The reindeer costume’s 2025 festive running tour is over. Much fun has been had, but normal clothing shall now resume, thankfully, albeit I have appreciated the toasty neck in it in this cold weather.

Merry Christmas from me and Mr Ando

ChatGPT, you charmer

SEO is at peak ‘just make things up and everyone agrees’ by the looks of it as we end 2025. 🤣🤣🤣

The David Attenborough voiceover by my buddy has me in stitches

With sound on 🤣🤣🤣🤣🤣🤣

Brilliant reindeer run with the lovely Sunday runners. Thanks for all the friendly, chatty runs over 2025 ladies xx

Google is taking legal action against SerpApi’s scraping blog.google/technology/s...

Parkrun number 154. Festive fancy dress Parkrun and I won first prize. The reindeer begins its festive run tour.

The next #seocharity conference will be on March 25, 2026 If you want to speak - pitch us @dawnieando.bsky.social @nataliavv.bsky.social @fajela.bsky.social www.seocharity.com/upcoming-con...

Google's @dannysullivan.bsky.social and @johnmu.com say AI SEO is the same as traditional SEO and they dive into what AI Search wants to rank well www.seroundtable.com/google-danny... #google #ai #seo #geo #aio #googleseo

In non-SEO news I ran the equivalent of 41 and a half marathons in 2025

THEY. ARE. BACK. TOMORROW LIVE! We’ve got ⭐️ Dawn Anderson (@dawnieando.bsky.social) and ⭐️ Dixon Jones (@dixonjones.bsky.social) for SEO Office Hours, alongside Jo Juliana Turnbull and Michael Chidzey, this Friday at 9:30 am (GMT). To join live, head over to our website. Everyone’s welcome ❤️

The next #seocharity conference is scheduled for March 25, 2026 We already have one speaker confirmed: @dawnieando.bsky.social and one sponsor confirmed: mosquita.digital Thanks @nataliavv.bsky.social Pitch @fajela.bsky.social or me for speaker&sponsor places www.seocharity.com/upcoming-con...

Had a great time doing this coffee talk with @searchengineland.bsky.social and @dawnieando.bsky.social I didn't take pictures but @daverohrer.bsky.social sent me this one of me looking angry

SEOktoberfest begins. Somehow managed to get my 8 year old dirndl on.

FYI on alt-text

See lots of people touting GEO IR papers written by researchers who’ve never done a day of SEO in their life, but virtually none of the papers have citations so lack credibility. The main paper touted has a total of 23 citations and most of those have no citations. Remain critical thinkers.

En route to the Yorkshireman half marathon (technically longer than a half marathon but who’s counting?). Hoping to finish it before the torrential rain arrives.

SEOs please stop saying “The Algorithm”. There’s tons and tons of algorithms. Here’s just a very small example of sorting algorithms etc from my study app and these (and absolutely tons more) will be used in search.

Indeed. As I said on the dumpster fire that is Linkedin… “Can’t wait to blow some of the stupid AI search myths around chunking, information gain and various other ignorant misinterpretations out of the water. All the nonsense is making for some brilliant presentation material.”

Might have got a bit carried away making Autumnal baked goods.

Yay. Current MSc assignment submitted at mad o’clock in the night. 3 weeks break from MSc studies ahead. Know far more than I ever expected to about cloud computing and virtualisation.

Malteser Tray Bake for our Middleton Harriers running doing Preston 10 Miler tomorrow 🍰🍰🍰🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

Dog lovers loading up after B & Q be like

Carrot cake and school cake ready for the runners at tonight’s Hopwood Trot.

Anyone would think I was not fell racing tomorrow morning 🎉🎉👠👠👠💃💃💃🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

New Birthday dress pressie from Mr Ando

Module 5 MSc Computer Science and Data Science Assignment results are in. Just scraped another Distinction and definitely room for improvement on that one, but glad to have received another Distinction.

Parkrun number 138 at Fell Foot in the Lake District ahead of Ambleside Lakeland Trails 14km this afternoon

Lake District bound with my lovelies

Learned loads (as always) at European Summer School for Information Retrieval. Honoured to deliver an invited keynote talk on ‘SEO & IR as Frenemies’ as part of Symposium for Future Directions in Information Access. The IR community is incredibly welcoming, even to ‘other side’ interlopers like me

All these posts about passage based focus and chunking and semantic headings and writing with focus and purpose appearing in the SEO space? What the hell have you been doing all these years because this is 101 in my book?

Off to European Summer School for Information Retrieval and FDIA (Symposium for Future Directions on Information Access).

Stop ruining my good photos Mr Ando 🤣🤣😭

Brought lots of lovely outfits to choose from on my weekend away with Mr Ando. Instead though I bought this lovely charity shop dress and handbag. ❤️❤️❤️❤️

Media City Summer Series June edition 10k about to start

Eddie’s Revenge fell race tonight means 2000m elevation in June achieved. I baked cakes for the cake sale and winners prizes. Won 2nd age category female and a raffle prize too. 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

Running on the moors tonight. Lovely evening. Burning off Boston cream pies from last week’s SMX Advanced

Love these posts 🐶🐶🐶

Enjoyed speaking at SMX Advanced in Boston and sharing my deck 'From Search Rankings to Answer Synthesis: How to Weather the AI Storm'. Great to see SMX back for the first in-person conference in 5 years with standing room only crowd of engaged search fans. Link to deck is in the first comment.

Another half marathon done today. Leeds Summer Extravaganza half marathon. 🐶🐶🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

This is what pomeranians are like when you go out for a couple of hours. Clingy 🐶🐶🐶🤣🤣🤣

22 years with Mr Ando

This might be one of our best episodes ever. And I hardly say a word in it! An all-star panel of @dawnieando.bsky.social, @jono.id, @myriam.dopamine.builders & @chris-green.net joined me to discuss AI Mode, the future of #SEO, Google's role as a publisher and so much more. youtu.be/50HX5c3mv-U?...

Gob full of cake. That’s how I do marathon training 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

En route to 15 mile Ruddy Rothwell Cakeathon race. Cake at the end 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️

Greek food and day disco with Mr Ando. Variety is the spice of life 🪩🕺💃🪩💃

Media City 10k May edition about to start

Hardest Parkrun ever. Clitheroe Castle. 5 soul destroying laps up to the castle grounds ‘Pinnacle’. Shell shocked. 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️