Roger Montti
@martinibuster.bsky.social
📤 1194
📥 177
📝 68
20+ years search marketing experience. I write for Search Engine Journal
Messy internal WordPress dispute raises concerns about core contributor burnout and leadership.
www.searchenginejournal.com/internal-wor...
loading . . .
Internal WordPress Conflict Spills Out Into The Open
Internal WordPress conflicts burst into the open, raising questions about authority, burnout, and the long-term health of the project.
https://www.searchenginejournal.com/internal-wordpress-conflict-spills-out-into-the-open/556441/
12 days ago
0
0
0
Perplexity's Discover pages are praised as an example of programmatic SEO. They're actually something more ambitious, a swing for the fences.
www.searchenginejournal.com/perplexitys-...
loading . . .
Perplexity's Discover Pages Offer A Surprising SEO Insight
Perplexity's Discover pages are praised as an example of programmatic SEO. In fact, they’re something more ambitious in scope.
https://www.searchenginejournal.com/perplexitys-discover-pages-offer-a-surprising-seo-insight/554638/
about 1 month ago
0
2
0
Researchers tested Sergey Brin's advice about unconventional prompting strategies like threatening the AI and found they sometimes work. Brin said in May: "I don't really expect it to work. And then you're like, whoa, that actually worked."
www.searchenginejournal.com/researchers-...
loading . . .
Researchers Test If Sergey Brin's Threat Prompts Improve AI Accuracy
Google's co-founder suggested that threatening an AI improves performance. Researchers discovered that it sometimes works.
https://www.searchenginejournal.com/researchers-test-if-threats-improve-ai-improves-performance/552813/
about 2 months ago
0
1
0
Kind of controversial? But maybe shouldn't be?
www.searchenginejournal.com/why-its-okay...
loading . . .
Why It's Okay To Not Buy Or Obsess Over Links Anymore
Buying links is unnecessary now that Google relies less on links and more on content and user-behavior signals to rank websites.
https://www.searchenginejournal.com/why-its-okay-to-not-buy-or-obsess-over-links-anymore/551563/
2 months ago
0
2
0
OpenAI's ChatGPT agent marks a change in direction in how users interact with web pages and complete transactions. This could be the most consequential change to online interactions since the introduction of mobile browsing.
www.searchenginejournal.com/openai-chatg...
loading . . .
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
OpenAI's ChatGPT agent changes SEO expectations for content and adds agentic interaction optimization as a new consideration.
https://www.searchenginejournal.com/openai-chatgpt-agent-marks-a-turning-point-for-businesses-and-seo/551464/
3 months ago
1
1
0
Google's new Graph Foundation Model breaks new ground in machine learning precision, with up to a 40x boost in precision in identifying spam in ads. It can operate at Google scale and is applicable to a wide range of tasks within Google.
www.searchenginejournal.com/googles-new-...
loading . . .
Google's New Graph Foundation Model Catches Spam Up To 40x Better
Google's new Graph Foundation Model delivers up to 40 times greater precision and has been tested at scale on spam detection.
https://www.searchenginejournal.com/googles-new-graph-foundation-model-catches-spam-up-to-40x-better/551075/
3 months ago
0
3
1
Internet Marketing Ninjas has been acquired!
www.searchenginejournal.com/internet-mar...
loading . . .
Internet Marketing Ninjas Acquired By Previsible
Previsible has acquired the legendary Internet Marketing Ninjas. Both companies will continue to operate as separate brands.
https://www.searchenginejournal.com/internet-marketing-ninjas-acquired-by-previsible/550742/
3 months ago
0
2
0
How to engage users to increase AI search visibility with a clever social sharing button technique.
www.searchenginejournal.com/how-to-use-n...
loading . . .
