SEO isn’t just Google anymore. Sharing recent thoughts on what visibility really means in the AI search era. (You only need to survive the video thumb. 😑) www.youtube.com/watch?v=ZTNX...

Less than a month to go before WTSFest 2026 and it just so happens some of the current SEO AI myths doing the rounds have been busted (looking at you chunking for a start), and perfect timing since they're in my deck. Looking forward to looking at more AI SEO dis and misinformation on Feb 5th

Agentic shopping is here and it’s not just a B2C problem open.substack.com/pub/lilygroz...

Google's @dannysullivan.bsky.social says do not turn your content into bite-sized chunks for LLMs - Google does not want that www.seroundtable.com/google-conte... #seo #google #googleseo #aeo #geo #content #llm

There's a lot of talk about agentic browsers and how they'll interact with your site. This guy is making me think and I'm digging the way he's approaching it. Worth a read / follow.

Google's Robby Stein explains why AI Overviews appear for some searches but not others, describing an engagement-based system. via @mattgsouthern.bsky.social #Google

"Cursor CEO warns vibe coding builds ‘shaky foundations’ and eventually ‘things start to crumble’" fortune.com/2025/12/25/c...

Asking for permission to steal would kill the burglary industry is the same logic.

“I just don’t know how you go around, asking everyone first. I just don’t see how that would work.” From May 2025: www.theverge.com/news/674366/...

Ahrefs published arguably misinterpreted research that nonetheless yielded surprising insights into Generative Engine Optimization (GEO). via @martinibuster.bsky.social #seonews

Just posted this on LinkedIn because it keeps coming up in conversations with teams. If your messaging, positioning, or product story is fuzzy, AI will happily amplify that for you. www.linkedin.com/posts/lilygr...

A lot of people are making claims about the sites/pages mentioned in ChatGPT without noting that OpenAI has deals with many of the cited publishers. Always worth asking if the cited publisher is owned by one of the media companies partnering with OpenAI. Here is a list, for reference:

It’s New 8/28: Massive Google crawl rate drop and @gregfinn.bsky.social goes on and on and on about the pixels on Bing Ads titles, then covers @yjllsaskingalse finding on Google Shopping Ads audience exclusions and @mordyoberstein.bsky.social is back with bold moves www.youtube.com/watch?v=Pt1O...

OpenAI’s ChatGPT leans on Google Search for answers. Google built on our content. Now OpenAI builds on Google. Karma, dat u? 👉 www.tomsguide.com/ai/chatgpt-i...

Had a great convo with Ina Toncheva about what it really means to stay visible when search engines don’t just rank anymore - they answer. If your brand isn’t included in those answers, you basically don’t exist. Here’s the full piece: aiforcontentmarketing.ai/surviving-th...

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Last week in AI search: GPT-5 leans on external sources, Perplexity (<1% share) crawls forbidden sites, AI Overviews UK hit 10% then 6%. If 70–80% of AI visibility is still SEO basics + a few AI tweaks, not sure how all this is practical for someone driving b2b growth, though.

Anyone seen this “researched with AI” AI Overview before?

I ran a @sitebulb.com webinar recently, all about AI Search audits. My big takeaway: treat AI answer audits like traditional SEO with way more manual validations but still structured, repeatable, and strategic.

We're launching a brand new course module! sitebulb.com/resources/guid... @sam.thegray.co & @tory.thegray.co are back on Aug 19 to deliver an extra-special training session on JavaScript SEO for AI Search. This is in partnership with @womenintechseo.bsky.social - but it's OPEN TO ALL.

How much do you know about JavaScript in the age of AI search? Do you know which LLM bots can render JS? Test your knowledge and be the first to get the 2025 JavaScript & Search Report: bit.ly/4m5jKj7

New research via @joshbly.bsky.social shows - while top result gets 27.6% of clicks, ChatGPT cites it in only 10.1% of answers. That’s a 3x drop in attention. This changes SEO: – Page 1 is the new position 1 – Rank 8 URLs can earn AI citations – Optimizing for LLMs ≠ optimizing for clicks

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

A few practical things you can do today to appear in LLM answers www.linkedin.com/posts/lilygr...

