Some odd calls in Tuchel's #England squad. I get that Henderson's a 'dressing room presence' but... take him as a coach then, not a player. He barely manages an hour for Brentford. In the 100° heat in the US, he'll be screwed. That spot could have gone to a potential game-changer like Palmer.

2026 is fun. Not at all exhausting.

Did I mention I'm speaking in Cambridge at Optimisey's FREE SEO event? Tickets here:

Fixed a leaking washing machine outlet pipe by completely removing it, cleaning it and putting it all back (3 times because I did it wrong twice). I am now accepting offers for my own ITV daytime DIY show. I will also countenance Channel5.

Oooh, it's me... come see me so I'm not a Nikki-no-mates...  Info & Tickets here: https://f.mtr.cool/bnbxcqmanm #OptimiseyEvents

Isn't the Pr£mi€r Greed great? And U€fa are just as bad (all chasing the ultimate boss: Fifa). www.theguardian.com/football/202... I gave up watching top flight (men's) football yonks ago.

Repost if you’d like me to represent the UK at #Eurovision 2027.

Immigration make Britain brilliant

As high-profile websites vanish, it’s a reminder that the web has no built-in archival layer. But some publishers are now blocking the Wayback Machine. What’s at stake if the web stops being archived? Our new FAQ explains: preserving the public record matters. 🌐📚 help.archive.org/help/faq-pub...

🚨 Google has published its official guidance on optimizing for generative AI experiences in Search, including AI Overviews and AI Mode 👇 Going through: * How SEO is still relevant for generative AI search * Mythbusting generative AI search More! Read: developers.google.com/search/docs/...

Q. What you get if you take @nikkipilkington.bsky.social + @crystalontheweb.bsky.social sharing #SEO and search brilliance + a great venue, pizza, drinks + a bunch of awesome folks... >>> AND MAKE IT ALL FREE? <<< A. #OptimiseyEvent #17. Tickets here: www.eventbrite.co.uk/e/optimisey-...

General tickets for the SearchNorwichXL conference are now on sale 🎟️ for £125: 200+ SEO professionals, world-class talks, interactive industry panel, free food and drink, sponsored afterparty at Dead Wax Social :D searchnorwich.org

I don't want you to think my day follows a strict routine but... my dog now knows the sound of Windows+L = walkies!!!

WHOOPSIE! 🔥🔥🔥 THIS IS FINE!!! 🔥🔥🔥 www.theguardian.com/technology/2...

🚨Upgrade! Free and Basic Plan AlsoAsked users now have access to CSV, Sheets and XLSX data exports of questions! Lite and Pro users get rich data including answers, URLs of ranking sites, Page Titles, AIO tracking, citations and more!

Hideous. We really need to ban these nonce goggles: www.bbc.co.uk/news/article... (hat tip to @nonfictioness.bsky.social for bringing the brilliant 'nonce goggles' name for these things to my attention!).

🔥🔥🔥 THIS IS FINE 🔥🔥🔥 futurism.com/advanced-tra...

Old white guys (and @ryanbwebb.bsky.social) at @brightonseo.com). 😎

#BrightonSEO is happening...

But I thought the prices at the pump only went up to reflect the increased prices the fuel giants had to pay? You mean... they've just been milking us all along?!? www.bbc.co.uk/news/article...

Can't see this going wrong AT ALL. 🔥🔥🔥 THIS IS FINE 🔥🔥🔥 (or you're FINEd, because Copilot says so?). www.theregister.com/2026/04/27/h...

🔥🔥🔥 THIS IS FINE 🔥🔥🔥 www.bbc.co.uk/news/article...

Recently rediscovered that noise cancelling headphones and some choons are quite good 'deep work' allies. And also that I love my eclectic music taste. Recently zig-zagging from cheesy 90s pop to The Beatles via more recent indie-rock stuff. Also, Nirvana were a HECK of a band. That is all.

Coming to the #OptimiseyEvent next week? Here are all the practical details you'll need: optimisey.com/optimisey-me... Timings, agenda, parking, nearest station etc. etc. Anything I've missed? Let me know. Not got a ticket yet? Grab one quick!

Everyone else getting these for, pretty much, EVERY site they have logged on GSC? Like this is the first time it was set-up (spoiler: it wasn't). I'm like... what have you been doing BEFORE now... if not this?

