It’s New 12/24: I pretend to be @gregfinn.bsky.social & cover Google Ads news, Greg pretends to be me & cover holiday cheer news and @themarketinganu.bsky.social addresses an ongoing Google Ads bug & @mordyoberstein.bsky.social on Bing on similar content www.youtube.com/watch?v=gNkq...

It’s New 12/23: Publisher Google Search traffic declines, @mordyoberstein.bsky.social gets into sneaky Google Discover AI Mode, @themarketinganu.bsky.social is blown away by Demand Gen Maps channel and @gregfinn.bsky.social wants less ad transparency for consumers www.youtube.com/watch?v=PH45...

Captions please!

It’s New 12/22: Google sues SerpApi scraper and @mordyoberstein.bsky.social is sad, we got core movement, AI Overview ads expand with @gregfinn.bsky.social and channel reporting for MCC comes thanks to @themarketinganu.bsky.social www.youtube.com/watch?v=k5cS...

It’s New 12/18: @mordyoberstein.bsky.social goes all in on GEO, @gregfinn.bsky.social covers the Gemini AI Mode news in a Flash, @themarketinganu.bsky.social digs into Google product studio AI features & I cover the page indexing & reviews disappearance bug resolution www.youtube.com/watch?v=X92T...

I need your help! I've wanted to get inside people's heads about this question for a long time. Are people seeing your brand show up in an LLM & then heading to Google to find out more about you and your product/service offering? What do you think?

For anyone worried AI will replace all of us. Courtesy of Gemini for the prompt “create an infographic of all the World Series winners since 1986” I dare you to find 10 things that are right.

It’s New 12/16: SEO for AI search the same as traditional search says Google, no soup for you publishers, Search Console average position @mordyoberstein.bsky.social Google Ads exact match AIOs @themarketinganu.bsky.social @gregfinn.bsky.social location targeting www.youtube.com/watch?v=ohOl...

This is going to sound a bit bizarre, but I think the web is starting to come together. What I mean is, when AI came on the scene and really caused "disruption," marketing folks from SEOs to content marketers to PPC folks were very fractured in how we all saw the "ecosystem."

Sorry I ruffled everyone's feathers. Also sorry everyone has feathers. That feels itchy.

Someone asked a great question here (sorry forgot who!).... Why did McDonald's get so much flak for the AI-generated ad, and The Coca-Cola Company did NOT for theirs? Brilliant question, and the answer is super important if you're doing anything AI and marketing.

Google's @johnmu.com said pre-announcing quality updates, like core updates, isn't possible (in 2019 @dannysullivan.bsky.social said they will try to preannounce them, they never really did) www.seroundtable.com/google-pre-a... thanks @mordyoberstein.bsky.social #google #googlecoreupdate

It’s so odd that Google sort of feigns not knowing exactly when an update is coming. It could be soon… not today… maaybbeeee tomorroowww

It’s New 12/11: Bing grouping ads, Google AI Mode contextual links & preferred sources not so global yet, @mordyoberstein.bsky.social loves web guide & pipes, @themarketinganu.bsky.social loves talking to APIs & @gregfinn.bsky.social buying someone else’s underwear www.youtube.com/watch?v=hZsl...

It’s New 12/8: Google rank volatility, Search Console AI and features with delays, @mordyoberstein.bsky.social on more AI content, @themarketinganu.bsky.social on Google Merchant Center regional member pricing & @gregfinn.bsky.social on wild sliding Google Ads www.youtube.com/watch?v=epGH...

It’s New 12/4: Google volatility heated, Search Console reports delays and Google pushes AI Mode more covered by @mordyoberstein.bsky.social - sorry @gregfinn.bsky.social and @themarketinganu.bsky.social for starting early www.youtube.com/watch?v=pEK2...

It’s New 12/1: Google Search Console delayed, Gemini App to get yuuge UX update & Google Ads Advisor confused @mordyoberstein.bsky.social multiple wives and Microsoft Ads update explained by @themarketinganu.bsky.social - oh @gregfinn.bsky.social Reagan died www.youtube.com/watch?v=nkZj...

