SEOktoberfest begins. Somehow managed to get my 8 year old dirndl on.

FYI on alt-text

See lots of people touting GEO IR papers written by researchers who’ve never done a day of SEO in their life, but virtually none of the papers have citations so lack credibility. The main paper touted has a total of 23 citations and most of those have no citations. Remain critical thinkers.

En route to the Yorkshireman half marathon (technically longer than a half marathon but who’s counting?). Hoping to finish it before the torrential rain arrives.

SEOs please stop saying “The Algorithm”. There’s tons and tons of algorithms. Here’s just a very small example of sorting algorithms etc from my study app and these (and absolutely tons more) will be used in search.

Indeed. As I said on the dumpster fire that is Linkedin… “Can’t wait to blow some of the stupid AI search myths around chunking, information gain and various other ignorant misinterpretations out of the water. All the nonsense is making for some brilliant presentation material.”

Might have got a bit carried away making Autumnal baked goods.

Yay. Current MSc assignment submitted at mad o’clock in the night. 3 weeks break from MSc studies ahead. Know far more than I ever expected to about cloud computing and virtualisation.

Malteser Tray Bake for our Middleton Harriers running doing Preston 10 Miler tomorrow 🍰🍰🍰🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

Dog lovers loading up after B & Q be like

Carrot cake and school cake ready for the runners at tonight’s Hopwood Trot.

Anyone would think I was not fell racing tomorrow morning 🎉🎉👠👠👠💃💃💃🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

New Birthday dress pressie from Mr Ando

Module 5 MSc Computer Science and Data Science Assignment results are in. Just scraped another Distinction and definitely room for improvement on that one, but glad to have received another Distinction.

Parkrun number 138 at Fell Foot in the Lake District ahead of Ambleside Lakeland Trails 14km this afternoon

Lake District bound with my lovelies

Learned loads (as always) at European Summer School for Information Retrieval. Honoured to deliver an invited keynote talk on ‘SEO & IR as Frenemies’ as part of Symposium for Future Directions in Information Access. The IR community is incredibly welcoming, even to ‘other side’ interlopers like me

All these posts about passage based focus and chunking and semantic headings and writing with focus and purpose appearing in the SEO space? What the hell have you been doing all these years because this is 101 in my book?

Off to European Summer School for Information Retrieval and FDIA (Symposium for Future Directions on Information Access).

Stop ruining my good photos Mr Ando 🤣🤣😭

Brought lots of lovely outfits to choose from on my weekend away with Mr Ando. Instead though I bought this lovely charity shop dress and handbag. ❤️❤️❤️❤️

Media City Summer Series June edition 10k about to start

Eddie’s Revenge fell race tonight means 2000m elevation in June achieved. I baked cakes for the cake sale and winners prizes. Won 2nd age category female and a raffle prize too. 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

Running on the moors tonight. Lovely evening. Burning off Boston cream pies from last week’s SMX Advanced

Love these posts 🐶🐶🐶

Enjoyed speaking at SMX Advanced in Boston and sharing my deck 'From Search Rankings to Answer Synthesis: How to Weather the AI Storm'. Great to see SMX back for the first in-person conference in 5 years with standing room only crowd of engaged search fans. Link to deck is in the first comment.

Another half marathon done today. Leeds Summer Extravaganza half marathon. 🐶🐶🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

This is what pomeranians are like when you go out for a couple of hours. Clingy 🐶🐶🐶🤣🤣🤣

22 years with Mr Ando

This might be one of our best episodes ever. And I hardly say a word in it! An all-star panel of @dawnieando.bsky.social, @jono.id, @myriam.dopamine.builders & @chris-green.net joined me to discuss AI Mode, the future of #SEO, Google's role as a publisher and so much more. youtu.be/50HX5c3mv-U?...

Gob full of cake. That’s how I do marathon training 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

En route to 15 mile Ruddy Rothwell Cakeathon race. Cake at the end 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

Greek food and day disco with Mr Ando. Variety is the spice of life 🪩🕺💃🪩💃

Media City 10k May edition about to start

Hardest Parkrun ever. Clitheroe Castle. 5 soul destroying laps up to the castle grounds ‘Pinnacle’. Shell shocked. 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

Next week, I'll be hosting an all-star SEO panel of @chris-green.net, @dawnieando.bsky.social, @myriam.dopamine.builders & @jono.id to discuss tracking data from AI Overviews & AI Mode! Does Google owe us this data? Was this a mistake that they'll fix? Do clicks & impressions even matter anymore?!

Clitheroe Castle parkrun

Second best half marathon time today in Great Manchester half so not unhappy with that at all. Great event. Brilliant support and so well organised. Even better than Mcr Marathon I believe. Best supporter though is Mr Ando and the doggos of course ❤️❤️❤️🐶🐶🐶🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

New to me charity shop leggings debut outing for Great Manchester half marathon 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

En route to Great Manchester half marathon 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

The BSL interpreter is having an absolute ball during Sweden entry #Eurovision

Switzerland Eurovision beautiful song and my 900+ day Duolingo French streak served me well there

Spain is a great contender. Super showperson. Excellent performance. Catchy #eurovision

Estonia has only done 30 seconds or so and I love it. Bonkers is always good.

Norway not doing it for me. Forgettable #Eurovision

The Basel Drum Corps was amazing in the Eurovision flag parade. Playing on each others drums 😮😮😮😮

What a treat. A Dr Who episode themed around Eurovision Song Contest on just before Eurovision.

Eurovision… Best night on t’internet ❤️❤️💃💃👠👠🎉🎉🎉

And then the irony of my own post here which is also grammatically incorrect on the “fewer, fewer” part. Serves me right for being so pedantic 🤣🤣🤣

The irony when you're reading 'English for Writing Research Papers' book and one of the first headings is "Write concisely with no redundancy and no ambiguity and you will make less mistakes in your English." It's fewer, fewer mistakes. 🤣 🤣