"I have never seen more misinformation about the capabilities of a product in my entire career..."

Lol, we need the "AI" that is killing the environment and guzzling untold amounts of resources to save the environment. This is 1984 type of marketing, like "ministry of peace" that is actually the war department.

Everyone should know that accessibility is a priority. It baffles me (but sadly doesn't) that most companies don't care. I read the below article this morning thinking "Maybe optimising for LLMs will make companies care about accessibility." bsky.app/profile/deja...

I'm auditing a music website and Google is treating PDPs of CD compilations with "Not Found" in the title as soft 404 pages. 😀 They do happen be out of stock, but according to Search Console none of the other thousands of products are treated as soft 404s.

One of the main problems with AEO/GEO/AI search advice right now: A lot of people are making a lot of bold claims without evidence, and a lot of other people are repeating those claims. Then, LLMs are also picking up those claims as guidance for AI search. 🤦‍♀️

Meanwhile, we'll waste billions of gallons of water and £billions of taxpayers money on AI tech...

This was cool to dig into. And yep, JavaScript rendering is a big problem with AI Search rankings and visibility. Here's my latest post -> AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others [Case Study]

How has this happened?! Google renaming Blackburn Rovers as Route One Rovers. It's not even so-called AI content. There is an amateur football club called Route One Rovers.

You wrote a great piece, quoted some great minds in the SEO industry and then slapped GEO on it and ruined everything 🤡 dejan.ai/blog/journal...

I validate HTML and occasionally recommend fixes. E.g. if a layout error is slowing page render. Anyone else have uses for HTML validation?

I don't recommend clients write meta descriptions anymore. This seems to lower the threshold for Google generating query-dependent meta descriptions. Over many tests vs controls of groups of pages with/without MDs, on different client sites, the no MD pages saw on average ~3% uplift. Sorry.

One of the best SEO podcasts I've listened to. An enjoyable and insightful discussion. Yes please to more of this kind of thing @jlwchambers.bsky.social

My colleague @jasmine-seo-200ok.bsky.social pitched this article to Moz after a few months as an SEO! My favourite analogies are her bus numbers as server codes and JavaScript as house tech built on the foundations of HTML. A great read for any SEO learner/teacher. 🔥 moz.com/blog/technic...

Each time you 'just Google it' and an AI overview appears it uses the same energy as running a microwave for 8 seconds. Google processes about 5 trillion searches per year. Now seems a good time to remind you all I built a plugin which turns off AI overviews: optimisey.com/optimisey-se... 🌎⚡💡🌍♻️

I challenge any GEO/AEO/LLMO/WTFAIEO advocate to name me a foundational optimisation strategy for LLMs that doesn’t apply to SEO in any way.

Scared about recording your first podcast? So was I! But Jack made it fun and relaxed and easy.

Researched Google's New AI Mode So You Don't Have To 🚀 Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know: 🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!

Just one more example to show you how these "AI assistants" aren't doing "analysis". At their core, they are spicy predictive text. Poor chicken get no corn 🐔 This is what you want to trust your business analysis to?

Here’s the latest ep of my iHeartRadio/Cool Zone Media show Better Offline. I walk you through how the growth-at-all-costs Rot Economy has used software to poison so many parts of our lives - and how the tech media can fight back. podcasts.apple.com/us/podcast/b... linktr.ee/betteroffline

I want to continually improve my critical thinking, not let my brain turn to slush.

When comparing two timeframes in analytics, matching weekday for weekday can be helpful, patterns can be different on weekdays vs weekend. GSC doesn't offer that, so I created a Chrome extension to help you calculate these dates, you can find it here: chromewebstore.google.com/detail/same-...

In Mystery AI Hype Theater 3000 Episode 49, @ginasue.bsky.social joins @alexhanna.bsky.social & I to take apart the UK government’s “AI Opportunities Action Plan” and discover it’s made up of so much AI magic dust: www.buzzsprout.com/2126417/epis... Thx to @whatulysses.bsky.social for production!

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I just found this mad long guide to optimising SVG (Scalable Vector Graphics) for SEO, speed, and the critical rendering path I wrote a while ago, before SEO me joined social media: salience.co.uk/insight/maga... Most of it still seems relevant. Just a couple of things here and there I'd update.

About this time last year, I appeared on a podcast for the first time! It was a useful chat including SEO things I took for granted as I transitioned from Web Dev to Tech SEO. One of Search with Candour's top 20 most downloaded podcasts of 2024. withcandour.co.uk/blog/website...

I keep seeing people say LLMs are great for summarising content. Those same people share a summary, and it contains factual errors and statements that were never in the content that was supposedly summarised. Summarising using LLMs is only useful if you verify the summary yourself.

