My visa for South Korea got rejected :( I was planning a whole trip to South Korea to attend the Search SEOul conference, and I went to the VFS center to submit my documents like 10 days ago. I must appreciate that the process was extremely fast. I got my passport 4 days later in the mail.

The #GoogleIOConnect global tour is officially starting in Berlin, Bengaluru, and Shanghai! 🌐 Stay tuned for updates from the events. #BuildWithGemini

I have been learning touch typing for a while now and have been practicing on @monkeytype.com, but now I have found Nitro Type. Omg, it is so cool because it prompts me to type fast while I am racing against other cars. And it has the whole racecar vibe, and I love it so much

Tell me if this is too ironic, but: - AI tools launched the ability to connect apps like Gmail and Drive - Everyone and their sister started using it - Those who aren't using them are now dumb - Now there's an "AI safety and security" risk, and people who are plugging AI too much are at risk Wut?

Is this a new type of scam or something? Someone booked a call with me using my calendar link. They also shared this weird-looking link instead of their website. And this link was broken. I tried contacting them via email, but the email address didn't exist. So I canceled the call.

I typed the lyrics of Ariana Grande's recent song into Google, and Google was like, "Nope, we won't eclipse the moon today." Like AI Overview is in charge of eclipses. lol. I love how funny this gets sometimes. P.S. The personalization seems to kick in cause I could see my city name

My family bought this toaster a couple of days ago, and it ended up disappointing everyone, because everyone likes their bread a certain way. Now everyone went back to toasting their bread the normal way (which was using a pan and ghee) This gave me a thought about AI.

I saw a cool thing while doing an onboarding teardown of another SaaS tool: they had FAQs accordions that remained accessible even after JS was disabled. Like I could click on them and they would open. *mind blown* What in the coding mystery is that? And why don't every website use that way?

Loads of things are going on recently. Like getting a new vehicle, disliking the funghi pizza, and preparing for a visa. I finally sat down and added them to the /now page on my personal site preetigupta.me/now/

To everyone with a stronger passport: you don't know the pain I go through just to visit your country for literally 5 days. Thanks for coming to my rant talk

It's a new day, and I learned that when this Indian online platform resolves a user-raised ticket, it asks them to visit their Google Business Profile, copy and paste a review (that they wrote themselves), and rate the company 5 stars. Wow. Just wow.

I saw this post on Environment Day, and it had AI images. Now I don't know if there's anything that comes close to the level of irony here

Questions to product people: I saw this job description from a popular SaaS company that posted a senior product manager role. This job requires you to prototype in Cursor and Claude to "show the concept before filing the ticket". I find it very interesting.

Is this a new version of the Google Vignette ads? I went to read an article on Social Media Today, but instead of jumping straight to it, I was presented with this screen. I had to click "continue to the site" to go to the article. Don't tell me this is going to be a new standard or something.

A blooper from the new video on the Packted YouTube channel titled "cheap vs expensive client". I wore this big ass coat in the middle of 40-degree heat, and for this other character, I was out in the sun. Things we do for making videos, haha. Check the video out under the shorts section :)

You know what's shocking? This PR platform, which is fairly well-known, has made a guide on "Free Web 2.0 Submission Sites List." Like hello? 2002 is calling 📞

It is too wild to say out loud that I lost 8 kilos in 7 months. I started my weight loss journey last year in October when I got fed up with my body and my eating habits. I started with resistance band exercises and am trying to hit 5000 steps a day (10k is just too much for me right now).

I finally watched the Kiki's Delivery Service movie and omg it is so wholesome and cute :)

I came across this court ruling in India that was essentially about competitors or other businesses bidding on a brand name to appear in a company's branded searches. So let's say someone searched for Amazon but saw ads from Walmart, Target, or something else.

Apparently there are two "p"s in Google.

In this new "Questions I want to ask Google" video series, I talked about meta descriptions. It is now live on the Packted YouTube channel :)

You know how smart Claude is? I asked it to tell me if an article's primary angle is SEO or AI. At first, it said it was about SEO, but when I asked again, it said AI The third time I asked, and the answer was SEO. The fourth time, it said, "AI Search. Final answer. I'm not changing it." Like wow

The amount of AI slop in the world made it so easy to stand out and be different and unique lol. Like, instead of using AI images on billboards, having high-quality original images can make one stand out. Same with videos, written content, or something.

Correct me if I am wrong, but @rustybrick.com covered AI Overviews follow-up questions go to AI mode in January this year. And Liz Reid announced two days ago that "You can easily ask a follow-up question right from an AI Overview, and flow into a conversational back and forth with AI Mode".

