Finally >> ChatGPT search volume we can trust and turn into action www.seoclarity.net/research/how...

BREAKING! In the seoClarity Research Grid, no matter which US ecomm domain we look at, we're seeing a dramatic rise in AIOs in transactional keywords at the same time the Product feature is starting to decline. 7 min video on what this means >> www.seoclarity.net/research/eco...

Here's a more detailed follow up to my post yesterday using @seoClarity data to show Google is increasing the number of AIOs that rank lower than 1st position. Thanks to @sengineland for asking me for the data and insights! searchengineland.com/google-ai-ov...

Research from the seoClarity Research Grid for US keywords on desktop shows the steady growth of keywords with an AIO where the AIO no longer ranks in the first position. This represents about 10% of the keywords we track. And AIOs are in positions 4-10 about 3% of the time now

MASSIVE good news for trans people in the United States. A federal judge has just granted class action status to transgender people looking to update their passports. This means that very shorty, the window will open to update your passports with the correct gender marker.

How often do AI Overviews rank lower than position one? Not very often according to our latest seoClarity data tracking AIOs in US keywords on desktop. AIO Rank Positions 1 = 97.7% 2 = 1.2% 3 = 0.5% 4 = 0.3% 4 or less = 0.2%

“Our confusion and misery comes from not knowing that the gold is right here—and from always looking somewhere else.” Pema Chodron - The Compassion Book

Top 20 Industries Showing AI Overviews in January 2025 Fresh from our seoClarity Research Grid, here are the industry groups that showed the most AI Overviews in January. These have remained relatively stable over the past several months, with only a few categories switching places.

What happens to human created content? Are companies too lost in AI? How will Google monetize AI answers? Crazy smart people on Webcology🔥@schachin.bsky.social @marktraphagen.bsky.social @jennyhalasz.bsky.social @jimhedger.bsky.social - & I was also there redcircle.com/shows/webcol...

Webcology: The It's the End of the Year as We've Known It Edition An all star SEO panel -> Mordy Oberstein (@mordyoberstein.bsky.social), Mark Traphagen (@marktraphagen.bsky.social), and Jenny Halasz (@jennyhalasz.bsky.social) join Jim & Kristine to look back & forward redcircle.com/shows/webcol...

Finally in a poly where there truly are no hierarchies, no jealousy. It's so gloriously wholesome

WE ARE STILL IN THIS. Wipe your tears. This is the difficult business of hope and defying expectation. We do not give up. We run through the tape. Y’all aren’t allowed to throw in the towel until I do. 😉 Big breath. Locked in. Let’s do this.

Should you try to rank for AI Overviews? #HotTake The assumption has been that Google's AI Overviews are competing with you for significant traffic, and therefore you should be spending considerable effort trying to appear in them. But is that really the case? Continue this 🧵to find out! 1/3

At its heart, Star Trek is a utopian fantasy about a society so advanced that they are capable of holding productive meetings that last no longer than three minutes

Letting go of attachment has perhaps been the most fulfilling advancement I've made in my whole life

Hello, I’m nëgahpart, a spatula that will never be your favorite

“Jealousy is a disease, love is a healthy condition. [We] often mistake one for the other, or assume that the greater the love, the greater the jealousy, in fact, they are almost incompatible; one emotion hardly leaves room for the other.” - Robert A. Heinlein, Stranger in a Strange Land

My polycule has a new theme: Mutually Assured Joy It's what we seek, feed, nurture and encourage Looking forward to celebrating that with them and other kindred spirit friends as I host my first Friendsgiving Saturday BTW I'm open about my ethical nonmonogamy so AMA

Green bean casserole with shoestring fried onions on top

Huge SEO news: Google has launched "Search Console Recommendations". Search Console will have automated insights for crawling, indexing + performance:

Strands #268 “Open-and-shut case” 🟡🔵🔵🔵 🔵🔵🔵

Wordle 1,256 X/6* ⬛🟨⬛⬛⬛ 🟨⬛⬛🟩🟩 ⬛🟩🟩🟩🟩 ⬛🟩🟩🟩🟩 ⬛🟩🟩🟩🟩 ⬛🟩🟩🟩🟩 Classic fail

Connections Puzzle #534 🟩🟩🟩🟩 🟦🟦🟦🟦 🟪🟪🟪🟪 🟨🟨🟨🟨

Denver gave people experiencing homelessness $1k/month. A year later, nearly half had housing. They also had fewer ER visits, nights spent in a hospital, and jail stays. The report estimates that this reduction in public service use SAVED the city $589k. www.businessinsider.com/denver-basic...

Who will be my one thousandth Bluesky follower?

Google pulls back a bit on AI Overviews for transactional keywords. In September we saw AIOs for transactional keywords jump from 1.9% to 7.29% of all US keywords in our huge tracking set. ( @seoclarity.bsky.social data) (Continued next post....)

Looking at you, Gilmore Girls

TIL that one of my best friends in high school was Ariana Grande’s grade school music teacher.

Are you ready for AI Search? Before an AI search engine can incorporate content from your site, it has to crawl your pages.  @seoclarity.bsky.social clients have full visibility into the activity of AI Search Engines with support for OpenAI, Perplexity and Bing!

It’s taken me seven years of dating since coming out to finally find the keeper. She was worth the wait…

Someone called this mass exodus from Twitter ‘the fall of the Broman Empire’ and I died laughing. 💀

Frankly, this doesn’t surprise me. The crawling and intake of documents for the LLM is entirely separate from that for Google Search. While we’ve shown that organic ranking is now a factor for sources getting into AIO, it is not the only one. These pages can still qualify by semantic matching.

Like Skype to Zoom

ALERT SEO COMMUNITY - Yet another impostor of our beloved, late friend Bill Slawski. Please search for and report.

"Bluesky is awesome now, for how long?" I mean, look, all things change and end, we will all die, earth will be uninhabitable in a billion years, then the sun will expand and destroy the planet, and the universe will die a slow death of proton decay. But BEFORE THAT, let's make this place fun, okay?

Just did a quick check of my Twitter list of “Trusted SEOs,” 160 SEOs who were active on Twitter for the most part not too long ago. Now only a handful of them are till posting there.

ChatGPT super wrong answer. AI Overviews are not being shown in Germany. The source cited does not say they are.

AOC is 🔥 as usual

Tonight is probably one of the worst mental health crisis in the trans community I've ever seen. It's bleak. So many people are in crisis and I'm scared I'm going to wake up tomorrow and have lost friends. Please reach out to your trans friends and family. They could use some love.

Bluesky today

UPDATE: My instructions below create a temporary view. Thanks to @markalves.com, this is how you create a permanent report on AI engine referral traffic you can view again in GA4:

What is common knowledge in your field but shocks outsiders? No comma is needed before “but” in the above sentence. (What follows is not an independent clause.) From my former field: English teacher

Good one for this Transgender Day of Remembrance

Yesterday I shared this workflow to view referral traffic from AI search engines in GA4. Does anyone know how to save this view to look at again without having to recreate the filter each time? @dawnieando.bsky.social would like to know and so would I!

On this Trans Day of Remembrance, now more than ever, we need to honour & remember those that came before us who we’ve lost to anti-trans hatred & violence. Here’s a list of people just from the US this year alone, though likely incomplete. Their losses will not be in vain! Hate will not win!

It me

My favourite science fact (not surprising given my virology background): If you took all the viruses on earth and put them end to end, the line would stretch from here to the Andromeda Galaxy and back again 20 times. That's a line well over 200,000,000,000,000 miles long. But very, VERY thin.

If you set up to see AI search engines in analytics like @jonloomer.bsky.social did following my instructions, I'd love to see what kind of referral growth you're seeing from ChatGPT, Perplexity and others.

How to track AI search engine referral traffic in GA4 (a thread) 1. Go to the Reports tab