How To Use New Social Sharing Buttons To Increase Your AI Visibility
How to engage users to get ChatGPT or Google to summarize a page and possibly increase its visibility in AI search.
https://www.searchenginejournal.com/how-to-use-new-social-sharing-buttons-to-increase-your-ai-visibility/550643/
3 months ago
0
3
1
Google's trust ranking patent shows how Google adopts user behavior as the basis for identifying trustworthy sites. Understanding this patent helps for achieving a better understanding of Google's ranking system priorities.
www.searchenginejournal.com/googles-trus...
loading . . .
Google's Trust Ranking Patent Shows How User Behavior Is A Signal
Google's trust patent describes a system that ranks websites based on user behavior and links from trusted websites.
https://www.searchenginejournal.com/googles-trust-ranking-patent-shows-how-user-behavior-is-a-signal/550203/
3 months ago
0
4
1
Google published details about a new algorithm that's one of those milestone announcements. All upsides and wins, no downsides. It also integrates with existing infrastructure.
www.searchenginejournal.com/googles-new-...
loading . . .
Google's New MUVERA Algorithm Improves Search
Google's new multi-vector retrieval algorithm (MUVERA) improves search speed and performs better on complex queries.
https://www.searchenginejournal.com/googles-new-muvera-algorithm-improves-search/550070/
3 months ago
0
4
2
Google co-founder Sergey Brin says AI is transforming search from link retrieval to answer synthesis from thousands of results & conducting follow-up research. This shift is changing how people interact with information online.
@sejournal.bsky.social
www.searchenginejournal.com/googles-serg...
loading . . .
Google's Sergey Brin Says AI Can Synthesize Top 1,000 Search Results
Sergey Brin says that AI search performs the kind of deep research that users previously had to do themselves.
https://www.searchenginejournal.com/googles-sergey-brin-says-ai-can-synthesize-top-1000-search-results/547790/
4 months ago
0
1
1
Flashback Friday! I met Sergey Brin at the 2005 Google Zeitgeist event. The friend who took the photo accidentally changed a camera setting, distorting the image.
4 months ago
0
4
0
reposted by
Roger Montti
Mordy Oberstein
5 months ago
Thought
@martinibuster.bsky.social
was messing around when he said he "felt an article brewing" about a post I did on why referral traffic is a 2x-vulnerability Woke up to this from
@sejournal.bsky.social
Completely 100% agree, become a destination!
www.searchenginejournal.com/how-referral...
loading . . .
How Referral Traffic Undermines Long-Term Brand Growth
Mordy Oberstein explains why, as a brand matures, it should reduce dependence on referral traffic and focus on owning its narrative.
https://www.searchenginejournal.com/how-referral-traffic-undermines-long-term-brand-growth/546811/
0
3
1
Perfect description of how to write content for LLMs and search engines. The finest article on the topic to date, imo.
@sejournal.bsky.social
www.searchenginejournal.com/how-llms-int...
loading . . .
How LLMs Interpret Content: How To Structure Information For AI Search
Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results.
https://www.searchenginejournal.com/how-llms-interpret-content-structure-information-for-ai-search/544308/
5 months ago
0
4
0
Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their recommendations. 👉 Gemini applied filters extensively 👉 GPT-4o rarely used filters 👉 Claude was in the middle Banner ads were clicked most but text ads worked best.
www.searchenginejournal.com/marketing-to...
loading . . .
Marketing To Machines Is The Future – Research Shows Why
AI agents are increasingly researching purchase decisions on behalf of consumers. New research shows what influences them the most
https://www.searchenginejournal.com/marketing-to-machines-is-the-future-research-shows-why/544286/
6 months ago
0
3
1
Drop what you're doing and read THIS. Pivotal moment. Shopify's CEO published an internal memo that's a slap in the face wake up that AI has to not only be deployed into your workflow but also envisioned as part of your end user's interactions as well.
www.searchenginejournal.com/shopify-memo...
loading . . .
