I started a new series. It’s called Let’s Chunk. Pretty sure all you need to know is that @rustybrick.com blew a lot of chunks with me. Look for it on the SE Ranking social channels and YouTube channel each Tuesday. youtu.be/VxKGHJfHFb0?...

Google testing huge block citations at bottom of AI Overviews www.seroundtable.com/block-of-cit... via @SachuPatel53124 by @mordyoberstein.bsky.social #googleaioverviews

Bing tests more ads in its products carousel format www.seroundtable.com/bing-tests-l... found by @SachuPatel53124 covered by @mordyoberstein.bsky.social

It's New 3/30 - ChatGPT Ad Revenue covered by @themarketinganu.bsky.social Google AI Overview tests white - @mordyoberstein.bsky.social has little to say, @gregfinn.bsky.social covers Bing AI tests but are they sponsored & more on the Google Core update www.youtube.com/watch?v=FwN8...

Google is working on expanding Personal Intelligence in AI Mode globally says Nick Fox www.seroundtable.com/google-worki... by @mordyoberstein.bsky.social

Google confirms testing using AI to create title links in the search results www.seroundtable.com/google-tests... via @mordyoberstein.bsky.social

In what is one big giant circle-jerk, Google is citing itself 3X more than it used to in AI Mode. 17% of all citations are to Google itself. Way more than any other source. Also, it's moved AWAY from just being GBP links (meaning this is NOT just a local thing)

It’s New 3/5: Google AI Mode recipe cards and links covered by @gregfinn.bsky.social , @mordyoberstein.bsky.social on AI Overview drop downs, @themarketinganu.bsky.social on build to order attributes and I wrap with JavaScript SEO accessibility www.youtube.com/watch?v=WS2A...

Anthropic isn't any better than OpenAI - they're just smarter. Anthropic sees that Google is going to win this. Too big a beast. They see that generating revenue is going to be hard among "the masses". They see a lot of things that all point to one conclusion:

It’s New 3/4: ChatGPT gets stingy on links by @mordyoberstein.bsky.social new Google crawler doc says frequent crawling is good, @gregfinn.bsky.social on social posts in Google Discover and @themarketinganu.bsky.social Google Ads minimum budgets for Demand Gen www.youtube.com/watch?v=wVEs...

To hack LLMs or not hack LLMs with reverse engineering that will become obsolete in a year? That is the question! Not new It's just the question of quality vs quantity and the unavoidable fact that if you focus on quality, you will limit quantity - and that's not inherently a bad thing.

It’s New 2/25: Google Search serving bug, Anthropic crawlers documented @mordyoberstein.bsky.social on seeing more buttons and @themarketinganu.bsky.social on Google Ads grants shop visits and @gregfinn.bsky.social clarified ad pacing www.youtube.com/watch?v=vPgQ...

You know that feeling you get when the teacher doesn't show up? Watch this. Sorry @themarketinganu.bsky.social @gregfinn.bsky.social & I destroyed your show @rustybrick.com www.youtube.com/clip/UgkxlUV...

I get that what I did here was a bit tongue in cheek, but we keep talking about "how do you know the value of LLM visibility" or "what determines the value of LLM visibility..." and we don't appreciate how much agency we have here.

Something I've been wondering about, and I am sure there are lots of different takes on this depending on how you see the topic...

It’s New 2/23: Google cooling, page indexing report bug, @mordyoberstein.bsky.social likes the new Bing AI links, @gregfinn.bsky.social tries to make sense of Google Ads budget pacing and @themarketinganu.bsky.social covered a new Meridian tool www.youtube.com/watch?v=cBbg...

It’s New 2/19: Google Reviews being removed again, @themarketinganu.bsky.social covers the updated Google Ads PMax placements, and @mordyoberstein.bsky.social waits on new Google Search Console features www.youtube.com/watch?v=rEH_...

Why do LLMs suck so much? It's not because they are as stupid as you think. It's because they are balancing quality with... speed. It's been bothering me for such a long time:

Where are you @gregfinn.bsky.social?!

