Shaun Anderson
@hoboweb.bsky.social
📤 160
📥 145
📝 458
I only talk about SEO on here. Or anywhere.
pinned post!
⚡ Turn Gemini Pro 2.5 into a Page Quality Evaluator (loaded with the latest SEO research). 1. Open the Gemini App. 2. Select "Deep Research" 3. Type "Prompt: Rate My Page Quality using the Hobo SEO Method - " 4. Add your web page. 5. Hit the submit button.
about 1 month ago
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Mobile SEO: Trial testimony confirmed human quality raters evaluate sites exclusively on mobile, making mobile UX a primary input for a site's foundational quality score.
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https://www.hobo-web.co.uk/the-definitive-guide-to-mobile-seo-after-the-leak-how-google-ranks-your-website/
3 days ago
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Linkbuilding tip for those in it for the long term: Build links by linking out. Simple. The more you link out to good sources, the more links you get.
6 days ago
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🚨 Forgive me, I normally reply to all comments and DMS on here but I am a bit busy with work the next month and Ive a lot of messages. I will respond, just need to dig in for a while.
10 days ago
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“Hobo: Beginner SEO 2025” - Free PDF you can download now.
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https://www.hobo-web.co.uk/beginner-seo/
10 days ago
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Use a mobile-first approach for design and content, and optimise page load speed tiimes
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https://docs.google.com/spreadsheets/d/1Pr0kjCQc93qrDFJyLA-FuhIOLeFFGNCDPOkGzeQxo-8/edit#gid=291293493&range=121:121
11 days ago
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Beginners: Optimise for Core Web Vitals like loading speed, interactivity, and visual stability to improve user experience and boost your search rankings
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https://docs.google.com/spreadsheets/d/1Pr0kjCQc93qrDFJyLA-FuhIOLeFFGNCDPOkGzeQxo-8/edit#gid=1173010486&range=49:49
11 days ago
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New: Hobo Technical SEO 2025 (free ebook)
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https://www.hobo-web.co.uk/hobo-seo-quadrilogy/
11 days ago
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QBST is Google's internal name for what SEOs have been describing for years using terms like "co-occurring words," "topical authority," and (less accurately) "LSI Keywords."
12 days ago
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The title tag is very important for SEO even today. Learn everything about it:
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https://www.hobo-web.co.uk/title-tags/
12 days ago
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"If you're clearly indicating who created the content, you're likely aligned with the concepts of E-E-A-T. We strongly encourage adding accurate authorship info" Google 2025
12 days ago
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AI is like an “omniscient, eager-to-please intern who sometimes lies to you“:
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https://www.hobo-web.co.uk/can-chatgpt-do-your-seo/
13 days ago
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SEO = "Mind your P*s and Q*s", "Know your A, B and Cs", "Dot your I's" and "Cross your T*s". Offically.
13 days ago
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Topical authority is no longer a theory. The Google leak reveals the siteFocusScore, which algorithmically measures your site's niche focus. Stray too far from your core topic (siteRadius), and you dilute your authority. Specialization isn't just a strategy; it's a score.
13 days ago
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"Some users might not even notice the MC because it is under a long list of Ads." Google QRG 2014
13 days ago
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Publisher Input is Inherently Distrusted: Google’s systems are designed to actively source and test alternatives for the content you provide, from titles to meta descriptions.
15 days ago
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Hobo SEO Dashboard V4 is out now. DM me for the offer link!
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https://www.hobo-web.co.uk/seo-dashboard-in-google-sheets/
15 days ago
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Earn clicks on pages that link.
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https://www.hobo-web.co.uk/the-definitive-guide-to-linkbuilding-after-the-google-content-warehouse-leak/
15 days ago
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Sudden, massive spikes in link acquisition, especially those concentrated around commercial, exact-match anchors, are highly likely to trigger Google's defensive filters.
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https://www.hobo-web.co.uk/the-definitive-guide-to-linkbuilding-after-the-google-content-warehouse-leak/
16 days ago
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A link building strategy based on one-off “campaigns” that generate a batch of links on pages that quickly become dated is fundamentally flawed.
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https://www.hobo-web.co.uk/the-definitive-guide-to-linkbuilding-after-the-google-content-warehouse-leak/
16 days ago
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An exact-match anchor placed on a completely irrelevant page is not just a wasted link that will be ignored; the documentation suggests it can be actively harmful to a site’s rankings.
16 days ago
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If you have enjoyed the recent posts, you will like my new Youtube playlist: The Google Leaks: The Content Warehouse API Leaks / DOJ Vs Google Trial
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https://www.youtube.com/playlist?list=PL9Hhc6PhOt8rqYQjBSymAkVt795e9cV3s
16 days ago
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Replicability Is a Key Factor: A key insight from the leak: the contentEffort score assesses replicability. If content is easy to reproduce, it’s considered low-effort. Original data is your best defence.
16 days ago
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I did not expect to write all these but there you go.
