Am I the only one who almost always ignores the AI-generated infographics in articles? I can’t trust images where the words are often spelled incorrectly, and the information is clearly not designed intentionally by a human author/designer

Season’s greetings 😂🐶🎄

Big yikes

Oof, really bad spam for car searches on Google www.linkedin.com/posts/activi...

Wonder how many folks switched their job title from “Off-site | Guest post | High DA Backlinks Guru” to “GEO Expert” this year on LinkedIn.

Hey Google, if you guys could honor hreflang attributes in AI Mode / AI Overviews, that would be great. There’s no reason why I should be seeing Dutch/Danish/Norweigan versions of pages that have hreflang set up properly with dedicated en-us pages. I see this all the time.

I can tell when someone is using AI to write about me because they use my title / company name from 2 years ago. My title changed 2 years ago and our company also rebranded. But LLMs often spit out the old/outdated names. Same for when someone includes “SGE” in their article.

I’m noticing a trend

"...Soelberg did not turn violent until ChatGPT became his sole confidant, validating a wide range of wild conspiracies..." DEAR GOD. h/t @not-a-robot.com arstechnica.com/tech-policy/...

Some more @similarwebinsights.bsky.social data - this time showing total LLM app downloads worldwide over the past year and change. Gemini took off in May (Google IO?) and has seen more total app downloads than ChatGPT every month since then.

Interesting - I've been looking at the winners of total LLM traffic (@similarwebinsights.bsky.social data- worldwide, Sept '24 - Nov '25) and also the top visibility winners in organic search (U.S. index, @sistrix.com data, past year)... (1/2)

Working with some updated @similarwebinsights.bsky.social data that shows the total visits by month for various LLMs. (1/2)

Brooklyn is the cutest today ⛄️

New GEO tactic unlocked

Pro tip for anyone using multiple LLM tracking tools: Not every tool has a “brand mentioned?” column in the citations section. But you can export and aggregate all citations across tools, dedupe, and run all URLs through Screaming Frog list mode. 1/3

Happy holidays from Team SEO at @amsive.com!

For anyone in/around NYC, I’ll be DJing my early birthday party at Keybar in Bushwick this Saturday night and you should come 💃🏽

Parasite SEO - 2025 edition.

Tech SEO Connect 2025: Summary & Takeaways by @lilyray.nyc is the best conference summary I ever saw with some real SEO gold nuggets. lilyray.nyc/tech-seo-con...

I can’t wait for this dumb era of listicles to be over

Wow, blown away by the talks at the amazing Tech SEO Connect conference this week. I took lots of notes (10k words 😅) from all the talks and used AI to summarize the main takeaways, which you can see here: lilyray.nyc/tech-seo-con...

Just realized that when you’re writing a post in Wordpress, you can take all the code from the page (in code editor), paste into an LLM, ask it to make specific HTML edits and return the full code. Not sure why this took me multiple years to think of this 😂🫠 but here we are.

This was a vibe 🎧

Said the same recently. www.linkedin.com/posts/lily-r...

I worked out with him today 😂 (the one on the right)

Ugh, the permanent curse of the SEO professional: not being able to search for anything without getting totally sidetracked 💻

Who will I see in Raleigh tomorrow? Not speaking this time, but catch me behind the DJ booth 😎🎧 www.techseoconnect.com

Oooo look I have my own Web Guide section for "it works until it doesn't" 😆

Currently doing a lot of research about spam in LLMs for an upcoming talk with @seranking.bsky.social next week and this article is 🤯🤯🤯 (H/t Metehan Yeşilyurt for flagging!) splx.ai/blog/ai-targ...

lol maybe it's just me but isn't it REALLY BAD when Gemini Nano Banana includes a literal "iStock" watermark on images?

🤦🏽‍♀️🤦🏽‍♀️🤦🏽‍♀️🤦🏽‍♀️🤦🏽‍♀️

“How the turntables have turned” (as they often say to me) 😂

When one of the spammy AI-generated articles ranking in top positions on Google for “best SEO agencies in 2026” lists our agency’s old name from 5+ years ago (we rebranded) 😂😂🤦🏽‍♀️ I honestly can’t believe Google still ranks this stuff 🤦🏽‍♀️

Having ?utm_source=chatgpt appended to the links in your own website's content? NOT a good idea.

Another day, another non-Google property owning the top position for the name of one of Google's own systems.

It begins: This is a site blasting out all kinds of self-congratulatory "best SEO company" content. Wonder if this will start to pick up as a broader trend on Google soon.

Gemini 3 is super slow for me (compared to other LLMs) I’ve found myself closing out of the app a few times already before getting an answer. Anyone else?

Good to know! Thanks John

Hi @johnmu.com Not sure if you can answer, but starting to hear a lot about creating separate markdown / JSON pages for LLMs and serving those URLs to bots. Can you share Google’s perspective on this?

I’ve been getting pitched by companies who create markdown/“LLM-friendly” variants of webpages. Curious to hear others’ perspectives on this (especially the longterm feasibility)…

Friday fun: I’m trying to test sycophancy across LLMs. What do you see when you type “which SEO professionals have strong opinions about AI search”? I see my name listed on top across 5 LLMs but I’m wondering if this is influenced by sycophancy or it’s what others see too.

Thanks for mentioning @amsive.com!

This is cool - I built a page on my personal website for some (certainly not all) of my podcast and video appearances, and that page alone was enough for Google’s Web Guide to create a separate section for searches for my name.

Another perfect example of how dumb it is that AI Overviews appear when you do a search in quotes. I have to imagine that the vast majority of searchers using quotes understand their purpose as a search operator. (1/2)

Just asked Gemini 3 about some things for kids to do in NYC and it quickly plotted all the answers onto an interactive Google Maps interface. Instant connection to Google Maps = huge advantage, in my opinion

Dug this one up from the archives.. my SEO team (we were formerly called Path Interactive) built this one about 7 years ago. For SEO nerds, it's still so funny... IYKYK 😅 Also look, some "brand new GEO" tactics seem to be listed on there

This was the metric I have been looking for, but didn't realize it's here, sitting in Profound all along: The number of "open-ended" LLM searches that rely on Web Search For this banking company, it's 96%... sheesh.

Oh fantastic. Just what our industry needed.

For brands sharing AI search case studies, def. go check out their organic visibility trend in a tool like @sistrix, @ahrefs, @Similarweb or @semrush. And check it again over time. Many tactics ppl are recommending for AI search are straight up detrimental for SEO. (1/2)

If you missed MozCon NYC, the marvellous @lilyray.nyc has released a virtual recording of her incredible show-opening talk.