Since Google Search changed to JavaScript-rendered, my Chrome browser freezes and crashes more frequently. Coincidence? Google Search has the biggest memory footprint of the tabs I have open. But I don't have a pre-JS comparison.

Lovely article about how to impersonate Googlebot by @alexharfordseo.bsky.social. Definitely worth reading. moz.com/blog/how-to-...

Disambiguation seems to be underrated in SEO. I see so many websites that outright make things more ambiguous for search engines. Multiple and conflicting schema, schema that doesn't reflect the onpage content, duplicated meta tags, NAP not even closely matching in local SEO...

Might Google purposely make informational search results worse to justify their AI Overviews? I usually don't pay attention to them, but recently I often scroll back up because traditional results are so bad. E.g. searching for info on sunglasses safety standards and particular types of camera.

How to Use Chrome to View a Website as Googlebot Excellent tutorial via @alexharford.bsky.social on setting up a separate browser for viewing sites like Google's mobile crawler Honestly, this should be most SEOs "Default" mode when auditing websites for any technical issue moz.com/blog/blog-ho...

I even advise against using seemingly little things like LinkTree. Many people/businesses with their own domains use it. LinkTree gets backlinks and visibility instead of your own brand and domain, which you have more control over and (if you pay for it) know will be available for years to come.

I work with clients who've delayed implementing server-side rendering (some who we advised not to go CSR in the first place). I'm confident these words from Googlers will push that along. Other clients changed to SSR and (mostly) saw significant traffic & revenue increases after.

Cindy Krum did my favourite SEO talk in 2024. Whether you believe it all or not, it's compelling. It made many things make sense. E.g. Google saying JavaScript rendering doesn't use extra G resources baffled me. But what if their renderer is Chrome on our devices?👀 www.youtube.com/watch?v=txNT...

I often see loads of unexpected subdomains in Search Console domain profiles. I've seen whole subdomains crawled that as far as clients were aware, were only accessible to a few in the company. I have a client for whom a well-known third-party is holding back on returning the subdomain. 👀

Nothing says better "I want to wipe out my site from search" than these bad boys. Ok HTTP status codes do. And "noindex". Connection issues? Ok there are many things.

In case it hasn't been shared enough, I wanted to say this excellent "Improving your SEO with conceptual models" talk from @markwilliamscook.com includes my favourite ever slide: youtu.be/_AQ9UDqES80 Great analogy. I loved adding excess salt to chips back in the day! Theme Park on the SNES for me.

I read a thing. It's pretty neat. My favourite takeaway is that dynamic rendering is on the decline. I've worked with agencies who sold dynamic rendering (at great expense) like it was the answer to all problems. 😕 It's cool to know how easy it is to contribute to the Web Almanac!

Some crazy stats and negatives as a result of energy demands here. 😢 Great work from Dr Sasha Luccioni & co in aiming to raise awareness with initiatives like AI Energy Star.

It's increasingly difficult to know what content to trust. I chatted to SEO Mindset Podcast's Sarah McDowell about our cognitive biases (short cuts our brains take to make our lives easier) and how being aware of them helps us know who and what content to trust. theseomindset.co.uk/episode/lear...

The fact that canonical tags are signals and not directives must be one of the biggest misconceptions in SEO. I'm surprised internal linking isn't listed as one of the most important signals. Is anyone up for guessing what the full 40ish signals are?

got mad. made a video about chatgpt. please send to your friends who use chatgpt as a search engine youtu.be/1OvasjokuaA

Yesssssss! Another kickass Chicka for my Women In SEO Starter pack! go.bsky.app/M1V5X24

There's a lot of misconceptions about disabilities, and often underestimate how broad this spectrum is. Demelza Feltham (Tetralogical) offers an introduction to the different types of permanent, temporary and situational disability, organized in seeing, hearing, moving, thinking categories.

Folks, can we please not feed speakers' slides into an LLM and supply everyone with summaries without asking the speakers for consent? It can produce utterly misleading or misrepresenting results and feels quite impolite.

I appreciate all of you who use the Alt-text description for the images you post. As a blind dude I feel so much more included here. For those of you who forget: Did you know there’s a reminder in Settings/Accessibility to toggle on & then it won’t let you post image without Alt-text. Thanks 🙏😎

Alright I did it, I made a Technical SEO Starter Pack: go.bsky.app/PdiWWEp A few names seemingly absent from bsky as of yet, but I'm sure this will get updated as time goes on

"Making two images [with generative AI] can consume as much energy as charging a smartphone; a single exchange with ChatGPT can heat up a server so much that it requires a bottle’s worth of water to cool." www.scientificamerican.com/article/gene... #GenerativeAI #ClimateChange