A lot of people are making claims about the sites/pages mentioned in ChatGPT without noting that OpenAI has deals with many of the cited publishers. Always worth asking if the cited publisher is owned by one of the media companies partnering with OpenAI. Here is a list, for reference:

It’s New 8/28: Massive Google crawl rate drop and @gregfinn.bsky.social goes on and on and on about the pixels on Bing Ads titles, then covers @yjllsaskingalse finding on Google Shopping Ads audience exclusions and @mordyoberstein.bsky.social is back with bold moves www.youtube.com/watch?v=Pt1O...

OpenAI’s ChatGPT leans on Google Search for answers. Google built on our content. Now OpenAI builds on Google. Karma, dat u? 👉 www.tomsguide.com/ai/chatgpt-i...

Had a great convo with Ina Toncheva about what it really means to stay visible when search engines don’t just rank anymore - they answer. If your brand isn’t included in those answers, you basically don’t exist. Here’s the full piece: aiforcontentmarketing.ai/surviving-th...

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Last week in AI search: GPT-5 leans on external sources, Perplexity (<1% share) crawls forbidden sites, AI Overviews UK hit 10% then 6%. If 70–80% of AI visibility is still SEO basics + a few AI tweaks, not sure how all this is practical for someone driving b2b growth, though.

Anyone seen this “researched with AI” AI Overview before?

I ran a @sitebulb.com webinar recently, all about AI Search audits. My big takeaway: treat AI answer audits like traditional SEO with way more manual validations but still structured, repeatable, and strategic.

We're launching a brand new course module! sitebulb.com/resources/guid... @sam.thegray.co & @tory.thegray.co are back on Aug 19 to deliver an extra-special training session on JavaScript SEO for AI Search. This is in partnership with @womenintechseo.bsky.social - but it's OPEN TO ALL.

How much do you know about JavaScript in the age of AI search? Do you know which LLM bots can render JS? Test your knowledge and be the first to get the 2025 JavaScript & Search Report: bit.ly/4m5jKj7

New research via @joshbly.bsky.social shows - while top result gets 27.6% of clicks, ChatGPT cites it in only 10.1% of answers. That’s a 3x drop in attention. This changes SEO: – Page 1 is the new position 1 – Rank 8 URLs can earn AI citations – Optimizing for LLMs ≠ optimizing for clicks

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

A few practical things you can do today to appear in LLM answers www.linkedin.com/posts/lilygr...

My latest article

Google CTR Stats – Changes Report for Q1 2025 #seo

Come nerd out with me and help some critters!

Talked about Google’s AI Overviews at Campus X yesterday, what’s changing in search, what it means for visibility, and how to adapt. Sharing the simplified deck here for anyone interested. More to come at future VertoTalks.

Gotta love those live launches. Every time @openai do a release I enjoy a whole parade of weird errors.

I can’t create polls natively in BlueSky, so check out my new poll on LinkedIn. The more responses the better. 🙏🏽 www.linkedin.com/posts/lily-r...

AI Search feels like a parade of Trojan horses. PR is back, dressed as "citations." Bing is back, dressed as ChatGPT Search. Content marketing is back, dressed as "AI training data." What looked like a clean break from the past is, in fact, a remix.

What if we think AI Mode as web scrapbooking? A thoroughly "offline" way to think about the future of search, but somehow - for my brain at least - this makes the whole thing more real and tangible. www.chris-green.net/post/ai-mode...

Sunday summer vibes!

📣 BRAND SEO WEBINAR! sitebulb.com/resources/guid... Join @jojofurnival.bsky.social for a panel discussion with @danielfoleycarter.bsky.social , Chima Mmeje & @dixonjones.bsky.social exploring the growing importance of brand in an era increasingly dominated by AI-driven search. Sign up NOW!

"AI Search SEO/AEO/GEO, etc, is similar to classic SEO if you've been doing a good classic SEO." - Will Scott to Danny Goodwin, link below. That's it - that puts an end to the whole 'is it, is it not?' AI search debate! searchengineland.com/will-scott-i...

This is going to be so good! Guys, please do recordings.

In case you missed it: Gemini (and consequently AI Mode) IS BEING TRAINED by Google's traditional search signals (cough, *PageRank*) Talk about the death of link building or SEO 😎 /weekend reading

Join us for a tactical webinar that breaks down how to track, measure and respond to traffic loss caused by AI Overviews.

