Got my first trading cards!

DEN to LAX to SAN. BrightonSEO here we come!

What would Jesus say? Maybe, "leave me completely out of this discussion."

Who am I seeing at #BrightonSEO San Diego next week???

First peek at my upcoming poetry collection (Spring 2026). This piece lives in the in-between: the stretch where healing and hurting overlap, where medication steadies but never quite completes the work. What do you reach for when the gaps show up?

The GOP is the party of censorship.

It can't be said often enough: the contemporary US right simply does not accept the background presumption that "we all have to live here together." They want to eliminate liberals! They're very vocal about it!

We cannot make the headlines blunter people www.theverge.com/policy/77979...

Hanging with one of the coolest cats I know at the penthouse today.

🚨 I have some pretty big news for you all! Next year, #brightonSEO and #HeroConf in San Diego is moving into the San Diego Convention Center. Yep - that Convention Center. Home of Comic-Con.

One week to go until #brightonSEO San Diego 2025!

I've been testing uploading .txt files to website with dumb information in them to see which AI platforms pick them up. Perplexity seems to find the .txt files quicker than others so far.

Let‘s sit back & watch as every Dem leader misses this moment

Democratic elected officials, here's some unsolicited advice. People are looking for leadership. Right now. This moment. Someone, anyone, take the konch and forcefully respond to JD Vance and Stephen Miller's promise to declare war against America. Speak up now. Press conference today.

Broadcasting from the White House, JD Vance vows to use the government to dismantle non-profit NGOs and liberal civil society who he says promote violence and terrorism Fuck You Vance.

Your content shouldn't sound like a robot wrote it. I'll show you how to plug ChatGPT, Claude, and Perplexity into your workflow without losing your brand's voice. Ready for smarter, not lazier? Catch me at #WTSFest Philly: www.womenintechseo.com/conference/p...

T-8 days until #BrightonSEO in San Diego. This is going to be the busiest pre-travel work sprint I've had in years with everyone on the to do list. Let's frakkin' go!

I am now 100% convinced that "policy violations" in ChatGPT are BS and just meant to scare us. I shouldn't be able to create a new chat, run the same exact prompt, and get an actual answer instead of the policy violation I got in the previous chat if this actually was a real violation.

So thankful to live in a state that actually values real science. Double whammy today: COVID and flu shots before all my travel coming up.

Part 2 of dreams do come true. So yummmmmmmy.

Far-right acceleration is exactly what I was discussing with a colleague yesterday. Don't underestimate the far-right's yearning for a violent second Civil War in which they get to hunt people they don't like or what they're willing to do (willing to kill) to make it happen.

Oh shit bending spoons just bought Vimeo techcrunch.com/2025/09/10/v...

Thank you for being a part of something incredibly special. 💚 Local SEO for Good 2025 was a huge success, and it wouldn’t have been possible without you. Together, we've raised $53,450. Watch the replay by registering at: www.brightlocal.com/local-seo-fo...

A little solace for the Anti AI crowd. The greatest weakness of AI is its inability to say “I don’t know”. Our ability to admit what we don’t know , will always govern humans an advantage.

Curious how AI can actually make your content better, not just faster? I'm sharing my playbook at #WTSFest Philly: real tools, tactical workflows, and why your editorial instincts matter more than ever. Let's cut the hype and get practical.

Cheap content always costs more: lost trust, flat rankings, rework. Stop paying twice. Spend smarter and build content that compounds. Read more from my latest blog post here: ricketyroo.com/blog/cheap-c...

Google: if you want me to use tab groups in Chrome, for the love of all that's holy, let me pin them within those tab groups.

Not long now 'til we open the doors and welcome the first speakers to the stage for #brightonSEO San Diego 2025. We've just about got time for one more price rise, though. Tickets go up for the final time on Wednesday at 12pm PT. Don't leave it too late! ti.to/roughagendau...

I see a lot of people making lofty claims about what works in AI search (or not), but I don't see a lot of actual evidence. (🧵)

If you've been using a 📌 emoji to bookmark posts, @rafael.my and @samuel.bsky.team cooked up a special tool you can use to migrate them to your Saved Posts. Try it here: pin2saved.vercel.app

I underestimated how much I'd like having saved posts.

Finally!!

Who am I seeing in Philly for #WTSFest next month? I'm flying in a day early, leaving 2 days later, would love to hang out with as many folks as I can.

Changing a title never felt so good. I am excited to announce I have been promoted to VP of Content Strategy & Innovation at RicketyRoo.

I've been waiting my whole life for this collab.

Have you tried Grammarly's new agents, yet? My favorite is the Proofreader.

It's my 5 year Roo-versary at RicketyRoo. Time flies when you're having fun marketing. Slack makes this festive.

Behind the scenes talking to K before my @brightlocal.com #LocalSEOforGood session today. What a good day raising money for causes that matter. Donate here if you found some value today and tomorrow: www.justgiving.com/team/lseo4g

Today! 💚 Local SEO for Good kicks off at 8 a.m. PT / 11 a.m. ET / 4 p.m. BST, and we can't wait. See you there? 🎟️ www.brightlocal.com/local-seo-fo...

Thanks to everyone who joined my session at #LocalSEOforGood today! Want to see my deck and learn more? Check out the RicketyRoo blog: ricketyroo.com/blog/local-s...

Just sitting here excited, stoked, bouncing off the walls for my #LocalSEOforGood session in a few hours! Can't wait to talk about adapting local content for just about everywhere. Who's hanging with us and @brightlocal.com today?

Absolutely no way Disney is going to show the most graphic, terrifying, sad scene of Marvel Zombies featuring Spider-Man and Sandman... www.youtube.com/watch?v=twHY...

I've started painting as part of therapy. It helps me do something physical that somehow makes me talk more, who would've thought? I'm terrible at it, but I'm having fun decompressing after a day's work painting jars.

The universe keeps nudging me, y'all!!

Yeah, no, shit.

Y'all are dissecting that ChatGPT Content Strategist job. All I can think about is how much money that is for doing like a 1/3 of my current role. OpenAI is wild.

@freedomwithin.bsky.social Pure and Simple... #MAGA

I can't imagine what else the universe could be telling me based on the signs this last week. Excited for what's to come.

When was the last time a marketing event made you feel like you were part of something bigger? That's the vibe at #LocalSEOForGood. Great content, real impact. I'm raising my voice (and some dollars) for @HRC. Join us this week (it's free!): buff.ly/0hHBJo5