ME: Scooby, is it this way? SCOOBY DOO: No, it's the...

So... turns out all those alligator Search Console charts (with impressions spiralling upwards, leaving clicks static or fading) were not scrapers... or AIs... or GPTs etc. But because someone somewhere and Google counted it wrong.

Well that’s not a surprise theses days but it’s still disappointing: browsergate.eu/how-it-works/

🔥🔥🔥 THIS IS FIIIIIIIIINE!🔥🔥🔥 "...a 'system malfunction' caused multiple vehicles to stop in the middle of the road on Tuesday. Videos... appearing to show it resulting in a highway collision" www.bbc.co.uk/news/article... Stop the ride. I want to get off.

🫨 Can't *quite* believe I'm saying this but... 🫨 CEO of Alphabet Inc. and Google, Sundar Pichai, is coming to speak at the next #OptimiseyEvent. On the principle of 'You miss 100% of the shots you don't take' I asked and -- to my astonishment -- he said yes! 🔥Get Tickets: tinyurl.com/24pc37v3

And Google roll out a Core Update, hot on the heels of the Spam Update. Updates on updates. Again. Obfuscation. Again. Was the loss/gain caused by A? B? both? Something else?

New level of Parental Stress: UNLOCKED. Being able to track your kids' plane when they're away on a school trip... 😬😬😬😬

Early bird tickets are on sale now for #SearchNorwichXL! Tickets are just £75 for one month! Go to searchnorwich.org or search 'SearchNorwichXL' on Eventbrite.

Always wanted to attend #brightonSEO but can’t justify the cost? Scholarship applications are now OPEN. Simply fill in the form here: docs.google.com/forms/d/e/1F... Applications close 30th March - don’t miss out!

More than half the tickets for the #OptimiseyEvent comeback are gone already. There'll be a waitlist but if you don't want to miss out, best grab a ticket! optimisey.com/optimisey-me... Already got one? Please share this post. I'm aiming for a full-house!

I tried to give it a chance but the new 400m rules at the #worldindoors are stupid. And the 'beanbags of humiliation' can get in the sea too. Co-finals? Racing against the clock? No idea who gets what medal until end of the 2nd race? And a massive advantage to the athletes running 2nd? Rubbish.

A reminder that there are real people behind all that search data. This one stopped me in my tracks today. 🥲

🔥🔥🔥 THIS IS FINE 🔥🔥🔥 "The researchers posited that during the reinforcement learning optimization stage (Roll), "a language-model agent can spontaneously produce hazardous, unauthorized behaviors" and therefore violate its assumed boundaries." www.livescience.com/technology/a...

After accidentally announcing this a couple of days earlier than planned... suppose I'd better share this here too! The brilliant @dawnieando.bsky.social is speaking at the 'Comeback' Optmisey #SEO event on 23rd April. Grab a FREE ticket before they're all gone: optimisey.com/optimisey-me...

Holy Streisand Effect Batman! 😄 === Barrister sues Google in bid to delist search results linked to UK Revenue publication – The Irish Times share.google/0R6pMZeoecDL...

When Meta's notifications work almost *too* well...?

So... I'm doing a thing... www.eventbrite.co.uk/e/optimisey-...

🔥🔥🔥 THIS IS FINE 🔥🔥🔥 (and also not at ALL suspicious)

🐿️ The secret squirrel project I've been working on is nearly ready. 🦆 Ducks in rows are aligning. It's going to be awesome. 📆 For now... you might wanna keep the evening of Thursday 23rd April free...

Lots of misinformation still flying around our SEO space so I dug into some of the possible causes and the current category conflicts and wrote them up following my presentation at Women in Technical SEO. www.womenintechseo.com/knowledge/ge...

Happiest of happy birthdays to genuinely one of the nicest guys in the marketing industry: @mordyoberstein.bsky.social. I don't even have anything sarcastic or cutting to say (it's his birthday... normal service will resume tomorrow). Happy birthday Mordy! 🎂

Just when I'm wondering if fewer folks will need #SEO help after all... I help someone wondering why they're having trouble ranking. Turns out their developer canonicalised ALL the pages to the homepage. Yes. All of them. To the homepage.

