Omg wow TechCrunch. Now I can't even read the news without disabling the adblocker. Beautiful.

Google released its official documentation on optimizing for AIO and AI Mode. Meanwhile, AEO/GEO/LLMO cries in the corner with their llms.txt, structured data, and chunking. Lemme grab some popcorn to see the drama lol

I came across a bunch of "GEO" tools like these, but the pricing for this one is absurd. $499 a month for a tool that doesn't do much is absolutely wild. (sorry not sorry) And a 12-month minimum commitment. Wow gurl. Chill out.

My brother's results for his 10th class exam were announced today on this website, and I thought: Let's see how their website performs in Google Trends The peak corresponds to the fact that the results are announced every year in May. How interesting

Another day, another SERP: An article written by The Washington Post is ranking #3, and Reddit literally linking to the same post ranks #4. Query: "squirrel personality"

"Be right back, the limit resets in 5 hours."

I think this is the BEST video I have made on my YouTube channel. I had so much fun making it. It's about an average day in the life of an SEO. Head over to Packted YouTube channel and check out the first short video <3

I have been trying to learn and perfect my touch typing for like three years and now they're telling me that users are now "talking"with their computer instead of typing. Like what the hell? #WisprFlow

I saw this on an Indian Ecommerce site, and I was legit confused for like 2 minutes about what the heck this 3D box is trying to say. To me, it read 'SASA LELE,' but then I figured it says 'SALE SALE.' Brain fried successfully

I have started and finished my first book this year. It's been a while since I actually read and completed books lol. It was Zero to One by Peter Thiel. I have also completed 1/4 of The Art of Happiness by the Dalai Lama and Howard Cutler. I hope to read more books this year :)

A few years ago, I had an early-stage consumer SaaS client whom I was supporting with their SEO strategy. We had an emotional connection, and I used to respect them a lot (even though they paid me so little lol).

To the websites that automatically add "Read more [link of the article]" whenever I copy paster from their website: Why? What purpose does it serve? Other than the fact that I have to delete the line every time I copy and paste something. Sigh. Genuinely curious. P.S. No shade to Engadget

I signed up for this SEO tool a while ago, and I really liked their welcome onboarding email (not the tool, only this particular email). It was formatted as a personal note from one of the co-founders. It was one of the first onboarding emails I clicked, and I even saved it for future references

@ilovechoclates.bsky.social's videos are fun! Find their channel here: youtube.com/@packted?si=...

The next video in the 'Questions I Want to Ask Google' series is about Crawl Budget. It's out now on the Packted YouTube Channel :) P.S. I am telling my brother to fix the light angle lol

I saw an Instagram influencer in public a few days ago when I went to watch a movie. This person has like ~800k followers on IG, and when I saw them in public, at first I was like, wow, that's interesting. But then I realized they're just a regular human being, nothing fancy.

In today's edition of what's wrong with cold emails, I present you with this:

I have had Tiramisu a couple of times so far, and I notice that the ladyfingers taste so diluted and the cream tastes bland. Like a desert that has water/liquid-y and is not even sweet. Is that what it is supposed to taste like? If yes, then I am highly disappointed lol

I finally took a day off in months and went to watch The Devil Wears Prada 2, which was so nice. I am glad they didn't mess this one up too much. Also did some shopping. It's so nice to go out and see the real world sometimes. Keeps me grounded cause I feel like I live in my tiny bubble lol :)

Do you know the sound wind makes when it passes through the microphone? That's what I felt in my right ear when I woke up. I thought my ear was being weird until I felt something crawling inside. Later I found out it was a damn ant. An ant crawled up my ear. I wonder how long it has been there 🐜

SEOs in the 1990s vs 2026:

I got into product-led growth to improve products for humans, and now humans won't be using the products anymore, because.. AI. SEO was already dead, so.... That leaves me with: singing in the shower, watering the plants, and cleaning the house, or moving to the mountains. #sarcasm

Tomorrow is the 100th edition of SEO Office Hours! Hurrah! If you have never attended before - now's the time! All (some) of your SEO questions answered, probably, by either the guests or other SEO's in the chat, if they are not larking about. www.goodsignals.com/seo-office-h...