I shared some updates, including my thoughts and opinions, about Google I/O, Google's new AI products, and the future of Search/SEO in this new article on the @amsive.com Insights blog. #SEO #GoogleIO #AI #AIO #AIMode www.amsive.com/insights/seo...

Great work by Despina G. at @ahrefs.bsky.social about how LLMs take original ideas and "flatten" them into the general consensus of knowledge on a given topic. Personally, I wish LLMs were trained to do more to highlight the original author/source in their responses. ahrefs.com/blog/llms-fl...

Missed @dixonjones.bsky.social @shelleywalsh.bsky.social and Nina Payne in #dudawebinar Take control of what Gemini, Claude, or ChatGPT knows and says about you recording www.youtube.com/watch?v=Nwuu...

Did you miss any of the big SEO news from Google I/O? Don't worry, @markwilliamscook.com & @jlwchambers.bsky.social have got you covered with an hour-long discussion of all the important announcements on this week's episode of Search With Candour! 👇🏻Check it out👇🏻 youtu.be/DlJPThXQDvw?...

We officially entered the era of the 'synthetic query'. Kudos to our guy, Mike King, for doing the good work with the analysis. 😊 www.linkedin.com/pulse/breaki...

SEO in the Age of Agents: Takeaways from NYC SEO Week #seo

BrightonSEO ballot is out! ☺️

My take what yesterday's announcement mean for B2B brands. www.linkedin.com/posts/lilygr...

Something @kevin-indig.bsky.social broke down in a post yesterday, and brands still miss: You’re not competing for rankings anymore. You compete to be 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗲𝗻𝗼𝘂𝗴𝗵 to be included in the training data. Think of it like indexability, but for LLMs. Relevance isn’t enough.

Video overviews -> Google announces Video Overviews is coming soon to NotebookLM, to turn dense multimedia, like raw notes, PDFs, and images, into digestible visual presentations #Google #seo

Is the Hubspot organic traffic drop craze over yet, or can I return to bed?

1 in 4 search results feature images. Data shows 30.6% of SERPs include visuals - a clear sign users want engaging, digestible content. Images boost rankings, give you extra SERP real estate & align with user preferences. Good visuals = good SEO.

B2B marketers, you would be hard pressed to read this and NOT come away with at least 1-2 new ways of thinking about marketing.

Someone check on Satan because I think hell has frozen over. @sistrix.com posted a recap of @jonoalderson.bsky.social's 2024 newsletters, and I find myself agreeing with nearly every word. Jono and I in near-perfect agreement. Isn't that a sign of the apocalypse? www.sistrix.com/blog/what-jo...

NEW research: sparktoro.com/blog/new-res... We looked at: - 332 million searches - Over 21 months - From ~130K mobile & desktop, Google searchers And published: - 13 charts & graphs - including data on many never-before-answered Qs about how people use Google Here's a little sample 👇

Dang it's getting real cold out here, if you are warm and reading this, I would love a donation ;) www.sleepout.org/index.cfm?fu...

For all y'all who prefer Perplexity to traditional search: Perplexity is intentionally appending affiliate links for their own account into LLM answers. And often, they won't allow a link unless there's an affiliate opportunity 😡 h/t Marcus Tober

It's called "alt text", not "optional text" :-). The thread here is a great way of thinking about it. It doesn't take much to add something, even if on mobile, even when you're in a hurry. [*] of course it's optional.

I can't emphasise this enough: If you sign up to @alsoasked.com during Black Friday on an annual account, you will *automatically get the Black Friday discount every single year* - it's literally the best 2 week window to sign up ⬇ alsoasked.com

You should follow all of the incredible guests who have joined @jlwchambers.bsky.social & @markwilliamscook.com on the Search With Candour podcast since it started in 2019. ⬇️Here's a starter pack to make it easy for you⬇️ go.bsky.app/2jQj2rc

Follow this gem of a lady ☺️

Heads-up! Huge news from Google about its ‘Site reputation abuse’ spam policy and about its systems that identify if a subdomain or section of content is ‘starkly different’ than the main content. Oh, and they discuss site-wide signals (just like I explained in my post yesterday). #google #seo

Well now. Google is indexing Bluesky. Nice! #seo