When someone asks ChatGPT a question, does it mention your brand or your competitors? 26-39% of LLM answers (ChatGPT, Claude, Gemini, Perplexity, and Copilot) already include brand mentions.

📊 SEO Tip of the Week (Edition 5): Mine GSC for Low-Click Content Most of us focus on the queries that already drive traffic. But some of the biggest opportunities are the ones that don't.

When was the last time you updated your content? One of the most common problems I see in SEO strategies: 👉 Publish --> Forget --> Move on to the next piece. But here's the reality... Freshness matters. Search engines reward it. Users reward it even more.

That old blog post date (MIGHT) be killing your click-through rate! Here's why ⬇️

Want to see which pages LLMs (ChatGPT, Claude, Perplexity, Gemini, Copilot) send traffic to? In GA4, build a session segment with this RegEx + add landing page/session metrics. INSTRUCTIONS: www.youtube.com/watch?v=enTo... Or skip setup... SEOTesting has an LLM Traffic Pages Report built in.

Keyword cannibalization isn't always what you think it is. I've seen a lot of explanations that look like this: 👉 Two URLs on the same SERP, both ranking lower than they would if just one existed. But that's only half the story.

Most SEOs talk about internal linking, and rightly so. Here's the proof that it still (yes, in big 2025) moves the needle! 🧵🧵

📊 SEO Tip of the Week (Edition 4): Leverage Internal Search Data Your site's internal search box is one of the most underused sources of keyword and intent data.

Most on-page #SEO advice is stuck in 2015. Forget “fix your meta descriptions.” Here are 5 on-page tweaks that deliver instant wins! 🧵👇

Boss: So... When will be ranking Position 1 then? 👀 "Let me just consult my crystal ball!" How many of us have had questions exactly like this? 🤣

By now, you're probably asking the question: How much traffic is actually coming from LLMs. We've just launched a new LLM Traffic Report inside of SEOTesting that shows exactly that. You can now see how many sessions are coming from LLMs, and which pages they're landing on, all pulled from GA4.

High "search volume" ≠ high business impact. If you're still chasing keywords for their monthly estimated search volume, you're playing the wrong game.

Something really, really cool is in the works! Who’s ready for me to drop some knowledge bombs on SEO, marketing, brand, and productivity?!?!

Most SEOs stop at reporting traffic. But traffic isn’t the business outcome... conversions are. In GA4, build this in 2 mins: 📍 Landing page + query string, source/medium 📍 Sessions, engaged sessions & key events 📍 Filter: google/organic Now you’ll see which content drives conversions.

140 SEO tests later... Here's what actually moved the needle for us. I ran 140 SEO tests on the SEOTesting website and used ChatGPT's Deep Research to analyze the results. Some patterns were hard to ignore. 👇

📊 SEO Tip of the Week (Edition 3): Avoid "Churn-Cycle" SEO Last week, during a podcast recording, I admitted I've been guilty of churn-cycle SEO: Map keywords --> Ship posts --> Hope for the best.

🚀 5 Quick Ecommerce SEO Wins 🚀 Boost traffic & conversions WITHOUT a big technical overhaul. Let’s dive in 👇

When the client asks: "Can we rank Position 1 for this by next week?"

New page designs can often directly improve SEO performance! Here’s a real example from an SEOTesting client. 👇

"Just publish more content." That's the thinking that many SEOs (myself included) used to have. And it's completely wrong! 🧵

Here are five internal linking tips that will actually move the needle for your website:

📊 SEO Tip of the Week: Refresh Your Content We nearly doubled traffic to a blog post (7.57 → 14.4 clicks/day) just by updating it. Google favors freshness, and thanks to research by Metehan Yeşilyurt, we know that LLMs might too!

SEO A/B testing ≠ CRO A/B testing. Instead of 1 page vs 1 page, we compare groups of similar pages: control (no changes) vs test (with changes). That’s how you prove what really moves the SEO needle. Full guide + case studies in comments.

This client ran a simple SEO split test: removed the published date from old blog posts. 🚀 Result? Statistically significant uplift in clicks. 📈 Dates can make evergreen content look stale. Test it before you assume!

