We've just launched a feature that makes staying on top of your AI search performance effortless: Scheduled CSV Exports. Instead of manually generating weekly reports, you can now set up automatic email delivery of your complete AI search rankings data. The system sends comprehensive CSV files-

Apple's new A19 Pro chip includes a game-changing feature that has mostly flown under the radar: matmul acceleration in its GPU, equivalent to Nvidia's Tensor cores. I basically won't shut up that I think that local inference on AI models is the future, and it's unsung underlying technical changes-

Reddit, Yahoo, Medium, and other major platforms are adopting a new "Really Simple Licensing" (RSL) standard to get compensated for AI content indexing. I'm very deliberately choosing to use the word indexing here instead of scraping, as I feel like this is one of those linguistic PR tactics that-

Google just rolled out AI Mode (which may soon become the default search experience) in five new languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This is the first expansion beyond English since AI Mode launched and will definitely not be the last. Google emphasized that-

Google admitted that "the open web is already in rapid decline," despite months of publicly maintaining that the web is "thriving." This admission came in a filing related to Google's antitrust case, where the company argued that breaking up its advertising business would "only accelerate" this-

Simon Willison just coined the perfect term for GPT-5’s new search capabilities: the “Research Goblin”. I appreciate this as it captures the industrious but not entirely trustworthy nature of the AI search agents. He highlights what I see as the true growing search experience: hastily constructed-

It feels like a real milestone that Anthropic (Claude) just agreed to pay a massive $1.5 billion settlement to 500,000 authors for copyright violations. It's not quite a referendum on what constitutes "fair use" in the context of AI model training, as the underlying issue is that the authors'-

Looking at this week's announcements, there's a clear pattern: AI search is growing up. Apple might finally challenge Google's search monopoly (after 15 years of speculation). OpenAI is making advanced AI research tools free for everyone. Parental controls are becoming necessary as AI is-

Atlassian just acquired The Browser Company (the folks behind the AI-focused Arc and Dia browsers), and this is way more interesting than it sounds. Arc browser is beloved by a very specific type of user: the obsessively organized power user who wants workspaces, vertical tabs, and AI-powered-

OpenAI just added parental controls to ChatGPT, which is one of those "obvious in hindsight" moves that signal something bigger: AI adoption is much higher with younger consumers than you might imagine. While there are certainly ways to abuse it, my kids are routinely using ChatGPT as an always-

ChatGPT Projects, previously a paid feature, has just rolled out to free users, making this a much bigger deal than it sounds. Projects lets you create dedicated workspaces with custom instructions, uploaded files, and conversation history. Think of it like having a persistent AI researcher that-

After fifteen years of "Apple should build a search engine" hot takes, it looks like they might actually finally be doing the thing. According to Engadget, Apple's latest AI project is a web search tool that could "directly challenge Google", though my personal guess is that this will be much more-

X just open-sourced Grok 2.5, and while developers are popping champagne, search marketers should be asking more complex questions about what this means for the AI search landscape. The open-sourcing of Grok (and all the other AI models) creates a proliferation problem for search optimization.

While I applaud the effort, it's hard to make the math work for Perplexity's new revenue-sharing program for publishers. The program promises revenue sharing when your content appears in AI responses. Still, there is a loss of direct traffic, email captures, retargeting opportunities, and customer-

While we haven't sent the newsletter out in a bit, we were taking the time to ship some new and much-requested features: Both direct (JSON) API access and Looker Studio integrations are now available, as is the ability to customize the Country, Region, City, and Language of each question you're-

It used to be simple. Google's Googlebot would crawl your website, and sometime later, you'd show up in their search index. Nowadays, it is much more complicated. All of the AI search services pull data from multiple different sources: • traditional search engines • social media

Google's bringing Gemini to Google Home this October. Which leads to some complicated feelings. I'd like to be excited but the first go-around of Home Voice Assistants never really seemed to get there. So it's with a lot of cautions optimism that I'm looking forward to this. It's a different-

If everyday consumers can't trust AI browsers and AI search to avoid falling for scams that a slightly concussed 12-year-old could see through, then the AI search world is in trouble. Guard.io's "Scamlexity" research tested AI browsers against real scams, and spoiler alert: the AIs not only-

Search isn’t just moving fast, it’s mutating. AI tools are answering more questions directly. The line between “traffic” and “visibility” keeps getting blurrier. And most brands are still using frameworks that were built before AI wrote its first sentence. Had a great conversation with-

Traffic used to be the whole point. Write something good. Rank. Get clicks. Easy enough to measure. But in an AI-first search world, visibility and influence are drifting apart. Tools like ChatGPT or Gemini can surface your ideas without ever surfacing your link. So now the question isn’t-

Most people think of SEO like it’s still a game of checkboxes: title tag, backlink, internal link, done. But AI search doesn’t care about your metadata. It cares if the answer is helpful. Had a fun and fast-moving conversation with Lily Patrascu on the AI Superwoman Podcast where we unpacked how-

If traffic drops but your revenue doesn’t, was it really a bad month? A lot of SEO still treats “visits to the site” as the north star. But AI search doesn’t care about that funnel. It skips straight to the answer. So if ChatGPT reads your content, learns from it, and gives a solid summary to-

Most product problems aren’t technical. They’re positioning problems that look like technical ones. Had a great time talking with Jessica Malnik on her podcast about where things break down between what you built and what people understand when they land on your homepage. If you’re a founder-

