🔥 "From 2010 to 2021 SEO was merely reverse engineering Google. That was it. That was our job. We can't ignore other methods or other ways that search occurs. @melissapopp.com Listen: podcasts.apple.com/us/podcast/s...

Any site owners, SEOs, fractional CMOs, or marketing directors looking for a scalable, ethical, whitehat way to get branded or specific anchor links for $100 per link? Raise your hand I can get you links from non-spammed out, content content farm sites. Instead from legit small business websites.

“Both of them.”

On the other platforms they throttle posts containing links unless you pay, so even if Bsky isn't *amazing* it is still an order of magnitude better than the rest 🤔

AI summaries causing ‘devastating’ drop in online news audiences, study finds. Analysis found that sites previously ranked first can lose up to 79% of traffic if results are displayed below a Google AI Overview. www.theguardian.com/technology/2...

Fixed the new Google Search Console logo.

If you're using GA definition of bounce rate, I would humbly disagree here. If 10 people do a search, land on your page, spend 5 minutes reading it and leave, that is a 100% bounce rate (unless you have some specific events setup). I think not clicking or return to serp/click are worse.

What's the one blog post, research paper, or video you've read or seen this week that you think everyone should spend time jumping into to learn from?

Art. Pure art of the highest, educational order. 👏

SEOS: Be the change you want to see and pay your subcontactors, assistants, and VAs as SOON as you see the invoice.

There. I cleaned up my screenshots off my desktop.

How much of SEO is "chasing after wind". There's so many hustle bros, programmatic promoters and people posting graphs with numbers erased off to show their "success".

Got into the weed of digital marketing, personal branding and inspiration with Cauveé Listen: the-unscripted-seo-interview-podcast.castos.com/episodes/cau... @cauvee.bsky.social

Shout out to Kieron Bailey, Zaneta Chuniq Inpower, Keith Bresee, and Daniel Hill for their killer work interviewing real business owners and getting into their lives, businesses and inspirations on the Unscripted Small Business Podcast unscriptedsmallbusiness.com

Grumpy old SEO syndrome is hard to resist. You see sooooooooo much hype that fails, promises not come to pass, Google making false statements and the slow boiling of the frog.

Want examples of SEO tests that drive results? DM me, and I’ll share what other agencies are doing.

Concept check: Have Claude review your blog posts, separate them into a theme where multiple blog posts align, and have it generate a simple "Topical Checklist for (Theme)" and generate a bullet point list that links to each article as an alternate internal link boost?

Hot take to end the week: Most good SEO is just doing the basics well. But it’s easy to forget that when timelines are full of shiny tactics and viral SEO hacks. Here’s what really moves the needle 👇

If you need an example llms.txt file please copy mine: www.simoncox.com/llms.txt

Need validation on an idea, if any of my good SEO friends have a moment, I think I have a solid concept to develop a subject matter expert pipeline of content that inherently has a nest of relevant links out the gate… thinking of revamping seoarcade into a whitelabel agency offer for it

@miriamellis.bsky.social just published her Q2 2025 Local SEO Roundup, and it contains the most important local search developments from the last quarter, such as: 🔹 GBP video verification news 🔹 New AI features 🔹 ChatGPT local ranking factors Read it on Whitespark's blog. #localseo #seo

the-unscripted-seo-interview-podcast.castos.com/episodes/fly... "Your client doesn't care about your #1 rankings. They care if you're growing their business." - Flynn Zaider, Online Optimism

Al Kushner divulged a fantastic insight on why Linkedin can be a great outreach channel;

🎥 “Create videos that are uploaded directly to the platform. LinkedIn loves the fact that you’re doing it internally with their system… 99% of posts are text-based.” Want to stand out? Upload native video content. Keep it under 90 seconds and educational.“ Al Kushner, Unscripted SEO Podcast

Looking forward to some changes to seoarcade.com, announcing new services and approach for the brand I’d originally just thought of as an SEO forecasting SaaS…

unscriptedseo.com Give The Unscripted SEO Podcast a listen for insights, stories and useful strategies from SEO experts in every niche of SEO

Ever thought about using a community cleanup as a link building and PR engine? (I’ve got a whitelabel service that taps this approach for your agency’s clients.)

Ps- Add this podcast to your list for unscripted SEO insights 👉 The Unscripted SEO Interview Podcast : bit.ly/45VzT5Q Fantastic hosts: @seoarcade.bsky.social and Keith Breseé

New @unscriptedseo interview! Listen: the-unscripted-seo-interview-podcast.castos.com/episodes/ste...

Google Search Console Discover report flatlining starting June 5th, I assume this is a reporting bug - cc @johnmu.com www.seroundtable.com/google-searc... #googlesearchconsole #googlediscover #google #googlenews

Because the ecosystem is changing so rapidly, we’re constantly adding new Knowatoa features, fixing issues, and tweaking how the platform works so that you can get the most out of it.

SEO for Fun & Profit with Search Commander Scott Hendison unscriptedseo.com/seo-for-fun-... “My job is not to just make you rank better, it’s to make sure you’re making money, to make you profitable.” – Scott Hendison

Are you a local service business? “Ignore everything else that anybody’s telling you. Go to your Google business profile and make sure it’s filled out completely.” - Melissa Popp

Just dropped my convo on Unscripted SEO with @seoarcade.bsky.social 🎙️ We discussed multi-channel marketing, content strategy, and why SEO doesn’t exist in a vacuum. If you want real talk about what’s working (and what’s not), hit play: unscriptedseo.com/bridging-seo...

We should be ashamed of ourselves for not appreciating him breaking the law. ✈️ 💰 🙏

“Your price selects your customers.” - Per Sjofors (on the Unscripted SEO podcast)

Mark Williams-Cook: PAAs displayed adapt and change based on your level of knowledge: If you arrive at a query through another PAA, the answer is different than if you searched the term directly. (AlsoAsked ALWAYS starts "fresh".) the-unscripted-seo-interview-podcast.castos.com/episodes/mar...

I had a great time chatting with @seoarcade.bsky.social on his podcast: The Unscripted SEO. If you give it a listen, let me know what you think! the-unscripted-seo-interview-podcast.castos.com/episodes/lau...

@markwilliamscook.com x.com/wilreynolds/...

Your customer list is the key to acquiring new customers. 🔑 Ad platforms match it to known users and build lookalike lists that work. Learn more in this short clip on the Unscripted SEO podcast with @seoarcade.bsky.social . 🎧 Listen to full episode: bit.ly/3EEP4Fk #DigitalAdvertising #ppc

"Execution Debt™ is all of the inefficiencies and bottlenecks and wasted time and efforts and delays within a business that compound over time. boschetto.beehiiv.com/p/unscripted...