This. Was prepared for this to be a bang average, Netflix-funded, cast-loaded parade of budget. It's such a great story (Shelley was a genius) and if Jacob Elordi doesn't win awards for his heart-breaking portrayal of the monster, questions must be asked.

ICYMI, we released the 2026 Local Search Ranking Factors yesterday. Tons of new insights and takeaways. This is the Local SEO bible. Read it below!

Recap of IMPORTXML bits SEOs should love: Fetch the title: =IMPORTXML(A2, "//title") Get the meta description: =IMPORTXML(A2, "//meta[@name='description']/@content") Get the H1 : text =IMPORTXML(A2, "//h1") Get the Open Graph Title: =IMPORTXML(A2, "//meta[@property='og:title']/@content")

SEO friends. Is there a tool/system to help with checking masses of redirect rules? I'm aiming to consolidate a LOT of them (it's a big site, with a lot of legacy stuff). I'm making headway manually but thinking "There must be an easier way." The first person that says "Ask AI." gets a prize.

Part 393 of 🔥🔥🔥 "THIS IS FINE!!!" 🔥🔥🔥

Bloody hell: apnews.com/article/fifa... Is this where we are now? Is this the new sport? International Sycophancy? World Series of Butt Kissing? And we find the sycophancy of chatbots weird.

This is a pretty crazy read: julianajackson.substack.com/p/chatgpt-sc...

No. Your Twitter traffic did NOT double overnight. What happened? Twitter's been stagnating/declining since 2023 The growth team growth hacked (making links auto-open in webview) They hope marketers will fall for it & pay more attention again. But, it's nothing more than smoke & mirrors.

If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)

If you're in need of positive and rather wholesome news, there's a high school teacher named Bryan who took a ton of freely licensed celebrity headshots at the New York Film Festival last month for Wikipedia, and I truly can't believe how drastic the upgrade is for some articles (thread)

Still had this saved in ctrl v from the last one of my saltine sisters who pulled this shit. Yes all white people until white supremacy is no more. Racism & white supremacy will not go away every time we gotta pat an insecure white woman who needs a cookie on the head and go "not YOU Karen"

I just love this single purpose domains/sites. This one is golden. stopcitingai.com

Andrew Cock-Starkey (@optimisey.com) explains that using a .com gives you credibility and global flexibility, while a country-specific domain like .co.uk may limit reach if you expand internationally. maj.to/3Y0bS98

"Fixing hallucinations would kill the product" is a helluva quote.

Last year there were 49,600 offences involving a knife or sharp implement. That's 135 *per day*. Obviously 1 is too many but the media focus on examples perpetrated by certain groups (migrants and non-white people) is fuelling the racist fire. Source: commonslibrary.parliament.uk/research-bri...

www.bbc.co.uk/news/article... Point of order: Laughing Cow and Philadelphia are not cheese.

Farage: epic grifter

Last Thursday, I gave my second #BrightonSEO talk - "Lessons Learnt from Crawling 1000+ websites" where I shared 12 useful lessons learnt from my success and failures crawling 1000's of web sites over the last 30 years speakerdeck.com/charlesmeade...

Oh boy -> Google Investigates Weekslong Security Breach Involving Contractor "Google is investigating a breach of its security systems involving a contractor who took almost 2,000 screenshots and sensitive internal files, including information related to Google’s Play store systems & guardrails..."

Brace for another wave of x refuges

saw this on twitter and had to share here

We deserve AI transparency. This summary of the ChatGPT Atlas system prompt leak uses Gemini 2.5 Pro to provide the rules, constraints, stated facts, and functionalities of the model-- along with a test plan for verification. not-a-robot.com/blog/atlas-s...

Find someone who doesn't know your business. Show them your homepage for exactly 5 seconds. Then ask: "What does this company do?" "Who do they do it for?" If they hesitate, get it wrong, or give vague answers, you've found your problem. And it's costing you rankings, traffic, and customers.

