The new Web Almanac is out. 🎉 If you don't know the Web Almanac, it's pretty much a summary and analysis of the state of the web based on real data from the HTTP Archive. As a yearly tradition, I'll go over it and highlight/comment on the things that stand out. Let's go! 🧵

Whoop whoop! Almanac is out! Really enjoyed being an analyst this year for the page weight chapter, & am hugely impressed by what @not-a-robot.com & @barkseo.bsky.social wove with that data. 👏 to @montsecano.bsky.social for editorial chops & of @tunetheweb.com, who is a whole new plane of helpful!

I’m making my paid course free. A few years ago, I created a niche course on building custom reports in GA4. I made it because the default GA4 reports aren’t that useful when you’re trying to get the exact data you need. So I learned the process and turned it into a course.

If you see this, post a vampire that isn't Dracula... or Brad pitt. ̶B̶i̶l̶l̶y̶ ̶I̶d̶o̶l̶, errr Spike from Buffy.

After some time consulting for global brands, I’m ready to return to a long-term role where I can see strategy & projects through. I’m sense-checking the market and would value ideas. Also open to short-term projects for now. DMs are open & happy to exchange ideas. montserrat-cano.com

Wait, tuna chunking content isn't a good idea? :) Good episode of SOTR with John and Danny From Danny about 'chunking' your content: "So, we DON'T want you to do that. I was talking to some (Search) engineers about that. We don't want you to do that. We really don't."

So the way to solve your social media network becoming a paedophilic and other none-consensual sexual image generation machine is to make sure you're getting paidfor it? Damn. www.bbc.co.uk/news/article...

Well these are just bloody lovely.

I love how much stuff is now doable in CSS, and I love that there are still at least some folks and communities out there where someone asks a question & someone says here's a codepen. www.reddit.com/r/css/s/jnxL... codepen.io/thebabydino/...

Don't ask WHY, ask HOW futurism.com/artificial-i...

Oh my god I had so much fun shooting this with my siblings :) youtube.com/shorts/FPJBA...

It's that time of the year again: here's the Mueller Report of SEO memes for 2025. #SEO

May the bowl of 2026 have more dumplings and less turds. Happy new year (in a few hours, or a few hours ago, depending on your timezone)

This one got released rather quietly and I think could do with a bit more attention! Read about how to avoid caching performance penalties due to tracking query params and the like!

Image SEO in 2026 is about machine readability. FDA font sizes (0.9mm) fail AI OCR. Glossy packaging causes data hallucinations. Weird facial expressions = unreliable sentiment scores. I have some thoughts and advice here:

It doesn't need to be true. It doesn't need to be good. It just needs to train the model. This is copying Russia's playbook. www.msn.com/en-us/money/...

Answering some of your questions about what it means now LCP and INP are "Baseline Newly available" across all major browsers. Let me know if you have any more! web.dev/blog/lcp-and... #CoreWebVitals #webperf

Got ur gifts here bitch

Look at that 🤩 Safari now supports #LCP and #INP as well! And we can clearly see it in our data 💪 Dates: 🗓️ Nov 3rd: Safari rolled out support in their 26.2 beta release 🗓️ Dec 12th: Safari released it to the public Huge update from the WebKit team, and for #CoreWebVitals in general 👏 1/3

Developer docs updated for how noindex might affect JavaScript rendering, I added an update to my article. The advice seems to be we may render, we may not. As often with this kind of thing, the advice remains don't send conflicting signals to search engines & expect them to work you wanted.

You can now measure LCP and INP scores in both Safari and Firefox! www.debugbear.com/blog/firefox...

