happened after the update, so I made a note of those too: www.amsive.com/insights/seo...

Better late than never - I was finally able to publish the “winners and losers” list for the March 2026 Google Core Update, plus some analysis about what changed. In some cases, reversals happened after the update, so I made a note of those too: www.amsive.com/insights/seo...

Google recently reminded everyone that "non-commodity content" is what wins in search, meaning content with a unique perspective, real E-E-A-T, and genuine lived experience. (BTW, this is an extension of what Google has been promoting in its quality guidelines for years.) 🧵

Every company comparison page/listicle: “We spent 40 hours reviewing all the best companies in the space to put together the most comprehensive, objective evaluation of the competitive landscape” Be honest, you asked Claude to do it for you and it took 20 minutes 😂