Booked onto SearchNorwichXL whilst somewhat tipsy 👀 back in April because @markwilliamscook.com said there's an after party (there's a theme developing there) and just realised it's going to take me 5hrs to get there 😂 Might make it into a multi-dayer. What is there to do in Norwich?

The day after tomorrow will be the 20th #1984Symposium. It will be a long sweaty drive for me with no air-conditioning. But it’s always worth it. I do hope you can make it and I look forward to seeing you 11 am, in the graveyard of Saints Church, Sutton Courtenay.

If human editors can’t control who reviews science, it’s no longer peer review — it’s a rubber-stamp machine designed for volume and profit, not quality. I have no intention of attaching my name to it. So I’m out.

The Whole Point Was the Mess #seo

Good morning ☀️

So this is crazy and I don't know how @yagmursimsek.bsky.social can do this but the hotel for @searchnstuff.co.uk Antalya is €290/night *BUT* for 3 nights *AND* the conf a ticket is €840 which is *LESS* than just booking a room! Avoid the FOMO and book NOW! searchnstuff.co.uk/search-n-stu...

I’ve not posted to TikTok much but this afternoon tea at #mariagefreres still lives rent free in my head vm.tiktok.com/ZNRv3DA2D/

Hey @athenseo.bsky.social people! Tomorrow it is CHOCOLATE FOR QUESTIONS for my talk at 16:00 so make sure you stick around - plus you will want to be here for the afterparty anyway so make sure your Saturday is EPIC and stick around to the end! #AthensSEO

On May 5 at the Digital Marketing Forum my talk is "Control the Machine: How Marketers Turn AI into Real Advantage" and then on May 6 I'll be teaching everyone how to use AI to their advantage while avoiding halucinations - Hope I'll see you there! www.digitalforum.ro

Amazing session from Ethan Smith from Graphite.io doing an amazing session on AEO at the @similarwebinsights.bsky.social office

Exciting. Pre-orders are now available for the book I have been commissioned to write. The AI SEO Playbook a.co/d/0b46vFFB

Days and days of work - not exaggerating - all finally culminated in one failed save, a partial rebuild and then THIS! Well, I guess - I hope - I’ll be seeing SOME of you in the 2pm session on the main stage on Friday at @brightonseo.com next week! 😬😬😬 EXCITED!

We love you @judithlewis.bsky.social Thank you for what you do for the community x

Let’s wish a very happy birthday to the wonderful @judithlewis.bsky.social 🥳😎🙌 Judith is a total inspiration and one of those people I always look up and ask for advice! One of the most experienced SEO professionals in our industry, a total badass …

So here I am in Krakow drinking Polish wine which I did not know existed before being invited to this IWINETC wine tourism event and they are doing delicious things with the PiWi whites and some international grapes. COME TO POLAND and do a wine tour! Hidden gem if the wine world!

Next week live! 9 sessions #seocharity conference w/ @dawnieando.bsky.social @polemicdigital.com @fajela.bsky.social @topicalauthority.bsky.social @lauraiancu.bsky.social www.seocharity.com/upcoming-con...

Saying "I don't know" gets you further overall than the few times you can skate by while faking it & making something up. The self-confidence to so that you don't know (and then working to figure out more) is a super-power.

There are still responses coming in so in order to analyse the results I'm going to close this survey on March 6th (& spend 3 days on analysis) :-D So PLEASE if you want to participate please do soon (please do share). THANKS! 8 questions - answer only those you wish to s.surveyplanet.com/xcnz8n8g

Happy Sunday

I’ve been thinking about AI and how it is impacting people’s jobs plus the concern now that AI can just do SEO for you so I wanted to help. Please answer this 8 question survey and I’ll read everything and publish the results (to argue for people not machines…) TX! s.surveyplanet.com/699b5a8090bf...

⛄️ This Week's SEO & AI Search News with #SEOFOMO [Feb 22, 2026] 👇 * ​Google Says Links Will Be More Visible In AI Overviews * ​Google AI Mode Works In 53 New Languages * Much more! Check it out: seofomo.co/posts/this-w...

I’ve been thinking about AI and how it is impacting people’s jobs plus the concern now that AI can just do SEO for you so I wanted to help. Please answer this 8 question survey and I’ll read everything and publish the results (to argue for people not machines…) TX! s.surveyplanet.com/699b5a8090bf...

