SEO socials are so tiring. Same narcissists continuously sharing conflicting content (GEO is good then GEO is bad is just one example). Truth doesn’t matter as long as they’re ‘visible’. Incredibly fatiguing.

Packt have just told me there is a limited time offer on Amazon for pre-orders for my forthcoming book, The AI SEO Playbook and asked me to share. I am increasingly intrigued as I write this book and guarantee you will not find the info I am writing on any regurgitating AI blah blah blogs or books.

Reinjured my ankle on a pesky unexpected hotel step at Brighton SEO. Back to physio and running delayed again. Cannot believe it.

Yay. Assignment number 9 of 10 on my MSc Computer Science with Data Science submitted. Just one more assignment and a dissertation to complete. Found this IT Networks and Protocols module very challenging.

Brighton SEO bound and the weather is absolutely glorious. Look forward to seeing old friends and meeting new folks and perhaps taking in some sun outside The Fortune of War on Brighton beach. Sunnies at the ready.

Exciting. Pre-orders are now available for the book I have been commissioned to write. The AI SEO Playbook a.co/d/0b46vFFB

Gutted to have missed today’s Manchester Marathon due to injury. Went down there to watch today. Brilliant inspiration and atmosphere. From experience, running a marathon is no easy feat. Entered for next year.

Thanks for the mention @johnmu.com and also for the heads up @lilyray.nyc

Yesterday I got news I won’t be able to run my 5th marathon in Manchester in April due to an injury which won’t be healed in time. Today I got news of 92% and Distinction for my latest assignment in my MSc Computer Science with Data Science studies. That’s life. Down one day, up the next. Onward 🏃🏻‍♀️🏃🏻‍♀️

Tomorrow, ECIR 2026 kicks off in Delft! 🎉 Day 1: tutorials & workshops at TU Delft's Aula, ending with a welcome reception. With over registered 450 attendees it's going to be a great few days. Don't forget: clocks spring forward tonight! ☀️🕐 We're bagged and ready 🎒 #ECIR2026 #IR #NLP #RecSys

I finished my deck for SEO for Paws charity conference last night and my favourite slide contained these photos of Bert and Ted. I’ll be speaking on informational retrieval powering AI search. Register below. www.seocharity.com/upcoming-con...

Next week live! 9 sessions #seocharity conference w/ @dawnieando.bsky.social @polemicdigital.com @fajela.bsky.social @topicalauthority.bsky.social @lauraiancu.bsky.social www.seocharity.com/upcoming-con...

Saying "I don't know" gets you further overall than the few times you can skate by while faking it & making something up. The self-confidence to so that you don't know (and then working to figure out more) is a super-power.

Debunking and Demystifying Generative Information Retrieval: Misinformation in The SEO Space - via @dawnieando.bsky.social #seo

After accidentally announcing this a couple of days earlier than planned... suppose I'd better share this here too! The brilliant @dawnieando.bsky.social is speaking at the 'Comeback' Optmisey #SEO event on 23rd April. Grab a FREE ticket before they're all gone: optimisey.com/optimisey-me...

I appreciate all the women in my life and industry every day. Not just today. You should too. That’s all.

The best SEO article I've read this year. Please read and share with anyone who will benefit. Dawn Anderson sensibly debunks & demystifies the biggest LLM optimisation myths (chunking, information gain, llms.txt). A timely reminder to keep that critical thinking hat on.

If you're looking into buying GEO / AEO services, read this first.

Lots of misinformation still flying around our SEO space so I dug into some of the possible causes and the current category conflicts and wrote them up following my presentation at Women in Technical SEO. www.womenintechseo.com/knowledge/ge...

It was a great opening session SEO+ (AI SEO/AEO) in 2026 with @shelleywalsh.bsky.social @aleyda.bsky.social @dawnieando.bsky.social Cindy Krum via @duda.co www.youtube.com/watch?v=G84J...

Tomorrow, Feb 26, live 5 hours of SEO in the age of AI Year 2026 @shelleywalsh.bsky.social @aleyda.bsky.social @dawnieando.bsky.social @dixonjones.bsky.social @shellyfagin.bsky.social @dergal.bsky.social @nataliavv.bsky.social @libby.day @duda.co www.duda.co/webinars/seo...

Honoured to be delivering the SEO Keynote at SMX Advanced in Boston.

