Watching your competitor crush it with community, content or sales-led growth? Before you copy their playbook, ask yourself: -Do we have their funding? -Their team structure? -Their stage of growth? -Their customer base? Context is everything. Copying without it is a waste of time.

"You can't do research for everything." Agreed. But if you're changing pricing without interviewing a single customer, you're wasting your time. Data can show you patterns. Only customers can tell you what they actually value and will pay for. demandmaven.io/ep53-why-re...

Here's the thing about research projects: Clients aren't paying you because research is "cool" or "fun" (even though it is). They're paying for the outcome research unlocks — better activation, smarter pricing, stronger retention. Research = 1/3 Translation = 1/3 Execution enablement = 1/3

That slow growth you're experiencing? It might not be a marketing problem. When we troubleshoot growth with SaaS companies, pricing is often one of the first things we look at. At DemandMaven, we start by talking to customers then running a survey. demandmaven.io/ep52-the-bu...

Stop shouting "we have product-market fit!" when you've got 5 customers and 6 months in business. It's way more accurate (and honest) to say: "I have early intuition that we might have PMF, but I won't know for sure until I see 12+ months of retention data."

IYKYK sooo many founders collect growth tactics like Pokemon cards. LinkedIn ads, influencers, referrals. But our client 4x'd revenue by optimizing 3 areas: messaging, pricing, onboarding. Each reinforced the others. Ready to build your growth system? demandmaven.io/contact/

You can feel like you have product-market fit, but your Net Revenue Retention will tell you the truth. I talk to founders all the time who are convinced they've nailed PMF because they have some paying customers and good feedback, but they haven't looked at their NRR.

You may not think about operations, but operations is thinking about you. You're executing processes every day whether you've documented them or not. The question is: are they good processes? And are you aware of them? That awareness is what unlocks growth.

Your churn might *look* healthy at 3% but what if you're losing 55% of revenue every 12 months? With stats like that, no wonder growth feels impossible. Step 1: A free growth audit (with me), so we can identify missing metrics. Let’s chat: demandmaven.io/contact

Partnerships and community programs launched too early rarely hit the scale you want. Not because they're bad strategies — but because the network effects haven't had time to mature yet. Timing matters.

True story – I worked with a translation software company with a 10% activation rate. After our research sprint, they redesigned their UI around the actual "jobs" customers hired the product for and DOUBLED activation. Is your activation where you want? I can help demandmaven.io/contact

The more founders I work with, the more I realize: most teams write off entire marketing channels based on one failed campaign. The channel isn't broken. You're just not looking at the campaign-level data that actually matters. demandmaven.io/ep49-can-yo...

Check out my latest episode of the In Demand Podcast, where I talk about why a non-SaaS business spinning off a SaaS business is harder than you might think. demandmaven.io/ep48-why-sp...

Founder stuck at $40k MRR: "We didn't have time for customer interviews." 12 interviews and 3 weeks later: We identified why 99% of free accounts never converted AND uncovered 2 new profitable features. 😮‍💨 Ready to pull your greatest growth levers? demandmaven.io/

every year i talk to 10-15 consulting firms trying to spin off a SaaS and the pattern is always the same: they think their brand equity will translate to the new product it won't you're selling to strangers now, and your product needs to stand on its own two feet demandmaven.io/ep48-why-sp...

The harsh truth about agencies at early-stage: You're paying them to learn. Just like any new hire, they won't hit their stride until month 3-4. If you're pre-PMF, that's a very expensive education for everyone involved. Consider contractors and freelancers first to de-risk.

"What's the ONE thing that will 10x our growth?" It’s never just one thing. Our client went $20k→$80k MRR by fixing activation, clarifying ICP, and adding expansion revenue. Each improvement compounded the others. Need help identifying your highest-leverage growth opps? demandmaven.io/

I've seen too many founders spend $100K with an agency only to learn they didn't have product-market fit. There are cheaper ways to learn this. Before you hire the big agency, make sure you have: 80%+ NRR at 12 months Clear channel hypotheses >6 months of customer data

Wild stat from my years troubleshooting slow growth: 60-70% of product opportunities aren't even conscious in your customers' minds. They can tell you about "quality-of-life improvements", but rarely about "true value generators". That's *your* job to figure out.

Founder: "We're doing everything right but stuck at $50k MRR." Me: Have you looked at net revenue cohort retention, activation rates, or customer jobs-to-be-done yet? 😉 Need help getting unstuck? DM me or book your free growth audit at demandmaven.io/contact

"We're doing everything right but still can't grow." Translation: You haven't checked your retention yet. Under 80% after 12 months? Marketing won't save you – you've got a leaky bucket. Let's fix it: demandmaven.io/contact/

Someone needs to make a SaaS that shows you all the courses you bought so when you reach to buy the next one, it's like *AHT AHT* here are the 2-3 other courses you already have like the one you're about to pay for.

Your monthly churn looks fine at 3-5%, but you're still struggling to grow? Here's the metric that's probably punching you in the face: ↓

Had a fantastic conversation on the #InsightsUnlocked podcast with Lija Hogan from UserTesting. We dug into what it really takes to troubleshoot growth challenges in SaaS, and why customer conversations are the secret weapon so many teams overlook.

