It’s New 9/18: Google Search Console impression dip no-comment from @mordyoberstein.bsky.social AI Max to the max by @themarketinganu.bsky.social Google anti-scraper job and new website badges by @gregfinn.bsky.social and I cover the new Discover rollout www.youtube.com/watch?v=J4AS...

Looking to grow your brand? Not sure where to start? Feeling stuck? Hop on a call & get some traction: 🟣 Building identity 🟣 Developing focus 🟣 Audience targeting 🟣 Effective positioning 🟣 Messaging themes 🟣 Integrating brand into your marketing www.unifybrandmarketing.com/brand-consul...

It’s New 9/16: @gregfinn.bsky.social not liking Bing images mixing in ads, @themarketinganu.bsky.social covers Google Ads sparking concerns @mordyoberstein.bsky.social Rolling Stones and fringe Google - be scared, I partially blame @mariehaynes.bsky.social www.youtube.com/watch?v=cKxn...

I care much less about the % of traffic LLMs send and WAY more about what happened right before the person went to Google to convert. Perhaps they saw the brand in the LLM and then Googled it. I really think SEOs are missing the forest for the trees with some of this stuff.

It’s New 9/15: Google Search rank tracking is a broken mess, Merchant Center pricing policy from @gregfinn.bsky.social FTC instigates by @themarketinganu.bsky.social & @mordyoberstein.bsky.social talks about the importance of structured data not for AI search www.youtube.com/watch?v=t0am...

Starting a new thing! Going to run through a few brands each week and give you a peek into what they're doing & why I think it works or doesn't work, and what you can learn from it all! Taking on 3 big brands this week: JCPenney, Häagen-Dazs Shops, & T-Mobile... www.youtube.com/watch?v=_TMx...

It’s New 9/11: Google Ads AI Max rolling out covered by @themarketinganu.bsky.social , spend your Google Ads budget quick with @gregfinn.bsky.social - the Google spam update heats up and @mordyoberstein.bsky.social tests the hotel toilets www.youtube.com/watch?v=m1sl...

When you're running a brand audit using LLMs, you have to be VERY careful because LLMs, like people, can communicate very subtly. As a result, you may walk away with the wrong concept about your brand, your competitors, and your market. Let me walk you through a quick example of this in AI Mode.

Don't rely on Google to deliver traffic as it once did, and certainly not to build your brand. All the more so, don't rely on LLMs for traffic. Also, do not rely on LLMs to build your brand (it's the brand being built that gets you into LLM).

It’s New 9/9: @mordyoberstein.bsky.social covers Google & ChatGPT user overlap, Web is now not rapidly declining, New Google Ads AI Max reporting from @themarketinganu.bsky.social and @gregfinn.bsky.social makes sense of Google bridging web and app ads together www.youtube.com/watch?v=Ca4S...

No, I don't think everything should be a KPI and that your data should determine all of your decisions. "But how do I win consumers then?" I'm trying to get you a "win"

It’s New 9/8: Google says the open web is declining covered by @mordyoberstein.bsky.social , Google slapped with $3.5 billion fine says @themarketinganu.bsky.social AI Mode won’t be the default yet & Apple World Knowledge Answers to save Siri @gregfinn.bsky.social www.youtube.com/watch?v=gIi-...

Just DON'T Do It. Nike continues to spiral after doubling down on performance & trying to course correct with a return to brand. And they continue making some fundamental mistakes with their new "Why Do It?" spot Here's what I think you should take away from it: www.youtube.com/watch?v=hMXm...

It’s New 9/4: Google Court Docs on Search, @mordyoberstein.bsky.social gets into Bing UI updates and books the wrong hotel on Google and @gregfinn.bsky.social discusses newish Google Ads reporting filters and a brief RIP Alan Bleiweiss www.youtube.com/watch?v=w7MJ...

Selling and marketing are not the same thing. Yet, they often get very confused with each other (which can make both selling & marketing more difficult than it needs to be).

