I crashed @gfiorelli1.bsky.social's podcast and talked about chunking, why we can't use maps anymore, the difference between discoverability and value, and why SEO is dead. OK, I didn't say that last part. But I made ya look. www.advancedwebranking.com/blog/build-v... Also, my god, that photo.

What framework to use for increasing visibility in AI Search - via @gfiorelli1.bsky.social #seo

Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search - A comprehensive actionable guide by @gfiorelli1.bsky.social - Going through: * How Web Guide works compared to AI Mode and AI Overviews. ...

Why Informational Content Still Matters in the AI Search Era Great stuff from @gfiorelli1.bsky.social: www.advancedwebranking.com/blog/informa...

Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King - via @gfiorelli1.bsky.social #seo

#SEO philosophy

I had a great conversation with @gfiorelli1.bsky.social as part of his Search Sessions podcast series. We spoke about Google's embrace of AI in its SERPs, and specifically what this means for news and publishing on the web and the future of SEO: www.advancedwebranking.com/blog/news-se...

I asked ChatGPT to analyze my LinkedIn profile, and to create a definition for my “LinkedIn personality” in the style of the classic “SEO Jedi”/“Wizard of Search” so common in the early days of #SEO. I asked it to make it ironic, because I meant this as a joke. So, which one I should use? ⬇️⬇️😅

Visibility leads to awareness. Awareness leads to attention. Attention leads to memorability. Memorability leads to direct and branded traffic. Discover how to optimize for visibility watching my webinar here: www.iloveseo.net/0-click-seo-... #SEO

Nobody in the #SEO industry can say that has organized a conference in the Senate of Galactic Republic / Empire in Coruscant. Only me 😀😅

Thank you for having me, @gfiorelli1.bsky.social and Advanced Web Ranking! www.advancedwebranking.com/blog/ai-sear...

Just saying. Check the slides of my latest talk: speakerdeck.com/gfiorelli1/0... #SEO

The question is not if AI Mode will substitute classic Search (hence, also AI Overview), but when it will substitute it. #Google #SEO #AI

Sincerely, I could not resist myself: www.linkedin.com/posts/gianlu... #SEO #Google

The #Search Session puts its focus on Video Marketing. It is no news that the importance of videos has grown exponentially during the past few years, so I thought that no other person was better than @philnottingham.bsky.social for talking about it. www.advancedwebranking.com/blog/video-m... #SEO

Today, more than ever and after the announcements #Google did at Google I/O 2025, I recommend you to watch the new episode of The Search Session. The guest is Duane Forrester and we discussed how to make our work still valuable in the #AI #Search. www.advancedwebranking.com/blog/attenti...

🚨 Overwhelmed wit all the AI Search releases and stories? Follow up with the latest news with the #SEOFOMO News Aggregator AI Search category, featuring the top AI search news, guides and resources, submitted by the community as they happen 👇 Check it out: news.seofomo.co/story-catego...

How publishers can adapt to AI Mode and LLMs: a strategic framework beyond classic SEO 👀 A fantastic piece by @gfiorelli1.bsky.social going through how search is changing with AI Mode and the different main strategies moving forward. Read: www.iloveseo.net/how-publishe...

Preview of the article I will publish today on my website #SEO #Search

The era of Agentic Search has been officially announced #GoogleIO

Today starts #Google I/O. Let’s see if all the prophecies (included mine) are confirmed or denied or simply postponed 😅

Second recommendation of the day: A content hub isn’t just #SEO. It’s an ecosystem of meanings, answering different intents, layered by micro-moment, format, & emotional tone. For this reason we should not build content hubs only targeting one intent (e.g., informational) but all the search journey.

Suggestion: Stop clustering by keywords. Start clustering by intent, tone, decision stage, emotional drivers. That’s how you group meaning, not just words.

