Google's Response to the NYT Article Doesn't Tell the Full Story - via @lilyray.nyc #seo

Google Gemini more than doubled its referral traffic to websites in two months while ChatGPT declined from its peak, SE Ranking data shows. via @mattgsouthern.bsky.social #Google

llms.txt can’t tell an AI that Feature X was deprecated, or your pricing changed last month. It’s a flat list with no graph. When an AI gets those facts wrong in a vendor comparison, your brand absorbs the reputational cost. There’s a better way. duaneforresterdecodes.substack.com/p/llmstxt-wa...

Bluesky’s new app Attie uses AI to help people build custom feeds the open social networking protocol atproto.

I teamed up with Eleven Ventures to put together an AI Visibility Playbook tailored for startups and tech founders. If you’re curious, check it out. www.11.vc/how-to-get-r...

At least half of the noise in search will go down if we call AEO/GEO/LLM SEO, etc., for what it is 👇 Modern SEO.

Commodity content is a race you win by not running.

If I hear about one more "Keyword Research" to fuel "pumping content" to fix a "traffic problem", I'll break.

What Liz Reid's (Google Head of Search) Interview Tells Us About the Future of Search. open.substack.com/pub/lilygroz...

Fully aligned with this. AI search isn’t stalling because of tactics or tooling. It’s because orgs haven’t fixed alignment around ownership, KPIs, and decision flow. And adding more AI agents feels like running in the wrong direction. substack.com/home/post/p-... @kevin-indig.bsky.social

Anthropic, OpenAI, Google DeepMind and others have long promised to govern themselves responsibly. Now, in the absence of rules, there's not a lot to protect them.

It has been 48 hours since Zuckerberg pushed his way down my throat, and I am already tired of clicking the X next to this box, but I will keep pushing. No one wants your AI in their social feed. NO ONE! Send Manus AI to the Metaverse, please!

If you want to keep control over your narrative and your customer journey, you’ll need to seriously upgrade your landing page experience. Google is clearly building the ability to step in when it thinks it can do better. www.linkedin.com/feed/update/...

If you're waiting for ChatGPT ads to solve your demand gen problem, I have bad news. Your actual buyers, the ones who can afford your product, will be on paid plans with no ads. When ads arrive, you'll still need organic visibility inside AI answers. Ads won't save you later.

Back at AUBG, delivering my annual SEO & AI Search lecture as part of the VertoDigital partnership. Great to show how AI is reshaping search visibility, trust, and brand representation, encouraging engagement with the next generation of search leaders. bit.ly/4c0uJIS

Live AI Search audit workshop with Rankscale, Tue Feb 3, 5 pm CET. We’ll break down AI Search Readiness across Google AI Overviews, ChatGPT & Gemini, show why competitors show up instead of you, and how to fix the technical blockers stopping AI crawlers. www.linkedin.com/events/webin...

SEO isn’t just Google anymore. Sharing recent thoughts on what visibility really means in the AI search era. (You only need to survive the video thumb. 😑) www.youtube.com/watch?v=ZTNX...

Less than a month to go before WTSFest 2026 and it just so happens some of the current SEO AI myths doing the rounds have been busted (looking at you chunking for a start), and perfect timing since they're in my deck. Looking forward to looking at more AI SEO dis and misinformation on Feb 5th

Agentic shopping is here and it’s not just a B2C problem open.substack.com/pub/lilygroz...

Google's @dannysullivan.bsky.social says do not turn your content into bite-sized chunks for LLMs - Google does not want that www.seroundtable.com/google-conte... #seo #google #googleseo #aeo #geo #content #llm

There's a lot of talk about agentic browsers and how they'll interact with your site. This guy is making me think and I'm digging the way he's approaching it. Worth a read / follow.

Google's Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system. via @mattgsouthern.bsky.social #Google

"Cursor CEO warns vibe coding builds ‘shaky foundations’ and eventually ‘things start to crumble’" fortune.com/2025/12/25/c...

Asking for permission to steal would kill the burglary industry is the same logic.

“I just don’t know how you go around, asking everyone first. I just don’t see how that would work.” From May 2025: www.theverge.com/news/674366/...