It’s New 9/3: Google Won’t Be Broken Up - @gregfinn.bsky.social is not happy, @mordyoberstein.bsky.social is happy that Greg isn’t happy and we discuss also Google FastSearch, new design changes and YouTube Network Google Ads poll www.youtube.com/watch?v=Bu4B...

Standing out is not an effective marketing strategy. It's a conversation starter.

It’s New 9/2: @gregfinn.bsky.social covered the new Google Ads filters spotted by @thomaseccel.bsky.social & AI Max SPN findings disputed by @adsliaison.bsky.social I covered location assets maps search via @ppcgreg & @mordyoberstein.bsky.social on Google mini game www.youtube.com/watch?v=ROnR...

Join Danny Goodwin (of @searchengineland.bsky.social), Rita Cidre (of @semrushofficial.bsky.social) & me TOMORROW as we talk about shakeups over the past month in the marketing world & what might be your best course of action to deal w. them effectively! Register 👇 lp.semrush.com/marketing-co...

It’s New 9/1: Google AI Mode model update, then @gregfinn.bsky.social explains the new AI Mode compare & AI Overviews panels and @mordyoberstein.bsky.social jumped in to add nothing www.youtube.com/watch?v=JRGk... sorry for the water damage

I'm back! After a really nice trip with the family to see some family (and to attend an obnoxious amount of baseball games in a short span)... I'm back at it!

It’s New 8/28: Massive Google crawl rate drop and @gregfinn.bsky.social goes on and on and on about the pixels on Bing Ads titles, then covers @yjllsaskingalse finding on Google Shopping Ads audience exclusions and @mordyoberstein.bsky.social is back with bold moves www.youtube.com/watch?v=Pt1O...

It’s New 8/21: Google AI Mode expands big time, ChatGPT referral traffic drops in half, @gregfinn.bsky.social gets unified on LSA badges, @themarketinganu.bsky.social gets richer on conversion imports and @mordyoberstein.bsky.social shares some breaking news www.youtube.com/watch?v=qiSf...

It’s New 8/20: @themarketinganu.bsky.social lagged on the Google Ads SPN reporting transparency news so @gregfinn chimed in also ChatGPT vs Google news, @mordyoberstein.bsky.social spoke about Bing Copilot from a dungeon and the overly sticky AI Overviews tray www.youtube.com/watch?v=iwHY...

It’s New 8/18: Google search volatility cools, @mordyoberstein.bsky.social goes off on Chartbeat’s charts, @gregfinn.bsky.social translates Google Ads language targeting change and more @themarketinganu.bsky.social gives us a preview into Google Ads asset details www.youtube.com/watch?v=scph...

It’s New 8/6: Google Volatility Cools & Heats Up and we miss @mordyoberstein.bsky.social on sticky search headers, does Google Ads negative keywords train its smart bidding @gregfinn.bsky.social and @themarketinganu.bsky.social gets EU political www.youtube.com/watch?v=Oj26...

It’s New 8/5: Google Search ranking maps results, MUVERA in Search, @mordyoberstein.bsky.social on AI Overviews within while playing catch up & @gregfinn.bsky.social on sitelinks ad strength and @themarketinganu.bsky.social on AI Max experiments www.youtube.com/watch?v=eIvs...

I always tell a client that the goal isn't that you should work w. me forever And if you have worked with me, you'll know I try to weave in an approach to brand & marketing strategy so that when we're done working together, you know your next move That approach ALWAYS centers on "brand identity."

It’s New 8/4: We cover @dannysullivan.bsky.social dropping @searchliaison.bsky.social , the cooling of the Google search results, AI Mode ads push and location interesting AI Max with @mordyoberstein.bsky.social @gregfinn.bsky.social and @themarketinganu.bsky.social www.youtube.com/watch?v=SbO4...

