Wild stat from my years troubleshooting slow growth: 60-70% of product opportunities aren't even conscious in your customers' minds. They can tell you about "quality-of-life improvements", but rarely about "true value generators". That's *your* job to figure out.

Founder: "We're doing everything right but stuck at $50k MRR." Me: Have you looked at net revenue cohort retention, activation rates, or customer jobs-to-be-done yet? 😉 Need help getting unstuck? DM me or book your free growth audit at demandmaven.io/contact

"We're doing everything right but still can't grow." Translation: You haven't checked your retention yet. Under 80% after 12 months? Marketing won't save you – you've got a leaky bucket. Let's fix it: demandmaven.io/contact/

Someone needs to make a SaaS that shows you all the courses you bought so when you reach to buy the next one, it's like *AHT AHT* here are the 2-3 other courses you already have like the one you're about to pay for.

Your monthly churn looks fine at 3-5%, but you're still struggling to grow? Here's the metric that's probably punching you in the face: ↓

Had a fantastic conversation on the #InsightsUnlocked podcast with Lija Hogan from UserTesting. We dug into what it really takes to troubleshoot growth challenges in SaaS, and why customer conversations are the secret weapon so many teams overlook.

Most teams try to fix stalled growth by building more features. @sparktoro.bsky.social did it by fixing their UX. After some solid user research with @asiaorangio.bsky.social, they used Balsamiq to rethink the product—and grew signups by 20%. See how they did it: balsamiq.com/customers/sp...

"I wish your product could do [feature that already exists]." Heard this in 3 churn interviews last month. But your churn problem isn't missing features ➡️ It's customers not knowing what you can already do. demandmaven.io/ep46-how-to...

Your 3% monthly churn might look healthy, but your 60% Net Revenue Retention says you're replacing half your customers every year. Yikes 😓 #SaaSFounders, here's the numbers you really need to be looking at demandmaven.io/ep46-how-to...

Stop 👏 using 👏 survivor bias 👏 to justify 👏 poor onboarding. 3-5 #UXinterviews will show you exactly where you're losing good prospects. My tips: demandmaven.io/ep45-the-fo...

Don't guess your activation metrics. Build a new user retention report and layer different behaviors on top. Look for ANY action that beats your baseline retention by 2-3x. Listen to the latest #InDemand podcast ep: demandmaven.io/ep45-the-fo...

Everyone puts "data-driven" in their core values but then makes decisions based on feelings and assumptions. Your actual core values are what you do under pressure, not what looks good on your website. demandmaven.io/ep44-a-real...

❤️❤️❤️

The more #founders I work with, the more I realize #EOS is like that friend who gives great advice but doesn't actually know your situation. Take the parts that work (scorecard, issues tracking, SOPs). Skip the parts that don't. demandmaven.io/ep44-a-real...

whew this was a bad day to have good news 😔

I need to start being less surprised when I get big wins for my clients. Just found out another client 2X’d their trial activation rate and 3X’d their AGR. They’re growing for the first time in YEARS. NRR chart is GLOWING WITH GREEN. 💅🏾💅🏾💅🏾

Cancellation surveys are lying to you. Your customer didn't churn for "one reason" – it was probably 4-5 things stacked up over time. So, what's the best way to really dig into "why"? Find out in our latest podcast ep: demandmaven.io/ep43-how-ou...

🧵 How we completely overhauled customer research at DemandMaven (and why most teams are doing it wrong):

I'm 3 months into my #fractionalCMO role and "Get executors executing" is my mantra. Strategy docs are worthless if your team doesn't know how to act on them. demandmaven.io/ep-42-diary...

Just hit my first 90 days as fractional CMO and wanted to share what this process actually looks like. Spoiler: It's not what most people think.

You can be a great manager and a terrible leader. You can be a great leader and a terrible manager. Most executives need to be both, just at different times. demandmaven.io/ep-41-the-h...

In customer interviews, I'm not just listening to what people say – I'm running every answer against a mental algorithm. The repeat stuff? That's your pattern. The new stuff? That's breaking your pattern. Both are gold. 💎 demandmaven.io/ep-41-the-h...

What do you do when your product wants to go one direction but your vision pulls in another? I've seen founders stuck in this emotional thrashing cycle for YEARS. Commit to a path. Accept trade-offs. Just don't thrash forever. demandmaven.io/ep40-when-y...

The tension between founder vision and product reality is REAL. 🧵 I've seen it countless times working with bootstrapped SaaS founders:

My advice? Always do a 90-day trial period before committing. The wrong chief impacts your entire marketing function. demandmaven.io/ep39-when-t...