The world is a troubling place right now. It weighs heavy. So I try and focus on "make my corner of the world better", influence the things I can. This weekend was 1 of about 15 volunteers helping clear a new nature reserve. And today the daffodils on our allotment look marvellous.

🔥🔥🔥 THIS IS FINE 🔥🔥🔥 😢

Spring has reached the allotment! While the beds might be mostly empty, reams of daffodils are blooming. (I take no credit they were planted by previous custodian of the plot).

So to clarify: the OFFICIAL White House social media, doctored a video to make it appear that a man who lives and works in Canada, insulted and swore about Canadians. www.bbc.co.uk/sport/ice-ho... I continue to be shocked, daily, at how low standards are in the Trump Presidency.

Went to see 🎥 The Secret Agent last night. Broadly, I didn't like it. It was beautifully filmed, the colours, nostalgia and acting were very good. But I felt like I was clutching at threads in the plot... and kept missing.

😖 When Chrome's "What's new!" tab demos the "Read out loud in Chrome"... it says "Red out loud".

More football teams "disgusted" by racist abuse their players receive. Until the consequences for the perpetrators match the outrage I fear this will continue.

I've struggled to put into words my feelings on Google and their relationship with the digital world. Previously it felt like there was an, at times begrudging, mutual respect. It was a symbiotic relationship. Now #$GOOG's focus seems much more on 'winning AI' and $$$. Everything else? Collateral.

Also 100% THIS IS FINE 🔥🔥🔥

Just to clarify: Brexit supporting, Monaco-based, billionaire, Sir Jim Radcliffe says the UK is being "colonized by migrants". And the country needs to do "difficult things" to stabilise the economy. I've got an idea Jim...

🔥🔥🔥 THIS IS FINE 🔥🔥🔥 edition.cnn.com/2026/02/11/b...

2 MB of HTML is a lot of HTML, so probably don't stress: tamethebots.com/blog-n-bits/...

Heads-up. Bing Webmaster Tools announced its new AI Performance reporting today. You can view total citations and cited pages. And then you can view "Grounding queries" and the number of citations per query. And there's a pages report broken down by citations. blogs.bing.com/webmaster/Fe...

U.K. might lose a prime minister because a guy who worked for him knew another guy who hung out with Epstein. Meanwhile the U.S. opposition party is telling our President, who was Epstein's best friend, that his secret police should get better training so their public street murders look less messy.

Nail. Head. Boom. This well-written piece by @jessthebp.bsky.social is well worth a read. 👇

So, Halifax say the fact the average UK house price crossing £300k is concerning but it's ok because "wage growth has outstripped house prices recently". Uh... holy skewed stats Batman.

America, I know you have a lot on at the mo' but we need to talk about you making up words and your woeful lack of hyphens. TWICE recently #NYTpuzzles Spelling Bee has foxed me. "Midmonth" and "Hourlong" are NOT WORDS (not without hyphens at least). Thank you for your attention in this matter.

🔥🔥🔥 THIS IS FINE 🔥 🔥 🔥 www.bbc.co.uk/news/article...

Love a stat: Trump is mentioned more times in The Epstein Files than: - Jesus is in The Bible - Harry Potter is mentioned in *all* of the Harry Potter books.

It is really important to check trusted sources if you use AI to find out about your housing rights. AI doesn't always give the right information or tell you everything that you need to know.💡

Love that Alcaraz won. #AusOpen I'd really like someone to break the Sinner/Alcaraz domination at the top of the men's game -- but I'd rather it wasn't Zverev.

Little reminder: Go say the good, positive things out loud. I sometimes forget to tell the people I enjoy being around that I feel that way. Same with saying out loud when I like something. Praise should be loudly and proudly spread! Go do that!

mahadk.com/posts/ai-ski... 👀

NEW research: sparktoro.com/blog/new-res... If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice? And what does that answer mean for folks who try to track their brand presence in AI tools? Finally, some real answers 🧐

Is is possible to get a cold but only in one nostril? And if the answer to that is "No" - how might you know if you're just blowing out brain matter, instead of mucus? Asking for a friend, obviously.

www.bbc.co.uk/news/article... "[Google] denied wrongdoing and said it was seeking to avoid litigation." 🤔

🔥🔥🔥 This is fine 🔥🔥🔥

🔥🔥🔥 This is fine 🔥🔥🔥