It’s New 2/12: @gregfinn.bsky.social deciphers Google AI Mode new ads formats, @mordyoberstein.bsky.social on UCP live in AI Mode, @themarketinganu.bsky.social covers OpenAI wanting to replace ad agencies & I talk about the WebMCP preview www.youtube.com/watch?v=3FcD...

It’s New 2/11: Bing AI Performance reports public by @gregfinn.bsky.social , Googlebot limits, @themarketinganu.bsky.social covers Google Ads AI Max tools and @mordyoberstein.bsky.social won’t give us his social security number www.youtube.com/watch?v=ZJjz...

It’s New 2/10: ChatGPT Ads now live as reported by @themarketinganu.bsky.social , we’re seeing more Google search volatility and Grokipedia is dropping and Google Ads PMax A/B testing going live and new AI Mode citation links as @gregfinn.bsky.social covered www.youtube.com/watch?v=2RtD...

It’s New 2/4: Google slams self-serving listicles but @gregfinn.bsky.social loves some, more volatility as uncomfortably reported by @mordyoberstein.bsky.social - Googlebot got limits and @themarketinganu.bsky.social on Microsoft Publisher Content Marketplace www.youtube.com/watch?v=x_G0...

It’s New 2/3: @mordyoberstein.bsky.social on Google algorithm changes for AI Search, crawling challenges, @gregfinn.bsky.social on ChatGPT being more visual and @themarketinganu.bsky.social on Google Ads PMax shopping changes www.youtube.com/watch?v=wBso...

It’s New 2/2: @mordyoberstein.bsky.social got excited for AI visibility reports, Google won’t share on Google volatility, @themarketinganu.bsky.social endorses the new Google Ads test, @gregfinn.bsky.social celebrates (happy birthday) more ads with ChatGPT and local www.youtube.com/watch?v=eXfO...

OMG! Doesn't it feel like Google is releasing a gazillion Gemini updates? It's on purpose. Google wants you to feel like they’re just overwhelmingly outpacing the competition) It is one of THE best marketing strategies. Brilliantly uncomplicated. Extremely difficult to implement.

It’s New 1/29: @mordyoberstein.bsky.social tells us who will block Google AI search experiences, Personal Intelligence Frankenstein recipes, @themarketinganu.bsky.social Google Ads API v23 and Microsoft earnings, are ads slowing? @gregfinn.bsky.social frozen whale www.youtube.com/watch?v=CK9i...

It’s New 1/28: Google AI Overviews gets even more evil, @gregfinn.bsky.social on Google exploring ways to allow you to block AI Overviews & @mordyoberstein.bsky.social on Bing Webmaster Tools AI performance report and @themarketinganu.bsky.social on PMax ad previews www.youtube.com/watch?v=qYJu...

It’s New 1/27: Yahoo us back with Yahoo Scout, we got more Google volatility, @themarketinganu.bsky.social covered the expensive ChatGPT ads, @mordyoberstein.bsky.social on OpenAI emailing users to use ChatGPT and @gregfinn.bsky.social on Microsoft Ad Preview Hub www.youtube.com/watch?v=lmFF...

Well this kinda tells you everything you need to know (Data from @bloomberg.com)

It’s New 1/26: @mordyoberstein.bsky.social personal with Google intelligence and price labels, Google will fall back to featured snippets, @themarketinganu.bsky.social Google Ads campaign mix experiments @gregfinn.bsky.social on PMax data exclusions www.youtube.com/watch?v=RKmR... thx ADSQUIRE.com

It’s New 1/22: @themarketinganu.bsky.social dives more into ChatGPT ads pricing, @gregfinn.bsky.social on Apple release schedule for Gemini powered Siri and @mordyoberstein.bsky.social chomps down on Google recipes & there is a new Googlebot for messages www.youtube.com/watch?v=InnE...

I feel like I’m going to answer everyone and everything with the new answer now button! Ask me anything- I won’t even think about it - I will just spit out whatever crap enters my mind! Image via @rustybrick.com

It’s New 1/21: Google heated volatility, @gregfinn.bsky.social Google search court doc revelations, @themarketinganu.bsky.social goes off on Gemini ads not coming and @mordyoberstein.bsky.social didn’t think people can get any more lazy www.youtube.com/watch?v=0BkN... sponsored by ADSQUIRE

It’s New 1/20: LLMs.txt not endorsed by Google Search covered by @mordyoberstein.bsky.social , I covered a bunch of SEO topics, @gregfinn.bsky.social on AI Mode lighter fonts and @themarketinganu.bsky.social on Google Shopping API migration deadline www.youtube.com/watch?v=KZ48...