I found out recently that apparently someone is obsessing over me 👀 and I’m not sure they realise I hadn’t even thought about them for ages… 🤦🏻‍♀️ the healthiest thing they could do is just release their obsession 🌻 rather than a spa day - no shade on spa days 💆🏻‍♀️ but as Blanche would say

At the @fepsem conference I cited @aleyda and her work identifying that AI isn’t the only thing taking clicks - ads were in a big way as well. Check out her in-depth article on that phenomenon here: www.aleydasolis.com/en/search-en... to get the whole story! (I hope those tags of people worked…)

So very stoked to be speaking at Salon du Search Marketing Paris fepsem.org/salon-du-sea... on “Zero-Click SEO: How to Win Visibility, Revenue, and Budget When Traffic Never Arrives” and I’ll be giving away some frameworks as well! Plus: COOKIES FOR QUESTIONS!!

Absolutely love hearing how I have impacted peoples lives. So many heart-warming stories 💖 just absolutely thrilled and hope I can continue to have a real material impact on peoples lives for many years to come 💖💖💖🍷🍫🍷🍫

I really enjoy seeing how conference talks cause people to be inspired beyond traditional SEO like getting into 🍫 chocolate, 🍷 wine, or Greek myths and buying 💎 jewellery that relates to things from my conference talks. Love that I make such a significant impact on peoples lives 💖💖💖

Truth

If you are presenting a talk, these tips go beyond the technical presentations to all presentations!

Somebody should release a song called "What Day is Bins?" to the tune of "What Time is Love?" by the KLF to claim the post Christmas #1 slot.

"Cursor CEO warns vibe coding builds ‘shaky foundations’ and eventually ‘things start to crumble’" fortune.com/2025/12/25/c...

There is the category of "t-shirts too decrepit to be worn outside the house," yes, but other than that all t-shirts should be fair game to be worn anytime, this is egalitarian nature of the t-shirt and I will die on this extremely irrelevant hill

“Low-quality AI-generated content is now saturating social media – and generating about $117m a year.” 🔗 www.theguardian.com/technology/2...

The intercrimbonum

And those smaller core updates can still have a big impact on some sites. Here's the documentation now with "smaller core updates" included again. Again, glad they added it back! :)

You will be visited by three spirits.

A gadget shack with a scrolling message ‘don’t despair we repair’ seems cute until you just look up while walking past and see a sign just exhorting ‘DESPAIR’.

Shout out to @brodieclark.bsky.social in the #Google slides plus @aleyda.bsky.social gets a verbal shout out - Google peeps are watching folks!

Daniel says - be more positive! Instead of bounce rate, use engagement rate! And he is correct from a value OIV - engagement makes us money and is just the flip side of bounce rate #google

Google Search Console is rolling out weekly and monthly views - more granular data www.seroundtable.com/google-searc... #googlesearchconsole

Really fun day and launch news at #Google #SearchCentralLive #sclzrh25 plus keep asking for help and offering suggestions to tge team!

Loving the transparency at #SearchCentralLive #Google - really getting interesting insights

After having to readjust wardrobe (don’t ask…) I’m finally at #Google for Search Central Live - not speaking this year so can enjoy!

I put my money where my mouth is and as you can see NatWest confirmed the charge as going through. It was so much fun and so amazing that as a speaker I want to see this happen - you should too!! searchnstuff.co.uk/search-n-stu... If this happens, you’ll wish you were there with us!

ElRay

If you see me at @brightonseo.com, make sure you ask me for a sticker. We need to get this standard official 🐈

🚨 One of the biggest mistakes I see people making with AI Search: Obsessing over individual prompts and individual answer inclusions 👇 They're dynamic, personalized and context dependent... What to do instead? ....

I am officially looking for a full-time role! Over the past decade, I've helped build up SaaS brands and put their products on the map in a way few others have managed. I would love to talk with you & explore how I can help your company grow!

Looks like I have a DISCOUNT CODE for the amazing SERPconf and it’s a generous 25% off! Grab a ticket for a discounted price and join the event. As MC I have been privy to presentations and panels and *I* want to be at this event! Use code seofest-25 here: serpconf.com/vienna/ticke...

This works for SEO problems too.