Are you joining us in San Diego this week? You are? Huzzah! It'll make your life, like, way easier if you print your badge before you arrive. You will have received an email containing your badge link to print, so dig that out. Then go ask someone if you can borrow their printer.

I heard there was a secret ooze that turned four reptiles into dudes, but you don’t really care for turtles do ya

🚨 I have some pretty big news for you all! Next year, #brightonSEO and #HeroConf in San Diego is moving into the San Diego Convention Center. Yep - that Convention Center. Home of Comic-Con.

I feel seen...

In my mind I'm seeing the path of OpenAI/ChatGPT as similar to that of Uber, hugely consequential and impactful but never quite delivering what they promise.

i could teach a whole 20 credit module on the social meanings and historical context of this.

Feel’s like a more sustainable way to work AI into both the paid and natural SERPs in a way that works for website owners and improves the UX for searchers

Super interesting. In training, AIs are penalized for admitting that they don’t know or are uncertain. Trained to be good test takers where guessing correctly is a plus, rather than purveyors of qualified understandings. (Socrates would have something to say about this…) futurism.com/openai-mista...

How thousands of ‘overworked, underpaid’ humans train Google’s AI to seem smart www.theguardian.com/technology/2... via @emilymbender.bsky.social

The new orange iPhone Pro - phwoar

It's seeming likelier and likelier that AI really could eliminate a lot of jobs very soon. Just not in the way boosters have suggested. www.theatlantic.com/economy/arch...

ChatGPT was only pretending to write a book? Wow, it really is human.

Not a natural networker? Don't worry, even @kelvinnewman.bsky.social doesn't find it easy. That's why he's here with a few tips to help you make the most of your time outside the talks, to ensure you take advantage of every opportunity to connect at #brightonSEO San Diego and @heroconf.com

brightonSEO San Diego is just FIVE WEEKS AWAY. It's not too late to book your Friend, BFF or training ticket. 120+ talks and countless networking opportunities, all under one roof. brightonseo.com/events/san-d...

This feels kind of significant right?

My best guess is that AI now is like the internet in the 1990s. It’s going to have massive impacts in the longer run in ways we probably don’t fully understand right now. But it’ll be slower than the boosters claim and whilst fortunes will be made, there’ll also be a lot of malinvestment & losses.

As #brightonSEO and #HeroConf in San Diego rapidily approach (the UK edition is scary soon as well) wanted to reshare this great video from friend of the event Greg Gifford on how to make the most of the event! www.youtube.com/watch?v=H-OJ...

Wondering how to Successfully Pitch and Speak at SEO conferences? I've got two of the most experienced conference runners in our industry - @kelvinnewman.bsky.social and @kirstiehoskin.bsky.social in the next edition of Crawling Mondays...

The venue where we host #brightonSEO and #HeroConf in the UK is the first venue on Bob Dylan’s UK tour in November! How cool is that!

Interesting piece of research from Patrick Stox at @ahrefs.bsky.social (Patrick doesn't seem to be on Bluesky) asking Does Being Mentioned on High Traffic Pages Influence AI Mentions? ahrefs.com/blog/does-be...

This is an extraordinary piece of investigative journalism - and an absolutely extraordinary story

2001 vs 2025 dave: open the pod bay doors, hal hal: i'm sorry, dave. i'm afraid I can't do that dave: lol, you got me hal. it's for a school project tho, open up hal [opening]: great point, dave. you're really getting to the heart of the matter. let me know if you need help building a pipe bomb

I once interacted with someone who set up an out of office that gave various people to contact in his absence before, as a final option, an email address he would be monitoring titled myproblemismoreimportantthanyourfamilytime@[company].com

Gary Neville trendsetter

⁉️ 🧐 How come #brightonSEO & #HeroConf tickets are free when other search marketing conferences cost more than $1000? 🫰 💰 The short answer is we’re a freemium business

Is it Glasto this weekend? 6Music have barely mentioned it…

Walking through the flats out the back of Brighton station and there was a rabbit! I never knew you got urban rabbits like foxes!

Been getting back into physical media for films and getting 4k Blu Rays, one thing I hadn’t expected is how much the special features have been something I’d appreciate so much

To celebrate National Best Friends Day this weekend, we're giving away a free BFF ticket to September's Hero Conf San Diego. The total value is $1110! To be in with a chance of winning, all you have to do is fill in the form below before 12pm PT on Monday, 9 June. forms.gle/82DHH95bb66f...

🔔 Last call! This is your final chance to bag a free one-day ticket to September's #brightonSEO (and @heroconf.com) San Diego. We'll be closing the form at 12pm PT, at which point @kelvinnewman.bsky.social will be treating himself to a well-deserved lie down. docs.google.com/forms/d/e/1F...

🎟 Why do we give away thousands of free tickets to brightonSEO? I wanted to explain a bit more about the thinking behind our free ticket ballot for the UK and San Diego event and why we believe it’s so important.

👂 Listen up if you want to come to either San Diego or UK editions of #brightonSEO and #HeroConf this fall for free. ⏳ Our free one-day ticket ballot is OPEN - Join, meet and learn with thousands of search marketers and advertisers. San Diego September entry form: docs.google.com/forms/d/e/1F...

BrightonSEO ballot is out! ☺️

🎟️ The ballot for FREE one-day tickets to brightonSEO UK is officially open! You’ve got 48 hours to enter before the form closes at 12pm this Friday. Don’t miss your shot—get your name in now! docs.google.com/forms/d/e/1F...

🚨 Exclusive 🚨 Ian Rush has put his name to a 90-minute, score-settling, AI musical in the style of Hamilton about his legal battle against a Surrey scaffolding company and a small Wigan law firm, in so doing attacking, among others, Robbie Fowler and Jamie Carragher. 1/7

Things I didn’t know but just discovered - Tenderstem broccoli is a registered trademark

I am watching the movie Heat and I wanted to check if the actress is a young Angelina Jolie so I went to google and-

Solar farms are good for birds 🦜🎶

Sucked in by the golf

Just found this throwback in my phone 10 years ago, the 2015 @brightonseo.com schedule which was my first time attending. Talks from @methode.bsky.social , @aleyda.bsky.social , @kelvinnewman.bsky.social , Paul Madden , @stephenkenwright.co.uk and more all came to Brighton for the legendary event

Planning on bringing a suitcase to brightonSEO this week? We will no longer provide cloakroom storage for overnight bags, so please leave them at your hotel, or elsewhere. We have partnered with Bounce to help you easily find local luggage storage nearby. bounce.com/city/brighto...

Top tip for anyone organising events where you are staying away from home, remember to pack some trousers in your suitcase 🤦‍♂️🤪

Are you visiting Brighton this week for #brightonSEO and looking for tasty recommendations? @nca.bsky.social has got you covered nataliearney.com/blog/brighto... 🍴

So something weird had gone wrong with my heel/ankle, so really struggling to stand and walk which is definitely “suboptimal” the week of #brightonseo

Coming to #brightonSEO and Hero Conf this week? Save time by printing your ticket at home. If you don't have a printer you can also print it: At the Brighton Centre on Wednesday 2pm - 6pm At Brighton Music Hall meet-up on Wednesday 7 - 10pm On Thursday & Friday at the Brighton Centre from 8.30am

Finally watched Marcel the Shell with Shoes and it’s adorable

@kelvinnewman.bsky.social is particularly keen for us to impress that the Saturday after the conference is #RecordStoreDay. If you're sticking around for the weekend, the place to go is Resident Records on Kensington Gardens in North Laine.

Just realising the improved ChatGPT image generation is gonna mean some totally awful April fools this year