I tested how easy (and fast!) it is to get fake information to appear in AI Overviews, ChatGPT & other LLMs. I also spoke to NYC & BBC about these problems. I wrote about all this about more in my latest Substack: The AI Slop Loop. Check it out: lilyraynyc.substack.com/p/the-ai-slo...

Sneak peek from my keynote next week at Awin in Chicago! I used Peec AI to track 5,000 prompts related to "best product" queries in ChatGPT. 49% of all URLs that ChatGPT pulled came from review/affiliate domains! (1/3)

Thanks for the shout-out in today's video, John Mueller! (Along with MJ Cachon, @dawnieando.bsky.social and others!) youtu.be/hBUuXgR-PSw?...

Personalization in AI responses is awesome. Personalization that just translates to sycophancy (you're the best, your company is the best, here is what you want to hear) is not good.

Google's Response to the NYT Article Doesn't Tell the Full Story Great stuff from @lilyray.nyc algorythmic.co/opinions/my-...

So a lot of this can be explained by - ChatGPT *can* actually mitigate spam and low-quality citations in its responses. You just have to pay for an account and use thinking mode (5.4). So like, 1% of users/responses. The free tier (95%+ of users) get the spam/BS/bad info. 🤦🏽‍♀️

I asked ChatGPT about pagination in SEO - it defaulted to Thinking Model (5.4) for a better answer, and as a result of its laser-targeted fan-out searches (including site: searches), ALL of the responses came from Google. 1/2

Fun fact: if someone tries to sell you something by saying “GEO/AEO is replacing SEO. Your website can rank #1 on Google but be invisible in ChatGPT” there’s a very high chance they are lying to you and scamming you.

Personalization in AI Mode, ChatGPT and other LLMs will solve many headaches for SEOs whose clients are always searching for their money keyword and asking “why aren’t we first?” 1/2

Just had a woman send me two really kind and thoughtful messages about appreciating my work… and on the third… she tried to sell me backlinks 😂 I knew it was coming too 😂

It’s just comical at this point 😂😂😂

In this week’s NYT piece, Google’s said that the BBC article about self-promoting listicles used “unrealistic searches people wouldn’t actually do.” I have some thoughts about that, and about AIO accuracy overall. Check it out: algorythmic.co/opinions/my-...

The core update apparently finished today and Google has still done very little to fix this problem.

Every time I read a correlation study about what works well in AI search it always just ends up being “good SEO.” 🤔

It would be cool if the algorithms stopped showing April 1st joke content on April 7.

Using the awesome, updated Resoneo ChatGPT Chrome plugin to look at fan-out queries in ChatGPT - when you choose the better model (5.4), the citations appear to be higher quality/more precise. 🧵

Interesting: the website for my 4-day old consultancy ends with .co - wonder if that’s why Gemini is currently calling it a “suspicious link” 😅 This will be an interesting experiment… time to earn some links 😎

Only Gemini would provide a “link to a source” that actually just takes you to a Google search result with an ad for another company 🤦🏽‍♀️🤦🏽‍♀️🤦🏽‍♀️

At least it’s self-aware 😂

Friendly reminder to be very careful taking technical SEO advice from LLMs; they will confidently make statements about how sites operate that simply aren’t true in many cases, because most LLMs can’t render JavaScript. This includes Claude.

Big announcement! After 16 years in SEO, today I'm launching something I've been building toward for a long time. 🥳 Introducing Algorythmic: my new SEO and AI search consultancy. (Thread) Algorythmic.co

I have a really big and exciting announcement to make 🥳 …but in the interest of being taken seriously, I will be sharing it tomorrow 😂

AI-generated articles already being published (and one even quotes me with a quote I never said) about the March 2026 Core Update 🫠🫠 lol, the update was announced Friday and has barely kicked in yet, let alone completed. 1/2

Has anyone made an AI agent I can use to clone myself to be able to attend all the dozens of product demos I am pitched weekly?

YESSSS

Listicle spam has reached new heights. It’s just blatant at this point. h/t @gaganghotra.bsky.social

Truly insane that I’m getting Perplexity ads to scale long-tail programmatic content for SEO. This is SO RISKY! Dear business owners: please work with experienced SEOs (at least 5+ years) before doing this. 🤦🏽‍♀️🤦🏽‍♀️🤦🏽‍♀️

Today in AI-generated slop quotes I never actually said: Oh and apparently I’m a Dr. now.

Reminder that “LLM traffic / mentions grew by X%” doesn’t mean that much if LLM usage also exploded during that timeframe.

Me: *posts literally anything about SEO/GEO* The comments, every time, on every platform: “This is exactly it. That’s the shift. It’s not about ranking, it’s about representation. (1/2)

Working on some new analysis of AI search citations and Claude just said this: 🤔🤔

Ah yes, JSON-LD! SEOs had clearly never heard of or used it before GEO. 🤦🏽‍♀️🤦🏽‍♀️🤦🏽‍♀️

Just had Claude Cowork go into a folder full of images with generic filenames and rewrote them to be descriptive before uploading them onto a site and the output is perfect. 10/10. 👏🏽👏🏽

I just got this amazing email from a fan of my band from 20 years ago 😂😂❤️❤️ I recently uploaded a lot of our old tracks to my personal website and I guess he found them 🥹 The internet is amazing sometimes 👏🏽

GSC data in the last ~7 days is wonky AF!

Amazing new post from Lily. Don't destroy your SEO by implementing a bunch of GEO tactics that get you in trouble. And ironically, as you drop in organic search, you'll drop in AI Search.

One of the worst things you can do for AI search visibility? Destroying your SEO performance with shiny new AI search tactics that are ultimately dangerous for SEO - and by extension - AI search. (1/2) open.substack.com/pub/lilyrayn...

Imagine if *this* type of information influenced AI Overviews/ChatGPT, rather than listicles 😅

There are WAY too many sites that simply steal someone’s original research, use AI to rehash and expand the content, then show up in Google & LLMs. It’s out of control!

I’ve already seen a few examples of vibe-coded sites that unintentionally left the Lovable logo as their favicon. This should be easy for Google to spot (and vibe-coded sites in general)… I wonder if this is something they might eventually look at in terms of “effort”

Oh wow.

First ever keynote in Spanish! Mission accomplished and so much fun. 💃 And I loved DJing too! Thanks for having me SEO Camp 🇦🇷❤️🙏🏽 Gracias por recibirme a mi primera charla completamente en español, fue un gran placer ❤️🙏🏽

Found another site with 200+ "best" listicles - this one is a very expensive exact-match domain owned by an SEO agency, where the #1 best company in each listicle is either that agency or the EMD itself. (Thread)

Enjoying using Claude to break down some of the “academic GEO studies” I’ve been reading

Practicing for my first ever keynote fully in Spanish tomorrow at SEOCamp Argentina. Wish me luck! Estoy practicando para mi primer keynote completamente en español (castellano argentino) mañana en SEOCamp Argentina. ¡Deséenme suerte!

It’s officially getting annoying searching on Google for the official source of information, and needing to ignore all the top-ranking, “updated 3 days ago,” AI-generated rehashes of the actual article you’re looking for.

Are Citations in AI Search Affected by Google Organic Visibility Changes? - via @lilyray.nyc #seo

So now not only are there companies selling placements on listicles, there are other companies selling plaques you can buy for having been featured on the listicle 😂😂😂

Claude is getting smarter; it provided this caveat on its own.

I’m offended that they used my dog in this ad.