Most teams try to fix stalled growth by building more features. @sparktoro.bsky.social did it by fixing their UX. After some solid user research with @asiaorangio.bsky.social, they used Balsamiq to rethink the product—and grew signups by 20%. See how they did it: balsamiq.com/customers/sp...

"I wish your product could do [feature that already exists]." Heard this in 3 churn interviews last month. But your churn problem isn't missing features ➡️ It's customers not knowing what you can already do. demandmaven.io/ep46-how-to...

Your 3% monthly churn might look healthy, but your 60% Net Revenue Retention says you're replacing half your customers every year. Yikes 😓 #SaaSFounders, here's the numbers you really need to be looking at demandmaven.io/ep46-how-to...

Stop 👏 using 👏 survivor bias 👏 to justify 👏 poor onboarding. 3-5 #UXinterviews will show you exactly where you're losing good prospects. My tips: demandmaven.io/ep45-the-fo...

Don't guess your activation metrics. Build a new user retention report and layer different behaviors on top. Look for ANY action that beats your baseline retention by 2-3x. Listen to the latest #InDemand podcast ep: demandmaven.io/ep45-the-fo...

Everyone puts "data-driven" in their core values but then makes decisions based on feelings and assumptions. Your actual core values are what you do under pressure, not what looks good on your website. demandmaven.io/ep44-a-real...

❤️❤️❤️

The more #founders I work with, the more I realize #EOS is like that friend who gives great advice but doesn't actually know your situation. Take the parts that work (scorecard, issues tracking, SOPs). Skip the parts that don't. demandmaven.io/ep44-a-real...

whew this was a bad day to have good news 😔

I need to start being less surprised when I get big wins for my clients. Just found out another client 2X’d their trial activation rate and 3X’d their AGR. They’re growing for the first time in YEARS. NRR chart is GLOWING WITH GREEN. 💅🏾💅🏾💅🏾

Cancellation surveys are lying to you. Your customer didn't churn for "one reason" – it was probably 4-5 things stacked up over time. So, what's the best way to really dig into "why"? Find out in our latest podcast ep: demandmaven.io/ep43-how-ou...

🧵 How we completely overhauled customer research at DemandMaven (and why most teams are doing it wrong):

I'm 3 months into my #fractionalCMO role and "Get executors executing" is my mantra. Strategy docs are worthless if your team doesn't know how to act on them. demandmaven.io/ep-42-diary...

Just hit my first 90 days as fractional CMO and wanted to share what this process actually looks like. Spoiler: It's not what most people think.

You can be a great manager and a terrible leader. You can be a great leader and a terrible manager. Most executives need to be both, just at different times. demandmaven.io/ep-41-the-h...

In customer interviews, I'm not just listening to what people say – I'm running every answer against a mental algorithm. The repeat stuff? That's your pattern. The new stuff? That's breaking your pattern. Both are gold. 💎 demandmaven.io/ep-41-the-h...

What do you do when your product wants to go one direction but your vision pulls in another? I've seen founders stuck in this emotional thrashing cycle for YEARS. Commit to a path. Accept trade-offs. Just don't thrash forever. demandmaven.io/ep40-when-y...

The tension between founder vision and product reality is REAL. 🧵 I've seen it countless times working with bootstrapped SaaS founders:

My advice? Always do a 90-day trial period before committing. The wrong chief impacts your entire marketing function. demandmaven.io/ep39-when-t...

The easiest way to know if you need a #fractionalCMO 👉 If adding 10-20 strategic marketing hours per week would unlock your team and help you move faster. But if they fall behind because everyone else is full-time? Time to upgrade. More at demandmaven.io/ep39-when-t...

The most 🤑 mistake #SaaSFounders make: thinking slow growth = marketing problem. Meanwhile, their activation rate is 8%. Fix your funnel before pouring more into marketing. demandmaven.io/ep38-troubl...

#SaaSFounder pattern I’ve seen time and time again: They're obsessed with getting more leads while ignoring a 10% activation rate (insert face palm). For growth, you gotta look at your ENTIRE business NOT just marketing. demandmaven.io/ep38-troubl...

For SaaS businesses, Net Revenue Retention (NRR) is the most critical health indicator I look at. 👉 Healthy: 80-100% (nice) Poor: Below 80% (treading water) Ideal: 100-120%+ (expansion!) What's your NRR looking like? demandmaven.io/blog/ep37-w...

The most dangerous trap for SaaS founders? Believing growth problems are unsolvable mysteries when they're actually quite figureoutable. Don't accept poor metrics as inevitable. 🚀 demandmaven.io/blog/ep37-w...

My non-negotiable framework for #SaaSmarketing hires: SKILLS: What specific work needs doing? EXPERIENCE: Have they worked at YOUR company stage or accomplished similar outcomes? CHARACTER: Will they thrive in YOUR environment? demandmaven.io/ep36-hiring...

Wow. He really clocked that tea 💅🏽