And now. The time has come. sparktoro.com/sparktogether October 16 in Seattle, WA. No recordings. Stories you'll hear only once, on stage, from the founders, creators, and marketers who lived them.

We quietly launched registration for our SparkTogether Summit last week. And dozens of my friends already bought their tickets. 😭 19 tickets remain at the lowest price possible for the marketing industry's new favorite conference. Hope you can join us! sparktoro.com/sparktogether

You, a smart person using Perplexity: Analyze all restaurant reviews within 9 miles of my ZIP code, prioritize Michelin-starred spots, and check menus for dishes featuring truffle. Show me date night recommendations that will cost at least $100. Me using Perplexity: How type bullet point Mac

Seriously — audience research is one of my fave things that I do. Love this guide from @amandanat.bsky.social on how to execute it! ♥️ Also thanks for the s/o! 😍

There's something only great marketers do. But there's no agreed-upon standard for doing it. It's audience research. And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA. In this long overdue guide…

Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact. It's not blind optimism about AI. Not doom and gloom either. It's thoughtful, grounded in reality, and it boldly asks, "What could go right?" And…

Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact. It's not blind optimism about AI. Not doom and gloom either. It's thoughtful, grounded in reality, and it boldly asks, "What could go right?" And…

If you follow one marketer on social, let it be Amanda...

Nobody wants your one-pager. The prospect might *say* they want a one-pager. But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible. Act accordingly.

Saying this with my whole chest: A free trial is NOT a free account.

Doing a team workshop on @sparktoro.bsky.social next week—if you’re not using this audience research tool, you’re asleep at the wheel. Also love @amandanat.bsky.social’s tip for following audiences on LinkedIn💡

I'm curious. When TikTok was down/unavailable Saturday night, how did you feel? Even if you're against the ban, was a part of you relieved?

This is a great piece and Amanda nails it. Let’s start talking again #MarketingButterflies

Anyone else feel like the marketing watercooler is gone? Some thoughts on digital ennui... sparktoro.com/blog/the-dig...

Good one by @amandanat.bsky.social. I think events are in a good position to create smallish watercoolers. We've got the palpable good feeling from the event, but then it's gone. Why not find a way to keep it going? But I've yet to see an event series or events org do it well & wonder why.

Marketing community, are you here? Trying to see something...

NEW: sparktoro.com/blog/why-do-... You've heard me and @amandanat.bsky.social talk a lot about moving from traffic-focused marketing to Zero-Click Marketing. But why? This week's new 5-minute Whiteboard has the answers.

After the election, my burnout will go away. After the holidays, my burnout will go away. After these back-to-back illnesses, my burnout will go away. After 2024, it'll be a new year! After these LA wildfires... ??? I'm safe, I'm grateful. But man. Where's the light at the end of the tunnel?

I heard that if you need to abandon your car, you should leave the keys inside in case a first responder needs to move it. So THAT explains why in the post-apocalyptic movies, the hero always conveniently finds the keys to the abandoned truck inside the visor.

My heart goes out to everyone affected by the LA fires. My family and I are fine. By a stroke of luck happen to be just outside of the affected areas. Any time I hear of disasters like this, I update our go-bag. Flashlights, hand crank radio, snacks. So we're ready(ish). Stay safe, friends!

I got my Real ID. I am officially an adult who has her sh*t together. Please clap.

It’s my birthday today! Here I am with my favorite rattle and stuffie. Milestones: - I cling to caregivers in new situations. - I can drink from an open cup. - I have tantrums very rarely. - I know (most) shapes. - I’m not a picky eater.

My marriage is held together by zaps that send automated emails based on calendar events.

One thing I never outgrew since childhood is that I’ve always loved things that look like things they’re not supposed to look like. Mostly food. Anyway here is my USB drive that looks like a watermelon slice and it is one of my most prized possessions.

How does Google really work? Not the way you've been told, that's for sure! Thanks to @randfish.bsky.social & @amandanat.bsky.social I'm learning the truth thanks to data from 332M searches!! #SparkToro

How are you all using AI for marketing and/or content creation? Share below. The more specific or wonky you get, the better!

4 Big Questions, 40 Charts, 4 Strategic Takeaways: sparktoro.registration.goldcast.io/events/41e7f... Monday, Dec. 9 at 11am Pacific, we're gonna dive into how people use Google search in 2024, and what that means for digital marketing. See you there! 👇👇👇

I hung out with some old friends today and as a joke, I made this agenda. We ended up loving it and we’re gonna use it again when we hang out next month.

So... we're all just pretending we know how to use Figma, right? 😭

Me on a webinar: "If your executives are struggling with attribution and value of your content, maybe they are just dumb." Host: "Would you like to add anything else before we go?" Me: "...no. I should probably shut up." Host: Me: "You know what, nevermind, THEY ARE DUMB."

Nothing like sending a cold email pitching me on an "ABC link exchange" to immediately devalue your newly appointed title as CMO.

NEW research: sparktoro.com/blog/new-res... We looked at: - 332 million searches - Over 21 months - From ~130K mobile & desktop, Google searchers And published: - 13 charts & graphs - including data on many never-before-answered Qs about how people use Google Here's a little sample 👇

Everyone watching the Volvo commercial: 🥺 Me: this is too long

I'm very pleasantly surprised by the Feeds here! Love how easy it was to find some marketing and business feeds to try out.

PSA: Do something that fills one of your cups. We all have several “cups.” Family, health, hobbies, work, etc. One of mine is social professional connection. I’m behind on everything — emails, texts, work. But… (1/2)

I'll be appearing alongside my colleagues @dr-pete.bsky.social and Chima Mmeje, and Sparktoro's @amandanat.bsky.social in just 3 weeks for Moz's annual look ahead at 2025, in webinar form. Come join us! moz.com/webinars/seo...

Alright alright I’m back. Marketing and tech friends (and honestly, any friend), say hello?

I screwed myself with meal prep last Sunday. As in… I didn’t do it. I scrambled to figure out each meal and got takeout 3x. This week I’m trying something new: 1) Brain dump of everything in my fridge. 2) Calendar the ideas. No hemming and hawing, “Do I feel like this?” It is already decided.

So… who’s here? What’s the vibe? I feel like it’s mostly journos and there’s occasional dunking.

Well. Here we go again.