It’s New 2/12: @gregfinn.bsky.social deciphers Google AI Mode new ads formats, @mordyoberstein.bsky.social on UCP live in AI Mode, @themarketinganu.bsky.social covers OpenAI wanting to replace ad agencies & I talk about the WebMCP preview www.youtube.com/watch?v=3FcD...

It’s New 2/11: Bing AI Performance reports public by @gregfinn.bsky.social , Googlebot limits, @themarketinganu.bsky.social covers Google Ads AI Max tools and @mordyoberstein.bsky.social won’t give us his social security number www.youtube.com/watch?v=ZJjz...

It’s New 2/10: ChatGPT Ads now live as reported by @themarketinganu.bsky.social , we’re seeing more Google search volatility and Grokipedia is dropping and Google Ads PMax A/B testing going live and new AI Mode citation links as @gregfinn.bsky.social covered www.youtube.com/watch?v=2RtD...

It’s New 2/4: Google slams self-serving listicles but @gregfinn.bsky.social loves some, more volatility as uncomfortably reported by @mordyoberstein.bsky.social - Googlebot got limits and @themarketinganu.bsky.social on Microsoft Publisher Content Marketplace www.youtube.com/watch?v=x_G0...

It’s New 2/3: @mordyoberstein.bsky.social on Google algorithm changes for AI Search, crawling challenges, @gregfinn.bsky.social on ChatGPT being more visual and @themarketinganu.bsky.social on Google Ads PMax shopping changes www.youtube.com/watch?v=wBso...

It’s New 2/2: @mordyoberstein.bsky.social got excited for AI visibility reports, Google won’t share on Google volatility, @themarketinganu.bsky.social endorses the new Google Ads test, @gregfinn.bsky.social celebrates (happy birthday) more ads with ChatGPT and local www.youtube.com/watch?v=eXfO...

OMG! Doesn't it feel like Google is releasing a gazillion Gemini updates? It's on purpose. Google wants you to feel like they’re just overwhelmingly outpacing the competition) It is one of THE best marketing strategies. Brilliantly uncomplicated. Extremely difficult to implement.

It’s New 1/29: @mordyoberstein.bsky.social tells us who will block Google AI search experiences, Personal Intelligence Frankenstein recipes, @themarketinganu.bsky.social Google Ads API v23 and Microsoft earnings, are ads slowing? @gregfinn.bsky.social frozen whale www.youtube.com/watch?v=CK9i...

It’s New 1/28: Google AI Overviews gets even more evil, @gregfinn.bsky.social on Google exploring ways to allow you to block AI Overviews & @mordyoberstein.bsky.social on Bing Webmaster Tools AI performance report and @themarketinganu.bsky.social on PMax ad previews www.youtube.com/watch?v=qYJu...

It’s New 1/27: Yahoo us back with Yahoo Scout, we got more Google volatility, @themarketinganu.bsky.social covered the expensive ChatGPT ads, @mordyoberstein.bsky.social on OpenAI emailing users to use ChatGPT and @gregfinn.bsky.social on Microsoft Ad Preview Hub www.youtube.com/watch?v=lmFF...

Well this kinda tells you everything you need to know (Data from @bloomberg.com)

It’s New 1/26: @mordyoberstein.bsky.social personal with Google intelligence and price labels, Google will fall back to featured snippets, @themarketinganu.bsky.social Google Ads campaign mix experiments @gregfinn.bsky.social on PMax data exclusions www.youtube.com/watch?v=RKmR... thx ADSQUIRE.com

It’s New 1/22: @themarketinganu.bsky.social dives more into ChatGPT ads pricing, @gregfinn.bsky.social on Apple release schedule for Gemini powered Siri and @mordyoberstein.bsky.social chomps down on Google recipes & there is a new Googlebot for messages www.youtube.com/watch?v=InnE...

I feel like I’m going to answer everyone and everything with the new answer now button! Ask me anything- I won’t even think about it - I will just spit out whatever crap enters my mind! Image via @rustybrick.com

It’s New 1/21: Google heated volatility, @gregfinn.bsky.social Google search court doc revelations, @themarketinganu.bsky.social goes off on Gemini ads not coming and @mordyoberstein.bsky.social didn’t think people can get any more lazy www.youtube.com/watch?v=0BkN... sponsored by ADSQUIRE

It’s New 1/20: LLMs.txt not endorsed by Google Search covered by @mordyoberstein.bsky.social , I covered a bunch of SEO topics, @gregfinn.bsky.social on AI Mode lighter fonts and @themarketinganu.bsky.social on Google Shopping API migration deadline www.youtube.com/watch?v=KZ48...

