Three independent sources said the same thing: the GEO playbook doesn't work. The frameworks keep selling. New on The Inference: Mt Stupid has a pricing page. 🔗👇🏻 open.substack.com/pub/theinfer...

Three independent sources said the same thing: the GEO playbook doesn't work. The frameworks keep selling. New on The Inference: Mt Stupid has a pricing page. 🔗👇🏻 open.substack.com/pub/theinfer...

I guess the GEO bros will not be happy

From where I stand, Google seems pretty much to have given up on spam fighting. And in retrospective, that's really sad :(

True story 😅

"Ensures AI engines can parse and connect your content." That's the SaaS pitch for 'Technical GEO.' Schema. Structured data. Clean architecture. Ensures. LLMs were built to read unstructured language. There's nothing to ensure. Read on The Inference: theinference.io/p/the-whole-...

Why is SEO still treated as dark magic in 2026? The "dark art" reputation isn't a perception problem. It's a filing error that compounded for two decades. New piece on The Inference: why the room SEO is sitting in was always the wrong one. theinference.io/p/filed-unde...

@dias.social A great article by Pedro Dias. While other articles and commentary about "model collapse" theory usually focus on the long-term degradation of base LLMs during training, Pedro shows how this phenomenon is happening in real-time systems. theinference.io/p/the-ourobo...

Model collapse was supposed to be a training problem. Something slow. Something that unfolds across generations of models. Something researchers could warn about in papers while everyone kept shipping. That's not what's happening. New on The Inference: theinference.io/p/the-ourobo...

Model collapse was supposed to be a training problem. Something slow. Something that unfolds across generations of models. Something researchers could warn about in papers while everyone kept shipping. That's not what's happening. New on The Inference: theinference.io/p/the-ourobo...

XML Sitemap Architecture for Monitoring Large-Scale Indexing - via @visively.com & @dias.social #seo

Internal links serve four functions: crawl discovery, equity distribution, topical signalling, user engagement. Most sites optimise for one while degrading the others. New article on the Visively KB ↓ visively.com/kb/content/i...

I'm not the most technical SEO ok I'm not technical at all but this helped make a lot of sense on actionable things I should be looking out for and you should too regarding AI crawlers and indexing

Google: this page I found on your site... I'm going to play with it. Drop it out of the index once in a while Also Google: Oh! I'm gonna rank this old-school blatant spam like there's no tomorrow

Dear Google, Been increasingly seeing cases of blatant pure spam an entry-level analyst would be able to spot. What happened to the years of spam fighting knowledge and industry patrolling documentation? Please fix it.

AI Crawlers and JavaScript​: Why LLMs Can't See Your Client-Rendered Content visively.com/kb/ai/ai-cra...

AI was supposed to free up your calendar. Instead you’re now doing your original job plus QA-ing the machine’s version of it. The time you saved was real. It just was never yours to keep. New piece on The Inference. theinference.io/p/ai-saved-y...

New on Substack: Everyone says "We’re keeping seniors and automating junior work." But where do you think seniors come from? Seniority isn't a certification. It's scar tissue. We aren't innovating. We're burning the apprenticeship. open.substack.com/pub/theinfer...

I've been finding myself "forgetting" about ChatGPT for quite some time now. My immediate go-to models have been Claude (work and code) and Gemini (all rounder).

🚨 New article: AI Crawlers and Access Control: Managing Bot Access for Training, Retrieval, and Search 🤖 Training crawlers (e.g., GPTBot) 🔎 Retrieval crawlers (e.g., ChatGPT-User) Distinguish between the two. visively.com/kb/ai/ai-cra...

The traffic bargain was a lucky externality, not a contract. Nobody signed anything. AI systems don’t cite sources because they metabolise them. Asking for attribution is like asking someone to cite the conversations that shaped their personality. theinference.io/p/publishing...

It’s awaken! Almost 20 years later

ChatGPT Health can only be AI's plan to get rid of humans 😅

Something something predictions open.substack.com/pub/theinfer...

Damn cats! Playing with styrofoam all night

Happy New Year, everyone 🥂🎉🍾 Feliz Ano Novo para todos 🎉🍾🥂

Dilemma: 🥳 - Publish a good technical guide today 😰 - Realise it'll become a "last year's" piece in 3 days

Wishing everyone a Merry Christmas 🎄🎅🏻 🎁 Desejando a todos um Feliz Natal

Do you like cookies? Do you like panettone? Do you live in the UK? Check it out and thank me later 😋 Disclosure: It’s my sister in law’s business: tatyscookies.com/collections/all

Pedro Dias (@dias.social) explains that AI, like humans, starts at a junior level but improves over time, becoming more efficient and capable, now competing with professionals in easily disrupted fields. maj.to/42nO0zo

My VP to me: - "Is this SEO thing always this stressful?" Me: - How much time do you have?

New logo? Who dis?

This wave of bipolar disorder going around making people uncertain of what they've been doing in an industry that's been around for ~20 years is concerning. IT'S NOT AN EVOLUTION IF THERE'S NOTHING DIFFERENT TO IT!

I guess Page Indexing Coverage in GSC is stuck on "Last updated: 12/07/2025"

My heartfelt support for all in-house SEOs being bombarded with questions from their teams about some article they read written by a random GEO/AIO/LEO scam artist.

Some days, my LinkedIn feed is so old, I can see SEOs posting about how Altavista might be a DMOZ killer!

This is what I've come across on X, from someone recommending "How to do LEO (LLM Engine Optimization) for your startup" If this is not old school SPAM, I don't know what is

It’s still SEO! Thank you for your attention to this matter!

UK's one-week Summer for 2025 has arrived.

If you received one of these on the left, you can do a test and verify your GSC bulk exports are still working. This message is just a byproduct from GCP outage yesterday.

Two spoiled brats are having a fight over there 👈🏻

Random SEO Tip: Actually, a reminder—Do you know what matters most? Talk to your users

I'm expecting any AI Mode data potentially coming to GSC will very likely be anonymised

Interesting interview of Google's Sundar Pichai with The Verge "Google CEO Sundar Pichai on the future of search, AI agents, and selling Chrome" www.youtube.com/watch?v=1IxG...

"Long form content" 😑 -- Food blogger that never, ever did a user research study on their target audience.

Google let the Ads team run core search; made everything to max out ad profits in detriment of organic, including allegedly degrading results. Now, they're reaping the results

I've named my NAS "Ganymede" If you're a nerd like me, you'll understand why 😅

Have I been ballooned? 😅🥳

Anyone experiencing data issues in Google Search Console for sudden drops in average position, but only visible at an unfiltered level? Ex, if I exclude branded terms, for which I rank, the drop in average position is not visible.

Every time I come across someone talking about programmatic SEO