AI Overviews are killing clicks. Want to see which channels still send engaged visitors? In GA4 → User Acquisition → Add metric: Views per Session. Now you’ll know which traffic sources drive real interest, not just empty clicks.

Your #ecommerce category pages ARE your money pages! But, occasionally, I do see them treated as just places to "dump" products. Here are three of my favourite category page examples:

📊 SEO Tip of the Week (Edition 1): Research Your Audience There are a lot of SEOs out there, myself included for a long time, who truly obsessed over keywords. But why haven't we obsessed about the people behind them? 🧵

Should you let Google index your internal site search pages?

Most SEO changes basically get launched with a "wait and see" strategy. 1️⃣ Push the changes live. 2️⃣ Cross your fingers. 3️⃣ Check traffic to the changed pages in a few weeks. That's not testing. That's guessing!

"Is our SEO strategy working yet?" We always seem to be asked this question just a little too soon, and it's almost always before clicks start to move in a positive direction.

Just because a product is out of stock, doesn't mean it has to lose it's SEO value! One of the biggest ecommerce mistakes I see? Taking an out of stock product page offline, or redirecting it just because it's temporarily not available.

How did this brand increase clicks per day to a single page by over 1,000%? 👀 The change was way simpler than you’d think.

Here are my top five #SEO tools that I think you should be using right now:

A few years back, I was working on an ecommerce site. We’d just finished SEO optimizations: technical fixes, internal link cleanup, and content updates. Two weeks later: traffic 🚀, sales climbing. I thought I’d nailed it…

Before I became SEOTesting's Marketing Manager, I helped scale a UK-based ecommerce website from £200,000 annual revenue to well over £1,000,000! Here are 5 ecommerce #SEO tips you can implement today to boost your site's organic revenue: 🧵

SEOs (me included) often get caught up in the “big” work. But the basics still work. We ran a test: +1,000% click diff +650% daily clicks The change? Added the current year & month to the title. SEO doesn’t always need to be complex. Sometimes it’s as simple as making titles clickable.

🚫 STOP copy-pasting manufacturer product descriptions! ✅ START writing to SELL & RANK! If you sell or dropship the same products as other sites, chances are you’re using the exact same copy. Here’s why that’s killing your SEO & conversions 👇 #ecommerceseo

Even top SEO teams want better insights: Candour cut manual tracking, isolated test results, and boosted clicks by 100%+ with a streamlined split-testing process, giving clients instant, visual proof of what works. What’s your best SEO test win? See the study here: seotesting.com/wp-content/u...

Here’s the truth about some “SEO myths” you keep seeing on LinkedIn, X, and blogs 👇 Sometimes they hide inside “best practice” advice you’ve followed for years…

Topic hubs = smarter SEO. They build topical authority, improve internal linking, and help Google understand your content. Here’s how to build them the right way 🧵👇

Here’s your no-fluff guide to keyword clustering 🧵

LLMs like ChatGPT, Claude, and Perplexity are changing how people search... But more importantly, they're changing how people buy. If you run an #ecommerce site, it's time to think BEYOND rankings 👇

Internal links are one of the most underrated levers in SEO. But most advice is either recycled or too vague. I put together a carousel of 8 practical tips that actually work, and that you can test. Let’s break it down 👇

Catch me on the 28th of August speaking at SearchIRL #3! Tickets are about 50% sold out, so there's still time to grab yourself some, see a couple of great talks, and catch up with the incredible SEO community in Dublin! Can't wait to link up again with @pelogia.bsky.social whilst I'm there! :D

One of the biggest mistakes I made early in my #SEO career? I treated category pages like they were just lists of products. Big mistake. They’re so much more than that.

There's one ecommerce SEO mistake I see ALL THE TIME that might be costing you traffic...👇

Here's a harsh Monday truth: Your site's structure might be hurting your SEO 🤯 Most websites overcomplicate things. 10 dropdowns. Deep silos. Fancy menus. Clever ≠ clear.

🔍 Your site might not be getting crawled the way you think it is. Log file analysis is an underrated SEO technique. It shows how search engines actually crawl your site. No estimates. No guesswork. Just raw data from your server.

Stop guessing. Build a topic map in 5 steps. 🧵