Shopify CEO's Memo Marks A Pivotal Moment For AI In The Workplace
Shopify CEO’s visionary memo about AI for virtually everything will transform not just Shopify and ecommerce, but the future of work itself
https://www.searchenginejournal.com/shopify-memo-marks-pivotal-moment-for-ai-workplace-usage/543840/
6 months ago
0
2
0
Great info shared at Google Search Central Live NYC about how AI Overviews chooses links.
www.searchenginejournal.com/google-searc...
loading . . .
Google Search Central Live NYC: Insights On SEO For AI Overviews
Google's Danny Sullivan explains how predictive summaries, grounding links and other factors shape AI Overviews search results
https://www.searchenginejournal.com/google-search-central-live-nyc-insights-on-seo-for-ai-overviews/542684/
6 months ago
1
21
9
Google + Vibe Coding = Exponential Change A recent message from Google's co-founder Sergey Brin suggests that vibe coding may soon influence DeepMind AI development and possibly algorithms that affect
#SEO
@sejournal.bsky.social
www.searchenginejournal.com/why-google-m...
loading . . .
Why Google May Adopt Vibe Coding For Search Algorithms
A recent message from Google's co-founder suggests that vibe coding may soon influence algorithm development, affecting SEO
https://www.searchenginejournal.com/why-google-may-adopt-vibe-coding-for-search-algorithms/541641/
7 months ago
0
2
1
Does Google use compression ratio as a quality signal or is it an SEO myth? The bottom line is that the average website does not have to worry about compression ratios.
www.searchenginejournal.com/is-googles-u...
loading . . .
Is Compression A Google SEO Myth?
Does Google use compression ratio as a quality signal or is it an SEO myth? This is what compressibility is about.
https://www.searchenginejournal.com/is-googles-use-of-compressibility-an-seo-myth/541771/
7 months ago
0
1
1
Leaked Slack chat shows Matt Mullenweg considering delaying WordPress releases until late 2027, citing reduced corporate contributions
@sejournal.bsky.social
#wordpress
www.searchenginejournal.com/mullenweg-co...
loading . . .
Mullenweg Considers Delaying WordPress Releases Through 2027
Leaked Slack chat shows Matt Mullenweg considering delaying WordPress releases until late 2027, citing reduced corporate contributions
https://www.searchenginejournal.com/mullenweg-considers-delaying-wordpress-releases-through-2027/541821/
7 months ago
2
4
1
Awkward Q&A at WordCamp Asia. 1. Mullenweg couldn't answer what WordPress will look like in 5 years. Apparently no plan other than the WP roadmap. 2. Attendee said WordPress is hard to use. Asked Mullenweg's advice for convincing people to use it.
www.searchenginejournal.com/wordcamp-asi...
loading . . .
WordCamp Asia: No Plans For WordPress In 5 Years
At a WordCamp Asia Q&A, Matt Mullenweg couldn't answer where WordPress will be in five years. Had to ask someone else, who also didn't know
https://www.searchenginejournal.com/wordcamp-asia-no-plan-for-wordpress-in-5-years/540534/
7 months ago
1
2
0
🐱WordPress co-creator Matt Mullenweg expects the WP Engine dispute to be resolved within months and then forgotten. Says people are making it a bigger deal than it really is.
@sejournal.bsky.social
#WordPress
www.searchenginejournal.com/matt-mullenw...
loading . . .
WordPress: Mullenweg Expects WPE Dispute Resolved Soon
Matt Mullenweg expects the WP Engine dispute to be resolved within months and then forgotten #wordpress
https://www.searchenginejournal.com/matt-mullenweg-expects-wp-engine-dispute-resolution-soon/538941/
8 months ago
3
8
3
Check out the SEJ SEO Rewind! We talk about AI Integration in Search and what it means for SEO in 2025.
www.youtube.com/watch?v=uDwc...
loading . . .
Weekly SEO Rewind : Will We Still Need The Search Box?
