Hmmm…

Yup, I can see that. I haven’t been using ChatGPT for a while, since Gemini or Claude often perform a lot better, and when I saw the last bill notification from ChatGPT I thought, “Do I need it at all?” Which AI are you using most these days?

Great, can’t wait to it

The week in PPC recap, covering search news and commentary on Google Nano Banana Pro, Microsoft Ads Copilot updates, and the Top 100 PPC Influencers.

Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack. via @mattgsouthern.bsky.social #seonews

😂

It didn’t take long for spammers to find a way to exploit Google’s new feature. www.searchenginejournal.com/googles-pref...

Why giving AI context matters explained in 30 seconds. youtube.com/shorts/Axm7M...

Creators reporting YouTube view drops since mid-August may be seeing the effects of an ad-block filter change that interferes with view logging, per YouTube Liaison. via @mattgsouthern.bsky.social #smmnews

I think this should put an end to the endless debate whether schema helps or not. "SD can make it easier to understand what the page is about, which can make it easier to show where it’s relevant (improves targeting, maybe ranking for the right terms)" www.searchenginejournal.com/google-confi...

Discover the proven process to map real AI search journeys, uncover hidden decision points, and turn AI-driven discovery into revenue.

Must Read! What is Google's vision for AI search ads and what should marketers prioritize in the structural shift of AI Mode and AI Overviews? www.searchenginejournal.com/how-ai-mode-...

Keep testing and sharing your results, but don't treat your findings like they're universal truths, especially since tech is changing so fast that what you found today might not be true tomorrow.

I love vibe coding, but only in small chunks so I can understand every corner of my project and how it works.

(some) SEOs are over focused on AI & LLMs to the point they are missing the point. Forget what we call it, what matters is attracting attention through search behavior. “Human behavior is the constant; experiences evolve.” Watch the latest IMHO now

Ask the best Reddit expert anything, don't miss your chance! www.reddit.com/r/RedditforB...

I tried the GPT-5 API too. It’s very slow and unusable. Requests with 'minimal' reasoning effort take around 15-20 seconds to complete when with 4o model it was around 5 seconds. Output quality is also much lower. community.openai.com/t/gpt-5-resp...

Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. via @mattgsouthern.bsky.social #seonews #Google

My heartfelt support for all in-house SEOs being bombarded with questions from their teams about some article they read written by a random GEO/AIO/LEO scam artist.

Well… here’s where it all started. The first web server. The place where the internet was invented—just to help scientists share documents. Skynet’s great-grandfather is right here. #CERN 🇨🇭

Hello Zurich 🇨🇭

Hello, my network! I will be in Zurich from March 21-24 and would love to connect in person, catch up over coffee, and chat about SEO if you're in Zurich. If you're in Zurich, hit me up!

Hello, my network! I will be in Zurich from March 21-24 and would love to connect in person, catch up over coffee, and chat about SEO if you're in Zurich. If you're in Zurich, hit me up!

Google has begun rolling out the March core algorithm update, which is expected to complete in two weeks. via @mattgsouthern.bsky.social #seonews #Google

Here's my latest article just published on Search Engine Journal. "AI-driven search is disrupting organic traffic and emerging markets present a unique opportunity to future-proof SEO efforts for multinational businesses" www.searchenginejournal.com/using-seo-ca... @sejournal.bsky.social

Maybe PageSpeed Insights is a little slow for some sites typical users. Though is that a bad thing to overemphasise issues and opportunities? But also perhaps consider that maybe, just maybe, your high-end dev devices aren’t those used by the average users either and may be masking real issues? 🤔

🥂🍷🥂

Stopped by the WordLift's office for a great catch-up with @cyberandy.bsky.social and the team! We had some great conversations about AI and the future of SEO, over a fantastic lunch🍝. It was great reconnecting after G50.

Hello Rome 🇮🇹

Everyone now hates Tesla cars. Great work by Musk in helping China’s car makers. They no longer need to spend $$ on marketing of their electric cars.

After China’s blow via DeepSeek on the US, will Trump realize the vital need for the US to have loyal allies? Will he still impose tariffs on one of the most faithful allies, Canada?

Google updates Search Quality Rater Guidelines, addressing AI content and new spam types. via @mattgsouthern.bsky.social #seonews #Google

China releases Deepseek to destroy US AI market and Trump is destroying relationships with US allies by going after Canada and leaving Europe on their own.

LOL. You have to contact Google support just to access the AI settings so you can opt out. Can you believe that? www.searchenginejournal.com/googles-ai-w...

New study shows 47% of consumers find search results irrelevant during product research. That's they turn to Reddit. Key findings: • 71% prefer Reddit for quick answers • Community recommendations > paid ads & influencer posts • Peer discussions driving purchases www.youtube.com/shorts/ak1w5...

It's not always a linear journey, and often, content that is poor gets rewarded above yours - but this isn't unique to SEO; anywhere where content exists, the "best" doesn't always reliably rise to the top - there is still marketing to do. https://buff.ly/3Ufdp9t 🧵 6/6

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Reddit, with 97 million daily users, thrives on authenticity and niche community engagement. Success requires respecting subreddit rules, contributing value, and avoiding heavy promotion. Tools like Reddit Pro guide brands in creating genuine connections without disrupting conversations. #reddit

Yup “This Is Why Google CEO’s Explanation Falls Short 1. YouTube is not the web ecosystem, it’s Google’s own platform. 2. Multinational mega corporations are not web creators.” www.searchenginejournal.com/google-gemin...

Hardware is crucial in the AI race. ChatGPT depends on Microsoft, limiting its potential by how much Microsoft allows them to use their cloud, while Google has its own massive infrastructure giving them a serious hardware advantage.

LOOK AT HOW MUCH HAIR THEY GAVE ME! It's a Hanukkah miracle! Everyone is talking about about SEO & brand, blah blah blah Join Katie Morton & me as we go 1 step deeper when looking at the connection bet. brand & SEO for B2B on @sejournal.bsky.social 👇 www.searchenginejournal.com/webinar-lp-h...

Previsible, who conducted the study, also created a free Looker Studio dashboard to help you track LLM referral traffic. Check out the study and get a link to the dashboard here: previsible.io/seo-strategy...

New study on the LLM referral traffic to websites. Key findings: - ChatGPT and Perplexity are leadinging - Informational content receives the most LLM traffic - Major growth in LLM referrals over the past 90 days Check out the full analysis: www.searchenginejournal.com/study-chatgp...

After scratching my head for a whopping 30 seconds, I decided to see whether GPT-4o or Gemini 1.5 Pro would fill in the 1 remaining word in solved Jumble. OpenAI takes the win. Gemini ... I have no idea what you had going on.

"So humans are directly involved in the creation of these models, and they have a responsibility to make sure that nothing horrendous occurs as a result of them". cc @cnn.com

Here are the essential WordPress plugins you need right now to save time, improve rankings, drive sales, and keep your site secure. via @martinibuster.bsky.social #WordPress

If you wanna do AI SEO, you must excellence in schema. Read an insightful article by @cyberandy.bsky.social www.searchenginejournal.com/structured-d...

Hey Google, pls. no more core updates. It's about Christmas, and SEOs just want to relax after such a volatile year!