Здраво из Београд! 🇷🇸 Yesterday, I had the pleasure of delivering my talk on “AI, Brand, and the Battle for Visibility” in front of a wonderful audience at the #BelgradeSEOConference. Thank you to @iva-jovanovic.com for this fantastic opportunity.

Turns out I’ve been building a few tools recently, it’s a bit of a random collection, but if you work in SEO and find yourself having to report on performance, chances are one of these may be useful to you: 🧵 1/3

Be a positive influence and lift people up. Help people with different voices and support them. Find friendly spaces and be supportive. If you’re having a bad day or feel hurt by something, frame statements about your feelings, not attacking others. You’ll win more hearts & minds that way 💖💖💖

🔥🔥🔥 Digital marketing is both a large & small industry. Threatening people isn’t the way to get a good response & generally results in ostracisation from most public platforms. Doesn’t matter where you get published - if you threaten people word gets around and you get shadowbanned.

Travelling over the past few days to conferences, I made the mistake of downloading this movie to watch - why Amazon was promoting it!! BUT I also downloaded Twisted Metal & thats awesome!!

FML that made me jump.... Anyone else completely forgetting that was going to go off?

.... this is the most frustrating 'bad' seo - the top link is actually the content removal form, which I've clicked into so many times!! This is NOT what users want from this search, at least not usually

🛠️ The Ultimate 2025 Technical Audit and How to Present It We’re so ready for @dergal.bsky.social to walk us through his top technical SEO checks for 2025 and how to present them - so stakeholders take action. 📍 See him in Antalya at Search ‘n Stuff: searchnstuff.co.uk/conferences/...

🎤 The one and only @dergal.bsky.social is back! After a killer workshop last year, he’s joining the main stage this time, repping the ever-insightful Take It Offline community. Get ready for sharp takes, real stories, and high vibes. 📣 Book your spot and save the front-row seat!

Not an attack on anyone, but the perpetual rebranding of SEO isn't helping SEO. I've been saying this for years but thinking I needed to put it out on a blog www.dergal.co.uk/seo-isn-t-de...

I have been back and forth over the span of 5 years about whether to publish this article. All opinions and experiences in this post are my own, or from people I personally know, backed up with recent reports and statistics.

If I could change one thing, I’d take the boring paperwork seriously. Skipped HR docs, shareholder agreements, risk assessments — thought I was being agile. But when things went sideways, nothing protected me. “Move fast and break things” hurts when you have to clean up the mess.

🟣 Quick #TechnicalSEO Tip Poor Core Web Vitals are not just metrics. They represent visitors abandoning your website in real time. 🧵 1/5

People are not looking for the best SEO expert, content writer or social media manager with ChatGPT. People are expecting ChatGPT to act as the best expert and do the work for them instead. English version: fajela.com/ai-and-ml/ho... Ukrainian version: fajela.com/uk/seobox/ho...

Good initiative by the police - but many neurodiverse people struggle with wearing things like a new watch - especially autistic people. There has to be a better way? Less blaming the victim www.bbc.co.uk/news/article...

Good initiative by the police - but many neurodiverse people struggle with wearing things like a new watch - especially autistic people. There has to be a better way? Less blaming the victim www.bbc.co.uk/news/article...

What Has Changed in SEO? | sat down with Jo Cameron and revised a popular Whiteboard Friday filmed in 2021 to see what's changed since then. Good times! moz.com/blog/what-ha...

Just a typical day then

This is so incredible - vm.tiktok.com/ZNdA5vpbM/

Random conversations with friends - just found a pic of my 'first' car - this car was given to me by my Grandpa, after he had it for many years, it would overheat, couldn't corner the tape deck didn't work but it was loved by the family what was your first?

Well Google .... enjoying the various responses, the first was right, but snap shots of the time from around the world, don't actually help. Interestingly at one point google tested only showing a single result for a week in 2018 (second photo from @rustybrick.com )

Leeds, Bradford, Huddersfield, Manchester, Sheffield, York, Liverpool area? We're in Leeds in a few weeks with our Digital Marketing Meetup event. Free keynote, data, expert round-table and drinks. Sign-up and spread the word. Places are limited. 11th June. www.sistrix.com/digital-mark...

Podcasters on Bluesky! I made a feed that is for sharing tips and tricks and discussions about podcasting. Use: 🎙️or #PodcastersUnite to post to it.

Seriously - how was so much written about this.... This is possibly the worst overpriced product "concept" - when websites produce this as content - as clearly thinfilliate www.techradar.com/phones/phone...

I said this should happen!!! Marketers should take advantage soon! www.theverge.com/news/672897/...

I've ranted about this yearly .... but when will schools stop sending a paragraph or two as an 'attached PDF' - seriously, parents are on mobiles, you send half a dozen emails a week, often irrelevant to most parents. Plus it means trying to search through to find some information. UGH!

