AI search is changing everything about paid visibility. ChatGPT, Google AI Mode, and Copilot are all testing ad placements inside the answers themselves. Ads signal strength and conversational intent are the new battlegrounds.😳 New breakdown here ⬇️ bit.ly/3MDI1Ao

Most advertisers push conversions. Savvy ones nurture them! Cyber Monday gets clicks, but Q4 is noisy. Remarketing + nurturing sequences keep conversions moving. My @ppchero.com Hero sequence: 1. Capture 2. Add value 3. Auto-update 4. YouTube/PMAX 5. Re-engage Full article: bit.ly/3MwJ98N

The State of PPC survey is live. If my work in AI driven PPC and Google Ads has helped you this year, I would be grateful 🙏 for your vote. It takes less < 10 min and offers early access to the industry report, prizes 🎁 and a tree 🌳planted for each response. www.ppcsurvey.com

Search behavior isn’t what it used to be. People talk to Google now. They ask questions, not keywords. This week on The Paid Media Mix, I break down how AI is reshaping PPC and what advertisers can do to stay relevant. Read it here → bit.ly/3JPGQgh

I just dropped a new post for The Paid Media Mix breaking down 3 frameworks I use to make AI work smarter in Google Ads. Includes real prompts, client results, and takeaways from Hero Conf. bit.ly/3L0qJwM Let’s stop wasting budget and start scaling what works.

👉 next-level sessions at @heroconf.com this week focused on ROI and performance 🔥 @ppchero.com

👉 don't miss the sessions featured in this post! 🔥

San Diego Sessions: #2. @lisarockssem.bsky.social continues the rundown of must-catch talks coming to Hero Conf San Diego next month. In this one she looks at the upcoming presentations on performance, and how we should best understand it in 2025. www.ppchero.com/san-diego-se...

Eye-opening conversation with Crissy Connor on The Visibility Impact Podcast about why running paid media solo can waste budget and deliver poor results. #ppc bit.ly/45xlRG1

Mid-funnel is where paid media wins or stalls. Many campaigns go quiet as buyers are starting to compare. In SEJ, I break down 3 AI-powered ways to build mid-funnel traction: ✅ Predictive segmentation ✅ Consideration-focused creative ✅ Smart remarketing Full article: buff.ly/tmjV1hF

The only magic button that really works is the Max A/C in my car 🥵

Been thinking about writing this for a long time because many advertisers treat social video and PPC video the same. They are not! Different platforms, intents, and formats require different creative strategies. I break it down in my latest on @sejournal.bsky.social 👇

Time is a rare earth element ⤳ scarce, valuable, and hard to access. I used AI to build systems that gave me back 13 hours a week. Here’s what I unlocked for my work and creativity: I shared the breakdown here in my Substack newsletter👇👇 bit.ly/3FQUzla

Fabulous Friday Reads ⭐️ Event ads don’t get enough credit. Webinar or launch coming up? Run it like an event, not a line item. I share how to make them count in an article for @sejournal.bsky.social‬ “How To Use Paid Search & Social Ads For Promoting Events” Red carpet optional. 👉 bit.ly/4jYmaPe

My latest on @sejournal.bsky.social - I really love this article because it gives the event strategy in PPC the individual attention it deserves. Check this out if you do any events online or in person.

AI is a tool and my thinking partner. Not to hand over strategy, but to ask questions, find mistakes, move faster. The best results come when I bring my experience and AI together. 🎧 Clip from my chat on The Unscripted SEO Interview Podcast: bit.ly/45VzT5Q #AIinMarketing #DigitalAds #PPCstrategy

Top ways to ensure your content performs well in Google's AI experiences on Search developers.google.com/search/blog/...

The best ads aren’t just AI-driven. They need real strategy behind them. Here’s the magic mix: - Platform-native AI - External AI tools - Human brain connecting the dots Quick clip from Marketing in the Age of AI with Emanuel Rose Full ep: bit.ly/4l8DwtR

What if your ‘high-performing’ campaign is really underperforming? On my Substack, I dig into how surface metrics like CTR are outdated and what to measure instead. Stuff like 👉 Predictive modeling, EVS & CLV, Real ROI signals Read breakdown →🔗 bit.ly/3Frk0JI

🙋‍♀️ Is AI Making Us Dumb And Flatten Authentic Human Experience? - Tech Business News This is fascinating and I really want to dig into it more in a future post 💡

I’m headed to San Diego this September to speak at @heroconf.com‬ + @brightonseo.com and you could come too, for free! 🎟️ The free ticket entry opens Wednesday at noon PT and runs for just 48 hours. Hope to see you there! bit.ly/4dqZVzz

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. via @lisarockssem.bsky.social #Google

Ad budgets are tight, but cutting back = missed opportunity. 💡 Lower CPCs 👀 More buyer attention 🔄 Less competition Dive into my chat w/ Amy Wilkinson on why staying visible wins. bit.ly/3SjBNpb

Are your ads wasting budget in high-CPC, low-converting locations? This AI prompt helps you find and fix geographic inefficiencies fast. Adaptable across platforms like Google Ads, Microsoft Ads, and Meta. Here 👉 : bit.ly/43bmK5G #PPC #AdStrategy #DigitalMarketing

Run for president?! 😂

For marketing leads: Still running SEO and PPC in separate silos? Oof. We’re in an AI-first world now where alignment isn’t optional, it’s survival. Had a real convo about it and how strategy shifts. 🧠 I broke it down. Fast, no fluff. Just the good stuff. 🧩 Read it here: bit.ly/4lVN6kF

🤣 > A late 2024 survey found that 67% of US respondents reported being nice to their chatbots. Of those who practice courtesy, 55% of American AI users said they do it "because it's the right thing to do," while 12% did it to appease the algorithm in the case of an AI UPRISING.