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https://www.hobo-web.co.uk/hobo-seo-quadrilogy/
17 days ago
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New: Hobo Technical SEO 2025
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https://www.hobo-web.co.uk/hobo-seo-quadrilogy/
17 days ago
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On Youtube The Google Leaks: The Content Warehouse API Leaks / DOJ Vs Google Trial
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https://www.youtube.com/playlist?list=PL9Hhc6PhOt8rqYQjBSymAkVt795e9cV3s
17 days ago
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"Inference Optimisation". Make your site the "canonical source of truth" to feed AI models your facts and create new content from those facts.
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https://www.hobo-web.co.uk/inference-optimisation-build-your-own-legitimate-perpetual-ai-powered-content-machine/
17 days ago
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The Hobo SEO Quadrilogy. 4 SEO books based on the DOJ trials and content warehouse leak.
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https://www.hobo-web.co.uk/hobo-seo-quadrilogy/
17 days ago
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The "Sandbox" Theory Is Vindicated: Vindicated by the leak: the "sandbox" is real. A hostage attribute is used "to sandbox fresh spam," confirming new sites are temporarily suppressed.
17 days ago
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Topical Authority Is Measured Algorithmically: The Google leak reveals topical authority is now a mathematical score. siteFocusScore measures your niche dedication, while siteRadius penalises content that strays off-topic.
18 days ago
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User Clicks Validate Quality: The Google leak confirms the NavBoost system uses goodClicks and badClicks to validate quality. User clicks are the final verdict; if users aren't satisfied, you get demoted.
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https://www.hobo-web.co.uk/the-contenteffort-attribute-the-helpful-content-system-and-e-e-a-t-is-gemini-behind-the-hcu/
18 days ago
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A Direct Response to AI Spam: Revealed in the leak: Google's contentEffort score is its counterattack on AI spam, using qualitative analysis of depth and originality, not just word count.
18 days ago
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Mobile SEO: The data confirms that any content, links, or structured data present on desktop but missing from the mobile version is invisible to Google for ranking.
18 days ago
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Local SEO: The leaked data implies success is about building a verifiable entity across four dimensions: Identity, Real-World Prominence, Scale, and Context.
18 days ago
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“Signal Coherence” is the Core Strategy: The most effective way to influence the system is to ensure your title, H1, URL, and introductory content all send a consistent, harmonised message about the page’s topic.
18 days ago
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Image SEO: An image's final SafeSearch rating isn't just about the pixels; it's a finalP0rnScore that fuses visual analysis with contextual signals, including the search queries it ranks for.
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https://www.hobo-web.co.uk/the-definitive-guide-to-image-seo-google-content-warehouse-imagedata-schema-analysis/
18 days ago
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Mobile SEO: Leak documents reveal a violatesMobileInterstitialPolicy flag, a direct true/false demotion signal for pages with intrusive mobile pop-ups.
19 days ago
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Local SEO: According to the leak, a signal called siteSiblings counts a brand's related websites to measure its total digital footprint.
19 days ago
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Mobile SEO: Leaked data shows a scaled integer (adsDensityInterstitialViolationStrength) measures the severity of an ad violation, not just its existence, allowing for precise penalties.
19 days ago
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Title Tag SEO: The documents show a deep analysis of titles, including counting words with and without stopwords (titleHardTokenCountWithoutStopwords), confirming the importance of precise keyword choice.
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https://www.hobo-web.co.uk/title-tags/
19 days ago
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Published today: ⚡ Hobo Technical SEO 2025 ⚡
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https://www.hobo-web.co.uk/technical-seo/
19 days ago
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Image SEO: The "Licensable" badge you see in search results is directly populated by metadata (imageLicenseInfo) found in the image file (IPTC) or page schema.
19 days ago
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E-E-A-T Decoded: Google’s Experience, Expertise, Authoritativeness, and Trust signals:
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https://www.hobo-web.co.uk/eeat/
19 days ago
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Local SEO: The leak shows business hours are stored as structured data, making their accuracy a critical signal of reliability.
19 days ago
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🕵️ Topical authority: Stray too far from your core topic (siteRadius), and you dilute your authority. Specialization isn't just a strategy; it's a score.
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https://www.hobo-web.co.uk/topical-authority/
19 days ago
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Mobile SEO: The documents suggest Core Web Vitals are a diagnostic tool; poor scores cause bad user behavior (like pogo-sticking), which powerful systems like NavBoost then penalize heavily.
20 days ago
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🕵️ Topical authority is no longer a theory. The Google leak reveals the siteFocusScore, which algorithmically measures your site's niche focus.
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https://www.hobo-web.co.uk/topical-authority/
20 days ago
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The leak confirms an OriginalContentScore for shorter content and that the ranking system can truncate very long documents, meaning important info should be placed early.
20 days ago
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Think you can win with generic AI content? Think again. The Google leak reveals OriginalContentScore & contentEffort signals. Google is literally measuring how hard your content is to replicate. If a machine can easily reproduce it, it won't rank.
20 days ago
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E-E-A-T Isn't a Single Score: The Google leak shows there's no single E-E-A-T score. Instead, it's an emergent property of dozens of granular signals like contentEffort and siteAuthority.
20 days ago
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Introducing: The Definitive Guide to SEO Audits post-Google Leak:
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https://www.hobo-web.co.uk/seo-audit-framework/
20 days ago
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