🎙️LET'S GET READY TO RUMBLE! It's been one of DevTool's most requested features… weighing at eiiighty-five votes… 10 years in the making… entering the ring from Chrome 144… Heeeerre's: Individual request throttling!!! developer.chrome.com/blog/throttl... 🥊 It's a knockout! The crowd does wild! 👏🙌🎉🥳

Google Features Update: If you're a news or media publisher, a huge heads-up. Preferred Sources is rolling out globally and it can 100% impact your visibility in Top Stories. Google is rolling out "Spotlighting subscriptions", first in the Gemini app and then AIOs and AI Mode in the coming weeks

What an absolute treasure chest of tech SEO goodness the playlist from Tech SEO connect is youtube.com/playlist?lis...

in case you track these things, the CrUX API was being a bit slow in updating this week (last week too actually), but has caught up now, both historical and current, so if you were trying over the last couple of days on my CWV tool & wondering where this week was, that was it

We're looking for an advanced software engineer for the SiteKit team - the ones who are making the WordPress plugin: www.google.com/about/career...

I wrote a little thing for the HTML Hell advent calendar from @matuzo.at — but on a good improvement to HTML rather than a hellish thing 🙂 Improvements to the Speculation Rules API, which allows you to (now more easily) prefetch and prerender HTML pages: htmhell.dev/adventcalend...

I did misread this item title a couple of times. One typo away from some awkward questions from my wife...

I don't have a potty mouth, do I @profanity.accountant ?

🔔 Did you know #OpenAI may keep a cached index of webpages? When a page is fresh or heavy on #JavaScript, #ChatGPT can generate answers from related cached pages. I built a small app using your OpenAI API to check the external_web_access endpoint Tests and context -> github.com/simodepth96/...

Looking for web-themed t-shirts and accessories? I just launched a small store (mostly so I can wear my own designs 😄). But sharing is caring, so feel free to check it out! And if something catches your eye, don’t miss the 3×2 Black Friday offer! planetaberilis.com

We need more mouse armorers

More detailed paint timings coming to LCP. TLDR: - paintTime is after the style&layout and should be roughly interoperable between browsers. - presentationTime is implementation specific (Chrome's is pretty near when pixels are actually drawn). LCP time stays the same as the latest timestamp. 1/4

The more jaded amongst us might not coincider the open ai / mixpanel data breach being notified on thanksgiving day not entirely coincidental. (It doesn't look like a major security nightmare, but could be phish food.) www.bleepingcomputer.com/news/securit...

📣 Last call 📣 If you're in Europe and want to join us at Search Central Live in Zurich on December 9th, this is your last call! Register for a free seat while they last... rsvp.withgoogle.com/events/scl-z...

Sir, he said no. www.youtube.com/watch?v=o0AG...

Do you want a better Waterfall in Chrome DevTools? Then plus 1 this bug: issues.chromium.org/issues/34649... It's one of the things we're considering working on next but need to see that the interest is there, and it's not just a thing I'd like to see...

If you're seeing `GoogleAgent-URLContext` in your logs, this appears to the user-agent for Gemini's URL Context tool "By including URLs in your request, the model will access the content from those pages to inform and enhance its response." ai.google.dev/gemini-api/d...

Consistency is the biggest technical SEO factor.

Chrome Canary now supports network throttling for individual request URLs! Learn how to try out this new feature: www.debugbear.com/blog/chrome-...

A high saturation thumbnail of a man, with completely white teeth and slightly larger than human eyes pointing at a computer while making a shh gesture. Although his eyes read excitement, you know that the spark has gone. You sense regret and longing. NEW POST ohgm.co.uk/should-you-c... NEW POST

Okay, heads up to those who are interested - Search Central Live is coming to Zurich again On December 9! I'm finishing up the agenda and everything, but you can take a peek here: rsvp.withgoogle.com/events/scl-z...

If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)

Our 100th podcast episode is out! open.spotify.com/episode/3yrt... This one is a bit sillier than the others, but I liked to poke people about their favorite moments in the past episodes... what's your favorite moment?

Mini pumpkin time!

Josh @farrant.me's site has a lovely theme-switcher... that plays music! farrant.me

This is a neat feature, and excellent for a quick overview. It's also handy to point folks who are a bit less savvy with the performance report, or have less time / interest in the nitty gritty and want some more high level overview stuff. developers.google.com/search/blog/...

An invaluable summary and resource!

I am sure this will be hugely unpopular with a lot of people; but I think AI prompt visibility tracking is generally a big and expensive waste of time. 🤷‍♂️