Picture inspiration: A beautiful tree. This tree is probably over 100 years old. It's seen politicians come and go; economic boom and economic bust; weather that was too hot/cold/wet/dry and much more. And yet, it persists. Be like the tree. 🌳❤️💚

Me and @nonfictioness.bsky.social got 'Genius' level on the NYT Spelling Bee puzzle... for the SECOND time this week. I will be taking no further questions at this time.

Capitalism sucks. Private equity sucks too: Want to know capitalism’s endgame? Just look at private equity – it has captured our everyday lives | Hettie O'Brien | The Guardian share.google/WXP9bAJPqLNI...

ME: Scooby, is it this way? SCOOBY DOO: No, it's the...

So... turns out all those alligator Search Console charts (with impressions spiralling upwards, leaving clicks static or fading) were not scrapers... or AIs... or GPTs etc. But because someone somewhere and Google counted it wrong.

Well that’s not a surprise theses days but it’s still disappointing: browsergate.eu/how-it-works/

🔥🔥🔥 THIS IS FIIIIIIIIINE!🔥🔥🔥 "...a 'system malfunction' caused multiple vehicles to stop in the middle of the road on Tuesday. Videos... appearing to show it resulting in a highway collision" www.bbc.co.uk/news/article... Stop the ride. I want to get off.

🫨 Can't *quite* believe I'm saying this but... 🫨 CEO of Alphabet Inc. and Google, Sundar Pichai, is coming to speak at the next #OptimiseyEvent. On the principle of 'You miss 100% of the shots you don't take' I asked and -- to my astonishment -- he said yes! 🔥Get Tickets: tinyurl.com/24pc37v3

And Google roll out a Core Update, hot on the heels of the Spam Update. Updates on updates. Again. Obfuscation. Again. Was the loss/gain caused by A? B? both? Something else?

New level of Parental Stress: UNLOCKED. Being able to track your kids' plane when they're away on a school trip... 😬😬😬😬

Early bird tickets are on sale now for #SearchNorwichXL! Tickets are just £75 for one month! Go to searchnorwich.org or search 'SearchNorwichXL' on Eventbrite.

Always wanted to attend #brightonSEO but can’t justify the cost? Scholarship applications are now OPEN. Simply fill in the form here: docs.google.com/forms/d/e/1F... Applications close 30th March - don’t miss out!

More than half the tickets for the #OptimiseyEvent comeback are gone already. There'll be a waitlist but if you don't want to miss out, best grab a ticket! optimisey.com/optimisey-me... Already got one? Please share this post. I'm aiming for a full-house!

I tried to give it a chance but the new 400m rules at the #worldindoors are stupid. And the 'beanbags of humiliation' can get in the sea too. Co-finals? Racing against the clock? No idea who gets what medal until end of the 2nd race? And a massive advantage to the athletes running 2nd? Rubbish.

A reminder that there are real people behind all that search data. This one stopped me in my tracks today. 🥲

🔥🔥🔥 THIS IS FINE 🔥🔥🔥 "The researchers posited that during the reinforcement learning optimization stage (Roll), "a language-model agent can spontaneously produce hazardous, unauthorized behaviors" and therefore violate its assumed boundaries." www.livescience.com/technology/a...

After accidentally announcing this a couple of days earlier than planned... suppose I'd better share this here too! The brilliant @dawnieando.bsky.social is speaking at the 'Comeback' Optmisey #SEO event on 23rd April. Grab a FREE ticket before they're all gone: optimisey.com/optimisey-me...

Holy Streisand Effect Batman! 😄 === Barrister sues Google in bid to delist search results linked to UK Revenue publication – The Irish Times share.google/0R6pMZeoecDL...

When Meta's notifications work almost *too* well...?

So... I'm doing a thing... www.eventbrite.co.uk/e/optimisey-...

🔥🔥🔥 THIS IS FINE 🔥🔥🔥 (and also not at ALL suspicious)

🐿️ The secret squirrel project I've been working on is nearly ready. 🦆 Ducks in rows are aligning. It's going to be awesome. 📆 For now... you might wanna keep the evening of Thursday 23rd April free...

Lots of misinformation still flying around our SEO space so I dug into some of the possible causes and the current category conflicts and wrote them up following my presentation at Women in Technical SEO. www.womenintechseo.com/knowledge/ge...