On this week's @marketingoclock.bsky.social : - @shepzirnheld.bsky.social d Went full Ashton Kutcher on me in the office - @mordyoberstein.bsky.social and I talk about personal intellegence coming to Google as well as chunks + all the #digitalmarketing news from the week!

Thank you @marketingoclock.bsky.social & @gregfinn.bsky.social for being the first to include the words "personal" and "intelligence" together with my name! 👇 www.youtube.com/watch?v=hXsD... You can also listen w/o seeing my face on Spotify.

It’s New 1/19: @themarketinganu.bsky.social ChatGPT ads news, @mordyoberstein.bsky.social prediction news in Google Search, Google AI Overviews from Gemini 3 Pro, AI Overviews kills local packs, volatility & @gregfinn.bsky.social on Google appealing monopoly ruling www.youtube.com/watch?v=Md3j...

It’s New 1/15: Personal Intelligence From Google by @gregfinn.bsky.social @mordyoberstein.bsky.social covers the Gemini powered Google Trends explore page, @johnmu.com says UCP won’t kill SEO & core updates on favicons @themarketinganu.bsky.social data transmission www.youtube.com/watch?v=aXTe...

It’s New 1/14: @gregfinn.bsky.social on Google AI Mode upcharging, @mordyoberstein.bsky.social on AI Overview health queries going to YouTube, @themarketinganu.bsky.social on Google Ads fast account set up and AdSense publishers earnings dropping and more www.youtube.com/watch?v=GHxC...

You need to read this! 65% of citations for health-related prompts in AI Overviews come from non-expert sources! Who can't WAIT for ChatGPT to start serving health info now?

It’s New 1/13: Apple & Google Gemini Siri Deal, @mordyoberstein.bsky.social covers the Google Volatility chatter @themarketinganu.bsky.social updates us on the Shopping promotions changes and @gregfinn.bsky.social has more on Microsoft Ads scheme themes expansion www.youtube.com/watch?v=yUfs...

It’s New 1/12: @themarketinganu.bsky.social covers the Direct Offer Ads in Google AI Mode, Universal Commerce Protocol and Brand Agents, Google AI uses core search signals, @mordyoberstein.bsky.social loves tuna chunks too much & @gregfinn.bsky.social A/B tests www.youtube.com/watch?v=ghOv...

It’s New 1/8: Tailwind CSS business hurt by AI Search, John Mueller on investing in GEO but @mordyoberstein.bsky.social tells us, @themarketinganu.bsky.social on call assets in Google vehicle ads and @gregfinn.bsky.social on Copilot Checkout news on www.youtube.com/watch?v=9KfS...

I love this kind of tool! Tracking what replaces what on the SERP is invaluable. Check this out... For the keyword "how to screenshot on a mac" social media tends to be a secondary intent.

It’s New 1/7: Google AI answers personalized as @gregfinn.bsky.social explained, Some SEO chatter on Google volatility, @themarketinganu.bsky.social on Merchant Center multi-channel products updates and @mordyoberstein.bsky.social on Google hiring a Chief of Staff www.youtube.com/watch?v=Caqg...

If you want today's SEO news in video form, do not watch this. If you want @rustybrick.com to explain congestion pricing and traffic in NYC to you... Then by all means click and watch.

Don't get your hopes up; the spikes here in traffic from AI Overviews after the last Google update are not what they appear. I'm loving this visual. Sometimes all you need is a good trend chart to put things in perspective. Here's a quick look at how the latest Google Update may have played out

It’s New 1/5: Google Discover Overloaded With X and @mordyoberstein.bsky.social breaks the news, he is now at @seranking.bsky.social - News site are declining, @gregfinn.bsky.social covers the speedy Go to button & @themarketinganu.bsky.social on creator partnerships www.youtube.com/watch?v=xyTk...