On this week's @marketingoclock.bsky.social : - @shepzirnheld.bsky.social d Went full Ashton Kutcher on me in the office - @mordyoberstein.bsky.social and I talk about personal intellegence coming to Google as well as chunks + all the #digitalmarketing news from the week!

Thank you @marketingoclock.bsky.social & @gregfinn.bsky.social for being the first to include the words "personal" and "intelligence" together with my name! 👇 www.youtube.com/watch?v=hXsD... You can also listen w/o seeing my face on Spotify.

It’s New 1/19: @themarketinganu.bsky.social ChatGPT ads news, @mordyoberstein.bsky.social prediction news in Google Search, Google AI Overviews from Gemini 3 Pro, AI Overviews kills local packs, volatility & @gregfinn.bsky.social on Google appealing monopoly ruling www.youtube.com/watch?v=Md3j...

It’s New 1/15: Personal Intelligence From Google by @gregfinn.bsky.social @mordyoberstein.bsky.social covers the Gemini powered Google Trends explore page, @johnmu.com says UCP won’t kill SEO & core updates on favicons @themarketinganu.bsky.social data transmission www.youtube.com/watch?v=aXTe...

It’s New 1/14: @gregfinn.bsky.social on Google AI Mode upcharging, @mordyoberstein.bsky.social on AI Overview health queries going to YouTube, @themarketinganu.bsky.social on Google Ads fast account set up and AdSense publishers earnings dropping and more www.youtube.com/watch?v=GHxC...

You need to read this! 65% of citations for health-related prompts in AI Overviews come from non-expert sources! Who can't WAIT for ChatGPT to start serving health info now?

It’s New 1/13: Apple & Google Gemini Siri Deal, @mordyoberstein.bsky.social covers the Google Volatility chatter @themarketinganu.bsky.social updates us on the Shopping promotions changes and @gregfinn.bsky.social has more on Microsoft Ads scheme themes expansion www.youtube.com/watch?v=yUfs...

It’s New 1/12: @themarketinganu.bsky.social covers the Direct Offer Ads in Google AI Mode, Universal Commerce Protocol and Brand Agents, Google AI uses core search signals, @mordyoberstein.bsky.social loves tuna chunks too much & @gregfinn.bsky.social A/B tests www.youtube.com/watch?v=ghOv...

It’s New 1/8: Tailwind CSS business hurt by AI Search, John Mueller on investing in GEO but @mordyoberstein.bsky.social tells us, @themarketinganu.bsky.social on call assets in Google vehicle ads and @gregfinn.bsky.social on Copilot Checkout news on www.youtube.com/watch?v=9KfS...

I love this kind of tool! Tracking what replaces what on the SERP is invaluable. Check this out... For the keyword "how to screenshot on a mac" social media tends to be a secondary intent.

It’s New 1/7: Google AI answers personalized as @gregfinn.bsky.social explained, Some SEO chatter on Google volatility, @themarketinganu.bsky.social on Merchant Center multi-channel products updates and @mordyoberstein.bsky.social on Google hiring a Chief of Staff www.youtube.com/watch?v=Caqg...

If you want today's SEO news in video form, do not watch this. If you want @rustybrick.com to explain congestion pricing and traffic in NYC to you... Then by all means click and watch.

Don't get your hopes up; the spikes here in traffic from AI Overviews after the last Google update are not what they appear. I'm loving this visual. Sometimes all you need is a good trend chart to put things in perspective. Here's a quick look at how the latest Google Update may have played out

It’s New 1/5: Google Discover Overloaded With X and @mordyoberstein.bsky.social breaks the news, he is now at @seranking.bsky.social - News site are declining, @gregfinn.bsky.social covers the speedy Go to button & @themarketinganu.bsky.social on creator partnerships www.youtube.com/watch?v=xyTk...

Been waiting a while to announce this one! Kicking off the new year with a bang! Excited to let y'all know that I am now the Head of Brand at @seranking.bsky.social! I've been watching SE Ranking since its inception, and it has always been about offering value first & foremost. More to come!

