come on, ebay! that's how you burn your brand.

Strategic and tactical guidance for marketplace success in the new (AI) SEO world, featuring a five-phase framework that goes beyond basic optimization. via @kevin-indig.bsky.social

it's so critical to understand the role of clicks in SEO. spoiler: we've always overestimated them! useful as a leading indicator for conversions, but they set false expectations. example: many teams struggle to show the impact of tofu content, in part because it attracts lots of noisy clicks.

Something @kevin-indig.bsky.social broke down in a post yesterday, and brands still miss: You’re not competing for rankings anymore. You compete to be 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗲𝗻𝗼𝘂𝗴𝗵 to be included in the training data. Think of it like indexability, but for LLMs. Relevance isn’t enough.

Watch @kevin-indig.bsky.social now talk about how users interact with AIO “The longer someone spends with AIO content, the more they trust it. We saw a clear correlation.” Kevin Indig, IMHO youtu.be/nFkM9Cy2mcg?...

Kevin Indig is about to release data on the first-ever study on AIO usability. And I managed to get an interview with him on IMHO about his findings. @kevin-indig.bsky.social is releasing his study this Monday (12th), and I will be publishing the pre-recorded IMHO at the same time.

Exclusive and groundbreaking data about Google usage and AI Overviews stress tests Google's claims. via @kevin-indig.bsky.social #Google

Tory gets it

Data reveals why some brands dominate in search but disappear in ChatGPT, and what you can do about it. via @kevin-indig.bsky.social

If you are trying to figure out the balance of how to use AI in your writing while maintaining your authenticity and voice, this post by @kevin-indig.bsky.social is a good one: www.growth-memo.com/p/how-i-edit...

Writing with AI is like DJing: Without human editing, it’s just noise. Learn the human skills that turn generic output into memorable content. via @kevin-indig.bsky.social

Kevin Indig (@kevin-indig.bsky.social) recommends creating multiple AI-generated drafts based on your content strategy and then having writers refine them to add uniqueness and quality. maj.to/3DuVG8S

Keyword rankings slipping? Your content might be competing against itself. This guide walks you through detection, solutions, and automation. via @kevin-indig.bsky.social

I've been having lots of different fun discussions around AI the last few weeks, but there's one that we simply have to shed more light on. In order to appear in AI, you can't build fancy headless websites. AI simply does not execute JavaScript when crawling your site. 1/2

While we fixate on AI's disruption of search, two landmark antitrust cases against Google are quietly approaching judgment day 👨‍⚖️ The stakes? Nothing less than the fundamental architecture of online customer acquisition.

Great post @kevin-indig.bsky.social Brand search volume is a big part of LLM appearance For momentum, start w. brand identity, move into positioning, then messaging, & integrate into marketing strategy I'm currently taking clients @unifybranding.bsky.social www.growth-memo.com/p/what-conte...

AI Chatbots lean heavily on search results, but traditional SEO metrics barely move the needle for AI Visibility! 🤔I analyzed 7,000+ citations across 1,600 URLs to decode what makes content perform in AI Chatbots like ChatGPT, Perplexity, and AI Overviews (all details in today's Growth Memo).

Here's a perspective on AI disrupting search: what if Google is doing to challengers like ChatGPT what Meta has done to challengers like Snapchat or TikTok, which is to simply copy their leading features to disrupt themselves?

AI Mode and Deep Search: Will they improve user experience or further erode website traffic? Here’s what it means for SEO and marketers. via @kevin-indig.bsky.social

The net impact of AI Overviews on the open web is as positive as Trump's tariffs on the US economy. Spoiler: not very positive. 📉 Google just launched AI Mode, an AI Overview on steroids, in beta. The data shows a gaping trade deficit in traffic that AI Mode threatens to rip wide open.

So, AI Mode in the Google app shows links to source but 0 classic organic results. 0 as in zero. With GSC not showing data from AI Mode... how can we track this again?

"As we’ve rolled out AI Overviews, we’ve heard from power users that they want AI responses for even more of their searches." Who said that?

Congrats to the Ramp team 👏

🔍 Here's what most people miss about the Chegg story Google's AI Overviews only played a relatively small part in Chegg's traffic decline. What I found interesting in my analysis (just published in today's Growth Memo):

I'm diving deep into the Chegg traffic drop and lawsuit. Sharing more details in monday's memo, but here is where I am so far: 1/ Chegg's brand search volume and user engagement has been dropping before AI came on the scene. AI has likely accelerated the decline, but the product was shaky before.

Rip skype

The impact of AI Overviews on SEO is unclear and fluctuates a lot, but this awesome analysis of 19 studies by @kevin-indig.bsky.social paints a decent picture:

See how AI Overviews affect search rankings and traffic and why adapting your content strategy now is key for better visibility. via @kevin-indig.bsky.social

new vid, who dis youtu.be/i6K6il26XNc

I'm writing a meta analysis about AI & Search and look for original data analyses / studies of AI Overviews or Chat GPT & Co. Which ones should I make sure to read?

And here we go! The 1st episode of The Search Session is live on Advanced Web Ranking website. It was a great pleasure to chat with Andrea Volpini of WordLift about #AI, Agents, LLMs.txt and the central role of humans in the evolution of Search. www.advancedwebranking.com/blog/agentic...

Love to see this!

oh hey, haven't seen a video answer from chat gpt search before

I can't find a rank tracker that has a public index of keywords on Bing... Is that right?

NEW: Our 2025 content marketing trends report is live! • Reported traffic is (still) up • Link building interest is down • Interactive content use is down • Content spend is up, but per asset is down More: www.siegemedia.com/strategy/con...

14 Substack Bestsellers Share Their #1 Tip for New Publications www.reallygoodbusinessideas.com/p/substack-t...

Just released the video version of my "death of the SEO keyword" Memo.

There's something only great marketers do. But there's no agreed-upon standard for doing it. It's audience research. And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA. In this long overdue guide…

The SEO keyword died, but no one noticed. 🪦 👎I'm not saying we should stop rank tracking, but how much sense does keyword obsession make when... 1. one page can rank for 1,000s of keywords? 2. more keywords result in zero clicks? 3. search moves from results to LLM answers?

show me whatchu got

Woof, january is the month I've been the most sick... ever?

Not necessarily the trend you want to see, but unavoidable.

Don't let your marketing strategy backfire. Discover the importance of channel diversification and how it can protect your business in times of budget cuts. via @kevin-indig.bsky.social #marketing

it seems like the DeepSeek hype isn't relevant for (Search) marketers, but here is how: It shows that you can make a reasoning model cost-efficient enough for search.

Only two topics in my texh bubble this week: Hubspot and DeepSeek.

Get insider tips from accomplished SEO professionals on how to propel your in-house SEO career forward. via @kevin-indig.bsky.social

For today's Memo, I got deep insights from some of the most successful SEOs our industry has to offer. Based on their and my experience of a combined +80 years of experience, I put together a framework of 5 core competencies you need to master for a fulfilling and sustained career in SEO.

Not surprised to see Trump bring TikTok back. He doesn't care if he once was the one who wanted to ban it. He can now look like a hero to tiktokers and use it as leverage against China.

Google looks like it has the best chance to win the AI battle but then you try out to build an agent on Vertex and realize... they're loose. It's so convoluted... You get stuck in error codes without any way to resolve it... Instead of just asking for CC details and getting you into the interface.

TIl you can send faxes with Dropbox