Ahrefs published arguably misinterpreted research that nonetheless yielded surprising insights into Generative Engine Optimization (GEO). via @martinibuster.bsky.social #seonews

Just posted this on LinkedIn because it keeps coming up in conversations with teams. If your messaging, positioning, or product story is fuzzy, AI will happily amplify that for you. www.linkedin.com/posts/lilygr...

A lot of people are making claims about the sites/pages mentioned in ChatGPT without noting that OpenAI has deals with many of the cited publishers. Always worth asking if the cited publisher is owned by one of the media companies partnering with OpenAI. Here is a list, for reference:

It’s New 8/28: Massive Google crawl rate drop and @gregfinn.bsky.social goes on and on and on about the pixels on Bing Ads titles, then covers @yjllsaskingalse finding on Google Shopping Ads audience exclusions and @mordyoberstein.bsky.social is back with bold moves www.youtube.com/watch?v=Pt1O...

OpenAI’s ChatGPT leans on Google Search for answers. Google built on our content. Now OpenAI builds on Google. Karma, dat u? 👉 www.tomsguide.com/ai/chatgpt-i...

Had a great convo with Ina Toncheva about what it really means to stay visible when search engines don’t just rank anymore - they answer. If your brand isn’t included in those answers, you basically don’t exist. Here’s the full piece: aiforcontentmarketing.ai/surviving-th...

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Last week in AI search: GPT-5 leans on external sources, Perplexity (<1% share) crawls forbidden sites, AI Overviews UK hit 10% then 6%. If 70–80% of AI visibility is still SEO basics + a few AI tweaks, not sure how all this is practical for someone driving b2b growth, though.

Anyone seen this “researched with AI” AI Overview before?

I ran a @sitebulb.com webinar recently, all about AI Search audits. My big takeaway: treat AI answer audits like traditional SEO with way more manual validations but still structured, repeatable, and strategic.

We're launching a brand new course module! sitebulb.com/resources/guid... @sam.thegray.co & @tory.thegray.co are back on Aug 19 to deliver an extra-special training session on JavaScript SEO for AI Search. This is in partnership with @womenintechseo.bsky.social - but it's OPEN TO ALL.

How much do you know about JavaScript in the age of AI search? Do you know which LLM bots can render JS? Test your knowledge and be the first to get the 2025 JavaScript & Search Report: bit.ly/4m5jKj7

New research via @joshbly.bsky.social shows - while top result gets 27.6% of clicks, ChatGPT cites it in only 10.1% of answers. That’s a 3x drop in attention. This changes SEO: – Page 1 is the new position 1 – Rank 8 URLs can earn AI citations – Optimizing for LLMs ≠ optimizing for clicks

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

A few practical things you can do today to appear in LLM answers www.linkedin.com/posts/lilygr...

My latest article

Google CTR Stats – Changes Report for Q1 2025 #seo

Come nerd out with me and help some critters!

Talked about Google’s AI Overviews at Campus X yesterday, what’s changing in search, what it means for visibility, and how to adapt. Sharing the simplified deck here for anyone interested. More to come at future VertoTalks.

Gotta love those live launches. Every time @openai do a release I enjoy a whole parade of weird errors.

I can’t create polls natively in BlueSky, so check out my new poll on LinkedIn. The more responses the better. 🙏🏽 www.linkedin.com/posts/lily-r...

AI Search feels like a parade of Trojan horses. PR is back, dressed as "citations." Bing is back, dressed as ChatGPT Search. Content marketing is back, dressed as "AI training data." What looked like a clean break from the past is, in fact, a remix.

What if we think AI Mode as web scrapbooking? A thoroughly "offline" way to think about the future of search, but somehow - for my brain at least - this makes the whole thing more real and tangible. www.chris-green.net/post/ai-mode...

Sunday summer vibes!

📣 BRAND SEO WEBINAR! sitebulb.com/resources/guid... Join @jojofurnival.bsky.social for a panel discussion with @danielfoleycarter.bsky.social , Chima Mmeje & @dixonjones.bsky.social exploring the growing importance of brand in an era increasingly dominated by AI-driven search. Sign up NOW!