Who buys a half and half for (not technically) a derby

Still think they should do an edit of traitors where you as an audience member don’t know who the traitors are

Of course they would

“Atlas chugged” 💀 Joe Wilkins, you win the internet futurism.com/future-socie...

No. Your Twitter traffic did NOT double overnight. What happened? Twitter's been stagnating/declining since 2023 The growth team growth hacked (making links auto-open in webview) They hope marketers will fall for it & pay more attention again. But, it's nothing more than smoke & mirrors.

⚡ Want to speak at #brightonSEO or #HeroConf in 2026? 🎤 We’ve opened our call for pitches for both our UK and San Diego editions and we’re looking for talks that go beyond “How AI is changing SEO/PPC.”

the password to the louvre surveillance server was "louvre" www.thesocialpost.it/2025/11/02/f...

so @matteowong.bsky.social & I wrote on data centers: arguably the most important buildings in the world & are, in a way, holding the economy hostage. Byzantine financial instruments, private equity, depreciating tech, hype, $trillion valuations. it’s all there. an ai crash prob starts here.

Can't wait for the Brighton admin to post Fabian Hurzeler's behind the scenes team talk from the Manchester United game #BHAFC

Would you like me to include a new deck missed from this list? Send it my way here, leave the URL in the comments. This will be sent tomorrow in tomorrow's #SEOFOMO 🙌 PS: Thanks to Jeroen Stikkelorum from SEO Brein for his help in putting this list together! You rock 💪

Odd timing, but I’d love to connect with folks experienced in RAG and vector databases.

ChatGPT’s new Atlas browser doesn’t just see what you read — it remembers it. @eff.org’s Lena Cohen showed me it even logged “memories” of her looking for *abortion care* and her doctor’s name. Out-surveils even Chrome. My @washingtonpost.com column: wapo.st/49bOcVC

An OpenAI executive said GPT-5 found solutions to 10 "previously unsolved" math problems when in reality all it did was find online references to places where people had already solved them techcrunch.com/2025/10/19/o...

Exclusive: Anthropic spent $2.66 billion on Amazon Web Services in the first three quarters of 2025, around 100% of their estimated revenue. Its costs appear to increase with their revenue, showing little path to profitability. www.wheresyoured.at/costs/

Me at the lad will be at the Amex this arvo!

Sam Altman went from “AI will cure cancer" to "ChatGPT porn" in less than a month

ICYMI: E-scooters could be trialled in Brighton and Hove

this is beautiful theatre

So many billions spent on the build out of infrastructure for a product that hardly anyone is willing to pay to use. pivot-to-ai.com/2025/07/04/o...

I felt crazy seeing people write about this because I was 100% sure they did before, and wouldn't you know it: back in March 2023 OpenAI launched "ChatGPT Plugins" that would " help ChatGPT access up-to-date information, run computations, or use third-party services." openai.com/index/chatgp...

[Listening to the Taylor Swift album at 2.5x so I can get this review out before everyone else] I have to say, her pitch is too high on every single song. Disappointing. Incredible breath control singing that fast though

Every day is “Zorp Inc given 3 trillion dollars to launch Blooper Quarks in an effort to create the first artificial intelligence in applesauce manufacturing, universal healthcare still an impossible pipe dream”

you do have to admire OpenAI's chutzpah for holding a gun to the global economy, stacking dubious deal on dodgy evaluation, and telling the world: this is going to work or we're taking you all down with us

Even Jane Austen had to put up with Those Guys www.ft.com/content/bdcd...

I really want OpenAI to put out those Altman-grade vanity metrics about the “thousands of hours” of video generated by Sora 2 so that I can immediately take it to the Azure pricing for Sora and estimate what they’ve burned. I bet they lose like a billion dollars in the year just from this app

Are you eligible for a free ticket this October? 🎟️ We know certain groups of people are under-represented in digital marketing, which is why we offer a number of free training and two-day tickets to help address that imbalance. Find out more & apply by next Tues. docs.google.com/forms/d/e/1F...

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The Boring Fund will be open for applications in November. If your small UK charity needs (up to) £200 to cover something boring like insurance or web hosting, take a look. They welcome donations too.

*OpenAI said ChatGPT handled 1B prompts per day in Dec. By July that # was 2.5B prompts *Much of that growth comes from API calls *A Harvard/OpenAI study found 21.3% of prompts are “search-like.” That’s roughly 66M search-intent prompts * Google handled 5T searches in 2024, or about 14B per day

Got my performance review.

The start of #brightonseo week vs the end of brightonSEO week!

I wanna share some Great Bars in San Diego's Gaslamp District if your attending #brightonSEO or #HeroConf in California next week! You gotta check out the Gaslamp District! It's a hotbed of energy, with bars to suit every taste. www.linkedin.com/feed/update/...

Anddd it's full house here at #BrightonSEO San Diego!

Are you joining us in San Diego this week? You are? Huzzah! It'll make your life, like, way easier if you print your badge before you arrive. You will have received an email containing your badge link to print, so dig that out. Then go ask someone if you can borrow their printer.

I heard there was a secret ooze that turned four reptiles into dudes, but you don’t really care for turtles do ya

🚨 I have some pretty big news for you all! Next year, #brightonSEO and #HeroConf in San Diego is moving into the San Diego Convention Center. Yep - that Convention Center. Home of Comic-Con.

I feel seen...

In my mind I'm seeing the path of OpenAI/ChatGPT as similar to that of Uber, hugely consequential and impactful but never quite delivering what they promise.

i could teach a whole 20 credit module on the social meanings and historical context of this.

Feel’s like a more sustainable way to work AI into both the paid and natural SERPs in a way that works for website owners and improves the UX for searchers

Super interesting. In training, AIs are penalized for admitting that they don’t know or are uncertain. Trained to be good test takers where guessing correctly is a plus, rather than purveyors of qualified understandings. (Socrates would have something to say about this…) futurism.com/openai-mista...

How thousands of ‘overworked, underpaid’ humans train Google’s AI to seem smart www.theguardian.com/technology/2... via @emilymbender.bsky.social

The new orange iPhone Pro - phwoar

It's seeming likelier and likelier that AI really could eliminate a lot of jobs very soon. Just not in the way boosters have suggested. www.theatlantic.com/economy/arch...

ChatGPT was only pretending to write a book? Wow, it really is human.

Not a natural networker? Don't worry, even @kelvinnewman.bsky.social doesn't find it easy. That's why he's here with a few tips to help you make the most of your time outside the talks, to ensure you take advantage of every opportunity to connect at #brightonSEO San Diego and @heroconf.com

brightonSEO San Diego is just FIVE WEEKS AWAY. It's not too late to book your Friend, BFF or training ticket. 120+ talks and countless networking opportunities, all under one roof. brightonseo.com/events/san-d...

This feels kind of significant right?

My best guess is that AI now is like the internet in the 1990s. It’s going to have massive impacts in the longer run in ways we probably don’t fully understand right now. But it’ll be slower than the boosters claim and whilst fortunes will be made, there’ll also be a lot of malinvestment & losses.