Halftime party. The French have something to cheer for at last. #FRAvRSA

Bullshit call that’s likely to ruin a great game. Ramos was dropping and De Jager was committed to the tackle. Yellow for sure, never a red. Crowd influenced the decision. #FRAvRSA

Great #SCOvNZL game, fun to watch but you always knew the All Blacks had an extra gear they could shift into when they needed it.

That ‘meets the yellow card threshold’?! I’m all for player safety but there wasn’t even any head contact there. Farcical. #IREvJAP

Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. via @mattgsouthern.bsky.social #seonews #Google

We updated our CTR study analyzing impact of AIO presence on CTRs it's not looking good for traffic ... Jan 24 ➡️ Sep 25 2.68% ➡️ 1.62% - Organic CTR (NO AIO) 1.41% ➡️ .61% - Organic CTR (AIO) 23.07%➡️13.04% - Paid CTR (No AIO) 8.76% ➡️6.34% - Paid CTR (AIO) www.seerinteractive.com/insights/aio...

"Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents show." They know, but don't act, because it makes them money. www.reuters.com/investigatio...

Looks like X is juicing web visit numbers by opening a browser WebView in the background whether the user visits the link or not. They've re-invented pop-under fraud (allegedly). news.ycombinator.com/item?id=4580...

It's a feature, not a bug.

If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)

This Ireland v NZ game is not a great advert for the sport of rugby. Very stop start. #IREvNZ

SFM isn’t human, is he? #SAvJAP

My latest post is for all the site owners out there getting hammered by AI tools, scrapers, and bots over the past several months -> Stop the AI Tool and scraper madness – Set up Cloudflare today and watch expensive automated traffic disappear [Case Study]

"Millions shown fake news about the state pension by Google Discover" With a quote from yours truly www.yahoo.com/news/article...

Photos from #NRC25 are in. This one is begging for a caption contest.

Major milestone: AI-generated articles now officially outnumber human-written ones online. Search engines still favor uniquely human content. BUT, it's a new chapter leading us to think about how knowledge is produced and surfaced on the web. graphite.io/five-percent...

I’m a member of a few ostensibly SEO-themed WhatsApp groups, and in one of them @dergal.bsky.social has made me into a Simpsons character. Eerily accurate.

A great example of “if you can’t attack the message, attack the messenger”.

This is a neat feature, and excellent for a quick overview. It's also handy to point folks who are a bit less savvy with the performance report, or have less time / interest in the nitty gritty and want some more high level overview stuff. developers.google.com/search/blog/...

Excellent deck with loads of useful advice and insights.

We went red for a moment; money from Buy Me a Coffee came in and saved us, but only for one week. #seocharity If you can spare $10 would be a great help Single donation (any amount) donate.stripe.com/6oE15C1Srfzn... A regular $10 a month donation buy.stripe.com/9AQ9C87cL4UJ...

Well whaddayaknow… searchengineland.com/llms-google-...

Oh boy -> Google Investigates Weekslong Security Breach Involving Contractor "Google is investigating a breach of its security systems involving a contractor who took almost 2,000 screenshots and sensitive internal files, including information related to Google’s Play store systems & guardrails..."

ChatGPT doesn’t have access to Google’s search data. It can’t tell you real search volumes. It can’t analyse actual ranking difficulty. It can’t crawl your website to find technical issues. It can’t show you your competitors’ backlink profiles.

Google's Daniel Waisberg confirmed the Search Console performance report bug and said "we're catching up." Story updated at www.seroundtable.com/google-searc... #googlesearchconsole

Feels like a desecration. www.nytimes.com/interactive/...

From one event to the next! Barely done with #NESS25 and I’ve hopped on a plane to Germany for #NRC25! Another great event bringing people in news SEO together to share insights, experiences, and ideas.

Very last session of #NESS25 is a panel discussion on the future of SEO. And what a panel! We have @rustybrick.com, @kevin-indig.bsky.social and Mike King joining myself and @jshehata1.bsky.social. What a way to close off the event!

Honoured to share a #NESS25 session with none other than @nytimes.com's Christine Liang! We're nerding out over technical SEO, with my part focusing on tech SEO for Google and Christine talking about tech SEO for LLMs.

Great stuff from @harrycb23.bsky.social at #NESS25, talking about revenue models for news publishers as traffic becomes harder to scale thanks to AI and changing user behaviour.

So it looks like ChatGPT, through rigorous experimentation, trial and error, and user feedback, have finally found out what users actually want... ... ten blue links delivered with a search. Once again, an AI company disappeared up its own arsehole and reemerged having invented a search engine.

Turns out, AI assistants distort the news and introduce all kinds of inaccuracies. If you rely on AI for your daily news, you're likely being misinformed. www.ebu.ch/research/ope...

Day 2 of the News & Editorial SEO Summit 2025 is underway! We're kicking off this day with none other than Mike King talking about the future of search. #NESS25

“The quantity of AI-generated articles has surpassed the quantity of human-written articles being published on the web.” graphite.io/five-percent...

Day one of the 2025 News & Editorial SEO Summit is going strong! Hundreds of attendees watching live, listening to top industry experts sharing insights and tactics about news SEO, AI agents, Google Discover, and so much more. The best part? Tomorrow we have a whole second day of the event! #NESS25

Introducing: The Definitive Guide to SEO Audits post-Google Leak:

There's a huge AWS outage causing issues across the web. www.techradar.com/news/live/am...

First time seeing a Web Guide Google SERP in the wild. I quite like it, great combination of AI and source links, with useful categorisation of subtopics.

It’s been a good night in Belfast.

Here come the AI Search core systems. My latest post -> AI Search & the growing importance of developing strong core visibility systems, site-level quality scoring, & anti-spam systems IMO, there is no way the AI Search platforms can let people game visibility while destroying user trust over time.

These last 5 minutes of Connacht v Bulls are going to be juicy. #CONvBUL #URC

The most damaging aspect of modern culture is how actual knowledge and expertise has been devalued and uninformed opinions, subjective feelings, and unbridled ignorance are now encouraged and celebrated. Post-modernism really has fucked us all.

Publishers rethink SEO in the age of AI overviews - featuring several quotes from yours truly: digitalcontentnext.org/blog/2025/10...

If it walks like a duck, and quacks like a duck…

Nothing like writing an SEO audit report with the DOOM soundtrack playing.

📊 New data from @alsoasked.com shows Google is aggressively increasing the number of AIOs in People Also Asked questions, with it over doubling in three months from 18% to 38% of English queries 🤯

This is a great compilation of things that publishers can do when it comes to Search & more.

ICYMI, I wrote a little about how news publishers can survive the post-AI web, where traffic will be harder to scale and audience loyalty will be crucial. www.seoforgooglenews.com/p/ai-surviva...

🎉 Announcing the #SEOFOMO x @similarwebinsights.bsky.social London Free Meetup on November 20, from 6pm to 9pm 🔥 Featuring 3 SEO panels, there will also be free drinks, food, giveaways, and super fun networking 💪😎 Register now for free: www.eventbrite.es/e/seofomo-x-...

Back at work after a week off. Let's get into it. from Barry Adams @polemicdigital.com in his newsletter: AI Survival Strategies for Publishers