Dan Petrovic
@dejanseo.bsky.social
📤 447
📥 161
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I do machine learning and SEO. Director of DEJAN |
https://dejan.ai/
Tool:
compressor.dejan.ai
Use: Enter URL to get 5 levels of semantic content compression.
4 days ago
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How much of your content survives the AI Search filter? Article:
dejan.ai/blog/ai-sear...
6 days ago
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Curious about how AI Mode gets page content? Article:
dejan.ai/blog/browsin...
Google’s AI Mode has two modes of extracting information from the page: browsing and content_fetcher
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Browsing vs Content Fetcher
Google’s AI Mode has two modes of extracting information from the page: browsing and content_fetcher The core difference lies in their input requirements and how they are intended to operate within a...
https://dejan.ai/blog/browsing-vs-content-fetcher/
6 days ago
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Thanks Brisbane! Next stop, Amsterdam.
27 days ago
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"In this session Dan will pop-up the bonnet and reveal the very engine that drives his AI optimization workflow. Get ready for an unprecedented level of both strategic and practical advice."
register.spotlightconf.com/2025/begin?c...
28 days ago
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I keep losing track of our tools and demos so I made a list:
dejan.ai/tool/
about 1 month ago
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If your page was one of the search results supplied to Google’s AI, would it be selected as one of the grounding sources in its final response?
dejan.ai/brand-releva...
about 1 month ago
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My thoughts about a fair and healthy web content ecosystem where publishers get micropayments when AI grounds its responses in their content.
dejan.ai/blog/caps/
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CAPS: A Content Attribution Payment Scheme for the AI Era
The Problem: A Broken Content Ecosystem We’re watching the collapse of the web’s economic model in real-time, and everyone knows it. AI assistants have fundamentally changed how people consume informa...
https://dejan.ai/blog/caps/
about 1 month ago
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If you do this. Check your site. Check search results. Take action. A common artifact reveals thousands of websites which use AI content derived from other content sources through search and tools:
dejan.ai/blog/ai-reve...
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Using GPT-5 Structured Output Markers to Detect AI-Generated Content Online
When you populate your website with language model–generated text, you inherit a subtle but real risk: AI-specific artifacts may leak into the published content. These markers aren’t always obvious to...
https://dejan.ai/blog/ai-reveal/
about 2 months ago
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A paper Why Language Models Hallucinate (Kalai, Nachum, Vempala, Zhang, 2025) shows that LLMs inevitably hallucinate due to statistical limits and evaluation incentives. Without grounding in real retrieval systems, they cannot provide reliable search.
dejan.ai/blog/llm-is-...
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LLM is a Presentation Layer in AI Search
Classic IR: crawl, index, retrieve, rank remain with search engines. There is a persistent myth that large language models (LLMs) have fundamentally replaced search. In truth, LLMs do not crawl the we...
https://dejan.ai/blog/llm-is-a-presentation-layer-in-ai-search/
about 2 months ago
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Citation Mining for AI SEO 👉
cm.dejan.ai
At DEJAN AI this represents a single step in a complex citation mining pipeline which involves GSC API, query intent classification, synthetic query and fanout generation, prompt generation, citation target text retrieval, NLP and semantic matching.
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about 2 months ago
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What a great day for a Gen AI Search industry! Google's DeepMind team has just released EmbeddingGemma. The most powerful embedding model with direct lineage to Gemini technology which powers Google's AI Search:
dejan.ai/blog/embeddi...
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EmbeddingGemma: The Game-Changing Model Every SEO Professional Needs to Know
Why Google’s Latest Embedding Model Could Reshape Search Understanding In the business of Gen AI search optimization, staying ahead means understanding the underlying technologies that power modern se...
https://dejan.ai/blog/embeddinggemma/
2 months ago
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Internally we use terms like SR (Selection Rate) and PB (Primary Bias) in the context of AI Search optimization. What do they mean? Take a look because these things really are a big deal:
dejan.ai/blog/sr/
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Primary Bias on Selection Rate in AI Search
What is Selection Rate? Selection Rate (SR) is a key performance metric for AI systems that measures the frequency with which an AI selects and incorporates a specific item from a total set of groundi...
https://dejan.ai/blog/sr/
2 months ago
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Update: Brand FAQs added to our AI sentiment tool:
reviews.dejan.ai
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2 months ago
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Want this? We're looking for AI Search Optimization pioneers to provide feedback. Early Access Request:
dejan.ai/engage/?feat...
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2 months ago
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The Latent History of AI Boom
dejan.ai/blog/ai-boom/
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The Latent History of AI Boom
This is the story of how AI transitioned from niche to mainstream and the pieces that fell into place to make that happen. Picture this. It’s 2017, we’re in the era dominated by Recurrent Neural Netwo...
https://dejan.ai/blog/ai-boom/
2 months ago
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Something Joshua Squires discovered about AI Overviews but didn't get enough attention. Here's my theory:
dejan.ai/blog/ai-over...