I can now share that I have been commissioned by a publishing house to write a book on AI Search Optimisation. Publication is due later this year. Very honoured to have been approached by the publishers to be an author. Many emerging myths will be debated and possibly debunked in the book for sure.

🤣🤣🤣🤣🤣

Nice while it lasted. Chucking it down again today in Manchester.

En route to run the Media City Half Marathon. Part of my forthcoming Manchester Marathon training plan. Second half marathon of 2026 today 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

#seocharity conference March 25, 2026 @fajela.bsky.social @dawnieando.bsky.social @polemicdigital.com @topicalauthority.bsky.social @begumkaya.bsky.social @amandajwalls.bsky.social @lauraiancu.bsky.social www.seocharity.com/upcoming-con...

Such amazing vibes at #WTFest yesterday. It was my first Women in Technical SEO event and it most certainly won’t be my last. What an effervesent community. Such enthusiasm and energy. Great to present in the session with Aleyda Solís with excellent MC from Hannah Smith ❤️❤️❤️

Enjoyed speaking at #WTSFest today on some of the debatable terminology flying around search at the moment. Sharing my deck. speakerdeck.com/dawnieando/d...

MegaWebinar 5-hours of SEO in the age of AI Feb 26 live with @rustybrick.com @aleyda.bsky.social CindyKrum @dawnieando.bsky.social @dixonjones.bsky.social @dergal.bsky.social @nataliavv.bsky.social and many more Register now! www.duda.co/webinars/seo...

MSc Computer Science with Data Science Assignment 7 of 10 results are in. This one was data visualisation and I got another distinction. Really enjoyed this module. Tableau is definitely amongst my new favourite tools. Only 3 modules and a dissertation remains. Hopefully completed by end of October

Won my age category again in our Harriers Road Running Championship

Posters should be tested 2 weeks later on the subject matter of their own LinkedIn posts without being able to look anything up. Suspect most won’t actually have a clue what they’re posting about 🤣🤣🤣

Enjoyed presenting for Pubcon Pro SEO & AI Search conference and thanks to those who attended my session. Here is my deck speakerdeck.com/dawnieando/y...

Big weekend of running again and all at Heaton Park, Manchester. Cross country gruel with my Harriers team mates and then a solo half marathon this morning in the pouring rain. Drenched.

Google integrates core search signals into Mode and AI Overviews www.seroundtable.com/google-core-...

Less than a month to go before WTSFest 2026 and it just so happens some of the current SEO AI myths doing the rounds have been busted (looking at you chunking for a start), and perfect timing since they're in my deck. Looking forward to looking at more AI SEO dis and misinformation on Feb 5th

Cross country at Tatton Park. Harder than I remember it being and I had already remembered it was a hard course. Tough running on frozen grass. Every step is graft then they throw a big hill at you.

First cross country league race of the year at Tatton Park. Thinking this is going to be tough today :( 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

Google's @dannysullivan.bsky.social says do not turn your content into bite-sized chunks for LLMs - Google does not want that www.seroundtable.com/google-conte... #seo #google #googleseo #aeo #geo #content #llm

MSc assignment number 7 submitted. Only 3 more and a dissertation to go. Frustratingly fiddly data visualisation module but I now love Tableau at the end of it. Learned tons again.

Stocked up on NA drinks for Dry January and Tanquerey Sevilla 0.0 with mediterranean tonic is fabulously refreshing.

New Year’s resolutions include lots of running, Dry January extending to March at least, cut down on pretend meat and focus on nutrition (vegetarian here), RED January, my daily coding and Duolingo streak is now into its 4th year. Plan to complete my MSc this year and start exploring possible PhD.

The reindeer costume’s 2025 festive running tour is over. Much fun has been had, but normal clothing shall now resume, thankfully, albeit I have appreciated the toasty neck in it in this cold weather.

Merry Christmas from me and Mr Ando

ChatGPT, you charmer

SEO is at peak ‘just make things up and everyone agrees’ by the looks of it as we end 2025. 🤣🤣🤣

The David Attenborough voiceover by my buddy has me in stitches

With sound on 🤣🤣🤣🤣🤣🤣

Brilliant reindeer run with the lovely Sunday runners. Thanks for all the friendly, chatty runs over 2025 ladies xx