Here's something I noticed about creating content on LinkedIn: When I was creating content about general SEO stuff, I got a lot of followers and engagement. But now that I create content that is more intentional and speaks to my target audience, the followers and the engagement are gone

I officially announce the "Questions I Want to Ask Google" YouTube series and share what led me to start it, the inspiration behind the characters, and more. packted.com/questions-i-...

Are companies pursuing and adding AI to their products because users want it, or are they doing it because of investors/board/market pressure?

I was reading about what a context window is, and I funnily came up with an analogy: Context window is like braincells. Just like if I have 4 braincells one day, I will get overwhelmed quickly. Similarly, if AI has a small context window, it will get overwhelmed easily.

Questions I want to ask Google: Word count is hitting soon on YouTube :)

Next on the "Questions I want to ask Google" video series: Word count I am having so much fun digging all the things Google has said about it over the years. This video is going to be fun :)

I was reading one of the old articles on the @seroundtable.bsky.social site, and saw GIFs being used as a featured image. @rustybrick.com can we pleaseeeeeee bring back the GIFs? They are so much fun :)

I have always wondered what events trigger these illustrations in Google Calendar. Like I have seen these for lunch, dinner, and even "Nap time". I also wonder if there's an option to add an image of our own here

Picked up this book for my next read. I am a very slow reader so might take a lot of time to finish it lol

So... I'm doing a thing... www.eventbrite.co.uk/e/optimisey-...

I realized I am in like 7-8 Slack communities, but I never made a workspace for myself. So I signed up and made a private workspace for Packted. My first experiment is integrating @posthog.com with it so I can get notified when someone submits a response to the survey I created.

Has this ever happened to you? When I was in school, I used to think that my teachers only had this one role of teaching and that's it. My 4 brain cells could not comprehend the fact that they might have a husband/wife and kids, and their personal lives.

PSA if you use JavaScript to rewrite your pages' titles, make sure, well ...

Google's new spam policy for "back button hijacking": #swiftie

New video dropping soon (with the new mic): {Do you need a website when you're starting as an SEO freelancer} In the meantime, here's one blooper lol

Storytime: I was at this family event, and one of my uncles was asking one of my relatives if they could build them a website. The relative has a web development agency. Let's call him Joe. Joe somehow knows I do SEO and called me and asked if I could build one for them. 1/

Zoom enough and you'll see an aeroplane ✈️

PSA Googlebot tries to render pages to understand what they look like, to better understand the value & context of your site's content. This requires that your JS & CSS files be crawlable. Don't block these files for Googlebot in robots.txt, if you want Google to understand your site optimally.

I came across this job listing that listed a specific location, but when I searched for the word 'remote', the "#LI-Remote" text was hidden on the job page, like white text on a white background. For context, I found this on LinkedIn Jobs What are they trying to do? Is this job remote or not lol

Upgraded my mic setup to the Hollyland Lark M2 microphone. Expect more short videos lol

@martinibuster.bsky.social has written more on this subject: www.searchenginejournal.com/googles-muel...

I don’t like how the word ‘Guru’ is misused in the SEO industry. So I wrote a post on my (personal) website to share why the industry has ruined 'Guru' for me. Spoiler: Could be controversial(?) preetigupta.me/blog/misuse-...

I just saw the Nokia 2660 flip phone, and I am really liking it! They even position it as an option for digital detox. My screen times are not crazy, but the phone is so cute. Also, I never owned a flip phone. If you owned a flip phone before, how does it feel to have one?

I FINALLY updated the Now page on my personal website. This time, I talk about F1, making gujiyas, and creating content. Thank you so much @simoncox.com for the inspo. I haven't whipped up a post so fast lol. preetigupta.me/now/

Can someone visit buffer.com/resources/ and see if the site is basically glitching? Or is it just me?

In the world of viral videos, I saw a newsletter edition going viral. This person made a reel saying how they found this post called "How To Start Having Original Thoughts". They essentially summarized what they learned from the article. This video went viral (5.4 million views).

I collaborated with The SEO Community and @adriennekmetz.com on 5 videos and this article that sums them up. I also got @tory.thegray.co, @jocameroo.bsky.social, Erica Ylimäki, and @kevin-indig.bsky.social to share their insights.