Hi @johnmu.com! I hope everything’s fine. I know you’re a busy man, but on LinkedIn I asked you a question that also a few others seem to have: www.linkedin.com/posts/gianlu... When you can 😀

Google Search "Discussions" beta feature may one day replace Reddit results in Google... Maybe... www.seroundtable.com/google-searc... via @Callmenicholi and @glenngabe.bsky.social #google #reddit #search

My Android phone just got a huge OS update. It's now full of AI this, that & the other. Not really a fan (I don't want it snooping), however, I can see some of the stuff mentioned in this chat with @gfiorelli1.bsky.social & Cindy Krum coming to fruition. Google is definitely moving to merging things

Google is getting ready to replace the traditional search results page with a conversational, personalised, AI-powered experience: AI Mode - A comprehensive analysis and prediction by @gfiorelli1.bsky.social 👇 Read: www.iloveseo.net/why-ai-mode-...

A new post from me where I explain why #Google AI Mode isn’t just a test — it’s the future of #Search. Here’s why it matters for SEO & biz. 👇 www.iloveseo.net/why-ai-mode-...

A teaser of what I will publish tonight or tomorrow. #Google

#Search has evolved. It’s no longer about keywords; it’s about meaning. I broke down how semiotics (yes, Umberto Eco-style) helps decode AI search, user behaviour, and the Messy Middle. #SEO meets strategy → www.iloveseo.net/semiotics-se...

Tomorrow on my blog: a semiotic approach to #AI #search, Micro-moments, Messy Middle and Journeys #SEO

It’s true: I was very looking forward to record this episode of The Search Session with Cindy Krum And I was right! www.advancedwebranking.com/blog/google-... Watch it & listen our shared vision of the Google to come very very soon 😀

Movie you've watched more than six times using gifs. ("Hard mode" no Star Wars, Star Trek or LOTR)

Would save energy and (should) improve quality of the response. Also another way Google could tackle some of the problematic AI responses we've been seeing -> Google Patent Signals That You Might Not Need The Most Powerful LLMs For Every Query cioupside.cmail20.com/t/t-l-gluhkk... #google #seo

The standard format for AI-generated comments on LinkedIn (but also other social media and in blogs) is: 1) apparently insightful confirmation of how right is the commented post. 2) a question that could hear sounding with a mechanical voice. They are so evident! 😅

“Your Audience, Your Edge: Unpacking Zero-Click Marketing” The new episode of The Search Session with @amandanat is basket filled with great information and ideas about Brand marketing, audience analysis, memorability, comarketing and much more. 1/

This Week's SEO News with SEOFOMO are here 👇 Check the latest edition out and subscribe: seofomo.co/posts/this-w...

I just had an amazing conversation with @suzzicks.bsky.social for The #Search Session. Just a few teasers: AI Mode, AI Overview, MUM, Gemini embedded in every product of #Google and what that means for the personalization of the Search Journeys. So so many things 🤯😀 #Seo

“So, in the face of overwhelming odds, I’m left with only one option: I’m going to have to science the shit out of this.” (The Martian). This is what I say to myself when I need to design a strategy for AIO/LLMs. #SEO

Yearly reminder to the US tourists that, if they see people dressed like this when visiting Spain during these day, they are not of the KKK, but people doing processions for Easter.

Memory is the next keyword for #SEO, and “being memorable” is the key strategy. #LLMs and AI #Search are moving to hyper personalization because of the improved Memory functions they have. The problem will be how to measure all this.

Beware of the Uncanny Valley effect when you create something (a video, an image, a text) with #AI. If your creation is too perfect to be human (“more human than human” in Blade Runner words), people instinctively feel the fakeness. Examples ⬇️⬇️

On my way to attend Search Central in Madrid. Google, we need to talk 😅😀

Create content for people, not volume. Focus on outcomes, stay authentic, and balance algorithms — with fun detours into pizza, Bollywood, and Italian swearing. This and more in the new The #Search Session with @purnavirji ⬇️ www.advancedwebranking.com/blog/content...

The latest in SEO news, updates, jobs and resources from today’s #SEOFOMO just sent to +37.1K subs👇 Check your inbox or go here: seofomo.co/posts/the-la...

My first #midjourneyv7 creation

😬😬😬

The people sharing #Google #Trends screenshots comparing the trends for “Google” and “ChatGPT” to say that #ChatGPT is going to surpass Google in usage… well, they should before try to know from where Google Trends takes the data from…

The Messy Middle is easier to understand with a touch of anime. #Google #SEO

Super interesting post by @dejanseo.bsky.social that explains clearly when Google decides to ground an AI response and when not: dejan.ai/blog/how-goo...