My latest article

Google CTR Stats – Changes Report for Q1 2025 #seo

Come nerd out with me and help some critters!

Talked about Google’s AI Overviews at Campus X yesterday, what’s changing in search, what it means for visibility, and how to adapt. Sharing the simplified deck here for anyone interested. More to come at future VertoTalks.

Gotta love those live launches. Every time @openai do a release I enjoy a whole parade of weird errors.

I can’t create polls natively in BlueSky, so check out my new poll on LinkedIn. The more responses the better. 🙏🏽 www.linkedin.com/posts/lily-r...

AI Search feels like a parade of Trojan horses. PR is back, dressed as "citations." Bing is back, dressed as ChatGPT Search. Content marketing is back, dressed as "AI training data." What looked like a clean break from the past is, in fact, a remix.

What if we think AI Mode as web scrapbooking? A thoroughly "offline" way to think about the future of search, but somehow - for my brain at least - this makes the whole thing more real and tangible. www.chris-green.net/post/ai-mode...

Sunday summer vibes!

📣 BRAND SEO WEBINAR! sitebulb.com/resources/guid... Join @jojofurnival.bsky.social for a panel discussion with @danielfoleycarter.bsky.social , Chima Mmeje & @dixonjones.bsky.social exploring the growing importance of brand in an era increasingly dominated by AI-driven search. Sign up NOW!

"AI Search SEO/AEO/GEO, etc, is similar to classic SEO if you've been doing a good classic SEO." - Will Scott to Danny Goodwin, link below. That's it - that puts an end to the whole 'is it, is it not?' AI search debate! searchengineland.com/will-scott-i...

This is going to be so good! Guys, please do recordings.

In case you missed it: Gemini (and consequently AI Mode) IS BEING TRAINED by Google's traditional search signals (cough, *PageRank*) Talk about the death of link building or SEO 😎 /weekend reading

Join us for a tactical webinar that breaks down how to track, measure and respond to traffic loss caused by AI Overviews.

I shared some updates, including my thoughts and opinions, about Google I/O, Google's new AI products, and the future of Search/SEO in this new article on the @amsive.com Insights blog. #SEO #GoogleIO #AI #AIO #AIMode www.amsive.com/insights/seo...

Great work by Despina G. at @ahrefs.bsky.social about how LLMs take original ideas and "flatten" them into the general consensus of knowledge on a given topic. Personally, I wish LLMs were trained to do more to highlight the original author/source in their responses. ahrefs.com/blog/llms-fl...

Missed @dixonjones.bsky.social @shelleywalsh.bsky.social and Nina Payne in #dudawebinar Take control of what Gemini, Claude, or ChatGPT knows and says about you recording www.youtube.com/watch?v=Nwuu...

Did you miss any of the big SEO news from Google I/O? Don't worry, @markwilliamscook.com & @jlwchambers.bsky.social have got you covered with an hour-long discussion of all the important announcements on this week's episode of Search With Candour! 👇🏻Check it out👇🏻 youtu.be/DlJPThXQDvw?...

We officially entered the era of the 'synthetic query'. Kudos to our guy, Mike King, for doing the good work with the analysis. 😊 www.linkedin.com/pulse/breaki...

SEO in the Age of Agents: Takeaways from NYC SEO Week #seo

BrightonSEO ballot is out! ☺️

My take what yesterday's announcement mean for B2B brands. www.linkedin.com/posts/lilygr...

Something @kevin-indig.bsky.social broke down in a post yesterday, and brands still miss: You’re not competing for rankings anymore. You compete to be 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗲𝗻𝗼𝘂𝗴𝗵 to be included in the training data. Think of it like indexability, but for LLMs. Relevance isn’t enough.

Video overviews -> Google announces Video Overviews is coming soon to NotebookLM, to turn dense multimedia, like raw notes, PDFs, and images, into digestible visual presentations #Google #seo

Is the Hubspot organic traffic drop craze over yet, or can I return to bed?

1 in 4 search results feature images. Data shows 30.6% of SERPs include visuals - a clear sign users want engaging, digestible content. Images boost rankings, give you extra SERP real estate & align with user preferences. Good visuals = good SEO.