Hat-trick of official Google responses on SEO and GEO. July 2025: Gary Illyes, Analyst on the Google Search team. September 2025: Danny Sullivan (former Google Search Liaison). December 2025: John Mueller, Google Search Relations.

The year is 2028. We now have more LLM prompt-tracking platforms than actual prompts to check.

⏰ It’s that time again… Your friendly neighbourhood Kelvin here, once again shilling to convince you to sign up for the #brightonSEO & #HeroConf ballot. forms.gle/HMnSVmmWy4fm...

That didn’t take long!

Feels refreshing to see creativity in ecommerce that’s actually built for conversion. And not a single mention of AI. Website: In Common With

Don’t panic.

Internet has been fixed.

I think I will be okay.

“Good morning. The algorithm has spoken.”

Just wait till they discover AI.

We're hiring for a Digital PR specialist at @withcandour.co.uk. It's hybrid, you'll get a profit share in the agency, private health care, a ton of benefits, as well as *gasps* being treated like an adult 😄 withcandour.co.uk/about/news/d...

An OpenAI executive said GPT-5 found solutions to 10 "previously unsolved" math problems when in reality all it did was find online references to places where people had already solved them techcrunch.com/2025/10/19/o...

Pretty cool to see Audits.com referenced on the Wikipedia Search Engine Optimization page.

This is wild! via @sashayanshin.bsky.social ♻️

X a bit late to the party cc @jay.bsky.team

PSA: Surprised this even needs saying.

There’s been a lot of false claims about the Spy Dogs website and schools emailing parents. The site wasn’t hacked, and neither was Penguin - the domain simply expired and was re-registered. Here’s what actually happened:

Brings back the memories.

There is already enough suffering in the world.

Back to work!

I feel like I should know him.

You can’t paint there, mate.

Was lovely listening to all the bird calls this morning.

Twitching

My first public “vibe-coded” idea-to-product: storeratings.co Building this was fun but definitely tested my patience. A combination of Vercel, GitHub, and Cursor, I got there in the end. I am not a developer or designer, go easy.

Easily Compare any site Google Store Ratings for Free with a new tool by @carlhendy.com 👇 Benchmark your store rating against competitors: * Top Quality Store * Shipping (quality) * Returns (quality) * Competitive pricing * Website quality * Rating * Reviews * More! Check it out: storeratings(.)co

A great day for whale watching.

Just saying.

🤔

👀 Perplexity’s 59 Ranking Patterns and Secret Browser Architecture Revealed by Metehan Yesilyurt 👏 Including Factors like New Post Performance, Topic Classification, Time Decay, Semantic Relevance, User Engagement, and more. Check it out: metehan.ai/blog/perplex...

Chill

BigCommerce announced their new parent company name yesterday: commerce·com, reportedly acquired for $2.2m. In 2021, domain broker Evergreen listed ecommerce·com for $35m. It’s unclear if it was purchased or leased in 2024, possibly under the ‘Perfect Checkout’ brand.

I believe I’ve just spotted HMAS Sydney (DDG 42) passing through the Gold Coast.

Fixed the new Google Search Console logo.

Are Google AI Overviews leading you to the best results on the web? Or is this just a new prime spot for selling you products you will regret buying? Well, it turns out this rabbit hole is a deep one. housefresh.com/beware-of-th...

How To Use Vector Embeddings for Redirect Mapping - www.screamingfrog.co.uk/seo-spider/t...

Every two weeks, this happens in the first aisle, just past the overpriced fruits and vegetables. Does this work in retail? 🤕

Well... this aged appropriately.

Google has just released its June/July 2025 Core algorithm update. Fluctuations in visibility, clicks and impressions may not be a result of this update but rather the ongoing turbulence caused by Google AI Mode, LLMs and changes in the search‐results presentation.

Running HouseFresh has been an uphill battle. First, we had to fight for independent websites like ours to still show up on Google. Then, we had to fight for our critical product reviews to stay online. In this video, we share the full story: youtu.be/RNonfByE9xc

‘AI‑Powered’ feels like the new ‘Free Wi‑Fi’.

I have this 16 hour on-demand SEO course. You can have it for free. I am sending out 1,000 coupons in the coreupdates.com newsletter in 1 hour. Have a nice week.

There was a SpaceX explosion within the past hour or two. There’s news all over social media. And Perplexity got the information right. Meanwhile, Google AI Overviews makes up info (Tuesday?) (Super Booster?) and pulls in a video from 3 months ago.

The current state of SEO.

Spent the weekend using AI to plan a family holiday. Ended up with phantom direct flights, a kids club that didn’t exist, and points redeemable on a website that also didn’t exist. Happy travels!

I preferred the discussions on subdomains versus subfolders.

You can get good SEO results and not care about embeddings. It’s an interesting lens to see your content through, but it’s not some magic bullet future of SEO thing. The industry likes talking about it so much because it makes us seem very clever and technical.