SEO Tool of the Day: Rendering Difference Engine Need to spot the difference between your HTML and JavaScript rendered content? "Identify SEO signals added, removed, or altered during JavaScript rendering — without digging into the code." Very nice! 👏 thegray.company/resources/js...

Looks like maybe Perplexity wants in on that sweet sweet user data - and Rendering insights, too 👀 >> www.wsj.com/tech/perplex...

JavaScript SEO in AI Search training session NEXT WEEK! 👉https://sitebulb.com/resources/guides/webinar-javascript-seo-for-ai-search-training-with-gray-dot-co/ @sam.thegray.co @tory.thegray.co @womenintechseo.bsky.social - this training is free and OPEN TO ALL!

🤖 Want to easily troubleshoot CSR JS Reliance and Differences with raw HTML easily? There's a new Free Chrome Extension You can use! The Rendering Difference Engine by Gray Dot Company (aka, @tory.thegray.co & team) Check it out: chromewebstore.google.com/detail/rende...

New report, who dis?

Is SearchGPT is currently using Google’s search results rather than Bing's? Alexis Rylko researched it, identifying patterns across: 1. Ranked pages ranking with a high overlap with Google search results ...

Never once in my life have I received a marketing email from the Social Security Administration. Smells a lot like "we basically killed Medicare for all our constituents and they are gonna be PISSED so we're covering our asses in advance - and kissing a certain President's at the same time."

ICYMI @tory.thegray.co and @sam.thegray.co pulled from their combined years of experience optimizing SEO for JavaScript-powered sites across different frameworks to create a super in-depth guide to diagnosing JavaScript issues 💙 Click the link in the comments to get started diagnosing ⬇️

Here's a more detailed follow up to my post yesterday using @seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position. Thanks to @sengineland for asking me for the data and insights! searchengineland.com/google-ai-ov...

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

Well hello AIO *in position 4* - treated like any other SERP feature. (Or 3, I suppose, if the featured snippet counts as position 0. Whatever - you get my point!) Anyone else seeing this? 👀 👀 👀

Think user-generated content is just for marketing on social? 🤔 In my most recent article for @searchengineland.bsky.social, I show you how to effectively harness UGC for SEO, including reviews, forums, and organic social posts. Help your users by letting them help you! Check out the article here ⬇️

This week's WTSNewsletter just dropped with 6 articles and 13 events for SEOs and digital marketers! Catch up here ⬇️ mailchi.mp/womenintechs...

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

PSA for JavaScript SEO: "Replace" is not a real redirect. Looking at you, Nuxt router Replace() method! 👀 (But also, ya'll, it's "not recommended" in their documentation for a reason.)

Trade policy update.

Valuable advice from ‪@ilovechoclates.bsky.social in her post for ‪@sitebulb.com‬! Especially with so much evidence showing LLMs are pulling from a wide range of sources. Check out the full article ⬇️

So grateful for @areejabuali.bsky.social and @womenintechseo.bsky.social 🫶 💙 🫶 Happy 6th birthday!!! 🎂 🎉

Interesting reading: Generative AI isn't driving any measurable economic value? 🤯 www.theregister.com/2025/04/29/g...

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

🫶 💙 🫶

📣 This Wednesday! 📣 Join me for Panic to Precision: Mastering SEO Traffic Recovery‍. Secure your seat for May 21, 2025 now!

Measuring LLM Visibility (Part 2 of 3): Benchmarking "Brand Definitions" Part of achieving "great visibility" on LLMs is ensuring that these bots: 1) Can connect the dots on existing brand mentions - to *your brand* (...)

Let's play a game! AI-generation, or bad photoshop job?! (As spotted on the homepage of a major bank in the US.)

Do you know how to tell when a drop in organic traffic signals technical issues vs. content problems? I break down how to identify these patterns and more with @previsibleseo.bsky.social COO Tyson Stockton. Listen to “How to Approach Traffic Drops” on the Voices of Search podcast here: ⬇️

The Search with Candour guests feed has been updated for 2025! bsky.app/profile/did:... Now including awesome folks like @not-a-robot.com, @sam.thegray.co, @tory.thegray.co, @danileitner.bsky.social, @yagmursimsek.bsky.social, @themarketinganu.bsky.social, @seozen.com, @gregfinn.bsky.social & more!