It’s New 11/26: @mordyoberstein.bsky.social got a GEO-detox, Google local to places bug, @themarketinganu.bsky.social tried to make sense of the new Google Ads metrics and @gregfinn.bsky.social spoiled some Thanksgiving recipes www.youtube.com/watch?v=BhYp...

It’s New 11/25: ChatGPT shopping research @mordyoberstein.bsky.social found a new robe, Beware of Google Ads account hijacks warns @gregfinn.bsky.social and then @themarketinganu.bsky.social auto-links YouTube and Ads and scheduling Google Posts is live www.youtube.com/watch?v=Eee4...

It’s New 11/20: Google Search Console brand filters, AI control proposals, anonymous reviews and gray Google Ads and AI Max to the max - this one got a bit spicy thanks to @gregfinn.bsky.social @mordyoberstein.bsky.social @themarketinganu.bsky.social www.youtube.com/watch?v=uxp9...

It’s New 11/19: Google Gemini 3 powers AI Mode, @mordyoberstein.bsky.social on the GEO rush, Google Ads original conversion value metric from @themarketinganu.bsky.social Microsoft Advertising new features as @gregfinn.bsky.social explained & us on the Semrush news www.youtube.com/watch?v=iv8j...

One step closer to AI Mode entering the main search results Gemini 3 offering a more diverse display "take" on the topic is where this is headed.

It’s New 11/18: Cloudflare outage’s impact on SEO, most important technical SEO factor @gregfinn.bsky.social goes off, @mordyoberstein.bsky.social AI Mode travel & next gen weather, people also search for ads and @themarketinganu.bsky.social on Google’s EU ad tech www.youtube.com/watch?v=yglz...

The narrative has shifted. And the LLM visibility tools have not caught up. I think you're seeing a real split between seasoned marketers who know they are on the line to provide real value and marketers still caught up in the FOMO of not being "visible in LLMs."

A lot of me talking Don't watch www.youtube.com/watch?v=Brt_...

It’s New 11/17: Google custom annotations in Search Console, @mordyoberstein.bsky.social was insulted by Google Search snippets and @themarketinganu.bsky.social got into total campaign budgets for Google Ads PMax campaigns @gregfinn.bsky.social goes on a journey www.youtube.com/watch?v=dw4H...

It’s New 11/12: @mordyoberstein.bsky.social loves his Google Discover fake AI spam, Google adds more shipping/return policy methods, @gregfinn.bsky.social discusses LSA value-based lead pricing & @themarketinganu.bsky.social on the Microsoft Clarity www.youtube.com/watch?v=cDxb...

Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency matter. #llms

It’s New 11/11: Where @gregfinn.bsky.social covers the carousel ads on Google image search and Waze PMax ads, @themarketinganu.bsky.social on asset-level reporting for display campaigns, I cover schema and review extortion and @lilyray.nyc awesome presentation www.youtube.com/watch?v=_eNI...

It’s New 11/10: Movember Google search movement, Opal scaled content abuse is confusing @gregfinn.bsky.social on AI Max performance @mordyoberstein.bsky.social on Google AI finance advice and @themarketinganu.bsky.social on ChatGPT ads coming www.youtube.com/watch?v=74SX...

This post is a banger. How we got here...Why an LLM marketing correction is inevitable. searchengineland.com/evolution-of...

It’s New 11/6: Google removes search features & adds crust, @mordyoberstein.bsky.social on AI definitions & Google Maps Gemini update @themarketinganu.bsky.social gets creative with content and @gregfinn.bsky.social gets confused by the Google Ads Editor update www.youtube.com/watch?v=ule2...

@mordyoberstein.bsky.social shared this in a FanDuel vs. DraftKings analysis. FanDuel had neutral, expected questions. DraftKings had negative ones like: “Do they pay out?” “Should I trust them?” That tone likely reflects repeated user sentiment across public content

Are LLMs top-of-the-funnel? There are a lot of hard adjustments LLMs force marketers to face. I think one of them is that LLMs aren't a conversion channel (at least not yet). Search is (sorta, maybe, sometimes).