It’s New 7/30: Google Search Live with video, @mordyoberstein.bsky.social doesn’t get AI Mode Canvas, @themarketinganu.bsky.social digs the search terms insights for RSAs and @gregfinn.bsky.social talks about new Google Ads tests www.youtube.com/watch?v=3AmI...

Liar liar pants on fire. youtu.be/7ki_ygKdlrs

It’s New 7/29: Google Ads disables conversion tracking @themarketinganu.bsky.social explains, AI Mode expands to the UK, @gregfinn.bsky.social goes shopping with AI Mode and @mordyoberstein.bsky.social loves his AI summarized menus www.youtube.com/watch?v=Csvc...

It’s New 7/28: @themarketinganu.bsky.social dropped the news on Amazon ditching Google Shopping Ads, @gregfinn.bsky.social RSAs showing clicks and conversion data, more Google ranking volatility and @mordyoberstein.bsky.social questions his romantic dating advice www.youtube.com/watch?v=UDLt...

Its funny how we hold up "learning" as a good thing, but if you are truly a learner, you take in new inputs and that might cause you to change your mind... a lot, which then causes those folks to appear as "always changing their minds" - the more you learn the more you should be changing your mind.

Why can't marketers adapt to an LLM world? The answer is painful. www.unifybrandmarketing.com/post/marketi...

It’s New 7/24: Google earnings report where @gregfinn.bsky.social stock advice, I talk about Google Trends new API, @mordyoberstein.bsky.social goes off about normal SEO for AI Overviews, and @themarketinganu.bsky.social ngAnu talks about new Microsoft Ads features www.youtube.com/watch?v=hgQ3...

I'm just gonna leave this one here. youtu.be/0YT0GtQyuok

Lies. And more lies.

Yes!!!! New GSC logo!!! Hell Yes!!!!

It’s New 7/21: Google ranking volatility continues; Microsoft compares Copilot and AI Mode, @mordyoberstein.bsky.social gets confused by AI buttons, @themarketinganu.bsky.social wants more control and @gregfinn.bsky.social gets negative on garbage trucks www.youtube.com/watch?v=4Qh5...

"Creatives" and brand get conflated all of the time. They are NOT the same thing.

I'd like to take this moment to explain what has and what has not changed about marketing because of AI and LLMs.

What are teams supposed to do about handling visibility inside of LLMs? Which team(s) is even responsible? Why does everyone keep saying "brand identity" matters more because of LLMs? Had an honest look at it all with Ben Kazinik Yaron Avisar Itay Malinski! lnkd.in/e2KbkAcE

Big branding and good branding... not the same thing. www.youtube.com/watch?v=W1SR...

It’s New 7/17: Google core update done, AI Mode Gemini 2.5 Pro but why not give it to all for free and then @mordyoberstein.bsky.social does some AI calling and @themarketinganu.bsky.social adds Google Ads support rep to her WhatsApp groups to taunt them www.youtube.com/watch?v=Ev8O...

It's funny to me how many people are concerned about "AI" becoming aware and how few are concerned about their consumer becoming aware.

MY CORE WEB VITALS ARE DOWN! I WILL NOW LOSE ALL MY RANKINGS! MORE PROOF THAT CORE UPDATES ARE ABOUT CORE WEB VITALS. IF YOU WANT TO GET INTO LLMs, SPEND ALL OF YOUR TIME ON CORE WEB VITALS. (I am joking).

How to leave yourself room in your marketing strategy so you can adjust. Last week, I talked about the idea that, like a cup of coffee, you should leave room in your marketing strategy. But what does that look like, & how do you leave yourself that room to pivot?

It’s New 7/14: Google core update still heated @mordyoberstein.bsky.social on AI Mode links only @themarketinganu.bsky.social Google Ads Email recommendations & @gregfinn.bsky.social on LSA reviews in GBPs www.youtube.com/watch?v=WquM...

How do you corroborate what LLMs are saying? If you're using what LLMs output as part of your brand or marketing research, how do you validate that it's accurate (& worth focusing on)?