Your customer list is the key to acquiring new customers. 🔑 Ad platforms match it to known users and build lookalike lists that work. Learn more in this short clip on the Unscripted SEO podcast with @seoarcade.bsky.social . 🎧 Listen to full episode: bit.ly/3EEP4Fk #DigitalAdvertising #ppc

Ishy... www.cnn.com/2025/04/18/p...

Check out my latest on @sejournal.bsky.social - essential for digital marketing leaders today

New to PPC or guiding someone who is? This video walks through how to set up Google Ads with a limited budget (without wasting spend). 🎯 One platform. 2–3 focused campaigns. One clear goal. 📹 Watch the full step-by-step in this CXL Feed video: youtu.be/3wE1luG-VuQ #ppc #googleads #digitalads

You have a right to call any senator not just your own. Use this intro: Senator you were elected to a national level office and your votes impact every person in the country. I am calling you as one of those citizens. 202.224.#### Use the last 4 digits in PHONE column Call every day Blow up VM

I love seeing numbers around AI adoption. 💡 This article includes perceptions and barriers to AI adoption based on an IAB report. "70% Of Media Companies Not Fully Using AI" by @mattgsouthern.bsky.social on @sejournal.bsky.social : www.searchenginejournal.com/70-of-media-...

💥 Your digital ads don’t need to fail because the economy slows. Most brands pause. The smart ones adapt. I’m sharing 5 ad strategies I’m using with clients right now: like shifting to value-based messaging and high-intent targeting. bit.ly/42qGXoR 👉While you're there, subscribe for more.

Love these insights 👉 “In the future, companies will succeed or fail based on how much their people enjoy their work,” says management consultant Rosie Sargeant. Why joy and flexibility are good for business (Rosie Sargeant | TED@BCG) go.ted.com/EqgYJ via @TEDTalks

🔑 Thinking about PPC? If you wait until you need results immediately, it’s too late. Start planning NOW! - Align PPC with business goals - Integrate Channels with PPC - Use scalable PPC setups - Track & analyze early Learn more on Neil Wilkins Podcast: bit.ly/4iJlNID

GREAT news everyone! The Onion is hiring! For a bunch of new positions. Sports Editor (yes, we're bringing it back): jobs.gusto.com/postings/the... Entertainment Editor (going harder here too): jobs.gusto.com/postings/the... And a Staff Writer (!): jobs.gusto.com/postings/the... Apply or die!

Automated ad recommendations are faster, but are they smarter? Here's why human touch still beats machine-driven PPC strategies.

🔍 Consumers now expect AI-driven personalizations as the baseline experience! Businesses that fail to deliver will likely lose customers. 📊 My latest article breaks down 4 ways for trust-driven AI that simplifies decision-making across any industry. bit.ly/3XUNFkj

want!

Kickstart Your Ad Copy 🚀 Google Ads AI missing the mark with generic ads? Try external AI first: 1️⃣ Set clear strategy 2️⃣ Generate targeted ad copy 3️⃣ Input into Google Ads for smart refinement & better results over time. #AI #GoogleAds #MarketingTips

Check out this list of women writers on #AI and #Data on #Substack (I'm grateful to be included) 👉 created by @karensmiley.substack.com -- it is now up to 240 writers in 37 countries - including 11 known to be here on Bluesky! Today is the day to discover and support content new to you! ✨

I was fed up spending hours reviewing Google Ads search term reports looking for crazy, irrelevant keywords. So I created this AI prompt to do it in seconds. 🪄 It groups similar poor-performing terms, calculates savings, and prioritizes what to exclude. Exact prompt 👉 : bit.ly/41FOIpo

Celebrating trailblazing women transforming tech and marketing! 💛 This International Women’s Day, let’s honor leaders like Laura Jordan Bambach, Tabitha Goldstaub, and Grace Yee, who are shaping our industry and inspiring future generations. 👇 bit.ly/3DvsIFL #IWD25

Claude.ai is offering individual discounts on their Pro annual subscription - 25% through 2/28. 🧡 claude.ai/upgrade/pro/...

This is a great move forward- there is no reason personal contact info should be online. 👍 by @mattgsouthern.bsky.social

From Generative AI to ROI: Smarter Ads Win 🥊 Microsoft’s new AI guide shows how AI boosts CTRs by 69% and conversions by 76%. Read my expert breakdown on what matters most. 💡 "AI isn’t replacing marketers, it’s helping them create smarter ads."

My latest on @sejournal.bsky.social jumps into Google Ads audiences and layering them to reach high-intent users. Would 💛 to hear if you have a special layering technique!

YouTube creators are ‘becoming the startups of Hollywood’ 💫 I view on mostly laptop and TV. Not often on mobile. How 'bout you?

🥚 Wanted eggs for breakfast, but then I thought… is this really a special occasion?