Ugh - Serious fomo setting in as I can't make HIVE MCR tomorrow, all the best people, speakers and looks like an incredible event - @whitworthseo.bsky.social - what a lineup! hive-mcr.co.uk/hive-mcr-age...

Don't trust Chat GPT for SEO advice without checking it out - if you use robots.txt Google will not see the noindex, you should (typically) noindex first and then block with robots.txt.

Nerdy - but I love things like this, vm.tiktok.com/ZNdM3QyXw/ Meta Ray-Ban glasses help a blind guy cook, the ability for "cheap" ai and smart tech to make the world accessible in new and different ways is huge

This is my new favourite example about why JavaScript and SEO isn't as simple as some developers think it is - a huge UK supermarket has this for a large proportion of its product description tags. (and yes, I quite fancied perogies after a trip to Poland)

Google Business Profiles "What's Happening" feature for restaurants and bars even syncs with your social media profiles for auto posting www.seroundtable.com/google-busin... #googlebusinessprofiles #googlelocal #googlemaps #smallbusiness

contextual_porky_pig answer was a boolean parameter we discovered in the Google exploit we reported last year, it always baffled me, and I would joke about it on stage - but the new DOJ documents have revealed what this feature does. I can sleep soundly again 😅

🚨 Speaker alert! #SEO veteran Gerry White, (@dergal.bsky.social) is joining #SearchNStuff2025! He’s diving into how tech audits can be done better, not just for the sake of checklists, but to actually drive value. 📍 Antalya, Oct 9–12 🎟️ Tickets: searchnstuff.co.uk/conferences/...

A must-read The Economist interview with Elizabeth Reid from Google, discussing the integration of AI in search and AIO's: "Future focus includes making search "effortless" for any question" Check it out: www.economist.com/podcasts/202...

Way too much spams and scams are hosted on Google Site, they have been for years, look at sistrix / ahrefs - searchengineland.com/google-says-...

What a week! It kicked off with a new client win and wrapped up in Poland at the EU Search Awards where I had the honour of presenting three well-deserved awards. I had the chance to reconnect with old friends, make new ones, and catch up with some of the best in the industry.

🚨 New Data Study for SEOs: How Often Is Google Really Rewriting Your Titles? And Why? In 2021, Cyrus S. reported that Google rewrote 61% of page titles. That number has now climbed to 76%. 😳 Find out why! www.johnmcalpin.com/seo-data-stu...

On Reddit "This girl at my work recently sent me an e-mail that started with the words "Here is a polite, less angry version of your e-mail" ...... So tempted to add this to my email signature

Wedding season seems to be here - with 4+ weddings this year... My old suits going to be rather worn out, and as a sceptical old divorced whisky drinker, I should maybe try and be more encouraging....

This is going to be an awesome, unmissable event!!! Plus the pub is a lovely place!!!

Movie you've watched more than six times using gifs. ("Hard mode" no Star Wars, Star Trek or LOTR)

Bristol feels like a second home, I lived here for four years, Over here on a stag do .... Love the city, would even be tempted to return in the future!

.... What is the box for

Wrong question to stop asking: “but iS tHiS a rAnkIng fActOR?” ☠️ Right question to start asking: “How is this going to help my site to give a best in class experience to better fulfill audience search journey and needs while maximizing its findability and visibility?” 🚀 …

I love the Spotify ai DJ - but I feel like it's lost any momentum, an interactive, situational aware version, that works in gyms, driving, focusing at work, hopefully it'll improve.

What are the perfect conditions to fail at SEO? I could name a few: overselling expectations, undervaluing the process, obsessing on the wrong KPIs - all are very frequent. BUT, one that's less immediately obvious is resourcing SEO without providing an obvious/clear path to implementation. 🧵 1/10

Giving Gemini a chance at helping me with some travels, I've uploaded all my travel documents, told it the hotel I'm in, and had conversations about a bar to meet at before the EU search awards. Anyone who knows Krakow ( @nataliavv.bsky.social ) good suggestions?

I've been saying that glasses & XR (vr) will absolutely be the future, but my confidence in it all being connected and working, I'm less optimistic, consistently working connected services is the biggest stumbling block - youtu.be/gElClXpg4J0?...

From my own traffic analysis: AI Overviews Inclusion has a negative impact on sites already ranking in top organic positions, even if they're also shown in the AIO or not 👇 This coincides with most research out there too. I show how you can analyze it too here: www.youtube.com/watch?v=L7qf...

Watching Batman - The Dark Knight with my daughter., it was made before she was born, she noticed how much worse TVs were back then, she asked in 15yrs how could TVs improve? Love questions like this, what do you think? Without saying more ai