It’s New 11/4: @themarketinganu.bsky.social gets into smart cropping in Merchant Center, Grokipedia gets indexed by Google and Bing, @gregfinn.bsky.social goes on and on about Google Discover and @mordyoberstein.bsky.social is sick (in more than one way) www.youtube.com/watch?v=2KOA...

It’s New 10/30: Google & Microsoft earnings, Disney SEO hack & promotion analytics with @gregfinn.bsky.social and myself - @themarketinganu.bsky.social is celebrating her birthday week and @mordyoberstein.bsky.social needs more meat juice www.youtube.com/watch?v=ZdB_...

It’s New 10/28: Google reviews disappearing, Google Search Console Queries groups, Google Ads exclusions and investment strategy tab with @gregfinn.bsky.social and myself, @themarketinganu.bsky.social and @mordyoberstein.bsky.social went “whale watching” so they say www.youtube.com/watch?v=kKt1...

It’s New 10/23: Google Ads turned 25 years old with @themarketinganu.bsky.social Google Search Console and Business Profiles are missing data, @mordyoberstein.bsky.social gets into AI fantasy sports and @gregfinn.bsky.social covers Reddit’s data being stolen by AI www.youtube.com/watch?v=ZOVN...

It’s New 10/22: OpenAI’s ChatGPT Atlas - AI Web Browser (it uses Google) and @mordyoberstein.bsky.social and I dig into it while enjoying not having @gregfinn.bsky.social and @themarketinganu.bsky.social on the show www.youtube.com/watch?v=WEfW...

It’s New 10/16: @gregfinn.bsky.social tries to hide the new Google ad grouping, @themarketinganu.bsky.social goes peanuts over drugs, @mordyoberstein.bsky.social loves robotic people also ask and Bing finally adopts the data-nosnippet attribute www.youtube.com/watch?v=4Rxw...

I am officially looking for a full-time role! Over the past decade, I've helped build up SaaS brands and put their products on the map in a way few others have managed. I would love to talk with you & explore how I can help your company grow!

It’s New 10/13: We covered fake Google Search traffic, review extortion scam help, then @mordyoberstein.bsky.social on Google’s AI Search interview, @themarketinganu.bsky.social on Google strategic market status and @gregfinn.bsky.social YouTube brand pulse report www.youtube.com/watch?v=sS3N...

This was a whale of an episode

It’s New 9/30: ChatGPT Instant Checkout helps @mordyoberstein.bsky.social buy vests, Google Ads num 100 doesn't impact @gregfinn.bsky.social AdSense traffic source reporting & @themarketinganu.bsky.social covers @menachemani.bsky.social Google Ads AI Max piece www.youtube.com/watch?v=ZvNN...

I'll give you an example. If your audience targeting is not the result of defining who your brand/company is and why you do what you do (i.e., brand identity), then there's about a % chance you're wasting time & $ targeting an audience that will never be interested in actually paying Ask me why.

On today's @marketingoclock.bsky.social: - I was robbed (literally) (kinda) - The new Google Ads units are a big deal - A great interview with @mordyoberstein.bsky.social on tracking tools & more + all the #digitalmarketing news from the week!

Do citations really matter as much as mentions do? Are the LLMs really all the same sort of thing? It is messier than everyone makes it out to be. Which is why @nickleroy.com 👩‍💻 @jessjoyce.bsky.social Joyce, and I are teaming up with @semrushofficial.bsky.social to have an eye-level chat!

Why is your marketing team’s strategy not getting traction? If you’re marketing strategy isn’t meeting expectations let’s chat. Chances are we can find something in just 30 minutes Money back guarantee. For the record it’s a free consult. www.unifybrandmarketing.com/brand-consul...

It’s New 9/25: Post spam update Google volatility, @mordyoberstein.bsky.social on Google Search Live and @gregfinn.bsky.social catches us up on a bunch of Google Ads changes www.youtube.com/watch?v=tgAz...

@semrushofficial.bsky.social is trusting @mordyoberstein.bsky.social, @jessjoyce.bsky.social and me to discuss LLMs + maximizing visibility. I'll bring the 🔥You bring the 🍿 Tuesday, Sept 30th 6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT lp.semrush.com/Are-All-LLMs...