YouTube video by Search Engine Journal
https://www.youtube.com/watch?v=uDwc2GXYxOs
9 months ago
0
3
0
Google's requiring JavaScript on Search which they're using to block scrapers, which includes SEO tools.
@sejournal.bsky.social
www.searchenginejournal.com/confirmed-go...
loading . . .
Confirmed: Google Is Requiring JavaScript To Block SEO Tools
Google Search confirms it's requiring JavaScript to block bots and scrapers, like SEO Tools
https://www.searchenginejournal.com/confirmed-google-is-requiring-javascript-to-block-seo-tools/537705/
9 months ago
0
8
1
Court filing challenges Matt Mullenweg's control over WordPress, proposing a Governance Oversight Board.
@sejournal.bsky.social
www.searchenginejournal.com/mullenwegs-g...
loading . . .
Mullenweg's Grip On WordPress Challenged In New Court Filing
Motion to Intervene filed in WP Engine lawsuit challenges Mullenweg's control over WordPress with a proposed Governance Oversight Board.
https://www.searchenginejournal.com/mullenwegs-grip-on-wordpress-challenged-in-new-court-filing/537416/
9 months ago
0
5
2
New filing in WP Engine Lawsuit challenges Mullenweg's control over WordPress with a proposed Governance Oversight Board.
@sejournal.bsky.social
www.searchenginejournal.com/mullenwegs-g...
loading . . .
Mullenweg's Grip On WordPress Challenged In New Court Filing
Motion to Intervene filed in WP Engine lawsuit challenges Mullenweg's control over WordPress with a proposed Governance Oversight Board.
https://www.searchenginejournal.com/mullenwegs-grip-on-wordpress-challenged-in-new-court-filing/537416/
9 months ago
0
4
1
Automattic paints itself as the victim and points a finger at the WordPress community to justify minimizing resources.
@sejournal.bsky.social
www.searchenginejournal.com/automattic-t...
loading . . .
Automattic Turns Against WordPress Community Itself
Automattic cites criticism by the WordPress community in announcement of reduction of support for the core CMS project
https://www.searchenginejournal.com/automattic-turns-against-wordpress-community-itself/537223/
9 months ago
1
4
1
reposted by
Roger Montti
Lisa Raehsler
9 months ago
Insights from
@martinibuster.bsky.social
on
@sejournal.bsky.social
: Sundar Pichai sees Google Search evolving beyond the box by 2025 with AI-driven interactions like voice & images. A must-read for marketers preparing for this shift! Article here:
https://bit.ly/41WHDTo
#AI
#SearchMarketing
loading . . .
Google CEO's 2025 AI Strategy Deemphasizes Search Box
Google's CEO says 2025 will be about making AI apps like Gemini the point of contact between users and search. What does it mean for SEO?
https://bit.ly/41WHDTo
0
5
3
You NEED to read this: 👇 Googlers discuss if AI has put SEO on a 'dying path,' but do their views match the actual experience of SEOs and publishers?
www.searchenginejournal.com/google-says-...
loading . . .
Google Speculates If SEO 'Is On A Dying Path'
Googlers discuss if SEO 'is on a dying path' because of AI in Search, offering a surprising opinion of what's going on
https://www.searchenginejournal.com/google-says-if-seo-is-on-a-dying-path/536543/
9 months ago
0
9
2
Google's CEO outlines an AI strategy for 2025 that effectively implies a de-emphasis of Google's traditional Search Box in favor of Gemini and other AI apps.
@sejournal.bsky.social
www.searchenginejournal.com/google-ceo-d...
loading . . .
Google CEO Describes A 2025 Beyond A Search Box
Google's CEO says 2025 will be about making AI apps like Gemini the point of contact between users and search. What does it mean for SEO?
https://www.searchenginejournal.com/google-ceo-describes-a-2025-beyond-a-search-box/536421/
9 months ago
1
5
3
Major outage hits ChatGPT and the API. Sora is only partially affected.
@sejournal.bsky.social
www.searchenginejournal.com/major-outage...
loading . . .