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AI Overviews = Dialogflow Agent?
Joshua Squires shared one of the most interesting AI Overview leaks and for some reason it was mostly ignored by the SEO industry. I’d like to draw your attention to it today because it provides two k...
https://dejan.ai/blog/ai-overviews-dialogflow-agent/
2 months ago
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dejan.ai/blog/fan-out...
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Fan-Out Query Search Volume Prediction Using Deep Learning
While traditional keyword research tools provide valuable data, they often fall short in discovering truly novel or long-tail search query variations that a business might not yet rank for, or even be...
https://dejan.ai/blog/fan-out-query-search-volume-prediction-using-deep-learning/
3 months ago
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Look at me predicting monthly search volumes for ~700,000 fan-out queries for one of my clients. No SaaS, no APIs. A custom model I trained for them on their own GSC data. This is absolutely delightful stuff! ✨
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3 months ago
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Are you engaging with comment bots without realising? Here's a helpful AI detection guide:
dejan.ai/blog/comment...
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Comprehensive Guide to Identifying AI Comment Bots
Some people use AI to speed up the process of getting their ideas and message out. Others use it to polish up their language which I think is really cool use of AI, especially if they’re not a native ...
https://dejan.ai/blog/comment-bots/
3 months ago
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Chrome is now *loaded* with AI features and models. Here's my reference list:
dejan.ai/blog/chrome-...
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Chrome AI Frameworks & Models
Chrome’s AI-driven segmentation platform enhances user experiences by predicting behaviours and tailoring features accordingly. Explore the different models that power these optimizations and how they...
https://dejan.ai/blog/chrome-ai-models/
3 months ago
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dejan.ai/blog/does-sc...
Tested and nothing. Sorry guys :( Thanks
@lilyray.nyc
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Does Schema Help With “AI”?
This test is designed to show whether Open AI’s browsing tool does a better job at supplying their model GPT-5 with grounding context from a page with schema. We took the exact HTML from the original ...
https://dejan.ai/blog/does-schema-help-with-ai/
3 months ago
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dejan.ai/blog/your-we...
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Your website is about to start talking. Are you ready for this?
Chrome is about to give all websites a voice through a built-in version of Gemini. Your visitors will have completely private chats with it. No external API calls to Google’s servers and once loaded y...
https://dejan.ai/blog/your-website-is-about-to-start-talking-are-you-ready-for-this/
3 months ago
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Everything SEO people love these days, chunking, vectors and more:
dejan.ai/blog/inside-...
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Inside Chrome’s Semantic Engine: A Technical Analysis of History Embeddings
I decoded Chrome’s internal semantic search, found the exact chunking mechanism, embedding logic and am now able to browse, search and cluster my own search history through decoded vector embeddings. ...
https://dejan.ai/blog/inside-chromes-semantic-engine-a-technical-analysis-of-history-embeddings/
3 months ago
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What a fascinating way to get an idea what Google "thinks" you do based on what it has on you. Based on the "About" snippet I think I should stop releasing random tools and start promoting the fact I run a commercial AI Search agency with paying clients.
3 months ago
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3 months ago
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This tool allows you to see if a person, brand, product or service is a known entity in Google's knowledge graph.
entities.dejan.ai
3 months ago
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The two pillars of AI optimization are model understanding and control with well-established analogues in the machine learning industry called mechanistic interpretability and model steering. This is new. The rest is SEO. Read:
dejan.ai/blog/underst...
3 months ago
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Poll Results: Most people call chatGPT etc just "AI". AI – 71.1% (621 votes) Chatbots – 11.9% (103 votes) Something else – 9.5% (82 votes) AI Assistants – 7.6% (66 votes)
dejan.ai/blog/people-...
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People call them AI. That’s it.
Poll Results on Social Media: What Do We Call ChatGPT, Claude, Gemini, Perplexity? Across 864 total votes collected on social media polls, respondents gave a fragmented view on how to label tools like...
https://dejan.ai/blog/people-call-them-ai-thats-it/
3 months ago
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How to find and fix risky links? Video:
www.youtube.com/watch?v=AjkF...
Tool:
penguin.dejan.ai
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How to find and fix risky links?
YouTube video by DEJAN
https://www.youtube.com/watch?v=AjkFmqYbmrw
3 months ago
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The Ultimate Guide to Natural Link Integration Watch this:
www.youtube.com/watch?v=Td_k...