The easiest way to know if you need a #fractionalCMO 👉 If adding 10-20 strategic marketing hours per week would unlock your team and help you move faster. But if they fall behind because everyone else is full-time? Time to upgrade. More at demandmaven.io/ep39-when-t...

The most 🤑 mistake #SaaSFounders make: thinking slow growth = marketing problem. Meanwhile, their activation rate is 8%. Fix your funnel before pouring more into marketing. demandmaven.io/ep38-troubl...

#SaaSFounder pattern I’ve seen time and time again: They're obsessed with getting more leads while ignoring a 10% activation rate (insert face palm). For growth, you gotta look at your ENTIRE business NOT just marketing. demandmaven.io/ep38-troubl...

For SaaS businesses, Net Revenue Retention (NRR) is the most critical health indicator I look at. 👉 Healthy: 80-100% (nice) Poor: Below 80% (treading water) Ideal: 100-120%+ (expansion!) What's your NRR looking like? demandmaven.io/blog/ep37-w...

The most dangerous trap for SaaS founders? Believing growth problems are unsolvable mysteries when they're actually quite figureoutable. Don't accept poor metrics as inevitable. 🚀 demandmaven.io/blog/ep37-w...

My non-negotiable framework for #SaaSmarketing hires: SKILLS: What specific work needs doing? EXPERIENCE: Have they worked at YOUR company stage or accomplished similar outcomes? CHARACTER: Will they thrive in YOUR environment? demandmaven.io/ep36-hiring...

Wow. He really clocked that tea 💅🏽

The "hire a marketer" trap I see weekly: Founder: "We need a Head of Marketing!" *hires one person expects them to do content, branding, SEO, analytics gets disappointed* One human ≠ entire marketing department. demandmaven.io/ep36-hiring... #StartupTruths

Hot take: Founder CEOs face challenges traditional CEOs don't because they're makers who learned to be CEOs. Managing people, matching VP energy, making decisions under pressure, and shifting from hands-on work to strategy aren't natural transitions. demandmaven.io/ep35-the-va...

The more time goes by, the more I realize: podcasts impact people even when you feel like you're talking into a vacuum. Don't let attribution challenges keep you from creating content that matters. You're reaching more people than you know. demandmaven.io/ep35-the-va...

My favorite fun fact about Sen. Cory Booker is that he's RuPaul's cousin and they found out on a show called "Find Your Roots." I like to think all that Charisma, Uniqueness, Nerve, and Talent runs in the family. 💅🏾

Whoever designed CDG airport needs to be fought.

What’s funny to me about Teams is that I don’t think people would hate it nearly as much if Slack didn’t exist.

slack is down halp

PPC / Google Ads experts! What's the tea on how to configure your search campaigns these days? Is it still best to create a bunch of ad groups with specific keywords or can you just lump it all together in one big ad group? Also what's with "Maximize conversion value" as a goal?

I think my favorite part about UX interviews is how you can watch people struggle, like really painfully struggle to do something, and they'll come back like, "That was so easy! 😍" Sir, I just watched you fight for your life to accomplish the task. 😂 You cannot fool me.

There is no stress, no panic that hits quite like scrambling to click on seats for a Beyoncé concert through Ticketmaster.

Kanye… needs intervention of some kind. We already been knew this, but this ad confirms it for me.

youtube algo be like “oh you like lash extensions and nails? Let me show you the WORST things that can happen to them if they go bad” 🤢🫣

Seriously — audience research is one of my fave things that I do. Love this guide from @amandanat.bsky.social on how to execute it! ♥️ Also thanks for the s/o! 😍

This except the program is called "Doomscroll" and it loads every time there's a drop in dopamine.

I feel like there was a recent surge here on the 🦋 app and now there are almost 2k of you (hopefully mostly humans)?!1? I post reflections on SaaS, marketing, growth, and more personal bits like ADHD, art, etc. It's also Black History Month so I'll be sharing a few of my stories. Welcome 👋🏾

About 10x a day, I'll CMD+T and type in "twitter.com", hit enter, realize what I've done, and then CMD+W. I don't know how long that 8-year habit will break, but I'm hoping it's soon.

Publishing a bunch of case studies I've been sitting on for a year... ... and I've worked with some AMAZING people. Like genuinely some of the coolest people in tech. Feeling proud. And grateful!

Are there any UX SaaS nerds here? My client and I are looking for an elegant way to communicate that you can copy/past text (such as a transcript) into a box, or you can drag/drop your transcript file, or you can upload a file. Anything out there that does all three in a clear, uncluttered way?