LLM visibility tracking is a HOTTT topic right now. But there's still one huge problem: We still don't know the actual prompts people are typing into LLMs to land on our site! 🥲

Crawl budget has been a hot topic in SEO for years. But I think it's becoming even more important now that we have data to tell us how much LLM bots are crawling our pages.

We love a good framework in SEO, don't we? 😁 The PIE Framework. The ICE Framework. Even the Eisenhower Matrix. They’re all pretty damn good at helping us organize our to-do lists. But they don’t do much when it comes to telling us what actually works.

The hardest client breakups aren't when you fail. They're when you succeed, and they leave anyway. A painful truth for agencies: Clients don't churn because SEO didn't work. They churn because they couldn't see it working. 🧵🧵🧵

The SEO changes you're scared to make are usually the ones worth testing. Notice what I said there? Not rolling out. Testing.

A content marketing tactic that you should look into: We embedded high-quality YouTube videos above the fold on a group of existing blog posts.

Most SEO teams hit a ceiling at a certain point. Not because of skill. Far from it, in fact. But because they never level up their testing process. Where you sit on the SEO Test Ladder determines your influence, your budget, and your long-term impact. Let's run through it! 👇

Most SEOs don’t lose trust because their ideas are bad. They lose it because they can’t prove they work. Close the “Prove-It" Gap by running tests, showing evidence, and documenting results. Evidence builds trust. Guessing destroys it.

Best practices won't save your SEO in 2026.

Everyone's making a big song and a dance about Google (finally) allowing people to see their GSC data granulated over weeks and months... Meanwhile, at SEOTesting:

The 3 types of SEO tests every team should use to stop guessing and start proving impact.👇

It's time we stop confusing length with depth.

"What exactly do you do all day?" If you work in SEO, you've heard this question from a client or a C-Suite exec. Or, you know, your Grandma who still thinks you work for Google! 😅

Most content refreshes fail for one simple reason... They change words. Not outcomes. Here's a recent test that proves the difference 👇

OH, I AM SO EXCITED I CAN FINALLY SAY SOMETHING ABOUT THIS! 😎 SEOTesting has a completely new and revamped app for you to check out! 🙌 Faith Summon has been working extremely hard on this over the past nine months, and we're super excited to get it out there!

SEO isn't dead! But the "Trust Me" era of SEO well and truly is. The number one reason why many agencies lose retainers isn't always bad results. It's a lack of proof.

Your SEO strategy will become unstoppable the day you start treating every idea like a hypothesis.

90% of SEO wins come from knowing what NOT to do. We, as an industry, are obsessed with "best practices" and chasing the next big spike in clicks and revenue. But if you look at most successful SEO programs, they share a secret: They are just as proud of the features they DON'T ship.

Your SEO team doesn't need more ideas. They need FOCUS! 😎

There's a hidden cost that most teams never budget for. It's not tools. And it's not headcount. It's guessing.

You're optimizing for Google. Your buyers are starting to ask AI. If LLM bots can't reach your content, you won't exist in that conversation.

Ever feel like you’re sprinting in SEO but not actually getting anywhere? Welcome to the SEO Hamster Wheel. Busy. Exhausted. No clear progress. Let’s break it down. 👇

"Traffic is up!" Cool. Now show me the sign-ups and revenue, or it doesn't matter. Is that harsh? Maybe. But it's exactly how your CFO / clients think.

“SEO split tests are only for enterprise.” That belief is costing teams easy, compounding wins. ⚠️ Here’s why that’s not true 👇

SEO metrics don't get you sacked. Surprises do. What kills trust isn't a dip in clicks. It's not being able to prove why they moved.

Stop reporting on traffic. Start reporting on revenue. Traffic is vanity. Impact is proof.

SEOs don't struggle to do the work. They struggle to SHOW it! And then, guess what... Three months later, nobody remembers what's changed.

Charts don't build trust. Causes do. Most SEO reports fail at the only thing that matters: causality. They show what happened, sure. But not WHY it happened.

Most SEO "tests" fail before they start, because they're too complicated. The truth: SEO testing isn't rocket science. It's structured curiosity. One change. One metric. One outcome.

If you didn't log it, it didn't happen. And your stakeholders agree!

Proof > Promises You can tell your boss or client that SEO is working. But until you can PROVE it, it's still just an empty promise. That's the difference between "we're seeing more traffic" and "this change increased clicks by 47%."

Stop shipping untracked SEO tweaks. If you can’t say: "This change lifted CTR by 18%!” You didn’t test, you guessed. ⚙️

Most SEO pros think word of mouth just... happens. It doesn't. It's not luck. It's a channel. And it's a channel that quietly converts higher than anything you'll ever see in GA4.

Most "SEO wins" aren't wins. They're accidents that never repeat because nobody proved what worked. The truth is, every successful SEO strategy follows one model: Build --> Test --> Scale Here's how it works! 👇

Hard work doesn't guarantee SEO growth. Learning does. Most of us forget that, and end up trapped on the SEO Hamster Wheel.

We cut a blog post in half... and almost doubled the clicks from organic search! Here's what happened:

Most SEO teams aren’t short on effort. They’re short on focus. Every week, we make dozens of changes: - Titles - Links - Content Updates All hoping something moves the needle. And when traffic finally DOES change, we can’t explain why. That’s the SEO Guesswork Tax. 💸

Digitaloft’s eCommerce SEO Summit is back on 20 Nov! I’m speaking with James Brockbank, Crystal Carter, Amy Gibson & Anthony Barone. I’ll show how SEO testing drives SALES, not just traffic. Plus tools, test types & examples. Join me 👉 digitaloft.co.uk/webinars/the...

Most SEOs I know are short on time. ⏳ Too many tasks. Too many priorities. Not enough hours in the day.

Most SEO teams never make it past the 2nd rung of the SEO Test Ladder. Sure, they ship changes. Sure, they celebrate wins. But they rarely know why something worked or if it’ll work again. 🪜 Let’s break it down 👇

The SEO “Prove-It” Gap: why SEOs struggle to show impact, and how to fix it. If you have ever shipped work and still got asked “So what did this actually do?”, this is for you. 👇

Here's a quick tip for you to use in Google Search Console: If you're not using RegEx within your filters yet, I think you're missing out on one of the most powerful ways to find some interesting hidden insights.

QUICK #SEO TIP: Add your page's top query throughout its content! Most SEOs do this the wrong way. They optimize for the keyword they intended to target, not the one Google is actually rewarding them for.

Ranking on Google is no longer enough. Here's the reality that a lot of SEOs are starting to wake up to: Billions of searches (prompts) are now flowing through AI-based search engines every single month.

It's that time again. Time for the sometimes dreaded end of month reporting. For a lot of SEOs, it means hours of copying/pasting from GSC, stitching graphs together, and writing commentary for different stakeholders.

Stop guessing. Start scaling. Most SEOs roll out ideas sitewide and hope rankings improve. That’s wasted effort. Here’s the “Build, Test, Scale” SEO model 👇

Struggling to get budget or buy-in for SEO? 🤔 Here’s how to turn SEO into a story your stakeholders can’t ignore. 🧵

📊 SEO Tip of the Week (Edition 6): Optimize for Queries You Already Rank For Most SEOs leave traffic on the table. 👉 The craziest part? It’s for queries they already rank for!

Here’s a quick #SEO tip: Update your non-descriptive anchor text.