Major Outage Hits OpenAI ChatGPT
Major global outage hits OpenAI. Highest severity for ChatGPT and API service while Sora is only partially affected.
https://www.searchenginejournal.com/major-outage-hits-openai-chatgpt/536299/
9 months ago
0
2
1
Search Marketing Podcasts! 😺| Which do you recommend?
9 months ago
2
2
0
Joost De Valk calls for leadership change. Mullenweg says no but it may be too late. The momentum for change is picking up.
@sejournal.bsky.social
www.searchenginejournal.com/yoast-co-fou...
loading . . .
Yoast Co-Founder Calls For WordPress Leadership Change - Mullenweg Resists
Joost de Valk calls for a change in WordPress leadership. Mullenweg resists and implies that Joost should start his own project.
https://www.searchenginejournal.com/yoast-co-founder-calls-for-leadership-change-mullenweg-resists/536115/
9 months ago
1
3
0
What are retweets called on Bluesky?
10 months ago
2
3
0
A frank examination of today's SEO practices with 5 key takeaways. Don't start the new year without reading this first.
@sejournal.bsky.social
www.searchenginejournal.com/cut-the-mala...
loading . . .
A Candid Assessment Of AI Search & SEO
A frank examination of SEO as it's practiced today and 5 key takeaways to know. Read this before the start of the new year.
https://www.searchenginejournal.com/cut-the-malarkey-speaking-frankly-about-ai-search-seo/535892/
10 months ago
0
12
2
Ex-Google CEO Eric Schmidt: "With a computer, it'll do exactly what you say. And the gains in computer programming from the AI systems are frightening..."
www.searchenginejournal.com/googles-ex-c...
loading . . .
Google's Ex-CEO on AI: What SEOs Should Pay Attention To
Ex-Google CEO Eric Schmidt's comments reflect the direction AI is heading in the near future. SEOs should pay attention
https://www.searchenginejournal.com/googles-ex-ceo-on-ai-what-seos-should-pay-attention-to/535515/
10 months ago
0
6
1
reposted by
Roger Montti
Search Engine Journal
10 months ago
Ex-Google CEO Eric Schmidt's comments reflect the direction AI is heading in the near future. SEOs should pay attention. via
@martinibuster.bsky.social
#seonews
#Google
loading . . .
Google’s Ex-CEO on AI: What SEOs Should Pay Attention To
Ex-Google CEO Eric Schmidt's comments reflect the direction AI is heading in the near future. SEOs should pay attention. via @martinibuster.bsky.social #seonews #Google
https://www.searchenginejournal.com/googles-ex-ceo-on-ai-what-seos-should-pay-attention-to/535515/?utm_source=bluesky&utm_medium=social&utm_campaign=bluesky-auto-publish
0
8
5
THIS is the big takeaway: Google's CEO struggles to articulate how Google cares for the web content ecosystem. Cites how YouTube benefits big corporate interests instead. Out of touch?🤖
www.searchenginejournal.com/google-ceo-s...
loading . . .
Google CEO: Search Will Change Profoundly In 2025
Google's CEO Sundar Pichai struggles to articulate concern for web ecosystem. Says Search will change profoundly in 2025
https://www.searchenginejournal.com/google-ceo-search-will-change-profoundly-in-2025/534702/
10 months ago
3
3
0
Well of course
@aleyda.bsky.social
belongs in my starter pack!
go.bsky.app/fqa9Gf
10 months ago
1
6
0
😺Join my live online workshop to learn what I think makes content rank better—nothing held back. Workshop lasts at least 1 hr + Q&A afterward. DATES 👉1/06/2025 @ 1 PM EST 👉01/21/2025 @ 11 AM EST Limited seats, selling out fast. $250/seat Email to join:
[email protected]
10 months ago
1
8
2
Yup,
#instagram
,
#Facebook
and
#WhatsApp
are all down.