Natural Link Integration:
linkbert.com
Unnatural Link Detection:
penguin.dejan.ai
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The Ultimate Guide to Natural Link Integration
YouTube video by DEJAN
https://www.youtube.com/watch?v=Td_k7QTGkH8
3 months ago
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We scraped Open AI and Google and trained this model on their content. LinkBERT is a link building expert and can identify optimal place for links in web content. Demo:
linkbert.com
www.youtube.com/watch?v=iNKZ...
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LinkBERT V2
YouTube video by DEJAN
https://www.youtube.com/watch?v=iNKZHfrbmnY
3 months ago
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My claim that the future of SEO is secured with AI relying on search engines rather than internal memory has been both praised and challenged by the community. I've updated the article with key citations and links to reliable sources:
dejan.ai/blog/gpt-5-m...
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GPT-5 Made SEO Irreplaceable
OpenAI’s latest model is trained to be intelligent, not knowledgeable. Wait, what? Yup. You read that right. Here’s an example: Now, you may think this is some pretty esoteric knowledge not broadly re...
https://dejan.ai/blog/gpt-5-made-seo-irreplaceable/
3 months ago
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Are you an SEO? Rejoice! With GPT-5 OpenAI secured your job for a very, very long time:
dejan.ai/blog/gpt-5-m...
3 months ago
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✅ New model trained and deployed. ✅ Added "High Effort" mode for deep query fan-out. ✨ Free Access:
dejan.ai/tools/fanout/
3 months ago
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www.chris-green.net/post/substan...
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How "Substantial" is Ranking Content?
Content Substance and Rankings - TL;DR • The data suggests that more than 50% of ranking results in the top 15 organic positions are “fluffy” according to the substance model. • There’s no clear diffe...
https://www.chris-green.net/post/substantial-content-ranking-content
3 months ago
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Are your backlinks safe? Our link spam detection algorithm can accurately predict obvious money links on any page. Test yours and see if we can spot them:
penguin.dejan.ai
3 months ago
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dejan.ai/blog/journal...
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Journalism Is Dead. Say Hello to Gournalism.
John Botman For nearly two centuries, journalism operated under the assumption that truth mattered, stories should be original, and humans should write things for other humans to read. Quaint, right? ...
https://dejan.ai/blog/journalism-is-dead-say-hello-to-gournalism/
3 months ago
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Which queries will be grounded with search? You can now paste your queries in bulk, one per line:
grounding.dejan.ai
and get classification results for each.
3 months ago
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OpenAI Grounding Classifier
grounding.dejan.ai
3 months ago
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A friendly guide to getting started with machine learning in SEO.
youtu.be/9DnmDbzp5lA
[~30min.]
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Machine Learning for SEO by DEJAN AI
YouTube video by DEJAN
https://youtu.be/9DnmDbzp5lA
4 months ago
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For my text chunk loving friends:
chunk.dejan.ai
4 months ago
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What do humans and AI have in common? We don’t read. Instead we rely on attention mechanisms to process text information. When optimising content for AI and humans you must get to the point early and optimise content to reduce cognitive load.
dejan.ai/blog/human-f...
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Human Friendly Content is AI Friendly Content
What do humans and AI have in common? We don’t read. Instead we rely on attention mechanisms to process text information. When optimising content for AI and humans you must get to the point early and ...
https://dejan.ai/blog/human-friendly-content-is-ai-friendly-content/
4 months ago
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My team is going to love this:
youtu.be/2zly04mUjxY
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AI SEO - Competitive Intelligence for Google AI Search
YouTube video by DEJAN
https://youtu.be/2zly04mUjxY
4 months ago
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dejan.ai/blog/analysi...
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Analysis of Gemini Embed Task-Based Dimensionality Deltas
When generating vector embeddings for your text using Gemini Embed there are several embedding optimisation modes: For each one you get slightly different embeddings, each optimised for the task at ha...
https://dejan.ai/blog/analysis-of-gemini-embed-task-based-dimensionality-deltas/
4 months ago
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www.youtube.com/live/G7isIBu...
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Campfire Chat with Dan Petrovic
YouTube video by The SEO Community
https://www.youtube.com/live/G7isIBuAdII
4 months ago
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I applied a super-cool thresholding algorithm by Nobuyuki Otsu from 1979 to help me with arbitrary label search query classification using GLiNER. A very unlikely application in NLP but it works like a charm!
dejan.ai/blog/otsu/
4 months ago
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I analysed 18,000,000 real human search queries. They're short.
4 months ago
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Optimising for AI visibility.
dejan.ai/media/html/r...
Here's a glimpse into one part of our AI model interpretability pipeline where we probe the model and extract citations, named entities and sentiment for the main brand and its top competitors.
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4 months ago
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Got that? Good.
techcrunch.com/2025/06/30/c...
5 months ago
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