It’s New 12/31: @mordyoberstein.bsky.social @gregfinn.bsky.social and I get all dressed up for the New Year’s edition of the It’s New show - we talk year end stuff, review solicitation and Google Ads search terms report www.youtube.com/watch?v=tdHG... missing @themarketinganu.bsky.social

For my last post of 2025, let's talk about what's not sustainable. "Sustainability" is a very important metric. If something is not sustainable, you need to stop that activity or risk kicking it down the line to the point where it simply blows up in your face. This isn't marketing, it's life

Tracking LLM visibility has been on the minds of marketers. @aleyda.bsky.social covered the issue in her SEO 2025 survey A week ago, as part of this conversation, I asked if you all thought being mentioned in LLMs impacts branded search traffic. 65% of 174 voters said it does.

A lot of insights on today's show! @gregfinn.bsky.social talks new customization to PPC @rustybrick.com weighs in on ccTLDs for SEO I share that I would like to be covered in mulch when I die, & not left unburied in a ditch (I feel like there are only 2 options) www.youtube.com/watch?v=u0nS...

It’s New 12/29: We talk about digital mulch, international SEO with ccTLDs, Microsoft Advertising custom columns ( @gregfinn.bsky.social asks Copilot if it’s new) and @mordyoberstein.bsky.social on spoken AI Overviews and Chrome Gemini buttons www.youtube.com/watch?v=u0nS...

It’s New 12/24: I pretend to be @gregfinn.bsky.social & cover Google Ads news, Greg pretends to be me & cover holiday cheer news and @themarketinganu.bsky.social addresses an ongoing Google Ads bug & @mordyoberstein.bsky.social on Bing on similar content www.youtube.com/watch?v=gNkq...

It’s New 12/23: Publisher Google Search traffic declines, @mordyoberstein.bsky.social gets into sneaky Google Discover AI Mode, @themarketinganu.bsky.social is blown away by Demand Gen Maps channel and @gregfinn.bsky.social wants less ad transparency for consumers www.youtube.com/watch?v=PH45...

Captions please!

It’s New 12/22: Google sues SerpApi scraper and @mordyoberstein.bsky.social is sad, we got core movement, AI Overview ads expand with @gregfinn.bsky.social and channel reporting for MCC comes thanks to @themarketinganu.bsky.social www.youtube.com/watch?v=k5cS...

It’s New 12/18: @mordyoberstein.bsky.social goes all in on GEO, @gregfinn.bsky.social covers the Gemini AI Mode news in a Flash, @themarketinganu.bsky.social digs into Google product studio AI features & I cover the page indexing & reviews disappearance bug resolution www.youtube.com/watch?v=X92T...

I need your help! I've wanted to get inside people's heads about this question for a long time. Are people seeing your brand show up in an LLM & then heading to Google to find out more about you and your product/service offering? What do you think?

For anyone worried AI will replace all of us. Courtesy of Gemini for the prompt “create an infographic of all the World Series winners since 1986” I dare you to find 10 things that are right.

It’s New 12/16: SEO for AI search the same as traditional search says Google, no soup for you publishers, Search Console average position @mordyoberstein.bsky.social Google Ads exact match AIOs @themarketinganu.bsky.social @gregfinn.bsky.social location targeting www.youtube.com/watch?v=ohOl...

This is going to sound a bit bizarre, but I think the web is starting to come together. What I mean is, when AI came on the scene and really caused "disruption," marketing folks from SEOs to content marketers to PPC folks were very fractured in how we all saw the "ecosystem."

Sorry I ruffled everyone's feathers. Also sorry everyone has feathers. That feels itchy.

Someone asked a great question here (sorry forgot who!).... Why did McDonald's get so much flak for the AI-generated ad, and The Coca-Cola Company did NOT for theirs? Brilliant question, and the answer is super important if you're doing anything AI and marketing.

Google's @johnmu.com said pre-announcing quality updates, like core updates, isn't possible (in 2019 @dannysullivan.bsky.social said they will try to preannounce them, they never really did) www.seroundtable.com/google-pre-a... thanks @mordyoberstein.bsky.social #google #googlecoreupdate

It’s so odd that Google sort of feigns not knowing exactly when an update is coming. It could be soon… not today… maaybbeeee tomorroowww