Omg wow TechCrunch. Now I can't even read the news without disabling the adblocker. Beautiful.

Google released its official documentation on optimizing for AIO and AI Mode. Meanwhile, AEO/GEO/LLMO cries in the corner with their llms.txt, structured data, and chunking. Lemme grab some popcorn to see the drama lol

I came across a bunch of "GEO" tools like these, but the pricing for this one is absurd. $499 a month for a tool that doesn't do much is absolutely wild. (sorry not sorry) And a 12-month minimum commitment. Wow gurl. Chill out.

My brother's results for his 10th class exam were announced today on this website, and I thought: Let's see how their website performs in Google Trends The peak corresponds to the fact that the results are announced every year in May. How interesting

Another day, another SERP: An article written by The Washington Post is ranking #3, and Reddit literally linking to the same post ranks #4. Query: "squirrel personality"

"Be right back, the limit resets in 5 hours."

I think this is the BEST video I have made on my YouTube channel. I had so much fun making it. It's about an average day in the life of an SEO. Head over to Packted YouTube channel and check out the first short video <3

I have been trying to learn and perfect my touch typing for like three years and now they're telling me that users are now "talking"with their computer instead of typing. Like what the hell? #WisprFlow

I saw this on an Indian Ecommerce site, and I was legit confused for like 2 minutes about what the heck this 3D box is trying to say. To me, it read 'SASA LELE,' but then I figured it says 'SALE SALE.' Brain fried successfully

I have started and finished my first book this year. It's been a while since I actually read and completed books lol. It was Zero to One by Peter Thiel. I have also completed 1/4 of The Art of Happiness by the Dalai Lama and Howard Cutler. I hope to read more books this year :)

A few years ago, I had an early-stage consumer SaaS client whom I was supporting with their SEO strategy. We had an emotional connection, and I used to respect them a lot (even though they paid me so little lol).

To the websites that automatically add "Read more [link of the article]" whenever I copy paster from their website: Why? What purpose does it serve? Other than the fact that I have to delete the line every time I copy and paste something. Sigh. Genuinely curious. P.S. No shade to Engadget

I signed up for this SEO tool a while ago, and I really liked their welcome onboarding email (not the tool, only this particular email). It was formatted as a personal note from one of the co-founders. It was one of the first onboarding emails I clicked, and I even saved it for future references

@ilovechoclates.bsky.social's videos are fun! Find their channel here: youtube.com/@packted?si=...

The next video in the 'Questions I Want to Ask Google' series is about Crawl Budget. It's out now on the Packted YouTube Channel :) P.S. I am telling my brother to fix the light angle lol

I saw an Instagram influencer in public a few days ago when I went to watch a movie. This person has like ~800k followers on IG, and when I saw them in public, at first I was like, wow, that's interesting. But then I realized they're just a regular human being, nothing fancy.

In today's edition of what's wrong with cold emails, I present you with this:

I have had Tiramisu a couple of times so far, and I notice that the ladyfingers taste so diluted and the cream tastes bland. Like a desert that has water/liquid-y and is not even sweet. Is that what it is supposed to taste like? If yes, then I am highly disappointed lol

I finally took a day off in months and went to watch The Devil Wears Prada 2, which was so nice. I am glad they didn't mess this one up too much. Also did some shopping. It's so nice to go out and see the real world sometimes. Keeps me grounded cause I feel like I live in my tiny bubble lol :)

Do you know the sound wind makes when it passes through the microphone? That's what I felt in my right ear when I woke up. I thought my ear was being weird until I felt something crawling inside. Later I found out it was a damn ant. An ant crawled up my ear. I wonder how long it has been there 🐜

SEOs in the 1990s vs 2026:

I got into product-led growth to improve products for humans, and now humans won't be using the products anymore, because.. AI. SEO was already dead, so.... That leaves me with: singing in the shower, watering the plants, and cleaning the house, or moving to the mountains. #sarcasm

Tomorrow is the 100th edition of SEO Office Hours! Hurrah! If you have never attended before - now's the time! All (some) of your SEO questions answered, probably, by either the guests or other SEO's in the chat, if they are not larking about. www.goodsignals.com/seo-office-h...

Here's something I noticed about creating content on LinkedIn: When I was creating content about general SEO stuff, I got a lot of followers and engagement. But now that I create content that is more intentional and speaks to my target audience, the followers and the engagement are gone

I officially announce the "Questions I Want to Ask Google" YouTube series and share what led me to start it, the inspiration behind the characters, and more. packted.com/questions-i-...

Are companies pursuing and adding AI to their products because users want it, or are they doing it because of investors/board/market pressure?