"Pages which appear highly untrustworthy should be rated Lowest, even if you’re not able to completely confirm their lack of trustworthiness." Google QRG 2014

🚨 Prompt: 'Rate My Page Quality using the Hobo SEO Method'. Check any page for quality using Gemini Pro, Chatgpt or Grok:

🚨 Is Gemini behind the Google HCU?

Google's Q* (Q-Star) algorithmically assess factors like a site’s reputation, authority, and compliance with quality guidelines, independent of any specific query.

Key Strategic SEO insights from the U.S. D.O.J. v. Google Antitrust Trial 2020-2025

Lowest Quality = "content copied from another source with little time, effort, expertise, manual curation, or added value for users." Google QRG 2014

🚨 Published Today - E-E-A-T is the Goal, Q-Star is the System, Site_Quality is the Score.

E-E-A-T; "You can’t sprinkle some EXPERIENCES on your web pages. It’s like, that doesn’t make any sense." John Mueller Google 2025

“For each DocID: (A) popularity/Navboost/Glue, (B) quality measures including authoritativeness, (C) spam score, (D) device-type flag…” Google V DOJ

"An important component of the Glue data is Navboost… a ‘memorization system’ that aggregates click-and-query data." Google V DOJ

“Popularity is based on Chrome visit data and the number of anchors… used to promote well-linked documents.” Google V DOJ

Download the ebook "Strategic AI SEO 2025" free:

Google V DOJ: “The data underlying RankEmbed models is a combination of click-and-query data and scoring of web pages by human raters.”

Download your free ebook Strategic SEO 2025 (V2).

"Low quality pages. MC which contains mostly commonly known information and poor quality writing. The MC is broken up by large Ads." Google QRG 2014

“Hobo: Beginner SEO 2025” is based on the latest Google V DOJ trial and you can download free.

"Topics that could significantly impact the health, financial stability, or safety... We call these "Your Money or Your Life" topics, or YMYL" Google 2025

"If very little or no time, effort, expertise, or talent/skill has gone into creating the MC, use the Lowest quality rating." Google QRG 2014

Beginners: Learn more about avoiding webspam with this free SEO checklist.

LINKEDIN: Starting November 3, 2025, we’ll use some of your LinkedIn data to improve the content-generating AI that enhances your experience, unless you opt out in your settings. Sigh.

Google SEO = "Mind your P*s and Q*s". "Know your A, B and Cs", "Dot your I's" and "Cross your T*s".

"Important: Negative reputation is sufficient reason to give a page a Low quality rating. Evidence of truly malicious or fraudulent behavior warrants the Lowest rating." Google QRG 2014

Google uses Topicality (T*) signals to judge how well a page’s content matches a user’s query.

Google's SEO Starter Guide as a checklist in Google sheets:

Topicality = The "ABC" signals: 🅰️ Anchors (link text) 🅱️ Body (page content) 🖱️ Clicks (user interaction)

Hobo SEO Tools V1 in Google Sheets lets you quickly audit site-wide core web vitals. One off fee. Private. 100% Secure. DM me.

Beginners: Promoting your website within Google's guidelines is important for avoiding traffic drops and maintaining your search rankings.

AI is not really "summarising" your pdf. It's "condensing" and that looks like "summarisation". There is a nuance to anything and everything "AI".

“Hobo: Beginner SEO 2025” is based on the latest Google V DOJ trial. Free ebook.

"Providing.. background information is particularly important for medical, financial, or other topics for which expertise is needed." Google QRG 2014

Beginners: Make sure your content reflects expertise in your field, establishes authority and builds trust with your audience.

"Important: Websites and pages which are created to ...only make money with no attempt to help users should be rated LOWEST." Google QRG 2014

Download the book "Strategic AI SEO 2025" free:

"After identifying RELEVANT content.. systems aim to PRIORITISE those that seem most HELPFUL.. what we call E-E-A-T. TRUST is most important." Google 2025"

Beginners: Make sure search engines can crawl and index JavaScript content:

Quality Score (Q*) = Trustworthiness.

"A webpage or website with "fake" owner or content creator profiles...should be rated Lowest." Google Search Quality Evaluator Guidelines 2025

Google V DOJ: “PageRank… is a single signal relating to distance from a known good source, and it is used as an input to the Quality score.”

“Hobo: Beginner SEO 2025” - Free ebook. Based on Google V DOJ evidence.

"Among Google’s top-level signals are those measuring a web page’s quality and popularity." Google Vs DOJ Antitrust Trial

How human Quality Raters are used – New evidence from DOJ V Google Antitrust Trial:

"ABC signals. These are the three fundamental signals... All three were developed by engineers." - Google V DOJ Trial Exhibit 2025

EEAT' is not as un-important as some would have you believe. 'T' in 'EEAT' is very important - "Of these aspects, TRUST is most important" Google 2025

QBST "remembers" a list of other specific words, phrases, and concepts (salient terms) that it expects to see on any truly relevant webpage.

"Glue = The query (text, language, location, device type); ranking info (10 blue links, features); SERP interactions (clicks, hovers, dwell time); ... query interpretation" Google V DOJ

QBST analyses a user's search query and "remembers" a list of other specific words, phrases, and concepts (salient terms) that it expects to see on any truly relevant webpage.

QBST is Google's internal name for the mechanism that SEOs have been describing for years using terms like "co-occurring words," "topical authority," and (less accurately) "LSI Keywords."

"Navboost and QBST (Query-Based Salient Terms) are memorization systems that have 'become very good at memorizing little facts about the world'" (Google V DOJ (Lehman))

"Generative Al tools may be used for high quality and low quality content creation." Google Search Quality Evaluator Guidelines 2025

"Google... encouraged webmasters to create mobile-friendly and fastloading pages by giving them a slight ranking boost if they optimized for mobile." Google V DOJ