#facebookdown
.
10 months ago
0
1
0
Hey
@kelseylibert.bsky.social
! Just added you to the SEO Starter Pack! You're definitely one to follow for everyone interested in SEO. 😸
go.bsky.app/fqa9Gf
add a skeleton here at some point
10 months ago
2
6
2
reposted by
Roger Montti
Cyrus Max
10 months ago
As more SEO/Marketing peeps join Bluesky, I'm constantly updating the SEO Starter Pack to help find folks to follow Lovin' following new folks and getting a whole new stream
bsky.app/starter-pack...
add a skeleton here at some point
10
49
14
reposted by
Roger Montti
Search Engine Journal
10 months ago
Google CEO: "In a world in which you’re flooded with like lot of content …if anything, something like search becomes more valuable."
loading . . .
Google CEO: Search Will Change Profoundly In 2025
Google's CEO Sundar Pichai struggles to articulate concern for web ecosystem. Says Search will change profoundly in 2025
https://www.searchenginejournal.com/google-ceo-search-will-change-profoundly-in-2025/534702/
1
10
6
Google's CEO Sundar Pichai says Search will change profoundly in 2025. Struggles to articulate concern for web ecosystem.
@sejournal.bsky.social
www.searchenginejournal.com/google-ceo-s...
loading . . .
Google CEO: Search Will Change Profoundly In 2025
Google's CEO Sundar Pichai struggles to articulate concern for web ecosystem. Says Search will change profoundly in 2025
https://www.searchenginejournal.com/google-ceo-search-will-change-profoundly-in-2025/534702/
10 months ago
0
3
3
reposted by
Roger Montti
Duane Forrester
10 months ago
You’re being left behind if you’re focusing on yesterday’s SEO. Moving forward means embracing generative AI tools and tactics, engaging with search’s biggest changes and looking forward. Nostalgia is nice, but new consumer don’t share it with you.
foundationinc.co/lab/reddit-m...
loading . . .
A Guide for the New Era of Reddit Marketing: How Google’s Partnership Changed Everything
Learn why Reddit now dominates Google search results and how brands can adapt their strategies for this new era with our Reddit marketing guide.
https://foundationinc.co/lab/reddit-marketing-guide/
1
5
1
OpenAI just rolled out a big ChatGPT update. There is a bug (or feature) in o1 that will have many users switching back to 4o. ChatGPT o1 is stronger but also takes longer to complete tasks Prices have not risen to $200. It's an entirely new plan. 😉
www.searchenginejournal.com/openai-relea...
loading . . .
OpenAI Releases ChatGPT o1, 'World's Smartest Language Model"
OpenAI announces new o1 language model, described by Sam Altman as the world's smartest, plus a Pro tier offering unlimited usage
https://www.searchenginejournal.com/openai-releases-chatgpt-o1-worlds-smartest-language-model/534597/
10 months ago
0
3
1
Scan of 140,000 WordPress sites on Kinsta shows which plugins users indicate are best & reveals most important concerns. 😺☕
www.searchenginejournal.com/scan-of-140k...
loading . . .
Scan of 140K Sites Reveals Best WordPress Plugins
Data doesn't lie: Scan of 140,000 WordPress sites shows which plugins users judge to be the best
https://www.searchenginejournal.com/scan-of-140k-sites-reveals-best-wordpress-plugins/534268/
10 months ago
0
2
0
Winter weather is later than usual. Getting used to it!
10 months ago
0
6
0
The only article you'll ever need to read about how the Chrome Site Engagement Metrics are used.
@sejournal.bsky.social
www.searchenginejournal.com/chrome-site-...
loading . . .
How Chrome Site Engagement Metrics Are Used
Google Chromium documentation explains what the Chrome Site Engagement Metrics are and what they are used for
https://www.searchenginejournal.com/chrome-site-engagement-metrics/534016/
10 months ago
0
13
5
Load more
feeds!
log in