BuzzStream analyzed robots.txt files for 100 top news sites. 79% block training bots, but 71% also block retrieval bots that affect AI citations. via @mattgsouthern.bsky.social

Google's John Mueller says businesses relying on referral traffic should consider the 'full picture' of AI and prioritize based on actual usage data. via @mattgsouthern.bsky.social #Google

Google's John Mueller says "Page Indexed without content" errors typically indicate server or CDN blocking of Googlebot, not JavaScript issues. Here's what to check. via @mattgsouthern.bsky.social #seonews #Google

Generative search prioritizes factual grounding over regional intent, making retrieval-aware content strategy critical for enterprise search performance. #business

Secure stronger market performance by unifying your brand signals across search, AI platforms, and on-site experiences.

Google Ads quietly rolls out a powerful new AI model that is better able to catch policy violations and malicious activity. via @martinibuster.bsky.social #ppcnews #Google

Uncover insights on the state of AEO as AI-driven discovery reshapes strategies for enterprise organizations in 2026.

A Guardian investigation says health experts found misleading information in Google's AI Overviews for some medical searches. Google disputes the findings. via @mattgsouthern.bsky.social #Google

Search is shifting from ranked lists to definitive answers. This guide breaks down the retrieval, citation, and trust factors that determine LLM visibility in 2026. via @kevin-indig.bsky.social

Whether you’re using AI to replace your content team or avoiding it entirely, you might be repeating a historic mistake. Strategy matters more than tools.

Google quietly published a research paper on personalized semantics for recommender systems like Google Discover and YouTube. via @martinibuster.bsky.social #seonews #Google

Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide deeper audience insight for advertisers. #smmnews

Microsoft CEO Satya Nadella urges moving beyond “slop vs sophistication,” while Google engineer Jaana Dogan frames AI criticism as burnout. via @mattgsouthern.bsky.social #Google

Early analysis of Google's December core update points to gains for specialized sites over generalists. News publishers saw heavy volatility across surfaces. via @mattgsouthern.bsky.social #seonews

A curated library of PPC prompts built to accelerate every stage of your workflow and for you to adapt to your needs. via @shelleywalsh.bsky.social

What will high-performing content look like in 2026? Experts share how to adapt, lead, and prove the value of human creativity in the AI era.

A practical guide to choosing the right SEO and PPC budget mix based on timelines, goals, and realistic performance expectations for marketing leaders.

Learn how to overcome Magento’s common SEO challenges and build a fast, structured, and AI-ready ecommerce store. via @taylordanrw.bsky.social

Map out your own marketing calendar for 2026 with our free customizable template. Plan your content around important dates and leverage them for better engagement. via @shelleywalsh.bsky.social #marketing

Stay ahead of the SEO and AI game with these 2026 Enterprise SEO trends. Discover what's new and how to adapt your marketing for future success.

Learn how we built a WordPress plugin that uses vectors and LLMs to manage semantic internal linking directly inside the editor, without Python or external workflows. via @vahandev.bsky.social #WordPress

Successful SEO requires a balance of strategy and tactical implementation with consistency. A framework with a cadence for what is important helps prioritize focus.

Viant CEO Tim Vanderhook talks about the impact of shopping in AI platforms and what marketers must do to prepare for the rise of AI-native commerce. #ChatGPT

SEO woke up to GEO and Google patents. WordPress began the year with uncertainty and ended it well placed to benefit from AI. via @martinibuster.bsky.social #WordPress

Ahrefs published arguably misinterpreted research that nonetheless yielded surprising insights into Generative Engine Optimization (GEO). via @martinibuster.bsky.social #seonews

High-intent traffic deserves high-performing pages, and these landing page builders help marketers create them with precision. via @mattgsouthern.bsky.social

Explore the marketing forecast for 2026 and learn key adjustments for PPC teams. Stay competitive and drive measurable results. #marketing

Track Santa’s 2025 journey in real time using Google and NORAD’s interactive Santa trackers, with maps, arrival times, and holiday activities. via @mattgsouthern.bsky.social #seonews #Google

Explore the marketing forecast for 2026 and learn key adjustments for PPC teams. Stay competitive and drive measurable results. #marketing

Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top performers.

Google's Year in Search reveals trending actors, movies, athletes, games, recipes, and travel destinations that captured attention throughout 2025. via @mattgsouthern.bsky.social #seonews #Google

Google's Year in Search reveals trending actors, movies, athletes, games, recipes, and travel destinations that captured attention throughout 2025. via @mattgsouthern.bsky.social #seonews #Google

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. #Google

Here's a grounded approach to keyword optimization that prioritizes clarity, structure, and real user experience.

A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche. via @mattgsouthern.bsky.social #smmnews

Explore the concept of AI as a copilot, understanding its impressive capabilities and inherent limitations in your projects.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and tactics. #marketing

WordPress vulnerability with an 8.1 severity level affects up to 300,000 installations of Redirection For Contact Form 7 Plugin. via @martinibuster.bsky.social #wpnews #WordPress

Google sued SerpApi under the DMCA, alleging it circumvented SearchGuard to scrape and resell licensed copyrighted content from Google Search results at scale. via @mattgsouthern.bsky.social #seonews #Google

Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster similar pages and may surface unintended versions. via @mattgsouthern.bsky.social

Google's Nick Fox revealed AI Mode has 75 million daily users, but personal context features remain delayed. Gemini 3 Flash launched with faster performance. via @mattgsouthern.bsky.social

Apple expands App Store search ads for 2026 while Google confirms exact match keywords cannot serve in AI Overviews.

Cross-channel alignment between SEO and social ensures a consistent narrative across different discovery touchpoints.

Sam Altman responds to concerns about OpenAI's revenue and whether spending is becoming a problem. via @martinibuster.bsky.social

Core Web Vitals comparison across CMS platforms reveals a large gap between open source and closed proprietary platforms. via @martinibuster.bsky.social #seonews

Google's Danny Sullivan says that all their ranking systems, including AI search, reward content that is written for humans. via @martinibuster.bsky.social #seonews #Google

Why continuity messaging persists, how consumer behavior is changing, and what businesses miss as clicks stop telling the full story.

Emily Anne Epstein talks about how to gain valuable perspectives on provenance and how to stay competitive as a content creator.

Coursera reaches an agreement to acquire Udemy through a stock exchange. via @martinibuster.bsky.social #seonews

Decision-making is no longer linear, and AI has exposed how fluid the customer journey really is. via @taylordanrw.bsky.social