Just settling down to watch episode 2 of The Iris Affair, a mystery/drama about a borderline sentient super computer... an what it may (or may not) bring for humanity. Sure it'll make me feel MUCH better about the world...

as a reminder: bluesky (the app) has a broad set of user interactions controls. beyond blocking and block lists, we have features to control who can reply, mention, and quote-post accounts

Why are pigeons such dirty, oily b*ggers? One has a bath in our pond and it looks like a miniature Exxon Valdez has breached its hull on the pebbles! 😄

Speaking @themarketingmeetup.bsky.social MK tonight. Fair to say the AV set-up is *serious* 😄 The room looks lots better with lots of people in though! Thanks for coming everyone!

Practical visualization of how using robots.txt works to prevent AI bots from going through your site.

I mean... it wouldn't be the *first* complaint I've had like this... 😄

I find it maddening (and weirdly fascinating) how the search function in Gmail is so *so* bad. Aren't Google meant to be kinda decent at this search stuff?

Fry time...

I mentioned before that we’re switching Lighthouse Performance audits to the new and improved Insights. The same Insights that you can see in DevTools Performance panel traces. That’s happening in Lighthouse 13 due to be released very soon. Maybe even this week!

This is interesting: TrumpActionTracker.info

Damn. This is amazing. £325 per week, paid monthly, for 3 years - and the result was a profit for the Irish economy: www.citizensinformation.ie/en/employmen...

1 trillion web pages preserved makes the Wayback Machine an indispensable research tool. Share how this effort has impacted you, and encourage your network to support the Internet Archive: donate.archive.org/1T #Wayback1T #WaybackMachine

Still waiting for it to trickle down...

My friends at Apolitical are hiring for a bunch of roles in the UK. Some good technical and non-technical roles available. Apply at https://apolitical.co/en/pages/careers Or share with friends. (Note - I don't work there, please don't ask me any questions […] [Original post on mastodon.social]

This made me laugh way too much: www.facebook.com/share/r/17bD...

What's even more astonishing is, this story has since been updated and @skynewsrss.bsky.social have *still* not corrected this appalling headline. (though at least Dame Sarah now gets named in the summary ahead of her husband!) 🙄

Just listened to a famous TV presenter hosting on the radio. Chatting to a clearly nervous 10-year-old caller they asked about half a dozen closed questions, making the poor kid sound like a monosyllabic doink. Not good radio. Annoyed by 'names' getting all the gigs ahead of better talent.

Using the 'punctuation trick' with Gmail is a fun/interesting way to see which companies get hacked/leak/sell your data. I just got an unsolicited, spammy pitch email to [me]+[seo company]@gmail.com I've dropped them a note to ask how it is my email for 'them' got into their hands.

Woof, Google choosing violence against another raft of websites: www.seroundtable.com/google-emoji... First it was the "What's the time in x" sites; then short answers ("Barack Obama age" etc.) now emoji copy and pastes. Why let others' have that traffic when Google can just disintermediate them?

Do you know how AI could harm your brand or your customers? At @withcandour.co.uk , we've been sending short videos to all our clients to help them orientate themselves with AI Search. I thought I'd share our latest one about the dangers of AI, enjoy! 🤓 www.youtube.com/watch?v=9XPb...

I would love to download and install Dana's brain but short of that their writing is jolly useful 👇👇👇

Another example of 🔥"This is fine"🔥 as, presumably, AI-powered moderation vandalises the internet? Human oversight Meta? Too expensive I guess... until it isn't.

I just AI-driven rage bots (or slave wage human ones). But folks (on both sides) fall for it every time.

This one got me right in the feels: www.theguardian.com/lifeandstyle... Give 'em back! 😭 #BloodyAI

We are thrilled to announce that our NEW Large Language Model will be released on 11.18.25.

Jesus wept chatting to Google Ads support is painful. I just need a logo moved from "Pending review" (for *weeks*) to "Eligible". But they want to know "Do you advertise on other platforms?" and "What's your daily budget?" I mean... relevance much? I don't want a sales pitch. I just want a logo.

⚠️Security PSA: ⚠️ If anyone used Cancelo[dot]io SaaS - make sure you have removed their flow.js from your website. The domain expired, and someone has replaced the js with malware 👹