Everyone wants to rank in ChatGPT. But almost no one asks how those results are chosen in the first place. I joined Ellie McIntyre on the Conversion Zoo Podcast to walk through what we’ve learned at Knowatoa: how brands are actually showing up in AI search, and why SEO isn’t dead, it’s just been-

You don’t need to “predict” what AI search will do next. It’s already showing you. Had a great chat with Craig Hewitt on the Rogue Startups podcast about how brands are winning (or disappearing) in tools like ChatGPT and Perplexity, and why the old SEO signals like backlinks and domain authority-

If you thought AI search was hard to track now, wait until it runs on your browser. Google’s new AI Edge update isn’t some flashy SEO tool. It’s a signpost. It shows just how quickly the tech is shifting toward smaller, local models. Think: recommendations and answers generated on-device, without-

A lot of law firms think SEO is about getting ranked but in AI search, it’s about being read correctly. Had a great time talking with Karin Conroy on the Counsel Cast Podcast about how AI tools like ChatGPT and Gemini are rewriting the rules for visibility. We got into the weeds on what law-

Google’s still “searching,” sure. But it’s not always sending traffic. AI Overviews are giving users answers right inside the results, which means your site doesn’t even get a shot unless you’re already part of the response. The problem? Most teams are still optimizing for links and ranks, not-

DuckDuckGo just gave us the search feature we didn't know we desperately needed: the ability to filter out AI-generated images from search results. Rolling out this week, the privacy-focused search engine now features an "AI images" dropdown that allows users to hide AI-generated content. The-

For most of the web’s history, SEO has been about showing up for people. Now it’s just as much about showing up for models. Had a great time talking with Navin Shetty on The PowerTalk Show about what that shift really means not just for rankings, but for how we think about content, discovery-

OpenAI just launched ChatGPT Agent, joining Google's Deep Research and AI Mode in a race that's fundamentally breaking how search works. ChatGPT Agent, now available for Pro, Plus, and Team users, doesn't just answer questions; it also provides insights and recommendations. It uses its own built-

Google's Search Live is fundamentally redefining how brands approach search marketing and purchase decisions. Now rolling out to US mobile users, Search Live enables continuous voice conversations powered by a custom Gemini model. However, what matters is this: it transforms search from a click-

Search engines (and now AI tools) don’t pull answers from thin air, they pull from us. The articles we write. The help docs we publish. The research we cite. So if you want to understand your AI visibility, don’t just look at what ranks. Also look at what’s feeding those rankings. We just-

Switzerland's top technical universities are launching a fully open large language model, marking a significant milestone in open-source AI development.

If you glossed over Grok AI's announcement this past week that they're adding anime personalities and obnoxious anthropomorphic characters as "companions" because it's weird internet nonsense (which it is) and also irrelevant to search marketing (which it's not), I would 100% understand.

AI didn’t take SEO’s job, it handed them the keys to a more complicated one. In traditional search, getting seen was the win. Now it’s about being the trusted answer. Accurate, current, and complete across AI results that don’t always link back or give you a second chance.

There’s been a shift in what “doing SEO” actually means. It used to be about optimizing for discovery making sure search engines could find the right page, index it, and rank it. That’s still true. But now, thanks to AI search, SEOs are also on the hook for accuracy, freshness, and brand clarity.

One of the weirdest things about modern SEO is that it’s not just about what you say, it’s about what AI says about you. That’s what I got to unpack with Lorraine Ball on the More than a Few Words podcast.

Earlier this week, we sent out a separate email letting everybody know about the launch of our new AI Overviews and Citations features. But we did also ship some improvements to the AI Search Console as well as a number of "quality of life" improvements to the user interface.

LLMs don’t break the rules, they are the rules. And that’s the problem. Even when you spoon-feed them perfect context, they still guess. Still bend facts. Still hallucinate.

OpenAI has had an official ChatGPT browser extension for a while now (5,000,000 users), but it seems like they're on the cusp of releasing their own browser.

We just rolled out full tracking for Google’s AI Overviews inside Knowatoa! Including citations, sources, and how your brand shows up across those summaries. Why now? Honestly… we messed up by waiting.

Grok is the xAI chatbot that's funded by Elon Musk. So it's not a surprise that for controversial content, Grok is checking public statements made by Elon. What is surprising is that:

So, while YouTube is demonetizing AI-seeming content, on the flip side of things, the second largest search engine on the internet is also rolling out new AI search tools.

Volume used to be the play. You’d write 80 blog posts answering questions like “what is X” just to hoard as many clicks as possible. But AI search doesn’t care about volume. It compresses the top of the funnel into a single answer box and your brand is either there, or it isn’t.

YouTube announced that they've begun to demonetize certain types of potentially AI-generated content as of July 15th. Specifically, they're discouraging content that is: • AI-narrated videos with no human commentary or analysis • Auto-generated subtitles or visuals without added context

If ChatGPT is your most popular customer service rep… you’ve got a visibility problem. Had a great time on John Conway’s podcast talking about how AI search is changing the game for brand visibility, content strategy, and decision-stage SEO. The short version?

Brandi Starr from the Revenue Rehab podcast interviewed me about the very real impact of AI search on revenue operations and how it's changing buying patterns.

Last week, we introduced our new team management and invite system, and while it's been a smashing success, it didn't go far enough. So, this week, we introduced the ability for you to create and manage multiple organizations within your Knowatoa account.

We've previously written about how the ratio of pages crawled by search engines (Google, OpenAI, etc.) is shifting dramatically lower in terms of traffic sent to your site for each page crawled.