We’re giving away 5 tickets at 50% off for our London Meetup & Antalya Conference for our late-night crew tonight. We see you. Let’s hang. 🖤 Use the code “NIGHTOWLS” for both tickets at checkout: London Meetup: buy.stripe.com/3cs00u8qs8VC... Antalya Conference: searchnstuff.co.uk/conferences/...

Let's celebrate a great customer service experience! Big thanks to @1password.bsky.social for fab help this week. You listened, didn't treat me like an idiot (... this rarely happens, unfortunately), asked great Qs, and quickly figured out the solution. Seriously - appreciate ya'll a ton 🫶

📧 Today's 98th ( 😮 ) edition of #WTSNewsletter featured: ✔️ 5 brilliant pieces by brilliant members ✔️ WTSInterview: Nicole Lee ✔️ [Webinar] SEO for LLMs: Adapting to the AI-First Web by @sitebulb.com ✔️ 3 days of connection & growth in Berlin & more - Catch up here ⬇ mailchi.mp/womenintechs...

How ChatGPT Product Results are Selected, Displayed and Ranked, directly from OpenAI's doc 👇 * A product appears in the visual carousel when ChatGPT perceives it’s relevant to the user’s intent. * It uses structured metadata from third-party providers and other third-party content. ...

Google: 404s are fine! They are part of the natural web. You can just ignore them and we will, too. Also Google, upon seeing a staging site start to deliver 404s *and* a GSC Removal request: I WILL CRAWL YOU 530k TIMES!

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

EVERYTHING IS AWFUL

LLMs are, in essence, word calculators. 🧵 They are word pattern-recognizing engines: calculating the probability of a subsequent word based on the previous words used in the prompt, and similar patterns of words used across the web (or any other "LLM training materials").

👩🏽‍💻 Whether you're in #SEO, #marketing, or #tech, having a mentor can fast-track your career. In our latest blog, Silvia Martin explores why mentorship is a must-have for competitive companies and SEO pros. 📖 Read more: www.oncrawl.com/oncrawl-seo-...

Oh good, the era of spamming LLMs and chatbots has begun - brace yourselves for impact. And noise. ... and even more inaccurate results.

Of course, thanks to the fabulous @tory.thegray.co too for her time and feedback 😊

This looks like an SNL skit.

#SEOFOMO surveyed over 200 SEOs about the state of ecommerce SEO. The results are now in, with commentary from top SEO professionals! Check out question 21 for insights from our founder and CEO, @tory.thegray.co (Thank you @aleyda.bsky.social for including us!) Check out the results here ⬇️

Must read on GEO, AEO, AIO, or... whatever you want to call it >> www.searchenginejournal.com/aeo-differen... Why I think it’s good: - data-backed - rational… not re-actional, or inflammatory, or clickbait-y (...)

Walz: If you say you love freedom but you don't believe freedom is for everybody, then the thing you love is not freedom, it is privilege.

Honestly I'm just waiting for someone to test if "meta keywords" work for LLM optimization. (And please, please let it NOT work.)

🚨Our SEO Product Management survey with @sitebulb.com is closing end of day today🚨 This is your last chance to get instant, actionable steps to take your SEO product management program to the next level! 🚀 Take the survey now! Survey link in the comments ⬇️

Woah! Is this the death knell for ccTLDs? (I can imagine MANY brands seeing this as a sign and consolidating.)

Is anyone else strangely bitter that a 304 header response is a 3{xx} response and not a 2{xx} response? And, further... that SEO and log analysis tools don't account for this, instead treating 304 (Not Modified) pages like an "error". ... just me? 🦗🦗🦗 So much unnecessary data cleanup!

Folks need to read this… we’ve forgotten Upton Sinclair and The Jungle.

🚨Our SEO Product Management survey with @sitebulb.com is closing tomorrow! Don't miss your chance to identify gaps in your SEO product management program and take it to the next level 🌟 Take the survey now! Survey link in the comments ⬇️

Hear me out: Jermaine Clement as the crab in Moana 🤝 Tim Curry as the oil in Fern Gully New generations experiencing a familiar phenomena

Welp, now the UK is working hard to ensure I don't travel there, either. WTF.

📧 95th #WTSNewsletter: ✔️ 5 brilliant community member pieces ✔️ #WTSKnowledge: SEO essentials for headless commerce by Safia Marmon ✔️ @oncrawl.bsky.social webinar: which site pages ChatGPT uses in answers ✔️ 10% off recurring discount (😲) from @alsoasked.com ✔️ & more mailchi.mp/womenintechs...